Resonate Recordings https://resonaterecordings.com © 2026 Icons in the Making Lippincott en-us Sat, 25 Apr 2026 11:35:05 +0000 Sat, 25 Apr 2026 11:35:05 +0000 https://lippincott.com/icons-in-the-making/ https://storage.googleapis.com/com-resonaterecordings-public/cover-art/IhotzaebLzoRnikXoCzFUuyOAGQp03kCP7IQdfyj.jpg https://lippincott.com/icons-in-the-making/ Lippincott false episodic Lippincott Lippincott iconsinthemakingpodcast@gmail.com No false Unlocking growth through experience-driven marketing with Jill Cress It’s rare you meet a leader who’s equal parts Chief Marketing Officer and Chief Experience Officer. But Jill Cress has mastered the art of bridging the promise of brand with the reality of the cust... full 5103866c-3a01-482e-8b3f-2aa89705f39e https://www.lippincott.com/ideas/icons-in-the-making/ Wed, 04 Feb 2026 10:30:00 +0000 false false Unwrapping transformation with PepsiCo Dr. Athina Kanioura knows a thing or two about shaking things up. Under her leadership as chief strategy and transformation officer, global giant PepsiCo has evolved how they deliver products, mana... full 67540b46-736d-40bb-91f2-4216b190d36d Thu, 23 Jan 2025 19:30:00 +0000 1226 false false Unpacking NVIDIA, smart innovation and what’s to come in 2025 with Dawn Hudson Whether serving as CEO, CMO, or Chairman of the Board, Dawn Hudson has led a groundbreaking career that has spanned industries. From “Super Bowl Babies” at the NFL to the return of the “Pepsi Chall... full d39d8975-905b-4c94-b1ed-298280953b2d Fri, 22 Nov 2024 11:30:00 +0000 2466 false false Coloring outside the lines with e.l.f. Beauty's Kory Marchisotto Brands are often taught to color within the lines—but that's never been Kory Marchisotto's MO. So, it was only fitting when she joined e.l.f. Beauty as CMO, a brand with a penchant for disruption a... full 111d456c-07df-445f-bc8f-235f327624af Tue, 10 Sep 2024 10:00:00 +0000 2952 false false Cracking open a healthier tomorrow with OLIPOP's David Lester​ Soda and its high-sugar content have long had a bad rap. But OLIPOP is shaking things up with its better-for-you sodas and fun, nostalgic branding. And consumers are taking note; the brand is set t... full 7d03831f-c0c0-4f18-a35f-6bad9631a97a Wed, 24 Jul 2024 10:00:00 +0000 2587 false false Building a killer brand with Liquid Death's Andy Pearson Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pollution. Not to mention bring humor and wildly e... full 9adb25e4-6dc4-47de-b3ae-7c3a04079cb1 Tue, 25 Jun 2024 09:00:00 +0000 2391 false false Propelling business aviation to new heights with Bombardier's Ève Laurier In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless innovati... full 0340e667-3a42-4b81-8de8-68cfde324f76 Tue, 14 May 2024 09:00:00 +0000 2503 false false Driving the game of golf forward with Topgolf's Geoff Cottrill When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. ​​As Chief Brand Officer, Geoff Cottrill is pushing the bo... full 5543c585-503c-4e5b-a230-7188abc9e341 Tue, 23 Apr 2024 09:00:00 +0000 2403 false false Supercharging growth and cultural relevance with Crocs' Michelle Poole Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the pol... full 392cec2e-3644-4813-91ec-920dca6438a1 Tue, 05 Mar 2024 11:00:00 +0000 2623 false false Designing the future of healthcare with CVS Health’s Michelle Peluso Michelle Peluso likes a challenge. Throughout her cross-industry career, she’s steered some of the world’s best brands in banking, fashion and travel through successful digital transformations. Now... full 6d985704-211f-43fd-a6ab-b0cf6e6dc1a5 Tue, 23 Jan 2024 10:00:00 +0000 2624 false false Live from SXSW Sydney with Zach Kitschke (Canva), Jo Boundy (Commonwealth Bank) and Brent Smart (Telstra) When