Resonate Recordings https://resonaterecordings.com Copyright Joe Sullivan en-us Tue, 03 Mar 2026 10:00:04 +0000 Tue, 03 Mar 2026 10:00:04 +0000 https://www.spreaker.com/show/the-manufacturing-executive https://storage.googleapis.com/com-resonaterecordings-public/cover-art/LIjxW68Pv3YAg914GYbOjtrRkG01A6EBsa1zMUrt.png https://www.spreaker.com/show/the-manufacturing-executive Joe Sullivan false episodic Joe Sullivan Joe Sullivan podcast@gorilla76.com No false 299 1 Solving Labor Challenges the Simpler Way: A Fresh Look at Robotics w/ Ken Macken Manufacturing automation isn’t what it used to be. Today, robots can be controlled from an iPad, set up with zero training and be up and running almost immediately – even in high-mix, high-variab... full c09fd5eb-c76c-47c1-9153-19068ff4951e Tue, 03 Mar 2026 10:00:00 +0000 2220 false false 298 1 Systematizing Machine Shops to Strengthen National Security w/ Justin Baucum Justin Baucum of Isembard brings a unique perspective shaped both by years of military service and a passion for the resurgence of American manufacturing. In this conversation, he’ll tell you why v... full e2306856-28fe-4a60-a80a-2f6542b25753 Tue, 24 Feb 2026 10:00:00 +0000 1550 false false 297 1 How Humanoid Robots Are Already Transforming Production Lines w/ Colin Webb and Paul Baker At this point, we've all seen our share of entertaining videos where humanoid robots are doing backflips or taking on opponents in the boxing ring. But what about production-ready humanoid robots... full 959cc25a-fd79-4484-902f-67af8ecf7bb7 Tue, 17 Feb 2026 10:00:00 +0000 1939 false false 296 1 A 100-Year Manufacturing Journey: Navigating Change While Honoring Legacy w/ Matthew Feldman and Mike Feldman What does it take for a third-generation manufacturer to thrive for a full century in a market where so many competitors have packed up and left? In today’s conversation, cousins and Co-Presidents ... full c064bff7-bf27-4073-8691-88d18ce7e6e7 Tue, 10 Feb 2026 10:00:00 +0000 2038 false false 295 1 Hosting a Niche Event and Building a Community Around It w/ Wendy Covey In today’s episode, CEO of TREW Marketing, Wendy Covey, and host, Joe Sullivan use their upcoming event, The Industrial Marketing Summit, as an example to talk about the benefits of designing a nic... full 021435ac-08fa-4963-80bc-e96e1476add0 Tue, 03 Feb 2026 10:00:00 +0000 false false 294 1 The 6-Step Framework for Rescuing a Manufacturing Business w/ Dean Svarc Author and consultant Dean Svarc rebuilt himself after his multimillion-dollar business collapsed, rising to develop a framework that’s now rescued multiple struggling companies. From overlooked ba... full 3e7b7b45-b8c7-4d02-a478-87c1cd6547a1 Tue, 27 Jan 2026 10:00:00 +0000 2409 false false 293 1 How Employee Financial Literacy Supports a Healthy Culture w/ Natalie Kaddas Natalie Kaddas, CEO of Kaddas Enterprises, believes investing in employees means empowering them with lifelong skills. After discovering financial literacy gaps were holding her team back, she laun... full f84f34b1-2c9c-4c85-ab02-9974ce5fb7c5 Tue, 20 Jan 2026 10:00:00 +0000 2101 false false 292 1 Building a High-Value, Buyer-Ready Manufacturing Operation w/ Renita Wolf Founder and CEO of Poe Wolf Partners, Renita Wolf, will tell you that exit planning isn’t just a final step before selling your business. It’s something smart owners build toward from the very begi... full fe71a885-4081-4606-9516-7423afc08693 Tue, 13 Jan 2026 10:00:00 +0000 false false 291 1 Preserving Brand Legacy While Expanding Global Footprint w/ Todd Smith With supply chain disruptions, shifting geopolitical risks and increasing pressure for efficiency, today’s manufacturing leaders face operational challenges that go far beyond simply making parts. ... full 019ad6a8-92e3-4e21-bda9-804be95ffd1b Tue, 06 Jan 2026 10:00:00 +0000 false false 290 1 Bringing Lean Manufacturing to Life Through Visual Workspaces w/ Steve Riley Why do so many continuous improvement and lean initiatives start with excitement, only to stall out or disappear entirely months later? What distinguishes organizations that truly embed these princ... full 9b1e25e8-b1ee-4b1f-8811-732703435485 Tue, 30 Dec 2025 10:00:00 +0000 1854 false false 289 1 5 Strategic Manufacturing Marketing Plays for 2026 w/ Peyton Warren In this conversation with Gorilla 76 Marketing Director, Peyton Warren, we'll dive deep into five things we believe b2b manufacturers should consider doing to move the needle through marketing in t... full 5959f7c1-3aa4-4188-8772-0afc5fbb3c7d Tue, 23 Dec 2025 10:00:00 +0000 2686 false false 288 1 Finding Manufacturing’s Invisible Workforce w/ Simba Jonga What if every skilled worker in manufacturing suddenly became searchable? In today's episode, Founder and CEO of Laborup, Simba Jonga, shares his perspective on how the manufacturing labor gap migh... full f9c306aa-79e0-489e-8f4a-4e196925c81c Tue, 16 Dec 2025 10:00:00 +0000 false false 287 1 Scaling a Family Manufacturing Business to $100M with Jenn Barlund How do you scale a family-owned manufacturing business to $100M in sales without losing the family feel? From building a culture where employees feel seen and valued, to transforming the customer ... full 80905287-00ae-4b96-8fd3-8a6de2942c91 Tue, 09 Dec 2025 10:00:00 +0000 2293 false false 286 1 Creating Manufacturing Environments Where Engineers Can Thrive w/ Josh Tarbutton What happens when engineers have the space and freedom to actually solve problems their way? And what does that mean for innovation on the factory floor? In today's conversation, Chairman and C... full 36480b17-80da-4989-8eab-55cd640f20e9 Tue, 02 Dec 2025 10:00:00 +0000 2321 false false 285 1 Leveraging Government as Regulator, Funder and Customer w/ Terry Szmagala Manufacturers often see government as a nuisance. Or, at best, a rescuer in times of trouble. But my guest today, Founder and Principal of TGS Advisory, Terry Szmagala, will argue that we need to i... full f14755e4-9b0d-42f0-a18c-80bb6193e575 Tue, 25 Nov 2025 10:00:00 +0000 false false 284 1 How Extended Reality Can Revolutionize Operator Training and Equipment Service w/ Gilad Tzori COO of Frontline.io, Gilad Tzori, has spent years inside of manufacturing organizations, witnessing firsthand how complexity, workforce shifts and rapid technological change have upended traditiona... full ad92f4de-1e79-4fbc-b786-e6ba4971ec3a Tue, 18 Nov 2025 10:00:00 +0000 1917 false false 283 1 The Dirty Little Secret of Digital Manufacturing: Why People Still Matter w/ Rush LaSelle As the manufacturing sector faces both a generational workforce shift and rapid advancements in AI and automation, today’s conversation reveals the “dirty little secret” behind digital manufacturin... full 9b2817c2-c9e6-448c-b854-750cce5f5e01 Tue, 11 Nov 2025 10:00:00 +0000 false false 282 1 Chocolate Castings, Apprenticeships and the Future of Manufacturing Careers w/ Mike Kubacki The workforce crisis in US manufacturing isn’t just a challenge – it’s a national security risk. This is particularly true in casting and forging, where today's guest Mike Kubacki has spent two dec... full 09c387f6-b43a-469e-b55d-656b714996e0 Tue, 04 Nov 2025 10:00:00 +0000 false false 281 1 "What's the ROI?" is the Wrong Question: Measuring Marketing Impact w/ Joe Sullivan Any business owner, CEO or President wants to feel confident that the dollars they spend will produce a positive return. But sometimes focusing on ROI too soon forces you to abandon your long-term ... full 671d9d1d-4f70-419d-acc5-4842ad0e34b2 Tue, 28 Oct 2025 09:00:00 +0000 false false 280 1 The Right and Wrong Use Cases for AI in Supply Chain Recruiting w/ Friddy Hoegener As artificial intelligence creeps into so many facets of our personal and professional lives, it's easy to lose sight of when it's actually working in our favor. In this conversation, Co-Founder ... full e86e1efc-1bdf-4f3a-9a1a-39258ffe3dac Tue, 21 Oct 2025 09:00:00 +0000 false false 279 1 Growing a Profitable Manufacturing Business Without Outside Investors w/ Kyle Ewing How do you take a boring product in a declining industry and build a powerhouse business around it, all while refusing outside funding? In this conversation, Chairman and CEO of TerraSlate, Kyle Ew... full 4f09605f-1e9b-4f2b-8e1c-fbf5a96c4134 Tue, 14 Oct 2025 09:00:00 +0000 false false 288 1 Nearshoring Manufacturing from Asia to Mexico: Risks, Rewards, and Realities w/ Matt Hannula Relocating manufacturing operations from Asia to Mexico isn’t just about a change in location. It’s a bold strategy shift for manufacturers seeking greater control and speed. In this conversation, ... full 1c8fb0c2-f769-4240-8997-82de00e8275e Tue, 07 Oct 2025 09:00:00 +0000 false false 279 1 From Blueprints to Automation: Revolutionizing Work Instructions w/ Fil Aronshtein Imagine assembling a complex product with only scattered notes and fading tribal knowledge to guide you. In this conversation, we're talking about manufacturing work instructions. Despite their i... full 041eabf8-a04b-4d11-b781-0f1f579773a2 Tue, 30 Sep 2025 09:00:00 +0000 false false 276 1 The Industrial Robotics Race: Why the US Is Falling Behind China w/ Rishabh Agarwal A widening gap exists between industrial robot deployment in the US and China, even as American manufacturers grapple with rising labor costs and persistent worker shortages. So why does the ad... full 4c0ef698-720a-4446-ac6a-2dbf09ab11e0 Tue, 23 Sep 2025 09:00:00 +0000 false false 275 1 Objectives, Hypotheses, Learnings: Smarter Problem Solving for Complex Manufacturing w/ Radhika Dutt Today's guest, entrepreneur, speaker, and product leader Radhika Dutt, will challenge a core business belief that many of us have probably held for years – that traditional goal-setting frameworks ... full 2f02c026-0ac3-4508-937e-64127cc1ef1c Tue, 16 Sep 2025 09:00:00 +0000 false false 274 1 AI Agents and Humans: The Future of Factory Teams w/ Karan Talati Imagine a factory floor where specialized AI agents tackle real manufacturing roles – from inventory planning to quality inspection, each with their own set of tasks and responsibilities. Today... full da95b793-fea8-44b8-a34f-ee2627c52820 Tue, 09 Sep 2025 09:00:00 +0000 false false 273 1 MEP Impact: Empowering Small Manufacturers with Training, Partnerships and Advocacy w/ Pete Connolly In today’s conversation, you'll hear from CEO of the New Jersey Manufacturing Extension Program, Pete Connolly. Pete has spent over 40 years navigating the manufacturing landscape – from running... full 32780510-805f-4bd7-99a6-3399e9e43198 Tue, 02 Sep 2025 09:00:00 +0000 false false 272 1 How Soft Skills Drive High-Impact Engineering Teams w/ Aaron Moncur What separates high-performing engineering teams from the rest? In this conversation, founder of Pipeline Design & Engineering, Aaron Moncur, will talk about the often overlooked drivers of eng... full 95a04df9-a400-4906-be40-c4466b782458 Tue, 26 Aug 2025 09:00:00 +0000 false false 271 1 Agentic AI and the Future of Asset Lifecycle Management w/ Kendra DeKeyrel In today's conversation, Vice President, Asset Lifecycle Management Products and Engineering at IBM, Kendra DeKeyrel, shares how AI is already making a difference on factory floors – from visual in... full 5abab578-2354-401e-85ba-537457d77324 Tue, 19 Aug 2025 09:00:00 +0000 false false 270 1 Workforce as Critical Infrastructure: Following North Carolina's Model w/ John Loyack In today’s conversation, Vice President of Economic Development for the North Carolina Community College System, John Loyack, will use the success of his home state to illustrate what it takes to b... full 29473431-3a32-452e-bc3b-531049b7cfb9 Tue, 12 Aug 2025 09:00:00 +0000 false false 269 1 Rapid Reshoring: Building a Reliable North American Supply Chain w/ Mike Wynn From a global pandemic to kick off this decade to the tariff rollercoaster of 2025, recent history has created plenty of reasons for American manufacturers to assemble a base of credible, responsiv... full b213da8b-33f3-4ecb-8545-046ff227f492 Tue, 05 Aug 2025 09:00:00 +0000 false false 268 1 Lessons from Toyota: Building Aligned Manufacturing Organizations w/ Mark Reich In today's episode, senior coach at Lean Enterprise Institute, Mark Reich, dives into a Japanese strategic planning methodology that was born out of Toyota. Known as Hoshin Kanri, this system is... full 5206027f-1950-4ce3-82ed-ddf078fc052a Tue, 29 Jul 2025 09:00:00 +0000 false false 267 1 How Manufacturers Can Engage Website Visitors in Real Human Conversations w/ Nelson Bruton How can you transform a website visit from a qualified prospect into a real, human conversation? This is the question my guest, President of ManufacturingChats.com, Nelson Bruton, will be answer... full 7e1a0478-b107-4508-bb56-51f2b412c6c7 Tue, 22 Jul 2025 09:00:00 +0000 false false 266 1 Finding the Root Causes of Success Rather Than Failure w/ George Pesansky George Pesansky has spent more than 30 years driving operational excellence and performance improvement in the manufacturing sector. And his perspective turns some conventional wisdom on its h... full 99035d12-40af-495e-92ec-d376acd7ddb0 Tue, 15 Jul 2025 09:00:00 +0000 false false 265 1 Reshaping the Homebuilding Industry with Advanced Robotics and Microfactories w/ Vikas Enti Imagine a future where homes are built faster, more affordably, and with the flexibility to meet the needs of any community—all while tackling the immense challenge of climate change. Today’s c... full d07b5ea8-8a8f-47a8-920c-1710509b5ae8 Tue, 08 Jul 2025 09:00:00 +0000 false false 264 1 Industrial DataOps and Rise of AI Agents w/ Aron Semle In this conversation, Chief Technology Officer of HighByte, Aron Semle, dives into the concept of Industrial DataOps. He talks about some of the unique challenges with collecting and managing data ... full 0640342c-86b0-408d-8337-15368d41bfb5 Tue, 01 Jul 2025 09:00:00 +0000 false false 263 1 Fair Chance Hiring: Transforming Businesses and Lives w/ Marcus Sheanshang In today's conversation, CEO of JBM Packaging, Marcus Sheanshang, will share how his company's Fair Chance Hiring program – focused on recruiting, hiring and training previously incarcerated indivi... full 5417b073-c3fb-44e9-9856-9a1eb6ab27bb Tue, 24 Jun 2025 09:00:00 +0000 false false 262 1 Stronger Relationships, Stronger Manufacturing: The Power of Trust w/ Michael Kornuta In this episode, founder and CEO of NORAMARK, Michael Kornuta, shares how his experiences in design and fabrication have led him to observe a lack of connectivity among U.S. manufacturers – particu... full 15dc201d-bad2-440d-b443-2e9476f069b7 Tue, 17 Jun 2025 09:00:00 +0000 false false 261 1 Lessons from China: Competing on Innovation, Energy and Agility w/ Drew Allen Is American manufacturing falling behind? In this episode, Drew Allen, CEO of Grace Technologies, warns that the rise of advanced manufacturing in China is creating urgency. From extensive ... full f9d2af21-1f58-4d6d-b844-cf14a2cc2d04 Tue, 10 Jun 2025 09:00:00 +0000 false false 260 1 Robot-Lean: Synthesizing Automation and Lean Manufacturing w/ Alex Webster Alex Webster, Founder and CEO of SDMS Robotics, shares his unconventional journey from film school graduate to CNC machinist and ultimately to robotics entrepreneur. In this conversation, Alex p... full ca69d4af-fd1e-43ca-8570-d3302c503f9e Tue, 03 Jun 2025 09:00:00 +0000 false false 259 1 What Manufacturers Truly Need From an MES System w/ Graham Immerman In this conversation, Chief Revenue Officer at MachineMetrics, Graham Immerman, unpacks the evolution of manufacturing software — from the early challenges of “blind” factory operations to the powe... full 38af904f-ea84-44ac-9de7-246750457a94 Tue, 27 May 2025 09:00:00 +0000 false false 258 1 Exit Planning for Manufacturing Leaders and How to Protect Your Legacy w/ Amy Julian and Bryan Graiff For so many owners of midsized B2B manufacturing organizations, their companies are like children to them. For years (or often decades) they've nurtured them and watched them grow. And inevitabl... full 87f36d69-3121-4e2c-b4d6-03ce51c0a1a0 Tue, 20 May 2025 09:00:00 +0000 2642 false false 257 1 Obstacles to Quickly Reshoring American Manufacturing w/ Rylan Pyciak With the reshoring of American manufacturing all over the headlines during this first half of 2025, the question from inside the industrial sector seems to be, "How are we supposed to make that hap... full b48c6269-4216-436c-a762-7be1c0f2658f Tue, 13 May 2025 09:00:00 +0000 1716 false false 256 1 Planning For and Managing Successful Projects w/ Clint Padgett When you've got five projects on your plate and a sixth one gets added, but it's not due for another year, how worried are you about getting it done? Rhetorical question of course. But my gue... full aa75e3f4-3595-41b0-a48a-1dd9e13db855 Tue, 06 May 2025 09:00:00 +0000 2529 false false 255 1 Defunding of the MEPs and How YOU Can Help Stop It: A Special Episode Last week I was approached by some of my manufacturing leader friends about a panel they just recorded on the MakingChips podcast about a critical issue that's likely familiar to many of you by now... full 458a88dd-3513-4392-aed5-046b8a66d794 Tue, 29 Apr 2025 09:00:00 +0000 2225 false false 254 1 Planning For a New Manufacturing Facility w/ Pat Reilly Whether you're packing up shop and moving to a new location or you're expanding your manufacturing operation, opening up a new facility is no small deal. From planning the timeline of events to... full 5ee77c92-d992-4314-9c37-65c880fa1d73 Tue, 22 Apr 2025 09:00:00 +0000 1895 false false 253 1 Resilience Over Four Generations of a Family-Owned Manufacturing Business w/ Melanie White From COVID (and the labor and supply chain obstacles that came along with it) to the recent challenges we're now facing with tariffs, the current generation of manufacturing leaders has fought thro... full ec218d56-cbdb-4154-8edc-033c45398b31 Tue, 15 Apr 2025 09:00:00 +0000 2098 false false 252 1 The Emerging Role of AI Agents in Manufacturing w/ Naresh Ram A handful of years ago, we started to see primitive forms of chat bots on company websites. Fast forward to today and not only is this kind of AI technology more advanced, but it's learning how... full cd461c43-d86a-4844-b298-b10216b2f2f0 Tue, 08 Apr 2025 09:00:00 +0000 1697 false false 251 1 The Business Impact of 250 Consecutive Weeks of Podcasting w/ Joe Sullivan For 250 consecutive Tuesdays, I've published a new episode of this podcast. In this short-and-sweet retrospective – episode #251 – I'll talk about six ways this show has helped change the trajec... full 82108853-3408-438f-bc8f-50be7563e6ea Tue, 01 Apr 2025 09:00:00 +0000 687 false false 250 1 The Power of a Visible Manufacturing Leader w/ Jim Mayer Jim Mayer, Founder of The Manufacturing Connector, has coined a term that he calls "The Industrial Brand Death Cycle", which he describes as follows: Weak leadership leads to weak culture, which... full 95d6ed21-a798-447c-9dd2-ceefd0426014 Tue, 25 Mar 2025 09:00:00 +0000 2349 false false 249 1 Planning for a B2B Manufacturer Website That Drives Results w/ Randall Zaitz and Kevin McClary I've often compared building a website to building a house. You can tear it down and rebuild from the ground up. You can gut it to the studs, putting in all new plumbing, electric and HVAC. You... full 9634d85b-a898-4a52-8529-98ee482a2e8b Tue, 18 Mar 2025 09:00:00 +0000 2930 false false 248 1 From Bottleneck to Advantage: Rethinking Manufacturing Testing Strategies w/ Garrett Partridge and Dan Wyatt As Garrett Partridge and Dan Wyatt of ARC Technology Solutions will tell you, everyone wants the perfect