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<?xml-stylesheet type="text/xsl" href="/rss.xsl"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title>Hidden Signs</title><description><![CDATA[Welcome to my podcast, Hidden Signs. In this series, we will learn about culture and sign systems, understand them, theorize them, and also learn how they are secretly passed on from one generation to the next. We will also learn how to turn the hidden into the visible. And finally, we will learn how to create sign systems, and bring them to life, with the power of storytelling. Understanding this is the key to marketing and branding. And I also think that it is key to understanding today’s culture.]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs</link><language>en-us</language><pubDate>Sat, 01 Aug 2020 03:23:00 +0000</pubDate><lastBuildDate>Sun, 05 Jul 2026 18:25:55 +0000</lastBuildDate><generator>Resonate Recordings https://resonaterecordings.com</generator><atom:link href="https://feeds.resonaterecordings.com/hidden-signs" rel="self" type="application/rss+xml"/><atom:link href="https://pubsubhubbub.appspot.com/" rel="hub"/><itunes:author>Jeff B. Murray</itunes:author><itunes:summary><![CDATA[Welcome to my podcast, Hidden Signs. In this series, we will learn about culture and sign systems, understand them, theorize them, and also learn how they are secretly passed on from one generation to the next. We will also learn how to turn the hidden into the visible. And finally, we will learn how to create sign systems, and bring them to life, with the power of storytelling. Understanding this is the key to marketing and branding. And I also think that it is key to understanding today’s culture.]]></itunes:summary><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:complete>No</itunes:complete><image><url>https://prod-podcast-media-public.nyc3.cdn.digitaloceanspaces.com/migrations/com-resonaterecordings-public/cover-art/d1ANE4qNGuTIbsyy4UCRHFxUOmcigfOnrdpVPrG7.jpeg</url><title>Hidden Signs</title><link>https://app.resonaterecordings.com/hosting/hidden-signs</link></image><itunes:image href="https://prod-podcast-media-public.nyc3.cdn.digitaloceanspaces.com/migrations/com-resonaterecordings-public/cover-art/d1ANE4qNGuTIbsyy4UCRHFxUOmcigfOnrdpVPrG7.jpeg"/><itunes:owner><itunes:name>Jeff B. Murray</itunes:name><itunes:email>jmurray@walton.uark.edu</itunes:email></itunes:owner><itunes:category text="Society &amp; Culture"/><itunes:category text="Marketing"/><itunes:category text="Education"/><podcast:locked>yes</podcast:locked><podcast:guid>019e6fca-cac5-712f-8f11-49a625fe9d55</podcast:guid><item><title>Hidden Signs: Episode Ten</title><itunes:title>Hidden Signs: Episode Ten</itunes:title><description><![CDATA[Episode Ten: Storytelling
In the last episode, we conclude season one by talking about how sign systems can be created through storytelling. A compelling story is irresistible, it’s contagious, an effective way of spreading a message. Stories are sticky because they connect to emotions, help us reflect on the human condition, and think about the question, how should we live?]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-483e10ec-c1ab-4a7e-a706-51ea90de7ac8</link><pubDate>Sat, 01 Aug 2020 03:23:00 +0000</pubDate><guid isPermaLink="false">483e10ec-c1ab-4a7e-a706-51ea90de7ac8</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-f861-73ed-abc8-9634bc45e0d4/019e7014-cc68-71b2-a6af-668cd7469744/hidden-signs-episode-ten-mixmp3.mp3" length="20363648" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>10</itunes:episode><itunes:summary><![CDATA[Episode Ten: Storytelling
In the last episode, we conclude season one by talking about how sign systems can be created through storytelling. A compelling story is irresistible, it’s contagious, an effective way of spreading a message. Stories are sticky because they connect to emotions, help us reflect on the human condition, and think about the question, how should we live?]]></itunes:summary><itunes:duration>1273</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Hidden Signs: Episode Nine</title><itunes:title>Hidden Signs: Episode Nine</itunes:title><description><![CDATA[Episode Nine: Ethnography
In this episode, I explore one of the most important and established methods in marketing research: ethnography. This method is a powerful tool used to reveal signs that are hidden, making them visible, turning the taken for granted into something we think and talk about.]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-e882f751-f0b3-4f2b-b42d-076ca8088b72</link><pubDate>Thu, 30 Jul 2020 03:08:00 +0000</pubDate><guid isPermaLink="false">e882f751-f0b3-4f2b-b42d-076ca8088b72</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-f419-7202-91f4-8593f0fa2efa/019e7014-bcb1-71f1-be94-ff10c4461fd8/hidden-signs-episode-nine-mixmp3.mp3" length="20147840" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>9</itunes:episode><itunes:summary><![CDATA[Episode Nine: Ethnography
In this episode, I explore one of the most important and established methods in marketing research: ethnography. This method is a powerful tool used to reveal signs that are hidden, making them visible, turning the taken for granted into something we think and talk about.]]></itunes:summary><itunes:duration>1259</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Hidden Signs: Episode Eight</title><itunes:title>Hidden Signs: Episode Eight</itunes:title><description><![CDATA[Episode Eight: Movement
In this episode, I still want to think about hidden signs, but in a different way: I want to talk about the complex interaction between sign systems and the physical environment, movement, and bodies.]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-ac197490-9ac7-4f53-9ba3-ba4164a34bbb</link><pubDate>Fri, 24 Jul 2020 02:58:00 +0000</pubDate><guid isPermaLink="false">ac197490-9ac7-4f53-9ba3-ba4164a34bbb</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-e546-727d-bcf2-33b365ab21e5/019e7014-a28b-728b-9720-b00efe35d62c/hidden-signs-episode-eight-mixmp3.mp3" length="22006016" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>8</itunes:episode><itunes:summary><![CDATA[Episode Eight: Movement