SXSW, arguably the world’s most iconic conference, expanded from North America for the first time with a new event in Sydney, it was the perfect opportunity to explore future trends and fundam... full d74cddf2-11e1-48b5-b1b0-1155c4d1bdfb Wed, 29 Nov 2023 13:30:00 +0000 2908 false false Taking creative risks, the future of AI and staying humble with NotCo’s Fernando Machado Fernando Machado has never been one for resting on his laurels. From brand guru at Unilever, to global CMO at Burger King, to CMO at Activision Blizzard, Fernando’s career has been built on the des... full 3c14aeeb-4c2d-4619-a531-6f0064aaaf17 Thu, 28 Sep 2023 10:00:00 +0000 2493 false false Turning Barbie into a state of mind with Mattel’s Lisa McKnight Barbie’s journey from iconic toy to cultural phenomenon has been a master class in marketing. But this branding triumph started well before there was Barbiecore and Kenergy—in fact, it has been a d... full b3e518be-4d4b-4085-bd0c-689ede7d345e Tue, 08 Aug 2023 09:00:00 +0000 1912 false false Leading by design with Connie Birdsall With a career that has spanned 35 years, travel to over 54 countries and iconic projects such as Starbucks, Delta and PBS, Global Creative Director Connie Birdsall has left an indelible mark on the... full a07cc07d-ed98-4d8f-8e93-c887c92d079f Wed, 21 Jun 2023 09:30:00 +0000 1924 false false Building a bank for the next generation of investors with Morgan Stanley's Alice Milligan How do you transform an 87-year-old financial institution into a modern brand? Through grit and vision—both which come to life in Morgan Stanley’s new, buzz-worthy campaign. At the helm of this evo... full c3bc9c07-7bcd-4672-824a-06f78534d3c8 Wed, 19 Apr 2023 10:00:00 +0000 2554 false false Creating culture-defining moments with Airbnb’s Nancy King For most brands, culture-defining moments can be hard to come by. For iconic brands like Airbnb, it’s in their DNA. And as its VP of Marketing, Nancy King has been instrumental in helping the brand... full 95a3f13e-2611-4cd7-9ee5-8086edf30507 Wed, 05 Apr 2023 10:00:00 +0000 1993 false false Live from SXSW: Is brand loyalty dead? There are more brands across more categories than ever before, and a seemingly unlimited supply of reviews, recommendations, likes, aggregators, and now chatbots to help us choose. In a world of en... bonus b1b04339-2aeb-47a0-a94a-f1aeb04707b1 Wed, 22 Mar 2023 14:00:00 +0000 3066 false false Designing for a better tomorrow with Uber’s Joanna Peña-Bickley Joanna Peña-Bickley knows what it takes to create a magical brand experience. As both the former global Chief Creative Officer of IBM and the Head of Research and Design for Alexa devices at Amazon... full e4ffbd65-f1e5-4bef-8f5d-8c4c8b294184 Wed, 08 Mar 2023 11:00:00 +0000 2342 false false Transforming retail culture with Depop's Peter Semple Known for its vintage clothing, streetwear and fresh cohort of online influencers, Depop, the peer-to-peer social marketplace, is the epitome of cool. So, it’s only fitting that its Chief Brand Off... full c632c533-2684-400e-8fc6-54c1e86c48cd Wed, 15 Feb 2023 10:30:00 +0000 2038 false false Harnessing the power of community with Reddit's Roxy Young A seasoned marketer with over 20 years of experience, Roxy Young has perfected the art of using the power of brand to inspire connection. Now, as Reddit's Chief Marketing Officer, she has the uniqu... full a8778f42-6b51-4b3b-bb88-a3e10b6fe897 Wed, 15 Feb 2023 10:30:00 +0000 2010 false false Bridging the design and engineering divide with Netflix's Fonz Morris What it's like to work for the crown jewel of the streaming world? For Fonz Morris, Netflix's Lead Product Designer, Global Conversion, it's the confluence of everything he's passionate about: Desi... full 6782d1bd-461d-4d34-ab10-64fbe50d0ec6 Wed, 01 Feb 2023 10:30:00 +0000 1644 false false Reimagining the travel experience with Delta’s Molly Battin In the travel industry, a connected customer experience is the holy grail. No one knows this better than Molly Battin, Delta’s former SVP of Global Brand Marketing. In this episode, Molly shares ho... full e03b02a4-45c0-42a2-b7c9-91a341f8deb0 Wed, 11 Jan 2023 10:30:00 +0000 1641 false false Thinking outside the box with Domino’s Kate Trumbull How did Domino's transform itself from a pizza place to a digital disruptor? In this episode, we sit down with the woman instrumental in the brand's pursuit of the unexpected: Kate Trumbull, SVP of... full 5a8cdd57-4fa2-4af2-a4ae-a3f56bcb630f Wed, 11 Jan 2023 10:15:00 +0000 2237 false false Shaping the future of AR with Snap's Kenny Mitchell Even before Kenny Mitchell became Snap Inc.’s first-ever chief marketing officer, he had a deep understanding of the platform and the value it delivers. In this fun and unfiltered conversation, Ken... full 98c32ffb-6e7a-4c6a-98ed-a679d1c70c82 Wed, 11 Jan 2023 10:00:00 +0000 2316 false false Creating game-changing conversations with Google's Adrienne Lofton Adrienne Lofton is no stranger to breakthrough storytelling. Armed with accolades that include Adweek’s Brand Genius Award and Ebony Magazine’s most powerful women in business, Nike's former VP, He... full 6c5d223c-2863-45c3-b62c-e3b2867b4f9a Tue, 03 Jan 2023 11:30:00 +0000 2271 false false Taking the cannabis industry to new highs with Houseplant​'s Melissa Greenberg In the saturated world of cannabis brands, Houseplant is in a league of its own. Co-founded by Seth Rogen, this cannabis and lifestyle company has set a new bar by offering design-minded products d... full 7eb79c8b-f63e-4530-80f8-d7b25b946cd4 Tue, 03 Jan 2023 11:15:00 +0000 1601 false false Stepping into the metaverse with Gucci's Robert Triefus Despite its 100-year legacy, Gucci has managed to stay iconic while constantly evolving. At the helm is Robert Triefus, who has been instrumental in the brand’s exploration of the digital landscape... full c09fbc25-118f-4be9-a463-ba52f66d1135 Tue, 03 Jan 2023 11:00:00 +0000 1610 false false Mastering global brand building with Nestlé's Aude Gandon Aude Gandon is a true global marketer. As Nestlé’s first-ever Global Chief Marketing Officer, she oversees the company’s vast portfolio of 2,000 brands across 186 countries. In this episode, Aude s... full d0f598f1-effb-4b7c-8994-9dd13f510a88 Tue, 03 Jan 2023 10:45:00 +0000 2118 false false Icons in the Making 2023 Trailer Icons in the Making is a podcast hosted by Lippincott’s Chief Marketing Officer, Heather Stern. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-d... full 0ffe5b42-650f-4ba9-8031-86f43aba5294 Sun, 01 Jan 2023 12:00:00 +0000 145 false false Being unapologetic with NYC Pride Heritage of Pride, a nonprofit born from the events of the Stonewall Uprising, has cemented itself over the last 30+ years as the foremost LGBTQIA+ Pride organization. In this episode, we talk to N... bonus 4339636d-8a80-4499-a196-701c25541d25 Wed, 08 Jun 2022 08:00:00 +0000 1631 false false Starting a brand from scratch Kristen Tomlan, Lippincott alum and founder and CEO of DŌ Cookie Dough Confection, shares how she pivoted from a career in branding to founding a company that quickly went viral. Listeners will be ... full c17a8974-643a-4645-8735-693fbc5d855c Tue, 25 Jan 2022 11:45:00 +0000 1380 false false The path to decarbonizing aviation Is hydrogen-powered aviation in our future? According to Jason Chua, co-founder of Universal Hydrogen, carbon-free flight will be a reality sooner than we think. In this episode, Jason talks about ... full