product, but very few companies invest in testing that product throughout the manufacturing ... full 2b454b68-f78f-450c-aa6a-2628d9f0d174 Tue, 11 Mar 2025 09:00:00 +0000 1825 false false 247 1 Tariffs, Interest Rates, Inflation and a 2025 Manufacturing Outlook w/ Daniel Doderer Daniel Doderer of Flack Global Metals is an economist living inside of the steel industry. And he'll tell you that here in the first quarter of 2025, less than two months after the Trump adminis... full ed8dae6e-6933-402a-87a7-c9ddab9d9f1d Tue, 04 Mar 2025 10:00:00 +0000 1967 false false 246 1 Demystifying the Buying and Selling of a Manufacturing Business w/ Mike Payne Mike Payne, Owner of Hill Manufacturing & Fabrication, will tell you that somewhere between 60 and 75% of machinists want to own their own businesses some day. But owning a business can sound scary... full e3ce6071-f13d-4ac6-b9bd-6a74d9a5419a Tue, 25 Feb 2025 10:00:00 +0000 2298 false false 245 1 Quality, Resilience and Open-Mindedness: Winning the Long Game w/ Paul Lordan and John Lordan Paul and John Lordan are brothers and co-business owners of Steele Canvas Basket — a manufacturing organization that's been around for more than 100 years. Now here's what's interesting... W... full dac02e69-b968-4244-85a0-d374366612e2 Tue, 18 Feb 2025 10:00:00 +0000 2331 false false 244 1 Why Reshoring Matters: For Our Economy and Our National Security w/ Harry Moser Reshoring is a word you probably hear often if you work in the manufacturing sector. And Harry Moser, founder of The Reshoring Initiative, is one of the individuals leading that charge. In th... full f276c106-e0d2-4c6d-bf57-93859b09d458 Tue, 11 Feb 2025 10:00:00 +0000 2215 false false 243 1 Smarter Manufacturing in an Evolving Ecosystem w/ Chris Lupfer From from reshoring to digital twins to evaluating new automation technologies to optimizing production workflows, today's manufacturing leaders have a LOT to think about. In this conversation, ... full 459f4d20-cf5d-4c8d-923e-a3af768604ec Tue, 04 Feb 2025 10:00:00 +0000 2243 false false 242 1 Using Robots in High-Mix, Low-Volume Environments w/ Josh Gruenstein For many years robots were used to perform repetitive tasks in low variabilty environments and required on-site automation engineers to program and run those systems. But we're now living in an... full 7c8066dc-a7e2-4a99-9447-42376335c24b Tue, 28 Jan 2025 10:00:00 +0000 1551 false false 241 1 Forwardskilling: Technical Training for the Existing Workforce w/ Bill Berrien As host of this podcast, I've had many conversations about how to reach the next generation, expose them to opportunities in manufacturing and skill them up accordingly. But what about skilling ... full b85b8876-a6fb-4ea5-b94b-d41455270b60 Tue, 21 Jan 2025 10:00:00 +0000 2284 false false 240 1 A Bio-Based Manufacturing Future w/ Noah Helman From government regulations, to recent supply chain challenges to consumer-driven pressure, we're living in a world where demand for sustainable manufacturing practices is coming from all around us... full 7ad2bf32-4bcc-47b7-8470-6fbcef5eb4b0 Tue, 14 Jan 2025 10:00:00 +0000 2073 false false 239 1 A Manufacturing Growth Outlook for 2025 w/ Cara Walton 2024 was a year of uncertainty for many manufacturing leaders. The economy was unpredictable. High interest rates created hesitation in making investments. And we awaited the outcome of a very pola... full cf19d0ba-e491-4adc-b014-a27d1758f174 Tue, 07 Jan 2025 10:00:00 +0000 2852 false false 238 1 Why It's a Great Time to be in Manufacturing w/ Doug Woods My guest today, Doug Woods, is President of AMT (The Association for Manufacturing Technology). And as he'll tell you, from opportunities being created by reshoring to major government investmen... full 8c84a407-6edf-4798-b1c0-dd06f684a300 Tue, 31 Dec 2024 10:00:00 +0000 2895 false false 237 1 The Future of Financing CapEx Equipment w/ Le'ora Lichtenstein "Your equipment may be complex, but selling it shouldn't be." This is the headline you'll find on the company website home page of today's guest, Le'ora Lichtenstein. Co-founder and CEO of C... full c9bdefc9-a0d0-4fb0-ae7d-b31ec7fad1fb Tue, 24 Dec 2024 10:00:00 +0000 1994 false false 236 1 Augmented Reality on the Manufacturing Shop Floor w/ Devin Bhushan In this conversation, CEO of Squint, Devin Bhushan, talks about augmented reality. First of all, what exact IS it? And secondly, how the heck does it fit into a conversation about manufacturi... full 10dddf5b-2e90-4fb0-a0ea-177b45774ee2 Tue, 17 Dec 2024 10:00:00 +0000 2322 false false 235 1 How B2B Manufacturers Can Win Organically on LinkedIn w/ Jake Hall Social media. Manufacturing. Do these two things REALLY fit together? And if so, how? Should I as a manufacturing leader really care about things like: – Building brand awareness? – Or te... full a6dc8387-16d4-4025-b053-1b5289b45193 Tue, 10 Dec 2024 10:00:00 +0000 2567 false false 234 1 A Look at the State of US Manufacturing Headed Into 2025 w/ Thom Walstrum In this conversation, Thom Walstrum, a principal business economist in the economic research department at the Federal Reserve Bank of Chicago, talks about the current state of US manufacturing. ... full 3e350d4a-f57b-4c8f-9089-c7b522c20cef Tue, 03 Dec 2024 10:00:00 +0000 1955 false false 233 1 Practical AI Applications for Optimizing Your Manufacturing Operations w/ Berk Birand In many instances where we put AI technology to use in our personal lives today – whether that means using ChatGPT to research a subject or taking recommendations from Netflix about what other show... full d593ec9d-8444-421c-898b-41d409a86a0e Tue, 26 Nov 2024 10:00:00 +0000 2187 false false 232 1 Cultivating More Effective Manufacturing Leaders w/ Bill Remy We all know there are labor gaps on the manufacturing front lines. But today my guest, CEO of TBM Consulting Group, Bill Remy, will argue that those gaps are also emerging (and will continue to... full 77d2c1dd-1c2f-4e36-bf31-fdc8ef39fabc Tue, 19 Nov 2024 10:00:00 +0000 2621 false false 231 1 Introducing the 2025 Industrial Marketing Summit w/ Wendy Covey This episode is conversation that I recently recorded with Wendy Covey – CEO and Co-Founder of TREW Marketing – a marketing agency that works exclusively with companies marketing to engineers in in... full a687f9ab-d6ca-4718-b85e-6b5841f2dd5f Tue, 12 Nov 2024 10:00:00 +0000 1738 false false 230 1 The Benefits of Model-Based Engineering w/ Henrik Hulgaard In this conversation, product configuration expert and co-founder of Configit, Henrik Hulgaard, talks about product modeling ahead of production. More specifically, he'll dive into the ways mode... full 1f8a6618-85f0-4d4a-a492-1332096168bf Tue, 05 Nov 2024 10:00:00 +0000 1548 false false 229 1 Democratizing Industrial Automation w/ Etienne Lacroix Traditionally, for a lot of small and medium-sized manufacturers, lower production volume has made it difficult to justify major investments in automation. But if the technology can be made simp... full a0366bb8-6601-47a5-945c-328962f76ab7 Tue, 29 Oct 2024 09:00:00 +0000 1821 false false 228 1 The Manufacturing Apprenticeship Opportunity w/ Jason Woodard In today's conversation, Plant Manager at Geislinger Corporation Jason Woodard will be talking everything apprenticeships. He'll dive into: – The value an apprenticeship program creates for y... full 7420b73d-4974-4b85-8880-20dbf617ae0a Tue, 22 Oct 2024 09:00:00 +0000 2022 false false 227 1 Matchmaking Supply and Demand for Parts Manufacturing w/ Markus Seibold Finding the right suppliers can be challenging for manufacturing leaders. Especially on a short timeline, and when quality control and lead times are at risk for customers. And on the supplier's... full 67288fa6-006e-4b77-bc1e-d15f1dbb89c3 Tue, 15 Oct 2024 09:00:00 +0000 1811 false false 226 1 Automation in High-Mix, High-Variability Environments w/ Ariyan Kabir and SK Gupta If common belief holds that high-mix, high-variability manufacturing applications are not meant for automation, then my two guest today are here to bust that myth. In this conversation, Co-Found... full b952224d-d2b0-4663-b659-98b7cf41b6e8 Tue, 08 Oct 2024 09:00:00 +0000 2088 false false 225 1 Managing the Challenges of Leadership Transitions w/ Jon Summers Leadership transitions are hard. They're hard for the leader who's on his or her way out. They're hard for the incoming leader, stepping into a brand new role. And they're hard for everyone else... full b45a85d3-efdb-45e1-a64c-2c6e4fe2a7da Tue, 01 Oct 2024 09:00:00 +0000 3576 false false 224 1 Why Manufacturing Leaders Must Understand the Global Chemical Supply Chain w/ Doug Friedman Think about your most important product. Who are your suppliers? Do you know who's supplying THEM? And in turn, do you know who's supplying the suppliers of your suppliers? CEO of BioMADE, Doug ... full dc62ea8a-efde-405d-8d0d-fd369a338b43 Tue, 24 Sep 2024 09:00:00 +0000 2325 false false 223 1 Advancing Manufacturing Through Public and Private Sector Collaboration w/ Abby Smith Abby Smith, President and CEO of Team Pennsylvania, has figured out how to bring together the public and private sectors to move manufacturing forward in her state. She'll talk about exactly wha... full 207e5d73-0aae-4fb3-81b2-6dd8bbc98155 Tue, 17 Sep 2024 09:00:00 +0000 1875 false false 222 1 How to Prepare for a Manufacturing Facility Expansion w/ Alex Garland and Christopher Yows When you're leading a manufacturing organization that's thriving (or even growing bit by bit), somewhere along the way you're likely to run into a problem you can't ignore. And that is: We're out o... full 482970b1-86e8-415c-91c2-565d927dcbc5 Tue, 10 Sep 2024 09:00:00 +0000 2083 false false 221 1 Perspectives on Finding and Keeping Manufacturing Talent w/ Jon Franko My guest today (and my business partner of 18+ years), Jon Franko, is also the host of The Manufacturing EMPLOYER podcast. Whereas my show is designed for CEOs, Presidents, Owners and those lead... full cc221212-4905-4062-8b07-5c998f1e5a01 Tue, 03 Sep 2024 17:30:00 +0000 1964 false false 220 1 Quality Management in a Changing Manufacturing Environment w/ Naveen Poonian Quality management isn't just about the mitigating defects to optimize profit or to increase customer satisfaction. In mission-critical environments, quality management means keeping people safe... full e1df2829-6878-4e90-86bb-891c1bf35035 Tue, 27 Aug 2024 09:00:00 +0000 2304 false false 219 1 Modernizing the Traditional Manufacturing Facility w/ Chris Stevens Digital twins. Digital threads. Cloud computing. Edge computing. Simulations. Brownfield. Greenfield. If you're a manufacturing leader and your blood pressure starts rising when you see terminology... full f78c2371-1594-4f25-86ed-aa5c2408ffeb Tue, 20 Aug 2024 09:00:00 +0000 2077 false false 218 1 Rethinking the Impact of Free Trade on American Manufacturing w/ John Gardner I've had a lot of conversations on this podcast about bringing manufacturing jobs back onto American soil. But my guest today, John Gardner, goes a layer deeper – asking us to rethink the idea ... full 2ef39906-8faa-4081-901d-592ea9766b3a Tue, 13 Aug 2024 09:00:00 +0000 2565 false false 217 1 Current and Future Impact of the Inflation Reduction Act w/ Nihal Shetty In today's conversation, we're talking about the Inflation Reduction Act. What it's all about? Why's it matter to manufacturing leaders? What impact will it continue to have on our economy, rega... full de4d80bd-ae7d-4aaf-b6ab-8bd550198ea9 Tue, 06 Aug 2024 09:00:00 +0000 1708 false false 216 1 Starting Small With AI and Emerging Manufacturing Technology w/ Jarred Knecht It's gonna cost me hundreds of thousands of dollars. It's gonna require a whole team to maintain it. And MAYBE we'll see some benefit by year three. This isn't exactly a compelling value proposi... full 2edad6d1-de1d-4277-b4a4-3ccca6b7e2bd Tue, 30 Jul 2024 09:00:00 +0000 2364 false false 215 1 Why Engineering Knowledge Should Drive Marketing Messaging w/ Adam Kimmel Engineers and marketers may come from different planets. But in manufacturing environments that involve selling technical, complex products, marketers NEED the knowledge of those engineers to d... full f2026f39-8601-4eea-97c3-d4c46bfbf4a7 Tue, 23 Jul 2024 09:00:00 +0000 2453 false false 214 1 A New Generation of Craftsmen with Character w/ Dave Hataj "The power and strength of our country is this next generation." These are the words of my guest today, Dave Hataj. Dave is a 35-year veteran of the manufacturing sector and founder of Craftsman... full aa6757ff-96bf-43df-b1c6-aba2f0096971 Tue, 16 Jul 2024 09:00:00 +0000 2194 false false 213 1 When and How to Implement a Warehouse Management System w/ Casey Winans Warehouse management systems. What exactly are they? What's different from the features in your ERP? Or your MES? Who truly needs a warehouse management system? When do you know you'll be re... full 88b396d3-3884-4b12-b5e0-cce1101838a9 Tue, 09 Jul 2024 09:00:00 +0000 2319 false false 212 1 When Engineering and Marketing are in Sync w/ Adam Beck and Jeffrey Abell In most companies, experts are hired to do a specific job. Engineering does engineering. Marketing does marketing. Sales does sales. And so on. But what happens when each of those departments do... full 4d4db23c-2134-4973-b090-aabb5970bdab Tue, 02 Jul 2024 09:00:00 +0000 2131 false false 211 1 The Benefits of an Employee-Ownership Culture w/ Brian Baker If you were out at a nice dinner with your significant other and you had the choice to be served by whichever waitress or waiter usually services your table OR the owner of the restaurant, who woul... full f408810b-3051-4150-a65f-b6aece1fa950 Tue, 25 Jun 2024 09:00:00 +0000 2637 false false 210 1 Moving From Custom-Engineered to Configuration-Based Products w/ Henrik Hulgaard In this conversation, Vice President of Product Management and co-founder of Configit, Henrik Hulgaard, talks about moving from a custom-engineered to configuration-based product offering. Speci... full 109d52a4-7c80-4962-8f65-f2032bc8b724 Tue, 18 Jun 2024 09:00:00 +0000 2224 false false 209 1 What the U.S. Can Learn From the German Manufacturing Model w/ Jon DeSouza Following a few decades of sending manufacturing across seas to drive down costs, big reshoring movements are in full force throughout the American manufacturing sector. But meanwhile in Germany... full 5383df73-3ea5-4b73-851f-7c74b43c13a9 Tue, 11 Jun 2024 09:00:00 +0000 1850 false false 208 1 Getting Inside the Minds of the Next Generation w/ Meaghan Ziemba We all know that we need to find ways to engage the next generation so we can build the manufacturing workforce of the future. And it's no secret to anyone listening that this next generation u... full 3d3fca4b-e698-4771-a568-0e2314ba50b0 Tue, 04 Jun 2024 09:00:00 +0000 2794 false false 207 1 How to Adapt in a Changing B2B Manufacturing Buying Landscape w/ Joe Sullivan For many B2B manufacturing organizations, what got them where they are today won’t get them where they want to go in the years ahead. In this concise solo episode, The Manufacturing Executive's ... full 90252695-b795-4086-85a7-8cd303840fa5 Tue, 28 May 2024 09:00:00 +0000 991 false false 206 1 How Simulation Technology is Reshaping Product Design w/ Dr. Masha Petrova For years, product development has meant designing a few things, and then manufacturing them in the thousands or millions. But CEO of Nullpace, Dr. Masha Petrova, will tell you, we're quickly m... full 786eba3f-0795-499e-9c1d-acbf5c7c0115 Tue, 21 May 2024 09:00:00 +0000 1957 false false 205 1 Empowering a Self-Directed Workforce w/ Matthew Rassi Quite a few manufacturing leaders that I talk to – whether through interviews on this show or in marketing consultations that I conduct – are leading second or third-generation family-owned busines... full 2e49abd6-5e1c-400b-ae38-d73a257e5aae Tue, 14 May 2024 09:00:00 +0000 1696 false false 204 1 Product Development Driven By Customer Insights w/ Dan Adams Where do new product ideas come from? Do they stem from the needs of your customers and prospects? Or do they come from what you THINK your prospects and customers might need? In today's conv... full 8c29adb7-eeeb-49fb-9311-1e320cf505fa Tue, 07 May 2024 09:00:00 +0000 2344 false false 203 1 Four Pillars of Sustainability for Manufacturers w/ Dakota Malone When I think about sustainability, MY mind goes straight to the environment. But when Managing Partner of Community Solar Authority, Dakota Malone, thinks about sustainability, the environment is o... full a9d04391-6e40-4b93-8cd0-a3a42c7adf05 Tue, 30 Apr 2024 09:00:00 +0000 2357 false false 202 1 Removing Buyer Friction With a Digital Commerce Environment w/ Kris Harrington All the interactions that happen from first touch with a prospect through the signed purchase order, and in the future as your customer buys from you again and again, are part of the buyer experien... full 8cd8ed2c-2b08-49a9-8e01-243dca76b617 Tue, 23 Apr 2024 09:00:00 +0000 2791 false false 201 1 Building a Digital Backbone for Your Manufacturing Business w/ Paul Van Metre When you make the investment in a sturdy digital backbone for running your manufacturing operation – your ERP, your QMS, your MES.... – You protect yourself from loss of tribal knowledge – You ... full 1279cd52-4809-4600-954e-f6a207aae9d2 Tue, 16 Apr 2024 09:00:00 +0000 2364 false false 200 1 7 Central Themes from 200 Episodes of The Manufacturing Executive w/ Joe Sullivan For 200 consecutive weeks without missing a single Tuesday morning, I've published interviews with manufacturing leaders (and professionals influencing manufacturing leaders) about the things that ... full c1bcb03d-58a7-4fe9-8f26-7e0834e62ff9 Tue, 09 Apr 2024 09:00:00 +0000 2934 false false 199 1 Building a Service Culture w/ Fred Reggie When I hear the word "service" in a business setting, my mind goes straight to CUSTOMER service. But the concept of serving becomes so much more powerful when it finds its way into all the other as... full 090094db-1c38-412c-99b3-17286d8994fd Tue, 02 Apr 2024 09:00:00 +0000 2488 false false 198 1 E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson If you sell big-ticket, heavily-engineered, CapEx equipment through a long, consultative sales processes, e-commerce couldn't possibly be for you. Right? If you're a contract manufacturer custom... full 19d893e8-59b1-4df8-a2ac-d5ea058024a1 Tue, 26 Mar 2024 09:00:00 +0000 2338 false false 197 1 On-Demand Labor for a Fluctuating Demand Curve w/ Adam Rubatt Managing fixed labor costs is hard enough in a complex manufacturing environment. Then you throw a pandemic on top of it that only deepens an already problematic labor market, you sprinkle in s... full 9d410b97-294f-4eb4-a279-c9865416ecd2 Tue, 19 Mar 2024 09:00:00 +0000 1746 false false 196 1 How Curiosity Drives Smart Business Decisions w/ Jim Vaselopulos There's nothing easy about being a leader, whether you're leading a marketing agency like me or a manufacturing organization like many of you. Founder and CEO of Rafti Advisors, Jim Vaselopulos,... full 4be231f7-a755-46c9-a662-d33de538e75e Tue, 12 Mar 2024 09:00:00 +0000 1958 false false 195 1 The Real Reason Manufacturers Are Missing with Gen Z w/ Jacob Sanchez The more manufacturing leaders you talk to, the more opinions and perspectives you'll hear about why we're struggling to pull young Millennials and Gen Zers into the industrial sector workforce: ... full 115d2710-f74b-4fdf-99c0-48217923ef58 Tue, 05 Mar 2024 10:00:00 +0000 2573 false false 194 1 5 Key Principles for Creating a Culture of Initiative w/ Jason Riley If you were to interview a variety of successful