In this episode, I still want to think about hidden signs, but in a different way: I want to talk about the complex interaction between sign systems and the physical environment, movement, and bodies.]]></itunes:summary><itunes:duration>1375</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Hidden Signs: Episode Seven</title><itunes:title>Hidden Signs: Episode Seven</itunes:title><description><![CDATA[Episode Seven: Socialization
This episode asks the question: if most signs are hidden, how do we pass them on? How do these sign systems become part of us? This is an important topic; it is part of enculturation or socialization. How do we learn hidden signs without knowing that we have learned them?]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-732ad40d-45c1-450f-9438-a4fc68fae55a</link><pubDate>Wed, 22 Jul 2020 03:30:00 +0000</pubDate><guid isPermaLink="false">732ad40d-45c1-450f-9438-a4fc68fae55a</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-df84-7065-b994-bef4fa56a80d/019e7014-7377-714f-97f0-1828b1aae574/hidden-signs-episode-seven-mixmp3.mp3" length="22039040" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>7</itunes:episode><itunes:summary><![CDATA[Episode Seven: Socialization
This episode asks the question: if most signs are hidden, how do we pass them on? How do these sign systems become part of us? This is an important topic; it is part of enculturation or socialization. How do we learn hidden signs without knowing that we have learned them?]]></itunes:summary><itunes:duration>1377</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Hidden Signs: Episode Six</title><itunes:title>Hidden Signs: Episode Six</itunes:title><description><![CDATA[Episode Six: Sign Value Part II
This episode continues the discussion of one of the most important concepts in marketing and branding: sign value. I begin with history, as a thought-provoking illustration, and then move to the practical and more applied, answering the question: how can sign value be managed in a branding context?]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-b9ba4246-fb5f-49d0-a99a-ecedae5f1940</link><pubDate>Mon, 20 Jul 2020 23:10:00 +0000</pubDate><guid isPermaLink="false">b9ba4246-fb5f-49d0-a99a-ecedae5f1940</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-dd30-73a1-b91b-70630bfb9f5a/019e7014-658d-7027-a27a-0b63d71e6422/hidden-signs-episode-six-mixmp3.mp3" length="21132416" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode><itunes:summary><![CDATA[Episode Six: Sign Value Part II
This episode continues the discussion of one of the most important concepts in marketing and branding: sign value. I begin with history, as a thought-provoking illustration, and then move to the practical and more applied, answering the question: how can sign value be managed in a branding context?]]></itunes:summary><itunes:duration>1321</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Hidden Signs: Episode Five</title><itunes:title>Hidden Signs: Episode Five</itunes:title><description><![CDATA[Episode Five: Sign Value Part I
This episode discusses one of the most important concepts in marketing and branding: sign value. This is the first of a two-part series on this topic. In so many ways, sign value fuels our economy; the phrase is synonymous with branding; and cuts to the heart of marketing. I have always defined marketing as the discovery and management of meaning. Well, the meaning we work to discover, the meaning that has value, and the meaning that we struggle to manage, is symbolic in nature.]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-aa4cded2-9f38-4555-bf57-41507cfbd315</link><pubDate>Thu, 16 Jul 2020 02:47:00 +0000</pubDate><guid isPermaLink="false">aa4cded2-9f38-4555-bf57-41507cfbd315</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-d6f1-7293-a6c0-7a2dccf75c93/019e7014-31c3-71a2-999c-bf44e35a71a6/hidden-signs-episode-5-mixmp3.mp3" length="18450944" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><itunes:summary><![CDATA[Episode Five: Sign Value Part I
This episode discusses one of the most important concepts in marketing and branding: sign value. This is the first of a two-part series on this topic. In so many ways, sign value fuels our economy; the phrase is synonymous with branding; and cuts to the heart of marketing. I have always defined marketing as the discovery and management of meaning. Well, the meaning we work to discover, the meaning that has value, and the meaning that we struggle to manage, is symbolic in nature.]]></itunes:summary><itunes:duration>1153</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Hidden Signs: Episode Four</title><itunes:title>Hidden Signs: Episode Four</itunes:title><description><![CDATA[Episode Four: Authenticity
This episode asks the question, “what is brand authenticity?” Everyone agrees that building brand authenticity is key in marketing, but what does it really mean? And what role do hidden signs play? This is one of those concepts that seems to sensitize us to something rare and remarkable, but finding definitive meaning is really hard.]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-d06bba59-a897-4288-ad89-25eead374236</link><pubDate>Sat, 11 Jul 2020 02:34:00 +0000</pubDate><guid isPermaLink="false">d06bba59-a897-4288-ad89-25eead374236</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-cdfc-731f-9698-52868aeb089d/019e7014-063b-7282-9e1e-0e8b86ed557a/hidden-signs-episode-four-mixmp3.mp3" length="22724096" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:summary><![CDATA[Episode Four: Authenticity
This episode asks the question, “what is brand authenticity?” Everyone agrees that building brand authenticity is key in marketing, but what does it really mean? And what role do hidden signs play? This is one of those concepts that seems to sensitize us to something rare and remarkable, but finding definitive meaning is really hard.]]></itunes:summary><itunes:duration>1420</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Hidden Signs: Episode Three</title><itunes:title>Hidden Signs: Episode Three</itunes:title><description><![CDATA[Episode Three: What is Culture?