dbe1a63a-3b53-46da-9bf4-92eaf8ee2951 Tue, 25 Jan 2022 11:30:00 +0000 1427 false false Recruiting in the digital age with TikTok In this episode, we sit down with Kate Barney—global citizen, entrepreneur, new mom and Head of HR for TikTok’s Global Business Solutions in the United States and EMEA. Hear her perspectives on amp... full 76d5dd4b-a6c3-4e0a-a35f-511d6a9a2b9b Tue, 25 Jan 2022 11:15:00 +0000 1564 false false Demystifying the world of NFTs NFTs have exploded in the last year, with sales volume surging to more than 10 billion and brands across the board jumping on the bandwagon. For many of us, this is a landscape that's exciting, dau... full 9e7ac797-5a21-4415-a64e-8077b7f059ac Tue, 25 Jan 2022 11:00:00 +0000 1709 false false Designing for diversity with IBM Oen Michael Hammonds has conquered design from every angle—graphic, service, information, interactive and environmental design. Today, he brings design thinking to the HR department at IBM, where h... full 10a913f2-ae4e-4365-9112-365a03116e4a Tue, 25 Jan 2022 10:45:00 +0000 1667 false false Changing the face of medicine with Moderna What was it like being on the inside of Moderna in 2020? Lavina Talukdar, Vice President of Investor Relations at Moderna, talks the race to the COVID-19 vaccine, how she landed her dream role with... full d2d091c6-4f3b-42df-aac5-f1a9a4130fa1 Tue, 25 Jan 2022 10:30:00 +0000 2194 false false Doubling down on blockchain with Walmart Archana Sristy is a tech guru, an educator and a passionate diversity proponent. She is also at the forefront of blockchain as the leader of Walmart’s Blockchain Platform, where she and her team le... full efd720b5-5fc3-4fe1-bad5-cdced3533d81 Tue, 25 Jan 2022 10:15:00 +0000 1253 false false Building a more inclusive platform at Twitter Lara Mendonça is a designer, educator and ethicist who passionately believes in the power of design to change for the better our relationship to technology. She has been featured as one of Adweek's... full 8376a485-8a31-4281-94ec-6532ad4bf2ba Tue, 25 Jan 2022 10:00:00 +0000 1543 false false Modernizing a media icon with PBS Ira Rubenstein is a media industry pioneer. While at Sony, he established Movielink, a first-of-its-kind on-demand service. At Marvel, he launched the first comic book app, earning the approval of ... full e802b0f8-b960-47f1-91f5-c64dd2672fe2 Tue, 25 Jan 2022 09:45:00 +0000 1706 false false Branding in the metaverse with Roblox The metaverse has taken the world by storm in the last year, but that’s nothing new for Roblox. In fact, the company has been at the forefront of the virtual world for more than two decades and, to... full 39091d9e-44a2-4891-ab49-cf32679d06a1 Tue, 25 Jan 2022 09:30:00 +0000 1358 false false Moving sport forward with the WNBA Women’s professional sports are on the rise and, as a result, have created a new generation of iconic athletes. On the heels of the Women’s National Basketball Association’s most historical season ... full 96036c5e-3aae-4ffa-8c7f-4fc32bbe6b7d Tue, 25 Jan 2022 09:15:00 +0000 1833 false false Unpacking the future of banking with Goldman Sachs’ Arianna Orpello Lewko A marketing superstar and industry disruptor, Arianna Orpello has been a change agent in financial services for more than a decade and is now breaking new ground at Goldman Sachs as Head of Marketi... full 212cf6c7-7d2a-46e7-ac57-851b2be78b3c Tue, 25 Jan 2022 09:00:00 +0000 1807 false false Icons in the Making 2022 Trailer Want to go inside the brands that are shaping our world? Introducing Icons in the Making, a new series brought to you by Lippincott, the global creative consultancy that specializes in brand and in... full af794556-2791-4bf2-9c7d-88122309bf47 Sat, 01 Jan 2022 12:00:00 +0000 102 false false