manufacturing leaders and analyze their respective approaches to effective leadership, I think you'd find a lot less directing than you would enabli... full 02d8bc87-90e9-47ec-ab4f-a185e0ca7072 Tue, 27 Feb 2024 10:00:00 +0000 2670 false false 193 1 Reengineering the Design Review w/ Adam Keating New product development today is more complex than ever before. With teams spread out across the country (or the globe), decentralized product data, supply chain challenges and more demanding custo... full eaf2b25c-d0a6-490d-9e27-90a5caf26c1d Tue, 20 Feb 2024 10:00:00 +0000 1948 false false 192 1 How to Be a Leader of Significance w/ Mosongo Moukwa When people talk about you years down the road, what will they say? "Oh yeah, he (or she) was a good manager or employee?" Or will there be something more? In this conversation, manufacturing... full 26088b07-976f-4520-81b3-b0c1fa07b4e9 Tue, 13 Feb 2024 10:00:00 +0000 1644 false false 191 1 Cultivating Veteran Champions in Manufacturing w/ Lt Col Kathy Lowrey Gallowitz From skills to work ethic to understanding chain of command, veterans bring so much potential to the manufacturing workforce. In this episode, Lt Col Kathy Lowrey Gallowitz will talk about how ... full 5f07bf51-f88c-4923-9fad-d050b0bdbfaf Tue, 06 Feb 2024 10:00:00 +0000 1890 false false 190 1 An Outcome-Based Solution for Deploying Robots w/ Saman Farid Automation can be intimidating. What if the sizable CapEx investment we make doesn't generate the return we expected? What if our people struggle with operating the robots? And how will they deal w... full dfdc10bb-b3df-46ed-9fd1-945076d492e7 Tue, 30 Jan 2024 10:00:00 +0000 1493 false false 189 1 5 Things Stopping Manufacturers From Making Great Content w/ Rose Hansen and James Boeckmann In this conversation, Gorilla 76 Content Director James Boeckmann and Gorilla 76 Senior Writer Rose Hansen go deep on content marketing for manufacturers. Collectively, these two journalists ha... full eed26f1b-ed36-4a7b-8ce0-b90e4cec373d Tue, 23 Jan 2024 10:00:00 +0000 2303 false false 188 1 Clarifying AI Terminology and Applications in Manufacturing w/ Alex Sandoval When ChatGPT took the world by storm in 2022, terminology like "generative AI" became a regular part of our vocabulary overnight. Just a little more than a year later, it's hard to open your favori... full 7ee83491-5a60-4658-b7a4-0c88a3ad41fd Tue, 16 Jan 2024 10:00:00 +0000 1825 false false 187 1 Growing a Manufacturing Business Across Three Generations w/ Greg Hartwig It's hard enough to get a business of the ground and sustain it across one generation. But it's another to grow and evolve a business across three generations. Market needs change. Technology c... full 3a76bf45-f7eb-4637-9b31-5b594362e556 Tue, 09 Jan 2024 10:00:00 +0000 2179 false false 186 1 A New Era of Design Engineering Productivity w/ Hugo Nordell In this episode, CEO of Encube, Hugo Nordell, will tell you that it's a labor of love to go from design intent to what the actual manufactured outcome will be, without breaking the bank. And one... full 8d13c87c-e8d3-4a2e-8aca-bdeb0b7a865b Tue, 02 Jan 2024 10:00:00 +0000 2275 false false 185 1 Aligning the Sales and Marketing Tech Stack for Manufacturers w/ John Joyce I've consulted well over 200 B2B manufacturing organizations throughout my career on marketing strategy. And without question, one of the biggest problems I've observed time and time again is a lac... full 6d5dbe90-ee14-45bf-846f-b99b8b4b5870 Tue, 26 Dec 2023 10:00:00 +0000 2720 false false 184 1 Building an On-Demand Supply Chain in America's Urban Core w/ Elias Stahl In a post-COVID world, a few forces have been converging to set the stage for what Elias Stahl envisions as an on-demand supply chain, rooted in America's urban core. In this conversation, Elias... full f6069a11-1a38-47b8-9b9b-f9a6f71d2738 Tue, 19 Dec 2023 10:00:00 +0000 1568 false false 183 1 Three Pillars of Impact for Manufacturing Leaders w/ Tom Brown More often than not, great leaders don't have all the answers. And in fact, a big part of what makes them great is their willingness to embrace that simple fact. Tom Brown is a manufacturing lea... full 9cb6914e-b858-458f-bf84-40d781a029fc Tue, 12 Dec 2023 10:00:00 +0000 2677 false false 182 1 Getting Started with Robotics When You're Not the Expert w/ Malachi Greb There's nothing worst than making a big investment in technology, just to learn that you're not sufficiently equipped to deploy it. From the many conversations I've had with leaders in the robot... full 73ac6b59-89ae-4c77-9180-6da1d3661115 Tue, 05 Dec 2023 10:00:00 +0000 2044 false false 181 1 Digitizing Institutional Knowledge w/ Yushiro Kato It's no secret that the Boomer generation is pouring out of the manufacturing workforce. And as they go, we're not only losing their hands, but also the years of knowledge tied up in their brains. ... full 5b8adb21-097f-4596-b60d-5d84b9f378f2 Tue, 28 Nov 2023 10:00:00 +0000 1366 false false 180 1 Accessible Robotics Solutions for Niche Applications w/ Colin Riggs and Dianne Abruzzini Riggs The past decade or so in the manufacturing sector has brought lots of hype about robotics along with it. But sometimes the flexible systems that many small and medium-sized business leaders were p... full 44630cf4-f800-4034-a362-345a60a68346 Tue, 21 Nov 2023 10:00:00 +0000 1993 false false 179 1 How Internal Culture Drives Customer Success w/ Doug Eisenhart Lots of business like to talk about things like "work culture" and "core values". But for many of those businesses, these are just aspirational concepts. My guest today, Doug Eisenhart, is the Pres... full b91435a3-4a91-4887-b422-3bbcc1a57f60 Tue, 14 Nov 2023 10:00:00 +0000 2355 false false 178 1 SOPs , Kaizen Events and Other Keys to Operational Excellence w/ Dave Crysler To quote Dave Chrysler, Founder and Principal Consultant at The Crysler Club, "In the fast-paced world of operations, leaders are often looking for the silver bullet that can solve all their challe... full 1e32e178-3340-44d2-956a-c063dc8ed94a Tue, 07 Nov 2023 10:00:00 +0000 2061 false false 177 1 The Role of IIoT Tech in Employee Training and Retention w/ Arjun Chandar Large amounts of data are only helpful if you can make it all actionable. In today's conversation, Founder and CEO at IndustrialML, Arjun Chandar, will tell you that as IIoT technology continue... full 39c44905-9573-4814-ab40-ed3fb6b79054 Tue, 31 Oct 2023 09:00:00 +0000 2124 false false 176 1 Customer Outsight: Learning What Actually Matters to Your Customers w/ Dave Loomis Customer research. Customer interviews. Voice of customer. Whatever you choose to call it, this is something that many companies THINK they're doing. But in reality, most are just trying to cre... full db8eb6b3-216d-4bbe-b090-1e88e69eff7c Tue, 24 Oct 2023 09:00:00 +0000 2900 false false 175 1 A Plan for Every Part: Strategic Inventory Optimization w/ Harrison Wells Imagine not having a home owner's insurance policy when you live in tornado alley. This is the analogy today's guest makes to a manufacturer without a strategic inventory plan. Harrison Wells, V... full 4b9dac77-e211-40e8-8019-2d31c0ecc424 Tue, 17 Oct 2023 09:00:00 +0000 1602 false false 174 1 A Digital Backbone for Factories of the Future w/ Ryan Kuhlenbeck More than half of all revenue from goods produced in the US come from factories with 500 people or less. But so many small factories operate without a digital backbone to manage all of their data. ... full c04e835f-1c61-489b-91d0-51bc01a77376 Tue, 10 Oct 2023 09:00:00 +0000 1873 false false 173 1 Digitizing Human Touch and Feel w/ Youssef Benmokhtar Over the past few decades, we've seen two of the five human senses digitized: With sound, we've witnessed music go from analog to digital, and technologies like Siri and Alexa infiltrate our per... full b7297c07-f18b-46a7-b96e-bc40361f66b8 Tue, 03 Oct 2023 09:00:00 +0000 1413 false false 172 1 Change How American Manufacturing’s Perceived In Our Nation w/ Terry Iverson Change. How. American. Manufacturing's. Perceived. In. Our. Nation. Put the first letters of those eight words together and you have the word "CHAMPION". Terry Iverson is the founder of the nonp... full cd09f557-ab42-4ca4-a156-baada4f833d4 Tue, 26 Sep 2023 09:00:00 +0000 1935 false false 171 1 A Renewable Energy Future for Manufacturing w/ Gareth Evans Advancing sustainability. Reducing downtime risk. Creating a more profitable future through energy efficiency. These are positive side effects of implementing a modernized energy system. And in ... full 4cc478b4-f955-4f2f-8e29-7b037ec1fb3e Tue, 19 Sep 2023 09:00:00 +0000 1580 false false 170 1 Tax Credits and Incentives for Manufacturing Workforce Development w/ Leslie Boyd There are a number of talent pools – from veterans to disabled to ex-felon that not only present opportunities for finding talent, but can also come along with meaningful incentives and tax credits... full f589ee3c-93c9-49c5-919c-635faf2b8ef1 Tue, 12 Sep 2023 09:00:00 +0000 1416 false false 169 1 The AI-Empowered, Superhuman Design Engineer w/ Milan Kocic Imagine an engineering design environment where AI does 60 to 70% of the work, and humans finish the rest. Tasks get automated. Things happen faster. Productivity increases. As Milan Kocic, Fou... full 46a31b6c-23e5-4ba0-96c0-adf6f6f5775f Tue, 05 Sep 2023 09:00:00 +0000 1662 false false 168 1 Building for Long-Term Success w/ Ron Speicher and David Craft How does a small mechanical contractor grow into one the top industrial oven manufacturers in the country – all while maintaining a partnership over nearly four decades and continuing to innovate a... full 75cef90b-db93-4028-b679-8d77c58f6217 Tue, 29 Aug 2023 09:00:00 +0000 2416 false false 167 1 Product Design in the Era of Industry 4.0 w/ Kevin Bailey Whether you're thinking about bringing a brand new product to market or your feeling the pressure to modernize your existing product line to remain competitive, this era of industry 4.0 is forcing ... full c5072d89-201c-44ac-9fc1-bca8655151ae Tue, 22 Aug 2023 09:00:00 +0000 1516 false false 166 1 Why It's Time to Formalize Innovation w/ Jeff Winter Here we are in a decade when technology is advancing at a faster rate than ever before. The pressure to innovate is all around us. But from an innovation standpoint, what's essential and what's... full 88bad6a4-ebed-4b2d-a150-5cbcec4823b7 Tue, 15 Aug 2023 09:00:00 +0000 1623 false false 165 1 The Great Depression of the 2030s and How to Prepare w/ Jackie Green When you hear "Great Depression", what comes to mind? Mobs of frantic people outside of banks? Dried out farmland and dust storms across the Great Plains? Dorothea Lange's famous "Migrant Mother" p... full 4badf58a-54f1-4ec8-9a15-5f44cb226b9b Tue, 08 Aug 2023 09:00:00 +0000 1570 false false 164 1 Why Engineering Can't Exist in a Silo w/ Anthony Rodriguez Have you ever worked in a business where everyone seems to be working in their own silos? Product development is doing their thing. Production is doing their thing. Sales and marketing are doing th... full ce33e664-756c-4b60-a5cf-e6437553fb08 Tue, 01 Aug 2023 09:00:00 +0000 1405 false false 163 1 Foundation First: Products, Systems, Process & People w/ Bill Kaewert Foundation comes first. This is something our team at Gorilla talks about often in the context of a marketing program. But in today's conversation, Bill Kaewert, CEO and CTO of Stored Energy Sy... full 7f455339-bfea-43c7-8d28-8d2fb6a06a20 Tue, 25 Jul 2023 09:00:00 +0000 2257 false false 162 1 Dynamics of the Family-Owned Manufacturing Business w/ Ryan Margolin I've always been a believer in creating the right seats on the bus, and THEN filling those seats with the right people. But when you're a family owned business, in a lot of ways, the people are ... full ad9f9746-6e28-4684-b9bc-572d79518641 Tue, 18 Jul 2023 09:00:00 +0000 1762 false false 161 1 What "Brand" Means and Why it Matters for Manufacturers w/ Paul Kiesche What does the word "brand" mean to you as a manufacturing leader? A logo and a tagline? A color palette and collection of images or graphics you use on your website, in your sales decks and at your... full 53d19a40-ff12-4f6a-9e0f-ea4599478681 Tue, 11 Jul 2023 09:00:00 +0000 1876 false false 160 1 Drones, AI and the Future of Inventory Monitoring w/ Sean Mitchell Improved inventory accuracy. Higher productivity in your facility. Less required labor. This is what can happen when you put drones and AI together inside of a warehouse or distribution center. ... full 9268bb13-2e8b-4c0b-889d-8919dfaf816e Tue, 04 Jul 2023 09:00:00 +0000 1316 false false 159 1 Rise of the Automation Workforce w/ Ale Walker "My goodness, let's let a robot do that". These few words Ale Walker, Director of Business Development at Gray Solutions, summarize the general feeling of excitement she experiences when walking th... full 71eab1cc-0b94-449a-bf95-869398af48ff Tue, 27 Jun 2023 09:00:00 +0000 1105 false false 158 1 Introducing The Manufacturing Employer Podcast w/ Jon Franko 158 weeks and 158 episodes ago we launched this podcast, The Manufacturing Executive, as a resource for CEOs, Presidents and owners. Last year, we introduced a second podcast, The Manufacturing Mar... full 9ee88187-889d-4de7-a04a-85341280f9ec Tue, 20 Jun 2023 09:00:00 +0000 2006 false false 157 1 From Lifestyle to Growth Business: 5 Key Transformations w/ Jason Pace Any business owner has his or her own unique vision for the trajectory of the company. There are lifestyle businesses, high-growth businesses, and plenty that fall somewhere in between. But mov... full 1c5ac90b-60bc-4ae1-8e69-8d4c2e58051b Tue, 13 Jun 2023 09:00:00 +0000 2475 false false 156 1 Combating the Decline of Productivity in American Manufacturing w/ John Abplanalp Over the past few years, we've all seen and experienced the effects of rising labor and material costs. But as John Abplanalp, President & Principal Consultant at Tight Lines Advisors, will tell yo... full 26582ce4-f192-42f7-9152-ed1742d0db34 Tue, 06 Jun 2023 09:00:00 +0000 1677 false false 155 1 What Today's Manufacturing Workforce Wants w/ Michael Sullivan The motivation for today's manufacturing workforce goes much deeper than salary and benefits alone. Individuals want to know that they matter, that their work is making an impact, that they have a ... full c0e4465a-76f8-4741-a15c-f00500b4fca1 Tue, 30 May 2023 09:00:00 +0000 1632 false false 154 1 Speed: The Missing Industrial Marketing Ingredient w/ Julian Schaaf Lack of trust. Lack of goals. Lack of skill. Lack of risk tolerance. In this episode, industrial marketing consultant Julian Schaaf explains why these are the four biggest problems that plague slow... full 29c8ae69-39c0-4f11-aa3a-5ca61ab9825c Tue, 23 May 2023 09:00:00 +0000 2614 false false 153 1 Designing Manufacturing Career Paths w/ Patrick Curry More than ever before, it's not just a stable job plus a paycheck that motivate people, but also the opportunity for growth and career advancement. In this conversation, Patrick Curry, President of... full 1ef9cf03-1bc8-4569-971e-6b80c193ebf2 Tue, 16 May 2023 09:00:00 +0000 2381 false false 152 1 Advocating for Women in Manufacturing w/ Alicia Gilpin If you're looking into the manufacturing sector from the outside, the numbers will show you how underrepresented women are in this sector. And if you already work in manufacturing, you know this ju... full 4d01b999-f627-446b-98ae-4b753bfa31c5 Tue, 09 May 2023 09:00:00 +0000 1279 false false 151 1 The Changing Landscape for Manufacturing Ownership Transitions w/ Keith Butcher What options do I have for transitioning the ownership of my business? How has the market for selling my business changed over a wild few years of pandemic and supply chain disruption? Is transitio... full c9390d14-8bc3-4e96-abde-1308549e67fd Tue, 02 May 2023 09:00:00 +0000 2471 false false 150 1 The Human Driver of Sustainable Manufacturing w/ Mark Remmert On the surface, there are many forces driving the sustainable manufacturing movement in our world today – from government initiatives to consumers to corporations. But as Mark Remmert, CEO of Green... full 5a24e347-1afd-47fb-8a6e-81008cf728bd Tue, 25 Apr 2023 09:00:00 +0000 2051 false false 149 1 Adapting to New Manufacturing Technology w/ Matthew Wright Every day we use a wide range of digital technology in our personal lives. But in our work lives here in the manufacturing sector, there tends to be more resistance to technology adoption. In t... full bed0c612-2946-406a-8381-5d991d462426 Tue, 18 Apr 2023 09:00:00 +0000 1463 false false 148 1 Cyber Security in Manufacturing w/ Jason Ray Cyber security is a very real problem. Unfortunately, it's a very real problem that's not understood or properly addressed by many manufacturing organizations. It poses threats to our businesses. A... full e812d907-757c-481c-8eb6-222bace1fdc2 Tue, 11 Apr 2023 09:00:00 +0000 1747 false false 147 1 Distribution and Repurposing: Two Overlooked Keys to Content Marketing w/ Justin Simon A very small percentage of manufacturing organizations ever get to the point where they're consistently publishing truly exceptional resources for the people they need to influence from the compani... full 4e86e998-0242-41b9-8d0e-58cb41eb26ca Tue, 04 Apr 2023 09:00:00 +0000 2488 false false 146 1 AI in Manufacturing: Fusing Human Knowledge and IIoT Data w/ Christopher Nguyen Christopher Nguyen, CEO & Co-Founder of Aitomatic, explains why we need both the IIoT data coming off the assembly line and the knowledge of our front line workers to build an effective AI model. full 359bb1c1-4a4e-40af-b8c6-425e1ed233fd Tue, 28 Mar 2023 09:00:00 +0000 1518 false false 145 1 From Employee-Focused to Employee-Owned w/ Ashleigh Walters Ashleigh Walters tells her story of transformation inside of the manufacturing organization she recently led – as they went from a command-and-conquer operation to an employee-focused operation, al... full 8cd58822-cb1f-441a-b129-002353fe7834 Tue, 21 Mar 2023 09:00:00 +0000 1571 false false 144 1 The Shared Responsibility of Upskilling the Workforce w/ Bill Berrien This ex-Navy Seal, turned manufacturing CEO believes the future of workforce development and training falls not only on the shoulders of the trade schools, but also the employers themselves. full 1a69e180-a7bd-4a15-bd61-8b56f5445ed0 Tue, 14 Mar 2023 09:00:00 +0000 2172 false false 143 1 Live Video Demos From the Shop Floor w/ Chip Royce Imagine the power of standing next to a piece of machinery and answering a prospect's questions on a sales call. Or leading a product training session for a new customer, right there inside of your... full 44c37db5-d7e9-42a8-86da-16b97d16f3e4 Tue, 07 Mar 2023 10:00:00 +0000 2055 false false 141 1 8 Silent Business Killers For Manufacturers w/ Steve Blue If you want to run a killer manufacturing business, you need to avoid the silent business killers that can keep you from the success you’ve worked hard to earn. Today, we’re speaking with Steve ... full b33d35b3-3fb7-4ffa-b992-bb4bae5a1da9 Tue, 28 Feb 2023 10:00:00 +0000 2628 false false 142 Building A Talent Pipeline Most organizations spend more time and resources on new customer acquisition rather than talent acquisition, but why is that? Our guest today joins us to explain how organizations can showcase why ... full 8c8a9f0b-d011-4f98-be3f-e43c0236e1f1 Most organizations spend more time and resources on new customer acquisition rather than talent acquisition, but why is that? Our guest today joins us to explain how organizations can showcase why their business is a great place to work and how to hire the right people for the job.