This episode asks the question, “what is culture?” Understanding this rich and engaging concept is key to our understanding and exploration of hidden signs. History is a layering of hidden signs; these layers pile up over time, influencing and defining who we are, creating the human condition. Studying culture involves excavating these layers, trying to understand them, turning hidden signs into visible signs. If we could go deep enough, could we find the first sign?]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-e7ba6852-3bc4-4a8f-abcc-5e8ae73c95a1</link><pubDate>Thu, 09 Jul 2020 03:06:00 +0000</pubDate><guid isPermaLink="false">e7ba6852-3bc4-4a8f-abcc-5e8ae73c95a1</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-c91a-713b-b02a-ea78d66e3336/019e7014-000d-71cb-8196-b479ce9ea772/hidden-signs-episode-three-mixmp3.mp3" length="26737664" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:summary><![CDATA[Episode Three: What is Culture?
This episode asks the question, “what is culture?” Understanding this rich and engaging concept is key to our understanding and exploration of hidden signs. History is a layering of hidden signs; these layers pile up over time, influencing and defining who we are, creating the human condition. Studying culture involves excavating these layers, trying to understand them, turning hidden signs into visible signs. If we could go deep enough, could we find the first sign?]]></itunes:summary><itunes:duration>1671</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Hidden Signs: Episode Two</title><itunes:title>Hidden Signs: Episode Two</itunes:title><description><![CDATA[Episode Two: The Paradigm Wars
This episode sets the stage for our understanding and exploration of hidden signs. After explaining the concept paradigm and why it is so important in marketing and branding, we examine different paradigms and select the combination of ideas that will be most useful for our journey together.]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-4a02e1e7-c43f-411b-a790-92f0c6d8cc76</link><pubDate>Fri, 03 Jul 2020 02:37:00 +0000</pubDate><guid isPermaLink="false">4a02e1e7-c43f-411b-a790-92f0c6d8cc76</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-c02b-7381-bfd0-5979aa235e23/019e7013-cbb6-7240-a50b-4b440364c7dc/hidden-signs-episode-two-mixmp3.mp3" length="20494208" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:summary><![CDATA[Episode Two: The Paradigm Wars
This episode sets the stage for our understanding and exploration of hidden signs. After explaining the concept paradigm and why it is so important in marketing and branding, we examine different paradigms and select the combination of ideas that will be most useful for our journey together.]]></itunes:summary><itunes:duration>1281</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Hidden Signs: Episode One</title><itunes:title>Hidden Signs: Episode One</itunes:title><description><![CDATA[Episode One: Introduction
Hidden Signs is a podcast for listeners interested in understanding the role of culture and the symbolic in marketing and branding. The first episode introduces the topic by explaining what is meant by a hidden sign and why becoming aware of these signs is useful.]]></description><link>https://app.resonaterecordings.com/hosting/hidden-signs#episode-7546f5c5-b103-4f2a-8e8f-17d373913094</link><pubDate>Thu, 02 Jul 2020 00:25:00 +0000</pubDate><guid isPermaLink="false">7546f5c5-b103-4f2a-8e8f-17d373913094</guid><enclosure url="https://feeds.resonaterecordings.com/media/hidden-signs/019e6ff4-bc2d-7110-8e2f-540d4c163429/019e7013-c01b-706f-9751-48f00939d970/hidden-signs-episode-one-mixmp3.mp3" length="15593984" type="audio/mpeg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:summary><![CDATA[Episode One: Introduction
Hidden Signs is a podcast for listeners interested in understanding the role of culture and the symbolic in marketing and branding. The first episode introduces the topic by explaining what is meant by a hidden sign and why becoming aware of these signs is useful.]]></itunes:summary><itunes:duration>975</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item></channel></rss>