Jay Veniard is the Founder and CEO of Ventech Search Group, a company on a mission to help organizations hire the best sales talent in the market. In this episode, Jay offers insights on how companies can hire and retain top talent.


Join us as we discuss:

• Why company leaders should not offload the responsibility of talent acquisition
• Why Jay believes outside recruiting partners are essential
• How to build relationships with future recruits ahead of time
• How to write compelling job descriptions

]]> Tue, 21 Feb 2023 08:00:00 +0000 2934 false false 141 Leading by Empowering Your People Some of the best conversations we have on this show are with Presidents and CEOs leading midsize American manufacturing companies. Listen in as our guest provides his insights into running a compan... full 0662812f-cd9f-4440-bb05-467f5bda16a5 Some of the best conversations we have on this show are with Presidents and CEOs leading midsize American manufacturing companies. Listen in as our guest provides his insights into running a company that is a leader in innovative tooling and casting solutions.


Mick North is the President and CEO of Anderson Global Inc., a full-service supplier for the design and build of complex foundry tooling. In this episode, Mick talks about his experiences leading a midsize American manufacturing company.


Join us as we discuss:

• How Mick and his team have been able to de-commoditize themselves at Anderson Global
• Why manufacturing is misunderstood by most of the general public
• Traits that every leader should have

]]> Tue, 14 Feb 2023 08:00:02 +0000 2105 false false 140 How Sustainable American Manufacturing Can Flourish at Scale The term “sustainability” is used loosely among manufacturing leaders today. Most will say sustainability matters, but how many run their organizations with sustainable practices as their focus? Ou... full cb3c510d-40ed-4155-b800-5096b6ac059f The term “sustainability” is used loosely among manufacturing leaders today. Most will say sustainability matters, but how many run their organizations with sustainable practices as their focus? Our guest today is a CEO who operates her business with a sustainability mindset and tells us what that looks like inside a manufacturing organization.

Sara Irvani is the CEO at Okabashi Brands, one of the 1% of remaining domestic shoe manufacturers with a mission to prove that sustainable American manufacturing can flourish. In this episode, Sara talks about how her family-owned business has sold over 35 million pairs of shoes using sustainable practices as its focus.

Join us as we discuss:

• The history of Okabashi Brands from the Middle East to Buford, Georgia
• Circularity as it relates to the end of life for a product
• How Sara connects the dots between sustainability and profitability
• What has Sara excited about the future of manufacturing

]]> Tue, 07 Feb 2023 20:45:00 +0000 1231 false false 139 Pushing manufacturing boundaries with additive molding We've all heard of Injection Molding and Additive Manufacturing, but what about Additive Molding? Our guest today is pioneering a business for high-volume production using molding. Riley Reese is t... full f36d10ea-0658-4ee5-adc0-69f614e3f231 We've all heard of Injection Molding and Additive Manufacturing, but what about Additive Molding? Our guest today is pioneering a business for high-volume production using molding.


Riley Reese is the Co-Founder and CEO of ARRIS, a technology company enabling the design and manufacture of the highest-performance products. In this episode, Riley talks about Arris's Additive Molding™ technology and how they are discovering new ways to manufacture composite parts at scale in ways that weren't previously possible.


Join us as we discuss:

• What is additive molding, and how it works
• Specific applications that would make sense to use additive molding versus a more traditional process
• What has Riley excited about the future of manufacturing

]]> Tue, 31 Jan 2023 08:00:02 +0000 1803 false false 138 Introducing The Manufacturing Marketer Rather than our typical interview, in this episode, we syndicated an episode from our second podcast, The Manufacturing Marketer, a show focused on marketing for B2B companies inside the manufactur... full 103241c4-632d-46d5-826a-a79870e32a6f Rather than our typical interview, in this episode, we syndicated an episode from our second podcast, The Manufacturing Marketer, a show focused on marketing for B2B companies inside the manufacturing ecosystem.


In this episode, our team of strategists at Gorilla answer questions that they have received from our recurring live event, Industrial Marketing Live, from marketing folks working inside manufacturing companies.


Join us as we discuss:

• Trade show strategy and how trade shows can be used to build a community
• Digital advertising for manufacturers
• Using data and interviews to formalize customer personas

]]> Tue, 24 Jan 2023 08:00:02 +0000 2318 false false 137 Navigating Entrepreneurship and the Stigma of Autism Some of the most famous and successful entrepreneurs fall on the autism spectrum. Autism is a highly stigmatized disorder, but our guest today will share his insights on why people on the spectrum ... full aba628d1-9bba-452b-8754-ff8e90b5f4c8 Some of the most famous and successful entrepreneurs fall on the autism spectrum. Autism is a highly stigmatized disorder, but our guest today will share his insights on why people on the spectrum can be some of the most brilliant thinkers around.


Peter Mann is the Founder and CEO of Oransi, a leading manufacturer of air filtration and ventilation products. A United States Military Veteran, Peter served 4 years in the Navy, including a tour in the Red Sea during the first gulf war. Peter is late diagnosed autistic and, in this episode, talks about his journey of being an entrepreneur with autism.


Join us as we discuss:

• Peter’s background and how he discovered he was autistic
• How Peter’s early entrepreneurial experiences shaped the path he is on now
• How the pandemic affected the market for air filtration and purification
• Peter’s perspective on why autism is so stigmatized
• What business leaders can do to make the workplace more inclusive for people on the spectrum

]]> Tue, 17 Jan 2023 08:00:03 +0000 2253 false false 136 Reimagining industry: From inevitable decline to vibrant opportunity Our guest today has his eyes set on how we can pull together our resources to revitalize American manufacturing and take steps towards creating vibrant opportunities in the next decade. Doug Berger... full 8c795c68-1559-40b9-b9cc-49fd230588d0 Our guest today has his eyes set on how we can pull together our resources to revitalize American manufacturing and take steps towards creating vibrant opportunities in the next decade.


Doug Berger is the Founder and Team Leader of Industry Reimagined 2030, a non-profit with a mission to bring a generational sea-change in US industry and to transform 50,000 companies into world class over the next 10 years. Listen in as Doug explains how Industry Reimagined is the catalyst for national associations and institutes to collaborate and speak with a unified, compelling voice for this vibrant future.


Join us as we discuss:

• The 4 components of the Industry Reimagined mission
• Shifting the narrative from inevitable decline to vibrant opportunity in manufacturing
• The seven nonlinear emerging categories in manufacturing that are going through exponential growth

]]> Tue, 10 Jan 2023 08:00:03 +0000 2114 false false 135 Cloud-based hardware: The next data revolution We’re at the threshold of an information revolution around cloud-based hardware, and our guest today will explain why moving to the cloud can save your business.Michael Corr is the Founder and CEO ... full 41d86d3b-148a-4cb0-9397-7f5f7e0a694d We’re at the threshold of an information revolution around cloud-based hardware, and our guest today will explain why moving to the cloud can save your business.


Michael Corr is the Founder and CEO of Duro Labs, a cloud SaaS PLM platform enabling the utilization of hardware development for the next generation of hardware teams. Listen in as Michael explains the need for cloud based hardware in your manufacturing business.


Join us as we discuss:

• Some of the biggest problems caused by manual processes around transferring data
• The pushback that Michael sees around hesitancy to move things to the cloud
• Why security is now a commodity for data
• Why the most prudent managers protect themselves from financial ups and downs by investing in processes and technology
• The business opportunity of using the cloud to find suppliers

]]> Tue, 03 Jan 2023 17:03:42 +0000 1678 false false 134 Future proofing the family-owned manufacturing business Sometimes it's easier to follow the status quo than switch things up, especially when running a second or third-generation family-owned business. Listen in as Michelle Acosta, Vice President of Ope... full 00a6902a-6edf-4f40-9fa5-2f85436845eb Michelle Acosta, Vice President of Operations and Marketing at Acosta Sheet Metal shares her experiences as well as her vision for leading this family business into the future. Join us as we discuss:

• Things that commodity-driven businesses can do to make it about more than just price when talking to prospects and customers
• Taking a proactive approach to looking for process efficiencies in the business
• The impact that modernizing Acosta's technology stack has had on the business

]]> Tue, 27 Dec 2022 08:00:00 +0000 1773 false false 133 A Step-by-Step Manufacturing Marketing Playbook for 2023 What do manufacturing organizations need to consider on the marketing front as we head into the new year? In this solo episode, I’ll take you through the marketing playbook we use for our manufactu... full a1972cdb-273c-4f85-a19c-7661e7d14b3b

Becoming the expert resource for your audience

Capturing existing demand and creating new demand

The 4 pieces of our marketing framework: the Road Map, the messaging strategy, the content and the campaigns

How do you quantify the effectiveness of your marketing efforts

]]> Thu, 22 Dec 2022 16:54:01 +0000 2640 false false 132 What the Gig Economy Can (and Can't) Teach Us About Staffing During a time when finding labor is challenging, there are some things the manufacturing sector can learn from the “gig economy.” Our guest today provides his insights on sourcing and upskilling th... full b8dcf00e-64e9-4e44-8598-559fd7d82edd Jason Radisson is the Founder and CEO of Shift One, a platform that is helping solve the global shortage of skilled front-line workers, with more than 300,000 users, from nurses to solar technicians. Since becoming an entrepreneur, Jason has worked with more than a dozen first-tier VCs, and today, more than 20 venture-backed Founders are alumni of his earlier teams. In this episode, Jason talks about the unique perspectives that Shift One brings to the staffing industry.
Join us as we discuss:
How the staffing industry has been trying to solve the problem of worker shortages
The essential learnings Jason has taken from the gig economy that are relevant to the labor market in manufacturing today
How the labor market will evolve over the coming years]]> Tue, 13 Dec 2022 08:00:00 +0000 1653 false false 131 Transforming Procurement into a Highly Strategic Role In the business realm, the encompassing term ‘supply chain’ is relatively new, and the roles within it, including procurement, are even more contemporary. Having only been around since the 80s, org... full 9ca99783-7596-49f8-ae2d-7a97530ca06a According to our latest guest, Rob Pakalski, CEO & Co-Founder of Datum, many organizations make the mistake of treating procurement as an administrative role. In fact, when an organization empowers procurement to get involved across many processes, starting with design, the team can play a vital role in building a competitive edge.
Join us as we discuss:
Enabling procurement as a strategic role
Replacing tribal knowledge with data-informed practices
The shifting paradigm of supplier relationships
Best practices for OEM interactions as a supplier]]> Tue, 06 Dec 2022 08:00:00 +0000 1890 false false 130 Post print: The dirty little secret of additive manufacturing What was once a manufacturing process reserved for low-volume prototyping has found its home in various production applications. Our guest today breaks down post-print processes and lets us in on w... full 3734cad9-ce7c-44c5-8923-83a8c7bf091e Jeff Mize is the CEO of PostProcess Technologies, the international leader in automated post-printing solutions for additive manufacturing. He has a proven track record of scaling startups in new markets and driving growth. In this episode, Jeff talks about pioneering connectivity of the post-print step for industrial 3D printing. 
Join us as we discuss:
How additive manufacturing has evolved and is being used in new ways
How to integrate additive into manufacturing processes that are already being used 
The barriers to using additive manufacturing at scale 
How automation fits into additive manufacturing 
Additive manufacturing’s role in helping to future-proof businesses from labor and supply chain challenges]]> Tue, 29 Nov 2022 08:00:00 +0000 2519 false false 129 Treasure Hunting for Used Machinery Our guest today thinks of himself as a treasure hunter not for gold and silver but for used machinery parts, and in this episode discusses how one man’s trash can be another’s treasure.  Listen in ... full 92f86544-ac01-4b1a-9d26-e011de195656 Listen in as Noah Graff, Vice President of Graff-Pinkert & Co. talks about: 
New trends and insights coming from the precision machining space
What is treasure hunting
How supply chain challenges have affected large equipment manufacturing 
What's going on in the world of machine parts]]> Tue, 22 Nov 2022 08:00:00 +0000 1848 false false 128 Ally shoring: Expanding manufacturing operations into Mexico Our guest in this episode knows both sides of the US/Mexico border very well and provides insights into a term he calls “ally shoring” – the opportunity for US manufacturers to expand manufacturing... full 8176c6da-8bb4-4573-b2ac-227b22680a6e Listen in as Founder and Managing Director of Nepanoa, Alberto Villarreal, talks about:
What ally shoring means and how it compares to offshoring across seas
The benefits for American manufacturers when they're opening facilities in Mexico or other Latin American countries
The most significant barriers that manufacturing organizations tend to run into when they're expanding their operations into international territory]]> Tue, 15 Nov 2022 08:00:00 +0000 1796 false false 127 The Great Equalizer: How Digitalization is Changing Manufacturing In its earliest stages, most technological innovations are reserved for those with the most capital. In manufacturing, when you add the scalability of digital products to this, you end up with what... full 2881dbfc-c18a-4512-b417-b62c26abe1ea Raj Batra is the President of digital industries for Siemens USA, where he oversees all development, engagement, marketing, sales, r&d, vertical industry, and manufacturing activity for the automation business. With over 25 years of experience, Raj is a thought leader in smart manufacturing, digitalization, and industry 4.0. In this episode, Raj talks about digitalization in manufacturing.   
Join us as we discuss:
The most potent movements happening in digitalization right now
How the scalability factor of digitalization changes the outlook for smaller and mid-sized manufacturers
What is happening with additive manufacturing now, and how it can change things in the future
How digitalization and automation fit into the picture for manufacturing]]> Tue, 08 Nov 2022 08:00:00 +0000 1868 false false 126 The Augmented Workforce: Enabling Humans with Technology Sometimes it feels like technology and humans are at odds with each other, but our guest today will tell you that the future of manufacturing will involve technology that supports human beings.  Tr... full a7802b79-5e6d-476d-b75f-7d2d0d00a491 Trond Undheim is a futurist, scholar, venture partner, nonresident Fellow at the Atlantic Council, co-founder of Yegii, and lead ecosystem evangelist at Tulip. Trond hosts the Augmented Podcast and is the author of Augmented Lean. In this episode, Trond talks about how the best leaders in manufacturing implement industrial technology to empower their workers and achieve efficiencies.  
Join us as we discuss:
Why do the topics of automation, innovation, and technology mean so much in the manufacturing sector 
A synopsis of Trond’s new book Augmented Lean
What is an augmented workforce, and how does it change the way people work
Trond’s futuristic approach to manufacturing and the augmented workforce 
Why manufacturers don’t need to put a spin on the industry to make it exciting  


More information on Trond’s new book Augmented Lean: https://www.augmentedlean.com/. ]]> Tue, 01 Nov 2022 08:00:00 +0000 1789 false false 125 The Future of Automated Vision Inspection Technology has brought us to a place where mobile phones have better cameras than the most advanced manufacturing lines had ten years ago. Vision inspection technology has come so far that the barr... full 2760ea33-9afe-4a77-8212-3c4ea73fffb7 Austin Appel is the Co-Founder of Overview, an AI deep-learning vision platform for manufacturing. At Overview, Austin is responsible for leading product development and operations. Previously, Austin spent four years at Tesla in battery manufacturing and research and development roles. In this episode, Austin talks about the advancements in vision inspection technology.  
Join us as we discuss:
The underlying problems within manufacturing facilities
How is technology helping to alleviate labor problems
What’s different now vs. 20 years ago in vision technology for manufacturing
How Overview fits into the overall picture of vision technology]]> Tue, 25 Oct 2022 08:00:00 +0000 1658 false false 124 Aligning Sustainability and Profitability in Manufacturing For years sustainable business practices have been a plus in manufacturing organizations. But when forced to make a decision between profitability and sustainability, most leaders will choose profi... full 365a5110-0883-4447-bde5-b774fc0a5238 Lauren Dunford is the CEO and Co-Founder of Guidewheel, a company whose mission is to empower all the world's factories to reach sustainable peak performance. In 2022 Guidewheel was recognized by the World Economic Forum as one of the 100 most promising companies globally poised to significantly impact business and society. In this episode, Lauren talks about how GuideWheel's plug-and-play FactoryOps platform makes the power of the cloud accessible to any factory.  
Join us as we discuss:
Trends that Lauren is seeing across the industrial sector 
Why manufacturing leaders should care about sustainability in their operations 
How sustainability can affect market penetration resulting in revenue growth 
What does sustainability mean to private equity firms or other potential investors in manufacturers]]> Tue, 18 Oct 2022 08:00:00 +0000 1645 false false 123 How Online Communities Can Foster Growth Creating an online community can be challenging and far-fetched for many. When it’s done correctly, it can foster communication in a way that creates a feedback loop between you and your customers.... full d8cb4742-a411-43a1-af24-6dac1a0a11f2 Joining today are two of Gorilla 76's own strategists, Brendon Forrest and Peyton Warren. In this episode, Brendon and Peyton explain how to apply an online community to a business setting.  
Join us as we discuss:
What an online community is
Examples of thriving online communities in the manufacturing sector
Why creating value must take precedence over pushing products in these settings
What might motivate a manufacturing leader to facilitate an online community  


Additional Resources:
Industrial Marketing Live, an ongoing webinar series designed specifically for marketers in the manufacturing sector]]> Tue, 11 Oct 2022 08:00:00 +0000 2843 false false 122 Brains Over Brawn: How to Keep Boomers in the Workforce Although the physical labor Boomers can provide in the manufacturing workforce has diminished, we cannot ignore the expertise and knowledge they bring to the table with years of experience in this ... full d5a7853d-14e4-4252-9e31-67440a5b46a2 Will Healy III is a founding board member of the Advance Manufacturing Industry Partnership (AMIP), whose mission is to connect manufacturers, educators, and workforce partners to evangelize the positive outcomes of manufacturing careers. Will has more than 16 years of experience in various discrete production industries, including assembly, food and beverage packaging, welding and stamping. In this episode, Will talks about how to retain Boomers in the workforce.  
Join us as we discuss:
Why we should invest in people-centric technology 
How can we keep our Boomers around and empower them 
The importance of diversity in the manufacturing workforce
What actions Will would like to see the manufacturing sector take to shine a light on the great things happening in the space]]> Tue, 04 Oct 2022 08:00:00 +0000 2095 false false 121 Lowering the Barrier to Robot Deployment The narrative around robotics, automation, and industry 4.0 technology are that these technologies are out of reach and require overwhelming investments and change to company infrastructure, but wi... full fda8dd8f-bebd-41a6-83c5-407fc2b9cd39 Fady Saad and Mark Martin are General Partners at Cybernetix, a venture capital firm leading the way for investment into early-stage robotics, automation, and AI startups. Fady is also the Co-Founder of MassRobotics, the world's first and largest robotics & AI startup escalator. He led the multi-million dollar fundraising for the organization and architected MassRobotics' corporate partnership program and business model.  
Mark has 25+ years of executive tech leadership spanning industrial, healthcare, automotive, and consumer industries. A former VP of Analog Devices Industrial Automation, Sensors, and IoT division leading a $1B+ business, Mark led multiple acquisitions, strategic investments, and scaled new business ventures. 
In this episode, Fady and Mark break down all of the transformational technology changes that are affecting manufacturing right now.  
Join us as we discuss:
Some of the transformational technologies that are happening in manufacturing right now 
What it takes to get past the fear of change to make or invest in something new 
Mark and Fady's perspective on automation in manufacturing not being an option, but a necessity 
How the current economic climate will affect manufacturing in the near future]]> Tue, 27 Sep 2022 08:00:00 +0000 2613 false false 120 Breaking Out of the Manufacturing Echo Chamber It is easy to do the same thing repeatedly, but there is no better time than now to start thinking differently as a manufacturing leader.  Nikki Gonzales is the Head of Partnerships for Quotebeam, ... full 327bad93-3bb3-404f-9495-74166f46678a Nikki Gonzales is the Head of Partnerships for Quotebeam, a collaborative marketplace and workflow platform for the industrial automation industry. She helps buyers cut their sourcing time from weeks to days by building partner relationships with distributors and manufacturers in the space. Nikki is also the host of the Automation Ladies podcast, where girls talk about industrial automation. In this episode, Nikki offers her perspective on how manufacturing leaders can begin to shift their mindset.  
Join us as we discuss:
How the Automation Ladies Podcast came to be
Why is manufacturing such a male dominated industry and what needs to happen for that to change
 What is Quotebeam, why it’s important, and what are some of the unique challenges that come with working in a startup
Nikki’s perspective on the supply chain crisis and where it is headed]]> Tue, 20 Sep 2022 08:00:00 +0000 2299 false false 119 What Does “Made in America” Mean to You? When someone says “made in America,” it has always been said with a sense of pride. It is a term that has traditionally been associated with quality and reliability. But what does “made in America”... full 9c262a4b-fe41-48d9-8713-47533819a49f In 2013, Brandon Acker purchased Titan Abrasive Systems after spending five years learning the ins and outs of the business. As President of Titan Abrasive, Brandon oversees the design and manufacturing of the company's complete line of blast room and blast Machine Products for industrial applications. In this episode, Brandon talks about what being "made in America" means and the benefits of sourcing components that are made in the USA.  
Join us as we discuss:
The advantages of being fully made in America as a manufacturing operation
What's happening at the US government level to help manufacturers bring manufacturing back to the US
What happened to the manufacturing workforce after the pandemic
Brandon's advice for manufacturers wanting to become a made-in-America business]]> Tue, 13 Sep 2022 05:00:00 +0000 2108 false false 118 Creating a Better World of Work Innovative organizations have figured out that employee engagement highly depends on the employer-employee experience you provide inside your organization. The changes that covid has brought to the... full 7f7e4cc9-ce20-48e1-b2f0-52071b65b24f Julie Jeannotte is the Employee Engagement Expert & Senior Researcher at OfficeVibe. With over 15 years of experience in the HR industry, Julie is an expert at helping organizations understand the value of placing their people at the heart of their strategy. Julie's background and experience have given her the ability to know what it takes to build high-performing teams with a people-first approach.  
Join us as we discuss:
How Julie began her journey in the HR industry
The core functions of her company’s employee engagement software, OfficeVibe
Why employee engagement is essential in creating great work environments]]> Tue, 06 Sep 2022 08:00:00 +0000 2429 false false 117 Training the Technician of the Future Ongoing learning and professional development are necessary for anyone who wants to stay ahead of the curve. And this episode’s guest has constructed his business around this exact idea. Tim Wilbor... full 88dff37f-2c3b-42ad-bc68-39f3a5817e34 Tim Wilborne is the owner of TW Controls with his wife, Amber. Tim began working in a machine shop at the age of 12 and eventually found his way into industrial controls. While his wife was eight months pregnant, they started TW Controls with the primary goal of helping you become a better technician. Tim brings us great insights into how he began his journey and why it’s never too late to get started. 
Join us as we discuss:
Tim’s foray into the world of industrial controls 
The common misconception about automation
Why ongoing learning is so critical]]> Tue, 30 Aug 2022 08:00:00 +0000 1526 false false 116 The Future of Design Collaboration for Engineers MJ Peters joins us two years after her first appearance on our show to talk about the evolution of workforce collaboration among engineers in manufacturing.  Currently the VP of Marketing at CoLab ... full 41b54ebd-5489-4554-828c-5835ef321c41 Currently the VP of Marketing at CoLab Software, MJ brings a mix of industrial and SaaS experience to her role. Before CoLab, MJ worked with 50+ venture-backed b2b software companies on their demand generation strategies at Refine Labs. And prior to that, she spent six years working at FTSE 100 Halma PLC, a group of mid-sized manufacturing businesses focused on medical, environmental and safety technology.  
Join us as we discuss:
How the way teams communicate and collaborate (especially engineers) has started to change
How digital transformations are impacting modern manufacturing and engineering
Steps that MJ has taken to uniquely position CoLab in its market]]> Tue, 23 Aug 2022 08:00:00 +0000 1623 false false 115 Intelligent Robots and the Warehouse of the Future Our guest today sheds light on what future warehouses will look like as robots become more intelligent.  Michael Perry is the Vice President of Marketing at Dexterity, Inc. Michael's main objective... full b78cb603-bafb-40e9-9590-b6a489f13119 Michael Perry is the Vice President of Marketing at Dexterity, Inc. Michael's main objective is to help customers and partners understand how AI-enabled robots can grow their operations. Before Micahel's time with Dexterity, he was Boston Dynamics VP of business development, where he led the go-to-market campaigns for the company's first commercial products. Michael was also the general manager of North America and Director of Strategic Partnerships at DJI, where he built the Enterprise Partnership ecosystem and sales channels for the world's leading drone manufacturer. 
Join us as we discuss:
The evolution of robotic intelligence
How robots can help solve problems in the supply chain
A look into the warehouse of the future ]]> Tue, 16 Aug 2022 08:00:00 +0000 1800 false false 114 Digitizing Quality Management In any manufacturing operation, quality matters.Andrew Steele, the founder of FactoryQA, is an expert in quality management systems. After starting on the manufacturing floor and years of experienc... full 0ff23136-7084-465b-93c8-43f9cc7ef83a
Andrew Steele, the founder of FactoryQA, is an expert in quality management systems. After starting on the manufacturing floor and years of experience auditing, Andrew brings excellent insights into what quality management systems mean inside a manufacturer's operations. 

Join us as we discuss:
 What does quality mean in manufacturing? 
 How to know if you have a sound quality system in place? 
 The future of quality management in an increasingly digital world]]> Tue, 09 Aug 2022 08:00:00 +0000 1767 false false 113 How to Craft Messaging that Resonates with the Right Customers Over the years, I’ve talked to a lot of manufacturers as a marketing advisor. When I ask them what their ideal customer looks like, I usually get a response saying that they deal with many types of... full 666fce2f-e0ba-4517-a3b8-b77376b524b6 While there’s nothing wrong with targeting different customers, channeling your marketing energy into lanes where you have the best chances of winning will assure you don’t spread yourself too thin. 
Join us as we discuss:
Making intentional decisions about which audience segments to focus on
Identifying the buying process influencers and what matters most to them
Frameworks for crafting a customer-centric brand narrative]]> Tue, 02 Aug 2022 20:54:17 +0000 2019 false false 112 It’s Time for a Digital Transformation of Analog Data Entry Harnessing the power of technology allows you to do more with less. Mobile industrial apps enable manufacturers to get more done with fewer people by streamlining processes, improving the capture a... full f1dc19cd-5dfd-40d2-923c-eb08f1a47f8b Greg Bohling, the Vice President of Sales and Customer Success at Alpha Software, brings over 15 years of experience in providing digital transformation leadership to manufacturing companies. Greg coaches organizations on how to digitize manual and paper-intensive processes.  
Join us as we discuss:
What is happening in the manufacturing industry today regarding digital vs. analog data entry.
Where manual data entry is happening in manufacturing and how to improve using technology. 
The importance of having strong quality data in your manufacturing business.]]> Tue, 26 Jul 2022 08:00:00 +0000 2105 false false 111 Optimizing the Value of your Manufacturing Business Fran Brunelle is President of Accelerated Manufacturing Brokers, Inc., a company specializing in the sale of lower middle-market manufacturing companies. Fran was named one of the most influential ... full 9fe52bad-3f06-476f-a51b-49981f1246f9 Join us as we discuss:
Factors that buyers will look for when when evaluating a potential acquisition
How to plan for your exit, even if it’s many years down the road
How your brand image will affect your valuation
Why right now is a better time than ever to sell]]> Tue, 19 Jul 2022 08:00:00 +0000 2589 false false 110 How technical professionals influence purchase decisions In the manufacturing sector, the person who’s writing the check often isn’t the same person whose attention and trust you need to earn. Instead, the most important buying process influencers tend t... full b41f9d7f-3bd4-46d9-ad9e-c4c22c3fc2d2 Wendy Covey, CEO, and Co-Founder of TREW Marketing, is an expert in reaching those exact people. As host of the Content Marketing, Engineered podcast, author of Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content, and publisher of an annual study, State of Marketing to Engineers, Wendy is a wealth of knowledge on the subject. 
Join us as we discuss:
 The findings of TREW Marketing’s 2022 study 
 How marketing to engineers can increase the chances of closing a sale
 Where engineers go to collect information to make buying decisions]]> Tue, 12 Jul 2022 08:00:00 +0000 3099 false false 109 Recession proofing your business with marketing It appears that we’re heading into a recession. So what does that mean for manufacturers? And how can you deploy (or redeploy) your marketing team to make sure you come out in one piece on the othe... full c13d6dfd-f66e-455a-a862-6d7508800026 Today John McTigue, a Freelance Writer and B2B Marketing Advisor at The Customer Journey Maestro, joins us to talk about how marketing can help you recession-proof your business. John brings a wealth of insight with experience as a product marketer and account executive in enterprise software, and a digital marketing agency owner and customer journey consultant.  
Join us as we discuss:
Focusing not only on a go-to-market strategy, but also a go-to-customer strategy
The importance of brand marketing for demand creation
Being a problem solver around what matters most to your audience ]]> Tue, 05 Jul 2022 08:00:00 +0000 2464 false false 108 How to recruit talent in a candidate-driven market The days of posting a job and watching candidates line up around the corner are now in the past. We’ve quickly shifted into a candidate-driven market and many employers are being affected by it, bu... full 37b36b00-51e9-4900-8379-044f1a35b1c9 Today we talk to Ann Wyatt, founder and agency owner of Ann Wyatt Recruiting. An expert recruiter in the manufacturing sector, Ann shares her insights on what you can do to make your workplace more appealing to prospective candidates.  
Join us as we discuss:
The current state of recruiting in the industrial sector
How the current unemployment rate impacts recruiting and ways around it
Why culture fit is so important, and how a recruiter can make the perfect match between candidate and company]]> Tue, 28 Jun 2022 08:00:00 +0000 2428 false false 107 It's Time for a Go-to-Market Strategy Transformation in Manufacturing The way our customers collect information and look for products has changed, and in order to keep up with demand, manufacturers have to change the way that they approach sales and marketing.  Today... full 6176a30e-bd8d-4141-a4ae-b3c413990279 Today’s episode is very unique. This is a conversation that was originally recorded on Chris Grainger’s podcast: EECO Ask’s Why.    
Chris Grainger joins us from EECO, an industrial automation and power solutions company. Chris has been running the EECO Ask’s Why podcast for over 2 years and offers valuable insights on manufacturing as well as starting your own B2B podcast. Chris executed a fantastic interview with me on the go-to-market transformation in manufacturing.  
Join us as we discuss:
 How sales and marketing have changed in manufacturing
 How VOC plays an important role in GTM strategy and direction 
 How to clearly define your audience and figure out what matters to them]]> Tue, 21 Jun 2022 08:00:00 +0000 2670 false false 106 Back to the Future: The Manufacturing Edition Marty Groover, Partner and CTO at C5MI, spent over two decades as a Surface Warfare Officer in the US Navy. He didn’t know it at the time, but this time in the Navy helped him see into the future –... full b15c5d5f-aa7a-4eea-95a2-199916ebccb9 Marty offers insight into the unmatched benefits of using live data to enhance your processes, product and bottom line, and how pairing people processes with technology will position you to lead the fourth industrial revolution. 
Join us as we discuss:
What the manufacturing sector can learn from the retail industry
How to build operating systems that are flexible and future-proof
Why leading with technology has its limitations]]> Tue, 14 Jun 2022 08:00:00 +0000 1647 false false 105 Empowering Workers and Improving Workflow Through Video Data People often worry that technology and automation will replace human workers.  But what if the most powerful path forward is empowering workers with technology for better effectiveness and efficien... full 457bbb56-b9b9-4d75-bdd8-887be3c0dfd2 But what if the most powerful path forward is empowering workers with technology for better effectiveness and efficiency, instead of replacing them? 
In this episode, Dr. Prasad Akella, the Founder and CEO of Drishti, shares his view on the future of manufacturing. A future where video data not only improves the quality of a product, but also empowers workers on the plant floor and strengthens employee retention. 
Join us as we discuss:
 How technology empowers humans to be more effective
 What using data can do for your productivity
 Why using technology leads to better employee retention]]> Tue, 07 Jun 2022 08:00:00 +0000 1963 false false 104 Connecting Physical and Digital Worlds Through Trade Shows Are trade shows worth it? That seems to be a divisive question these days. But here's the truth: Like with many forms of marketing or sales activities, it comes down to execution. Today’s guest, Ja... full 06d9f92f-6cef-477d-a594-c7c75adac627 Today’s guest, Jake Hall, Keynote Speaker and Content Creator of The Manufacturing Millennial, details how to connect the physical world of a trade show with the digital world that exists before, during and after that event.  
Join us as we discuss:
How to create value and content from trade shows
How building relationships with other companies strengthens your marketing
The importance of developing personal brands ]]> Tue, 31 May 2022 08:00:00 +0000 1977 false false 103 Revitalize Manufacturing Through Employee Wellness Our workforce has changed drastically over the decades. The highly desirable and stable manufacturing industry of the past has struggled to retain workers in our modern times. But there is a way to... full 9e152539-d9c3-4bd9-bb08-25d347949b95 Today’s guest, Jason Azevedo, Chief Strategy Officer at MRCA, shares his views on the importance of investing in your workforce, how automation keeps workers employed, and what manufacturing companies can do to build stronger communities.  
Join us as we discuss:
What revitalizing manufacturing looks like today
Why employee health and wellness is most important
How automation and robotics benefit the worker
How to empower smaller communities through manufacturing
How to make your company desirable to buyers ]]> Tue, 24 May 2022 08:00:00 +0000 1935 false false 102 100 Weeks of Podcasting: The Business Impact On this milestone 100th episode, the hosting tables are turned. Joe Sullivan is interviewed by Logan Lyles of Sweet Fish Media about his learnings from 100 consecutive weeks of podcasting and six w... full 7f83590d-fdff-4ef5-81e8-0a49ae2e6e18 Joe Sullivan, Founder of Gorilla76, opens up about why he originally wanted to start a podcast and how he made the transition from creating mostly written content to fueling an entire content program. Joe reflects on the six most impactful outcomes, and shares his advice for overcoming imposter syndrome, getting started, and building meaningful business relationships.  
Join us as we discuss:
How to create and repurpose content with consistency
The meaningful path toward thought leadership
How to thoughtfully humanize your brand
How to measure the impact of your podcast]]> Tue, 17 May 2022 08:00:00 +0000 2935 false false 101 The Future Is Here: AI Based MES Solutions The manufacturing industry has been slow to adopt new technology. But with the continued improvements in technology, updating your systems has become more cost effective, faster to implement, and m... full 77c93eee-2a6b-482c-8f9c-2ccef2b2aea3 Today’s guest, Barry Johnson, President of Digital Manufacturing at Symphony Industrial AI, talks about how to take advantage of digitization, AI, and emerging technologies to increase productivity.  
Join us as we discuss:
What MES is and the purpose it serves in manufacturing
How digitization drives continuous improvement
How AI is changing the future of manufacturing]]> Tue, 10 May 2022 08:00:00 +0000 1502 false false 100 Focusing on the Constraint to Drive Meaningful Results Are you making the right decisions to optimize productivity?  Most organizations don’t. Most get distracted by efficiency and ultimately fail to meet their goals.  Today’s guest, Pavel Kuviarzin, B... full 9aaaee01-650b-40b2-b189-e51bca2be218 Most organizations don’t. Most get distracted by efficiency and ultimately fail to meet their goals.  
Today’s guest, Pavel Kuviarzin, Business Growth Expert at Future State Engineering, talks about the problem solving steps to make a true impact on productivity, profitability, and the success of your business. 
Join us as we discuss:
The difference between “busy” and productive
When to utilize the resources you have vs. when to invest 
How cause and effect thinking will make a true impact
What you can do to avoid supply chain constraints 


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.  
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.  ]]> Tue, 03 May 2022 08:00:00 +0000 1509 false false 99 Agency or Internal Staff? How to Hire a Marketer Internal marketing employee or marketing agency? Entry level hire or seasoned marketer? Broad range of skill sets or deep specialist in a few core skills? Today’s guest, Mary Keough, Senior Marketi... full de7fbd4f-7ca0-4200-93d9-702d2ac9b713 Today’s guest, Mary Keough, Senior Marketing Strategist, Gorilla76, breaks down the questions that any manufacturing leader will need to answer for themselves before building a marketing team. Or even before making that first marketing hire. 
Join us as we discuss:
When to hire an internal marketer versus an agency
Budgets for staffing a marketing role
What skills sets to prioritize
The difference between the roles of marketing and sales 


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.  
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.  ]]> Tue, 26 Apr 2022 08:00:00 +0000 2251 false false 98 Changing Lives While Growing Profits By Hiring Disabled Workers Today’s guest, Tony Lopez, Vice President, Manufacturing & Logistics Services, Pride Industries, provides insight about delivering business excellence with a positive social impact. Join us as we d... full f6c01021-9ce8-4503-9a40-3f98ba4d706b Join us as we discuss:
The hiring and employment hurdles that face the disabled population
How education bridges the gap between employers and the disabled workforce
What the benefits are to hiring disabled workers  


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.  
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.  ]]> Tue, 19 Apr 2022 08:00:00 +0000 1516 false false 97 How to Retain Your Manufacturing Workforce w/ Dan Johnston It's never been more costly to watch your people walk out the door.Today’s guest is Dan Johnston, Co-Founder and CEO, WorkStepWorkStep is a software platform that empowers companies to find and kee... full 9761873c-0c91-4650-8e2c-6260d326a3e0 Today’s guest is Dan Johnston, Co-Founder and CEO, WorkStep
WorkStep is a software platform that empowers companies to find and keep frontline employees for the long run. Dan has seen first hand how workforce retention can make or break a company and I’m thrilled to have him on the show.
Join us as we discuss:
How supply chain disruption and labor shortages are connected
Why the manufacturing labor force looks different today than it did a decade ago
The opportunity cost associated with turnover in workforce populations 


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Mon, 11 Apr 2022 09:00:00 +0000 1919 false false 96 Adapting to Change: Manufacturing Leadership Excellence w/ Dan Burgos What are the best manufacturing executives doing to combat labor shortages and supply chain issues and thrive in this industry?  Today’s guest is Dan Burgos, President and CEO, Alphanova Consulting... full 4b6f7382-41ee-4ad0-92d0-c6f0aad894ef Today’s guest is Dan Burgos, President and CEO, Alphanova Consulting, knows the answer. 
Dan and his team have over 15 years of experience helping manufacturers in various industries, including aerospace injection molding, construction projects, chemicals, fiberglass, furniture, electronics, consumer goods, oil and gas, and medical devices, among others.  
Dan's approach is to partner with leaders to uncover and eliminate the problems hindering business performance, while coaching leaders to create a culture of collaboration. 
Join us as we discuss:
Quantifiable metrics that affect business performance
Leadership when facing labor and supply chain issues
Improving on-time delivery and reducing scrap   


Take Alphanova's Business Self Assessment to receive recommendations for your manufacturing operation here: https://alphanovaconsulting.com/self-assessment-form-manufacturing/
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website. 
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.  ]]> Tue, 05 Apr 2022 08:00:00 +0000 1717 false false 95 The Intersection of Engineering and Content Marketing What if your engineering bonuses were tied to blog post writing? Today’s guest, Chris Grainger, Podcast Host and Engineering and Services Manager, Electrical Equipment Company (EECO) believes that... full 7075dc2c-6c46-4fab-989f-43aa3c0aaac1 Today’s guest, Chris Grainger, Podcast Host and Engineering and Services Manager, Electrical Equipment Company (EECO) believes that content marketing is so important he gives bonuses based on how many blog posts and how- to videos each employee produces. Chris is passionate about content marketing because he knows that it works. 
Join us as we discuss:
How to get your employees involved in content marketing 
The benefits of podcasting as a medium in the manufacturing sector
The long game of content marketing and the snowball effect
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.  ]]> Tue, 29 Mar 2022 07:00:00 +0000 1874 false false 94 Why Influence Matters In Manufacturing When most people hear “influencer,” it might conjure up images of YouTube icons and Reality TV stars…Influencers don’t matter in manufacturing, right?Well, today’s guest, Eddie Saunders, General of... full b17c8f04-1ff0-4494-899e-3c1011f67f58 Influencers don’t matter in manufacturing, right?
Well, today’s guest, Eddie Saunders, General of Demand Generation at Flex Machine Tools, thinks that statement couldn’t be any more wrong. He joins the show to share the secrets to shoring up your influencer strategies
Join us as we discuss:
Why influencers still matter in manufacturing
How to pick an influencer to work with
Why there is power in empathy and vulnerability 


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 22 Mar 2022 07:30:00 +0000 1776 false false 93 Why Sticky Notes and Spreadsheets are not a CRM How do you convince both reps and execs in manufacturing that the CRM is not a deterrent but a path to next-level improvement?In this episode, I talked about how to overcome challenges to adopting ... full fdaa1a01-78e4-46cb-a2a0-b3d193a65166 In this episode, I talked about how to overcome challenges to adopting a CRM with these three standout guests:
Ron Pretzie, Sr. Enterprise Account Executive at Prolifiq
Andy Keehn, Director, Demand Generation at Prolifiq
Dave Sheer, Retired VP/CEO at The Steel Supply Company 


Join us as we discuss:
What a great CRM can really do for a business
Why reps are reluctant and how to persuade them
Pitching a CRM to the C-Suite
Practical tips for getting started 


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 15 Mar 2022 14:46:32 +0000 2295 false false 92 Strategic Sourcing During Volatile Times w/ Jim Pratt Underlying supply chain problems, only exacerbated by pandemic disruption, have plagued every industry the past few years.But our guest today thinks we may be seeing the light at the end of a long ... full dbab910c-8703-40dc-8312-dca08f363f66 But our guest today thinks we may be seeing the light at the end of a long tunnel.
And now is the perfect time to shore up weaknesses exposed by the demand spike.
Jim Pratt is the Co-Founder and Managing Partner at Forsyth Advisors, and an expert at solving sourcing problems and creating operational strategies that work.
Join us as we discuss:
Lingering supply chain challenges
Finding opportunities for savings, automation, and streamlining
Networking to find alternate sourcing
The new normal 


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 08 Mar 2022 10:00:00 +0000 1163 false false 91 The Digital Warehouse: A Look Inside Additive Manufacturing w/ Melanie Lang Additive manufacturing technologies are rapidly disrupting the old practices.The adoption rate is increasing, leading to exciting advancements in performance, GTM, and repair applications.Melanie L... full cb5c4dc4-8d2e-401a-8781-e339a0010d6a The adoption rate is increasing, leading to exciting advancements in performance, GTM, and repair applications.
Melanie Lang is the Co-Founder and CEO of FormAlloy and the Women in 3D Printing San Diego Ambassador, and she serves on the Executive Committee of America Makes.
Join us as we discuss:
- The flexible tech behind directed energy deposition
- The right and wrong time for additive manufacturing
- Determining the right toolbox for your needs
- How 3D printing is the fourth transportation modality
- Her advice for manufacturing leaders  
Check out these resources mentioned during the episode:
- Lou Rassey and Fast Radius 
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 01 Mar 2022 10:00:00 +0000 1203 false false 90 How Next-Gen Robots Are Revolutionizing Manufacturing w/ Nan Li Welcome to a new era of robotics!Robots of the past were defined by their tasks. They went through pre-planned motions and they weren’t able to adapt to changes in their environment.Today’s next-ge... full 30cfcd0e-bf9a-454a-9c5d-c58bbafccf53 Robots of the past were defined by their tasks. They went through pre-planned motions and they weren’t able to adapt to changes in their environment.
Today’s next-gen robots, however, are hyper-intelligent, able to differentiate between people and objects, and adjust to changes in real time.
Nan Li, Managing Director at Obvious Ventures, has spent a lot of his career watching the evolution of robotics, and in this episode, he explains what this new era of robots means for the manufacturing industry.
Join us as we discuss:
- The differences between the robots of yesterday and the robots of today
- What autonomous vehicles have to do with advances in robotics
- How robot systems are becoming more financially accessible 
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 22 Feb 2022 10:00:00 +0000 1491 false false 89 The Coming of the All-Electric Society w/ Jack Nehlig The biggest obstacle to renewables is a lack of knowledge on the subject.But once everyone knows the money they can save while helping the environment…We’ll be living in an all electric-society.Tod... full c00f46d4-756b-469a-a244-4c2c4ae043fe But once everyone knows the money they can save while helping the environment…
We’ll be living in an all electric-society.
Today’s guest, Jack Nehlig, President at Phoenix Contact USA, joins the show to discuss these benefits and what the all-electric society means for manufacturing.
Join us as we discuss:
- What people need to know about renewables
- The trends in autonomous vehicles
- How anyone can take advantage of the latest advancements in robotics  
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 15 Feb 2022 10:00:00 +0000 2024 false false 88 How to Retain Your Manufacturing Workforce w/ Dan Johnston It's never been more costly to watch your people walk out the door.Today’s guest is Dan Johnston, Co-Founder and CEO, WorkStepWorkStep is a software platform that empowers companies to find and kee... full 4118899b-7560-44e3-88ce-38236e76ceaf Today’s guest is Dan Johnston, Co-Founder and CEO, WorkStep
WorkStep is a software platform that empowers companies to find and keep frontline employees for the long run. Dan has seen first hand how workforce retention can make or break a company and I’m thrilled to have him on the show.
Join us as we discuss:
How supply chain disruption and labor shortages are connected
Why the manufacturing labor force looks different today than it did a decade ago
The opportunity cost associated with turnover in workforce populations


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Wed, 09 Feb 2022 10:00:00 +0000 1919 false false 87 The New ROI of Automation w/ Scot Lindemann Too often, we’re having the wrong conversation about automation ROI.In a time when simply finding labor is the biggest challenge many manufacturers face, the ROI conversation around automation is n... full d51cddce-7041-4207-8909-823d4238fa53 In a time when simply finding labor is the biggest challenge many manufacturers face, the ROI conversation around automation is now about much more than replacing labor costs.
So says today’s guest, Scot Lindemann, CEO at Mission Design & Automation, who joins the show to explain how to make the conversation around automation a more fruitful one for everybody.
Join us as we discuss:
- The unseen returns of automation
- Why automation is a journey of continuous improvement, not a destination
- Scot’s take on labor on the current state of labor in manufacturing 
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 08 Feb 2022 10:00:00 +0000 1702 false false 86 How Colocating R&D Drives Manufacturing Innovation w/ Martin DeBono It’s no secret why so many companies have sent their manufacturing overseas: It’s to save money.But are you really saving when the hassle costs you your ability to innovate quickly?Today’s guest, M... full 3477175a-06fa-415e-a10c-6580eeb06965 But are you really saving when the hassle costs you your ability to innovate quickly?
Today’s guest, Martin DeBono, President at GAF Energy, joins the show to share his insights on how colocating R&D domestically can ultimately save you by helping you get innovative products to market faster than your competitors.
Join us as we discuss:
- The difficulties with overseas manufacturing
- Why reshoring (and specifically, colocating R&D domestically) can help address both the supply chain challenges and the labor shortage
- How Martin is putting his advice into practice 
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 01 Feb 2022 10:00:00 +0000 1149 false false 85 8 Ways Manufacturers Can Nail Their Marketing In 2022 w/ Joe Sullivan Manufacturers aren’t typically marketing-driven companies.But they should be.Because their existing customer bases and referrals aren’t enough to cut it anymore.In this solo episode, I’ll be coveri... full a3e4ed6c-2b9c-4ab3-9dad-acdbe9e2ead4 But they should be.
Because their existing customer bases and referrals aren’t enough to cut it anymore.
In this solo episode, I’ll be covering 8 guiding principles for marketing manufacturing in 2022
I’ll be covering:
- The power shift from seller to buyer
- Understanding who makes up the buying committee
- Creating value to gain attention and trust
- Turning the knowledge of your industry experts into marketing assets
- Capturing demand where it already exists
- Creating demand in the rest of your audience
- Communicating regularly with your sales teams
- Measuring results
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 25 Jan 2022 10:00:00 +0000 2202 false false 84 Go Where Your Audience Is (Which May Be TikTok) w/ Todd Clouser Tell me a platform where you can post 15 times and have 40,000 followers.Today’s guest throws out a TikTok in five minutes before breakfast every morning — and has incontrovertible proof that it ab... full 90714cc5-ac4a-441b-9a07-d0808941fa9a Today’s guest throws out a TikTok in five minutes before breakfast every morning — and has incontrovertible proof that it absolutely drove 100% of the preorders for a new product.
In this episode, I interview Todd Clouser , Senior Brand Marketing Manager at Refine Labs, about the power of TikTok marketing in the trades.
Join us as we discuss:
- The potential for TikTok videos to educate students and new tradespeople
- Stunning stats and anecdotes of Todd’s TikTok success
- How to cultivate relationships with TikTok influencers
- Advice for getting started on TikTok
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 18 Jan 2022 10:00:00 +0000 1904 false false 83 It’s Time to Get Serious About Ethics & Compliance w/ Emily Miner When it comes to improving your company's ethics and compliance…Any changes you make will only be as good as the culture supporting them.And today’s guest, Emily Miner, Senior Advisor in LRN ’s Eth... full 44d06bb7-4220-4c26-adaa-99c24d792ce4 Any changes you make will only be as good as the culture supporting them.
And today’s guest, Emily Miner, Senior Advisor in LRN ’s Ethics & Compliance Advisory Practice, joins the show to share the best ways to cultivate that culture.
We discuss:
The evolution of E&C
Why ethics and compliance and organizational culture are inextricably linked
The importance of understanding the differences in the experience of culture for various individuals across your company 


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 11 Jan 2022 10:00:00 +0000 1837 false false 82 Going Global: How to Expand Your Reach & Revenue Internationally w/ Wendy Pease Companies that go international are 20% more profitable on average.For most manufacturers, the only thing stopping them from reaping the rewards of going global is the fear of the unknown.But with ... full 95699ad4-6fc1-4b56-ad34-a2f88c740b75 For most manufacturers, the only thing stopping them from reaping the rewards of going global is the fear of the unknown.
But with a little guidance, you can make sure your international ambitions don’t get lost in translation.
And there is no better guide than today’s guest, Wendy Pease, Owner of Rapport International, who joins the show to share her tips for going global.
Join us as we discuss:
- How to decide where to do business internationally
- The steps to break into a market in another region
- The value of professional translation — domestically and abroad
Be sure to check out these important resources:
- Exporting readiness checklist
- Wendy’s Linktree, which features all her important links, including a few free chapters of the books and all her socials.
- Global Marketing Show podcast
- Manufacturing Case Study
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 04 Jan 2022 10:00:00 +0000 2214 false false 81 How to Consumerize the Industrial Supply Chain w/ Todd Leebow Consumers adopt technology faster and adapt their behavior more readily than businesses do. How can we bring those positive consumer traits into manufacturing?In this episode, I interview Todd Leeb... full baac2247-f24a-4f2c-b229-acf9425a01ee In this episode, I interview Todd Leebow, President/CEO at Majestic Steel USA, about consumerizing the industrial supply chain.
Join us as we discuss:
- Traits of consumers that manufacturing should adopt
- Why convention is the antithesis of innovation
- What changes when we recognize that manufacturing is technology
- Supply chain opportunities exposed by COVID
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 28 Dec 2021 10:00:00 +0000 1518 false false 80 Boosting Your Marketing Efforts w/ Video Value Bombs w/ Jeff Long Content marketing is key in manufacturing, but video content is king.Let’s be honest, not everyone will sit down to read in-depth articles on a topic. They just don’t have the time.But a short vide... full eb9292e3-cb24-45c2-a724-e457e514e118 Let’s be honest, not everyone will sit down to read in-depth articles on a topic. They just don’t have the time.
But a short video? Everyone has time for that.
Jeff Long, Founder of True Focus Media, joins me to talk about why video content is an ideal way to showcase your expertise, demonstrate your products, increase leads and sales, and boost your SEO.
In this episode, we discuss:
- Why teaching is an underutilized marketing and sales strategy
- A 3-step process for creating “video value bombs”
- When to use professional videography and when to do it yourself
- What tools to use and other pro tips
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 21 Dec 2021 10:00:00 +0000 1982 false false 79 Advancing the Manufacturing Community by Banding Together w/ Marc Braun & Jonathan Jones Founded in 1985, the Association of Manufacturing Excellence (AME) is a nonprofit organization dedicated to the exchange of knowledge and advancement through tech.With over four thousand members ac... full c09b1f1c-03b2-4d20-a994-a921a54c051e With over four thousand members across the globe, it’s a uniquely powerful force for the evolution of manufacturing.
Our guests today are manufacturing experts, laser-focused on creating a courageous culture and fierce advocates for transparency:
- Marc Braun: Executive Coach at MDB, Chairman for the AME, former President of Cambridge Air Solutions, author, and volunteer.
- Jonathan Jones: Consortium Facilitator at AME, CEO Peer Advisory Board Leader, executive coach, author, and community leader.
In this episode, we’ll dive into:
- Building relationships between companies and sharing best practices
- How transparency encourages employee pride and engagement
- Creating the right culture to develop leaders
- Growth is not a riskless adventure
- Accelerating the speed of innovation
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 14 Dec 2021 10:00:00 +0000 1863 false false 78 What Manufacturers Can Learn from Children’s Stories w/ Megan Preston Meyer Anyone in the industrial sector knows that we need to get the next generation excited about manufacturing. But what about the generation after that?How about starting with a story?That’s how Megan ... full 7b1d639f-aba0-4c3b-857b-418e8e535ce8 How about starting with a story?
That’s how Megan Preston Meyer, Writer/Publisher at Meyer Publishing, is doing it with her Supply Jane supply chain children’s stories.
In this episode, we discuss:
- Why you need more than data — you need stories
- How Supply Jane and FIFO are teaching the supply chain
- Why business doesn’t have to be boring (even in B2
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 07 Dec 2021 10:00:00 +0000 1422 false false 77 5 Ways Manufacturers Can Level Up Their Marketing w/ Allison DeFord Manufacturing is the backbone of the modern world…But the manufacturing sector has been lagging severely in the marketing department for a long time.The good news?This only creates opportunity for ... full 149ea9fb-5c9a-4a36-880e-0a634bf8d1d6 But the manufacturing sector has been lagging severely in the marketing department for a long time.
The good news?
This only creates opportunity for you to get out ahead of your competitors.
Today, I’m joined by Allison DeFord, Founder and Trailblazer at FELT Marketing for Manufacturers, for a discussion of 5 key concepts every manufacturer needs to understand about their marketing — from common missteps to untapped opportunities.
We cover:
Humanizing your brand
Finding your unique selling point (or, rather, your “unfair advantage”)
Aligning your marketing strategy with execution
Meeting your customer where they are in the buy cycle
Measuring indicators that actually matter


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 30 Nov 2021 10:00:00 +0000 3081 false false 76 Why It’s Time to Modernize Workforce Education (& How to Do It) w/ Kathy Walker One of the biggest challenges in the industry today?Upskilling the country’s workforce for careers in advanced manufacturing.Training centers and technical schools need to step in to fill the skill... full f7081b1f-7ce8-46b0-8aae-1925c09abc98 Upskilling the country’s workforce for careers in advanced manufacturing.
Training centers and technical schools need to step in to fill the skills gap, but many of them are still training for the jobs of yesterday.
It’s time to modernize workforce education.
Kathy Walker, Founder & CEO of eKentucky Advanced Manufacturing Institute (eKAMI), joins the show to discuss eKAMI’s innovative and unconventional training program, which is upskilling eastern Kentucky’s workforce after years of declining employment in the mining industry.
In this episode, we discuss:
- eKAMI’s role in workforce development and training
- Why we need to modernize workforce education
- Potential career paths for eKAMI graduates
- Why soft skills are equally important
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 23 Nov 2021 10:00:00 +0000 1509 false false 75 The Learning Factory: Closing the Skill Gap Starts with Education w/ Mike Nager There’s no shortage of orders for most manufacturers out there —The problem is finding the talent to help fill them.How do we finally close the manufacturing skill gap?Mike Nager, Founding Member o... full c18e5ad2-b2b1-41f8-bdf9-9d86f77edcd2 The problem is finding the talent to help fill them.
How do we finally close the manufacturing skill gap?
Mike Nager, Founding Member of the Solution Center within Festo Didactic, which helps students learn hands-on manufacturing skills through its innovative Learning Factory, believes it all starts with education — and manufacturers need to do a better job educating.
In this episode, we discuss:
- The root of the skills gap
- The 3 paths to a career in manufacturing
- How Festo Didactic is helping to make more students aware of the what manufacturing can offer
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 16 Nov 2021 10:00:00 +0000 1319 false false 74 How to Innovate the Tired Trade Show Booth w/ Clive White & Zach Person At the outset of the pandemic, trade shows were one of the many facets of business imperiled by the crisis.But every crisis presents an opportunity for innovation.And for today’s guests, Clive Whit... full f2e47cee-8b57-4673-bdb3-ee321a5c73db But every crisis presents an opportunity for innovation.
And for today’s guests, Clive White, CEO, and Zach Person, General Manager, at Ensitech, a company that heavily relies on trade shows for garnering business, pushing past the initial pandemic panic ultimately paid off — fast forward to today, and they’ve revolutionized the trade show booth.
They join me to discuss:
- Their digital-analog hybrid trade show booth
- How they stayed well-prepared for the inevitable technological hurdles they knew they’d face
- How their innovative approach can be applied to other facets of business
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 09 Nov 2021 10:00:00 +0000 2018 false false 73 Your Guide to Trade Show Booth Success w/ Jon Franko & Matthew Sciannella There are a couple of super easy ways to totally flop at a trade show:Not having a live demo. Not having enough personnel. Not prioritizing relationships. Not being selective with products. Not hav... full f3a7f84e-f970-43ce-a21c-4b23b621de03 Not having a live demo. Not having enough personnel. Not prioritizing relationships. Not being selective with products. Not having strategic marketing on the other 363 days of the year. Not understanding the economics of the entire endeavor.
Okay... more than just a couple.
In this episode, I interview Gorilla76’s Matthew Sciannella, Thinker & Strategy Director, and Jon Franko, Thinker & Founder, about all things trade shows.
In this episode, we discuss:
- The future of trade shows in light of the recent past
- What makes a successful booth
- Why marketers should help their customers network with each other
- Some trade show math about whether it’s worth it
- Smaller footprints, bigger impact    
Check out these resources we mentioned:
- Matthew’s article, “The economics of your trade show are broken. Here’s the fix.”
- The Industrial Market News Show    
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 02 Nov 2021 09:00:00 +0000 2072 false false 72 Starting Young: The Next Generation of Manufacturing & Engineering Talent w/ Meaghan Ziemba What manufacturers should do is stop moaning about the lack of skilled talent and start partnering with grade schools (yes, as young as eighth grade) to show young people, especially young women, h... full 5b5f96b1-c69e-4e6a-a438-db4205354c1c But how?
In this episode, I’m speaking with Meaghan Ziemba, Owner, Copywriter, and Copyeditor at Z-Ink Solutions and Host at Mavens of Manufacturing, about her calling to create an educational network to inspire youth to pursue manufacturing.
In this episode, we discuss:
- Meaghan’s career journey into marketing for manufacturers
- Strategies for attracting youth to manufacturing and engineering
- Creating a work culture to support women and parents
Check out these resources we mentioned:
- Meaghan’s podcast
- Meet the Makers tour
- National Association of Manufacturers (NAM)
- Technology & Manufacturing Association (TMA)

...
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 26 Oct 2021 09:00:00 +0000 2848 false false 71 Planning for the Long Haul with Supply Chain and Labor w/ Rob Tracy You probably don’t need another reminder that the pandemic changed the world — when it comes to manufacturing, the deepening labor shortage and increased supply chain difficulties are obvious.And t... full c830f57b-fe23-42be-a1d3-1741d8f45b6d And there are two ways you can think about these issues:
You can either hope that they’re temporary and wait for them to get better — or you can face the world as it currently is and do something about it.
Today, I’m speaking with Rob Tracy , Consultant at Rob Tracy Consulting and author of How to Fix a Factory, and for him, the c hoice is easy — let’s do something about it.
In this episode, we discuss:
- The root of the supply chain and labor issues
- 4 ways to proactively do something to address them
- Why now is a good time to rethink your organization’s operating system
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 19 Oct 2021 09:00:00 +0000 1497 false false 70 IoT Data: An Untapped Goldmine of Marketing Insights w/ Jan Pingel Traditionally, marketing teams in manufacturing have depended on CRM supply data to get a picture of their customers.However, there’s an untapped well of customer insights that many overlook: IoT d... full 007e0383-e0bf-4ded-8e4b-143bc58e1b3d
However, there’s an untapped well of customer insights that many overlook: IoT data from manufacturing facilities. 

Using this data, marketers can target specific campaigns to specific customer bases and create messaging that truly resonates with customers.

In this episode, I sit down with Jan Pingel , Product Leader of Digital Solutions at Ingersoll Rand , to talk about how IoT is opening up new opportunities to get a deeper view of customers and learn valuable things you don’t normally learn about them.

Join us as we discuss:
-Industry 4.0 Club 
-Using IoT data in marketing
-Data privacy and data security concerns

Resources we mentioned during the podcast:

- Industry 4.0 Club 
- SME.org 
- Arcweb.com 
- Isa.org 
- IEEE.org 

Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 12 Oct 2021 09:00:00 +0000 2054 false false 69 Leveraging Ecommerce for Manufacturing’s Digital Immigrants w/ Curt Anderson If you think ecommerce isn’t for you, you’re wrong.You need to leverage ecommerce immediately (arguably with pricing, too) to increase your visibility and make it easy for your ideal buyer to make ... full 9a9c64e2-e370-4685-88ba-af49461330f9
You need to leverage ecommerce immediately (arguably with pricing, too) to increase your visibility and make it easy for your ideal buyer to make a buying decision on a Friday at midnight online. 

In this episode, I interview Curt Anderson , eCommerce Evangelist for Manufacturers at Ecommerce MGMT , about why ecommerce matters so much for manufacturers — today more than ever before.

Join us as we discuss:
-Why manufacturers should quit being “the best kept secret”
-Curt’s 3-prong approach to ecommerce
-SEO and keyword strategies for digital immigrants
-An opinionated view of pricing


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 05 Oct 2021 09:00:00 +0000 2337 false false 68 8 Ways to Make it Easy for Your Buyers to Buy w/ Joe Sullivan Only a tiny fraction of your total addressable market is ready to buy right today.Does that mean you ignore everyone else?Of course not. You need to get their attention, gain their trust and when i... full ccc1267b-7d50-4dfd-a54c-fee82d9ec6f5
Does that mean you ignore everyone else?

Of course not. You need to get their attention, gain their trust and when it’s time to buy, they’ll turn to you…

But only if you make it easy.

There’s no guest today, just me, Joe Sullivan, your dutiful host and Thinker & Founder at Gorilla 76, and in this episode, I’ll be going over the 8 ways you can make it easier for your buyers to buy.

Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.]]> Tue, 28 Sep 2021 09:00:00 +0000 1495 false false 67 Why Is Manufacturing Still Dominated by Men? w/ Lesley Ledwell Dukelow There is no reason manufacturing needs to be dominated by men — even if it, historically, always was.Yet today, as other sectors become more representative, one look around most manufacturing sites... full 228e5114-eec8-4824-9c61-09dbd8b5e7f6
Yet today, as other sectors become more representative, one look around most manufacturing sites and you’ll notice the lack of women immediately. 

Why are we lagging behind? And more importantly, what can we do about it?

My guest today, Lesley Ledwell Dukelow , Company President at Ledwell, is a 4th-generation female leader of a family-owned manufacturing business and she has some ideas about how we can tackle the gender gap in manufacturing.


In this episode, we discuss:
-Supply chain issues in the wake of COVID
-Why the labor shortage demands we hire from more underrepresented groups, including women
-Why women are less represented in manufacturing and what we can do about it

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify.]]> Tue, 21 Sep 2021 09:00:00 +0000 1571 false false 66 Why the Employee Bathroom Is the Key to Leadership w/ Mark Whitten If you’ve ever been curious how well management takes care of its employees at any given organization, there is one really simple way to find out: Check out the employee bathroom. That may seem fun... full 774476bd-5cac-408d-9f5a-42f2137bfb93
Check out the employee bathroom. 

That may seem funny, but… think about it — if management can’t take care of the bathrooms, how well can they really be taking care of its employees?

That simple test is wisdom today’s guest, Mark Whitten , President & CEO at Spartanburg Steel Products , has learned over years of successful leadership in which he has lived by a maxim that seems to have fallen by the wayside: Lead by example. 

In this episode, we discuss:
-Why leaders should work alongside their employees (and keep the bathrooms clean)
-How to achieve 2.0 transformation as a leader
-How leaders in manufacturing should respond to Gen Z’s entrance into the workforce

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify.]]> Tue, 14 Sep 2021 09:00:00 +0000 2129 false false 65 How to Solve the Technology Hesitancy Issue in Manufacturing w/ Erik Nieves You hear people talk a lot about a labor shortage in manufacturing and automation and robotics are a great way to tackle it. Not just to replace jobs — but to find more workers. If only we could ge... full 92700748-dddd-4a53-aeaf-0f029f4d26f0
Not just to replace jobs — but to find more workers. 

If only we could get over manufacturing’s technology hesitancy problem. 

Today’s guest, Erik Nieves, Founder at PlusOne Robotics, can help you do just that. That’s because, in his years of experience in robotics, he’s seen a solution to every excuse for why automation won’t work.

In this episode, we discuss:

-The problem of technology hesitancy (and how it hurts smaller manufacturers more)
-How to build a strategy around automation
-Whether there really is a labor shortage and why, if there is, robots can help


To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify.]]> Tue, 07 Sep 2021 09:00:00 +0000 1778 false false 64 Fixing the Manufacturer-Distributor Relationship w/ Tom Paul Without our dealers and distributors, who would sell our products? Without us, what would they sell? We need each other. Why then is the relationship so often strained? Today’s guest, Tom Paul, Fou... full c1073834-22ab-4458-aa58-3c3f88560927 We need each other. 
Why then is the relationship so often strained? 
Today’s guest, Tom Paul, Founder & CEO at BAM!, says it doesn’t have to be. All it takes is a little work from both parties… and maybe reading at least one 25-year-old article. 
In this episode, we discuss:
-Why the manufacturer-dealer relationship is so often fractured (and 3 steps to fixing it)
-The solution BAM! has created that helps address these very issues
-Why you shouldn’t pick your SaaS solutions based on Lord of the Rings
To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify..
Tom Paul can be found on LinkedIn here: https://www.linkedin.com/in/tom-paul/ 
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 31 Aug 2021 09:00:00 +0000 1882 false false 63 Make Content for Your Audience – Not for Google w/ Grace Wright & Aaron Weekes If your content strategy starts with whether there’s keyword search volume around your SEO terms, you’re starting at step five.Here’s step one: conduct customer interviews to learn what they value ... full 4153d5bd-e4ac-46e4-80ca-b984da271f99 Here’s step one: conduct customer interviews to learn what they value and prioritize.
In this episode, I interview Gorilla 76’s own Grace Wright and Aaron Weekes, both Thinker and Strategist, about creating winning content that starts with customers, not keywords.
In this episode we discuss:
-Making your customer’s success the object of your content
-Getting the right messages to the right people
-Providing one of these three qualities: best, first, or different
-Starting your content strategy with the right questions (lots and lots of them)
-Forecasting the future of SEO tactics
Grace Wright can be reached at: https://www.linkedin.com/in/grace-wright-76940312a/ 
Aaron Weekes can be reached at: https://www.linkedin.com/in/aaronmichaelweekes/
To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Show in your favorite podcast player.]]> Tue, 24 Aug 2021 09:00:00 +0000 2340 false false 62 Get Started w/ Data Collection & Robotics Today w/ Aaron Prather Data collection, automation, robotics — these are things reserved for the budgets of the biggest companies out there, right? Wrong. Anyone can do it with one simple trick:Just get started.That’s th... full 618f19f6-c0b6-45e2-acc9-99d1e85a4065 Wrong. Anyone can do it with one simple trick:
Just get started.
That’s the simple advice shared by our latest guest, Aaron Prather, R&D Evangelist for FedEx Express, who is deeply passionate about both topics — and if you don’t believe me, just check out his LinkedIn.
In this episode, we discuss:
- The benefits of data collection, automation and robotics for your business
- Why you don’t need to fear robots stealing your jobs
- Why success in either involves getting started and employee input
To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 17 Aug 2021 09:00:00 +0000 1514 false false 61 The NFL Draft, The NBA Draft and... The Manufacturing Skills Draft? w/ Dr. Jason Scales You’ve probably heard about the infamous skills gap in manufacturing — a problem only made worse by the pandemic. It has the potential to affect our lives in profound ways; even our national securi... full e3b3d249-e45b-4f6b-a3dc-aca780f4cfea It has the potential to affect our lives in profound ways; even our national security is at stake.
And if we expect to solve it, we need to get creative — like, say, starting a nationally-televised Skills Draft?
That’s one of the creative solutions today’s guest, Dr. Jason Scales, Business Manager, Education at Lincoln Electric, proposes to avoid the coming skills depression.
In this episode, we discuss:
- Why COVID widened the skills gap
- What a Skills Draft is and why it could change the national culture around high-skilled employment
- What manufacturers should be doing to help today’s youth get excited for —and see a viable future in — the industry
To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 10 Aug 2021 09:00:00 +0000 1901 false false 60 Why We’re Proud to Be Manufacturers & Engineers At first, his entry into the manufacturing industry was out of a need for survival. But it quickly grew into a passion to encourage those who want to become a better version of themselves to embrac... full 452dfe8d-28ed-4cf2-890d-c530326b22b4 But it quickly grew into a passion to encourage those who want to become a better version of themselves to embrace the hope, pride, and success to be found in manufacturing.
In this episode, I interview Tony Gunn, General Manager at MTDCNC Global and Founder and CEO at Your Tea of Life, about his amazing career trajectory from being kicked out of three colleges to entrepreneurship.
In this episode we discuss:

How manufacturing equips us to create our own futures
Tony’s discovery of his passion for learning and creating
Why manufacturing is such a welcoming and uplifting career
3 stories about struggle, success, and advocacy

Check out these resources we mentioned during the podcast:

Tony’s podcast is The Gunn Show

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 03 Aug 2021 09:00:00 +0000 2327 false false 59 Diversity in the Manufacturing Sector w/ Andrew Crowe and Justin Sherman The manufacturing sector is desperate for more diversity in gender, generation, race, ability, and other underrepresented populations. Quite frankly, the situation is dire. Your business won’t surv... full 76b7ab2a-74ef-4f26-b8bc-3eacc893f110 Quite frankly, the situation is dire. Your business won’t survive unless you create a more diverse and inclusive culture, both organization- and industry-wide.
In this episode, I interview Andrew Crowe, Founder of the Elevate Institute of Advanced Manufacturing and Justin Sherman, Founder at Equity Machine Works SPC, about attracting young, diverse talent in manufacturing.
Here’s what Drew, Justin, and I talked about:

The extreme numbers that show the need for diversity in manufacturing
The strong connection between culture and diversity
Strategies to attract young folks to a manufacturing career
What leaders of diverse teams should and shouldn’t do
First steps in how to grow a more diverse team

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 27 Jul 2021 09:00:00 +0000 3484 false false 58 Add a Powerful Human Element with Video Messaging w/ Ethan Beute Video messaging is not just a new technology to learn, it's a way to connect with human beings that aligns better with how people prefer to communicate these days. It allows you to lead with your v... full 3b7bbcb6-8a66-4fcc-af6a-fef2882d0826 It allows you to lead with your very best asset — yourself.
In situations where face-to-face sales meetings are not always possible, recording a video allows others to take in your message when it’s convenient for them, builds a feeling of psychological proximity, and offers more personalized interaction than a wall of text.
On this episode of The Manufacturing Executive, we connect with Ethan Beute, Chief Evangelist at BombBomb, author, and host of The Customer Experience Podcast, and discuss all the ways in which using video messaging in your business can increase trust, make complex issues more digestible, and boost customer relations with humanization.
Here's a sneak peek:

Getting into the routine of utilizing video messaging helps you develop a healthy habit of gratitude.
A video message is the modern day handwritten note when used as a thank you or encouragement message.
The Video Adoption Guide is the fastest way for you and your team to get going (and keep going!) with personal video messages.
Overcoming the initial technology barrier can be challenging, so begin with simple, heartfelt messages like thank you, congratulations, and job well done.

OPTIONAL: Check out these resources we mentioned during the podcast:

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience, but Ehtan Beute and Stephen Pacinelli
Joe Sullivan, Gorilla 76 Thinker & Founder

You can find this interview, and many more, by subscribing to the The Manufacturing Executive Podcast on Apple Podcasts, on our website, or on Spotify.]]> Tue, 20 Jul 2021 09:00:00 +0000 2937 false false 57 Mining Customer Insights From Search Data w/ Derek Mabie You know you need clearer insight into your customer to build better products or deliver more valuable services. One way to get that insight is by listening to your sales and customer service teams... full 30628c89-8dba-4b6b-923d-4138d6d9129e But there's another source of insight that you might not have thought about — search data. What can you learn from the words your prospects and customers type into Google or YouTube before they decide what to buy?
In this episode of The Manufacturing Executive, Derek Mabie, former president and partner at Evolve Digital Labs, talks about how real human beings search for and buy products online.
Here's what Derek and I discussed:

What you can learn from the search confessional
Tools and tactics you can use to process search information
How to marry qualitative and quantitative data to get fresh insights

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 13 Jul 2021 04:15:00 +0000 1926 false false 56 Problem-Solving Digitization w/ Adam Keating Manufacturing got left behind as the software industry progressed rapidly over the years. It’s time to catch up, and innovators like Adam Keating make it possible.As the Co-Founder & CEO at CoLab S... full 641afc12-54c3-4d9c-823f-b3a96e2c8e3d As the Co-Founder & CEO at CoLab Software, Adam embraces the engineering approach of problem-solving. His team enables 2D and 3D CAD collaboration which has changed the game for manufacturing businesses, especially in the last 18 months.
What we talked about:

Adam’s Hyperloop adventures and the emergence of CoLab Software
Manufacturing is catching up on the 20 year lead held by the software industry
Examples of businesses that are thriving since embracing collaborative manufacturing technology
Digitization strategy for the sake of it vs. the intent to solve tangible problems

Check out these resources we mentioned during the podcast:

Adam’s LinkedIn profile
Adam’s Twitter profile
CoLab Software’s website

Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 06 Jul 2021 09:00:00 +0000 1538 false false 55 Restoring Glory and Dignity to Manufacturing w/ John Kramer and Marc Braun Would you rather focus on people or profitability in your business? You can’t have it all. But maybe you can…Maybe people and profitability go hand in hand, and each makes the other stronger. In th... full c67fffd6-270d-4f54-ad1a-3f4b08d96f41 You can’t have it all.
But maybe you can…
Maybe people and profitability go hand in hand, and each makes the other stronger.
In this episode of The Manufacturing Executive, I talk with John Kramer, Chairman & CEO at Cambridge Air Solutions, 
and Marc Braun, President at Cambridge Air Solutions, about what it means to restore glory and dignity to manufacturing through both culture and business practices.
We also talked about:

How to build a culture that celebrates people.
How profitability fits in with a people-first culture
How to adapt to crises in a way that cares for people and drives business forward.

Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.]]> Tue, 29 Jun 2021 09:00:00 +0000 1749 false false 54 How Technology is Changing the Manufacturing Game w/ Dr. John Mitchell There’s this perception that manufacturing jobs are dirty and dangerous. But in the modern era of manufacturing, that perception is changing as jobs are becoming more and more rooted in technology... full 4e3adb58-5566-44c7-aa5b-56d5d650e0ee But in the modern era of manufacturing, that perception is changing as jobs are becoming more and more rooted in technology.
In this episode of The Manufacturing Executive, I talk with Dr. John Mitchell, President & CEO at IPC, about the move from “dirty and dangerous” manufacturing to high-tech manufacturing.
We also talked about:

How IPC is using education to transform the negative manufacturing perception.
How manufacturers can realize the benefits of AI.
What manufacturers need to be thinking about when it comes to scaling.
What's going on with semiconductors right now.

Check out these resources we mentioned during the podcast:

About IPC
IPC EDGE Training

Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.]]> Tue, 22 Jun 2021 09:00:00 +0000 1265 false false 53 Manufacturing's Past, Present, and Future w/ Jim Carr Remember fax machines? They were going to revolutionize the way we did business. Then came dial-up modems and email. Now, our customer gives us a CAD file. We can create a toolpath in a snap.Like t... full 4d6c1a05-2eea-4b15-b0f7-a9a1145c1df6 Like technology, organizational culture has completed several revolutions in a single lifetime. The speed of those revolutions is increasing, and manufacturing transforms every five years.
What's coming next?
In this episode of The Manufacturing Executive, Jim Carr, President at CARR Machine & Tool, Inc., talks about how manufacturing is evolving in both culture and technology.
Here's what Jim and I discussed:

Jim's family history in the manufacturing space
The effects of culture and technology changes on manufacturers
How to get everybody in your company working toward the same goals

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 15 Jun 2021 09:00:00 +0000 2703 false false 52 Perspectives on Automation, AI, & the Future w/ Andy Lonsberry If the Wright Brothers lived in the 21st century, they might be the Lonsberry boys. Andy Lonsberry earned his Ph.D. by researching machine learning and artificial intelligence for bipedal walking r... full ea148f48-eaf1-4052-bce8-3232324def42 Together, they dived deep into allowing nonlinear systems to learn how to improve themselves. Then these two Ohio boys and their autonomous robot traveled to the west coast in search of funding. The trio came home with $15 million.
In this episode of The Manufacturing Executive, Andy Lonsberry, Founder and CEO at Path Robotics, an AI robotics software company, talks about how the midwest houses the future of robotics.
Here's what Andy and I discussed:

How Path Robotics got its start
Uncovering automation talent in the midwest
How machine learning and AI are starting to change the manufacturing game

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 08 Jun 2021 09:00:00 +0000 1501 false false 51 Bring 5 Million Manufacturing Jobs Back to the U.S. w/ Harry Moser If we want to balance America's $800 billion trade deficit, we need to bring manufacturing jobs back to the U.S. — 5 million manufacturing jobs to be exact.The ancillary benefits would be enormous.... full 28d7e6be-ca5a-4dac-9988-fffb43d4fb5d The ancillary benefits would be enormous. We'd reduce CO2 emissions 40-50%, slash the budget deficit, improve unemployment, and bolster national defense.
What's stopping us?
In this episode of The Manufacturing Executive, Harry Moser, Founder of the Reshoring Initiative, talks about his mission to bring 5 million manufacturing jobs back to the U.S.
Here's what Harry and I discussed:

Why the U.S. needs its manufacturing jobs back
What Harry's Total Cost of Ownership calculator can tell executives about the benefits of reshoring
How reshoring can help eliminate the trade deficit

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 01 Jun 2021 09:00:00 +0000 1629 false false 50 Filling the Skills Gap One Student at a Time w/ Matt Guse Baby Boomers are retiring. Manufacturing is booming in 2021. And emerging generations aren't considering careers in the field. There just aren't enough people to do the jobs that need to be done.Ho... full 4a034e33-6872-4461-b392-911ad75dc78e There just aren't enough people to do the jobs that need to be done.
How will manufacturers fill the skills gap Boomers are leaving behind them?
In today's episode, I talk with Matt Guse, President at MRS Machining Company, about an actual manufacturing operation happening within the walls of a Wisconsin high school.
Here's what Matt and I discussed:

How Matt launched, funded, and supported his competition
The benefits of inserting a manufacturing operation into a high school
Why interest in manufacturing has declined among young people and how to change that trajectory

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player. ]]> Tue, 25 May 2021 08:00:00 +0000 1472 false false 49 Measuring Marketing Success in Manufacturing w/ Joe Sullivan How do you define marketing success? Many manufacturing organizations are sales-centric. They may not even support a marketing department beyond a content team. Consequently, they don't measure mar... full ad4009c1-1d94-4e3b-8104-bb3fb028ab9a Many manufacturing organizations are sales-centric. They may not even support a marketing department beyond a content team. Consequently, they don't measure marketing success. 
But if you've taken things a step further, you've probably discovered how convoluted a measurement system can be.
In today's episode, I, Joe Sullivan, share my thoughts about how to straighten out your marketing success measurement system. 
I dive into topics such as:
Defining your terms
Which KPIs matter most
The danger of growing near-sighted with your marketing

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 18 May 2021 09:00:00 +0000 1527 false false 48 Working On the Business, Not In the Business, w/ Paul van Metre A lot of companies are started by people who are experts in their craft, but are not great at building companies. But how do you learn to let go of the day-to-day? How do you, as a founder, learn t... full fbe44ff6-e911-4126-bf68-2be8e21bbffb But how do you learn to let go of the day-to-day? How do you, as a founder, learn to focus on developing repeatable and scalable business processes in order to grow and scale your business successfully?
On this episode of the Manufacturing Executive, I sit down with Paul Van Metre. Paul is the Co-Founder of ProShop ERP, and our conversation on this episode centered all around:

Why focusing on repeatable and scalable processes is the ONLY thing that’s going to grow your business
Why you should be working ON the business, not IN the business
The process of evolving from a machine shop into a software business

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 11 May 2021 09:00:00 +0000 1969 false false 47 Options for Ownership Transitions in Manufacturing w/ Chris Redmond Are you prepared to exit your company?Many business owners haven't thought about transitioning from their position of leadership. But it's inevitable that you'll hand over the keys to your business... full 1f82fdf1-4ef4-47dc-8458-cde5c697bd1f Many business owners haven't thought about transitioning from their position of leadership. But it's inevitable that you'll hand over the keys to your business one day.
When that day comes, will you know what your options are?
In today's episode, I talk with Chris Redmond, Senior Vice President at Capital For Business, about transitioning ownership or leadership of an industrial enterprise.
Here's what Chris and I discussed:

Three different approaches to private equity investment
How to differentiate your company for prospective buyers
Where owners seeking outside investment should start

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 04 May 2021 09:00:00 +0000 1682 false false 46 Custom Machine Vision & Robotics Solutions w/ Jonathan Berte Mass production alone is not enough. We all want customized products. Twenty years ago, it was easy. Educate your workers about your single unique product. In a world driven to customization, howev... full 9cbaa4fd-fefd-4c36-bbc4-ce76e5679174 Twenty years ago, it was easy. Educate your workers about your single unique product. In a world driven to customization, however, no worker can learn 400 different products. No *human* worker, that is.
But a digital worker might. Could robotic camera vision streams be the solution?
In today's episode, I talk about building custom machine vision and robotics solutions with Jonathan Berte, Founder at Robovision.ai.
Here's what Jonathan and I discussed:

His personal journey into the vision component of robotics
How AI's vision is advancing right now
The most important applications of AI in the manufacturing process

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 27 Apr 2021 09:00:00 +0000 1460 false false 45 Building a Manufacturing Community Online w/ Sam Gupta If you want to build thought leadership around a product category, you need to create a community. The longer your sales cycle and the more complex your product, the more critical your community.Bu... full 6f782299-dacd-4987-bb8a-ce955fae032d But how do you build a community around your product and not around yourself?
In today's episode, I talk about the keys to success on social media with Sam Gupta, Host, Community Builder, and Founder at WBSRocks.
Here's what Sam and I discussed
- What an online community is
- Different platforms for building community online
- Focusing on your audience's problems – not your product
To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player. ]]> Tue, 20 Apr 2021 09:00:00 +0000 3163 false false 44 Timeless Sales Principals and Fundamentals w/ Mike Weinberg 15 years ago, Mike Weinberg had a bold perspective on sales which was to stick with the fundamentals and don’t fall for the ‘shiny new toys.’His bold perspective paid off as he now consults some of... full 6e3f4224-6673-4b37-ac2a-bd158f96057d His bold perspective paid off as he now consults some of the largest sales teams across the globe on fundamentals that have stood the test of time.
On today's episode, I talk about sales strategy with Mike Weinberg, Consultant, Speaker and Author of three Amazon #1 Bestsellers.’
Here's what we discussed:

Sales discovery, learning, strategy and implementation for customers
Answering ‘What do the people you're trying to reach care about?’
Timeless principles in sales that remain true and new-age fundamentals

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 13 Apr 2021 09:00:00 +0000 2905 false false 43 Amplifiers of the workforce: The future of robots in manufacturing w/ Ryan Lillibridge Robots have been around since Mamie Eisenhower presided over the White House. But recent advancements in robotics have helped bring automated workers out of big automotive companies and into mainst... full c82a9e16-d785-4e9c-9e13-737233e623bc But recent advancements in robotics have helped bring automated workers out of big automotive companies and into mainstream manufacturing.
Are the robots coming for your team's jobs? How should manufacturers determine whether or not to add a robot?
In this episode, Ryan Lillibridge, director of business development at Mission Design & Automation, discusses the impact of robotics in the manufacturing sector.
Here's what Ryan and I talked about:

The biggest changes happening in robotics
How to evaluate when adding a robot makes sense
Are robots an opportunity or a threat?

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 06 Apr 2021 09:00:00 +0000 1485 false false 42 Leading by Listening w/ Joe Molesky Don't think. Just make parts. Ever had a manager tell you that when you offered a suggestion for process improvement? Leaders' words carry weight and affect people. They can affect how you think ab... full 22acfcaa-93f8-453d-b7ad-b5d0f2eb2620 Ever had a manager tell you that when you offered a suggestion for process improvement?
Leaders' words carry weight and affect people. They can affect how you think about your employer and even change your career forever.
In today's episode, Joe Molesky, vice president of operations at MultiSource Manufacturing LLC, discusses why people feel the way they do about your company and the simple keys to changing it.
Here's what Joe and I talked about:

Why canned lean tools don't work
Listening to your customers and to your team
What people-first leadership really means

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player. ]]> Tue, 30 Mar 2021 09:00:00 +0000 1575 false false 41 Creating a Well-Designed Sales Playbook w/ Kevin Roach If you have a defined sales process, you're ahead of 50% of the manufacturing companies out there. But without one, you can't measure efficacy or deliver maximum value to your customers. Your organ... full 3898a690-22ea-417e-8eac-8f3b0979a909 Why is it so hard for manufacturers to draft a sales playbook? And what's the right solution to this problem?
In today's episode, I discuss creating a sales playbook for manufacturers with Kevin Roach, President at Harpak-ULMA Packaging. He's the first Gorilla 76 client I've ever hosted on the show, and I loved it!
Here's what Kevin and I talked about:

Ways to align your sales process with the buyers' journey
Why OEE and TCO need to be part of the sales conversation
How to overhaul the way you go to market with your sales team

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 23 Mar 2021 09:00:00 +0000 2130 false false 40 The Brightest Generation: New Leadership in Manufacturing w/ Paul Brauss The younger workforce in manufacturing is looking for more out of leadership. In particular, millennials want to know why the organization is doing what it's doing. And they want a voice in their c... full ba8b303e-6a48-4b7c-99ff-543e0d65514a How can we embrace the energy, curiosity, and brain power that younger members of the workforce are bringing with them?
In today's episode, I talk about the generational transition in leadership with Paul Brauss, CEO Blue Line Technology and author of Dare to Improve Your Legacy.
Here's what Paul and I discussed:

What the new generation of workers means for manufacturing executives
How to move from top-down leadership to a team-centered approach
Why a production plant is one of the single best marketing tools a company has

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.]]> Tue, 16 Mar 2021 09:00:00 +0000 1584 false false 39 Building Trust Through Webinars w/ Matt Sciannella Audio is huge right now. Podcasts are part of that, of course, but so are webinars. The unique magic of the webinar lies in its interaction. Your viewers can ask questions or offer ideas during the... full b39746e1-d51c-4e97-9a70-d04332c676bb Most companies just use webinars to sell products. But if you create a webinar with no agenda other than helping your audience do their jobs better, you can win big in the long term.
In today's episode, I talk about how to make magic with webinars with Matt Sciannella, thinker and strategy director at Gorilla 76.
Here's what Matt and I discussed:

How your webinars could be capturing a larger market share
What to do a webinar about
Making the most of a digital live-event

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 09 Mar 2021 10:00:00 +0000 2731 false false 38 Not By Accident: Risk Management for Manufacturing Executives w/ Van Carlson Risk management isn't an accident. If we're going to survive, then we have to plan for unforeseen events. Like 2020… and 2021. But you can't insure everything, and rate increases seem to be hardeni... full 208dbd5c-6351-4c23-8ab1-e97023a6d715 But you can't insure everything, and rate increases seem to be hardening. What can manufacturers do to manage risk more effectively?
In today's episode, I talk with Van Carlson, founder and CEO at Strategic Risk Alternatives. Van brings to the conversation more than 25 years of experience in insurance. He focuses on solving client risks through risk alternatives and management.
Here's what Van and I discussed:

What manufacturers can do about the increase in traditional insurance premiums
How to prevent gaps in risk management strategies
The risk management tools available to manufacturers

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here]]> Tue, 02 Mar 2021 10:00:00 +0000 1712 false false 37 Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke Manufacturers love trade shows. But for a year, we've had to do without them. Plus, shows may never come back the way they once were. How can manufacturers create content, build relationships, and ... full 03a98b81-09e9-48b1-8684-98765efde3dd In today's episode, I talk with Chris Luecke, podcast host and community builder at Manufacturing Happy Hour. Chris offers a full plate of both strategic advice and down-and-dirty tactics about how sales-focused organizations can think more like marketers.
Here's what we discussed:

Why videos and podcasts are great ways for manufacturers to build relationships
How sales professionals can improve results with micro marketing
Ways manufacturers can leverage LinkedIn in a meaningful and impactful way

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 23 Feb 2021 10:00:00 +0000 2104 false false 36 The Organizational Impact of EOS (Entrepreneurial Operating System] w/ Luke and Joel Wittenbraker Every company has an operating system that determines how people solve problems, plan, prioritize, communicate, and measure success. Often, an operating system is inconsistent, though, leading to e... full d265367d-2502-4b1f-b964-e83675c18cff In today's episode, I talk with Joel Wittenbraker and Luke Wittenbraker. This father-son duo leads Mactech On-Site, one of the world’s foremost providers of on-site machining services, heat treating services, and stress-relieving equipment.
Here's what we discussed:

What The Entrepreneurial Operating System (EOS) actually is
The six pieces of the EOS pizza pie
The biggest hurdle organizations face in the EOS development process

Resources‌ ‌Mentioned‌ ‌
EOS‌ ‌Worldwide‌ ‌ ‌
EOS‌ ‌Tools‌ ‌ ‌
The‌ ‌6‌ ‌Components‌ ‌of‌ ‌EOS‌ ‌(pizza‌ ‌wheel)‌ ‌ ‌
Traction‌ ‌on‌ ‌Amazon‌ ‌ ‌
To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 16 Feb 2021 10:00:00 +0000 3286 false false 35 Human Input in a Data-Driven World w/ Martin Cloake Does technology have to be all or nothing? Is it possible that in our increasingly data-driven manufacturing environment, we're losing sight of the value provided by human input?In today's episode,... full 57dfeae6-978b-46de-8c70-5dd9779a9503 In today's episode, I talk about those questions with Martin Cloake, CEO at Raven.ai. Martin is an experienced executive and award-winning technology entrepreneur with a background in manufacturing, data science, IT, and operations management.
Here's what we discussed:

How Martin merged his varied background experiences to create Raven.ai
Creating balance between data and human insight
Real stories of how Martin's clients blend the best of both worlds

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 09 Feb 2021 10:00:00 +0000 1878 false false 34 Breaking the Stigma on Podcasting w/ James Carbary Video- and- audio-based content humanizes the people behind the information. You can see someone's face in a video or hear their voice in a podcast. They suddenly become a real person to you. Yet, ... full 18d39832-09d8-4b46-93a1-9744912a1bcc We're missing out on a lot!
In today's episode, I talk with James Carbary, founder of Sweet Fish Media, about why podcasting creates powerful marketing experiences and tools.
Here's what we discussed:

How audio content can humanize your company
Content-based networking, how to reverse engineer the exact relationships you want to develop
Why podcasting is not all about audience growth (and what it IS all about)

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here. ]]> Tue, 02 Feb 2021 10:00:00 +0000 1589 false false 33 How to Solve the Manufacturing Recruitment Puzzle w/ Patrick O'Rahilly The industrial sector's labor market has shifted over the past decade. From the emergence and adoption of recruiting technologies by Indeed and LinkedIn to the widening manufacturing skills gap, mo... full 42c1f5ec-2d58-4b27-8ca7-04a99db2f8a3 On today's episode, I talk about solving the problems in hiring with Patrick O'Rahilly, Founder at FactoryFix.com.
Here's what we discussed:

Recruiting and hiring mistakes manufacturers make today
What it costs to make a hire
The future of hiring in the manufacturing sector

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here]]> Tue, 26 Jan 2021 10:00:00 +0000 1264 false false 32 Giving Your B2B Customer a B2C Buying Experience w/ Sultana Mangal and Annie Dohle Think about the experience of walking into an Apple store. Or the ease and simplicity of making a purchase on Amazon — 30 seconds, one click, and you're done.More and more, B2B buyers expect B2C bu... full aa422368-bfa7-4f9b-9fff-3868a22761db More and more, B2B buyers expect B2C buying experiences.
In light of that, what does “customer experience” mean to you?
On today's episode, I talk about customer experience with Sultana Mangal and Annie Dohle, both Account Executives at Gorilla 76.
Here's what we discussed:

What kind of experience B2B buyers expect
How to differentiate your B2B brand beyond your physical product
Tips for creating amazing new customer experiences in the first 100 days

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here]]> Tue, 19 Jan 2021 10:00:00 +0000 1821 false false 31 Fill Your Sales Funnel in 2021 w/ Joe Sullivan In today's podcast, I break down a simple three-step framework for what a mid-sized B2B manufacturer should be doing to fill the sales funnel in 2021. This year, we still can't rely on trade shows ... full d3b48c9a-3e02-4078-9c42-e01164ddd1cd Here's what I recommend you do instead:

Focus on the right people from the right companies
Create amazing content specifically for them
Distribute that content consistently to as many of the right people as possible

To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 12 Jan 2021 10:00:00 +0000 1449 false false 30 Industry 4.0 is now Industry 4.5 w/ Justin Goldston Artificial intelligence...machine learning...blockchain...digital transformation. All buzzwords marking the transition from Industry 4.0 to Industry 4.5.  In this episode of the podcast, I talk wi... full a77a51bd-ab02-42b9-9099-be907a4906d3 In this episode of the podcast, I talk with someone who's right in the middle of it all.
Justin Goldston, PhD is a professor of project and supply chain management at Penn State University. He works closely with the Penn State Sustainability Institute to blend technology into organizational sustainability efforts.
 
Justin and I discussed:

What we mean by Industry 4.5
How new technology will impact the workforce in manufacturing
Should we worry about new tech or embrace it?

...Where to go to learn more
To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 05 Jan 2021 10:00:00 +0000 1261 false false 29 Why Voice of Customer is Essential in Marketing w/ Dave Loomis What is Voice of Customer? How can Voice of Customer be used to curate tailored content across your industry? Why is this important?These are a few of the many questions answered on today’s show wi... full 15f94f24-207a-4965-a6b9-4cd6ba53323c These are a few of the many questions answered on today’s show with industry expert, Dave Loomis.
In this episode, Joe Sullivan of Gorilla 76 speaks with Dave Loomis, President of Loomis Marketing on episode 28 of The Manufacturing Executive podcast. Our dynamic conversation covered...

How do you facilitate a voice of customer meeting?
What are the benefits of a voice of customer meeting?
Understanding the pain customers feel and ideal outcomes

Want more resources and information?
For more ways to serve others as an individual or business, Dave has written a book called Marketing Is Everything We Do. Dave also suggests checking out New Product Blueprinting by Dan Adams and Jobs to Be Done by Tony Ulwick.
To hear more interviews like this one, subscribe to The Manufacturing Executive podcast on Apple Podcasts, Spotify, or wherever you listen to podcasts.]]> Tue, 29 Dec 2020 10:00:00 +0000 2458 false false 28 Mitigating Risk Through Smart Procurement w/ Aaron Brimer Somewhere along the way, we all run into that guy...The customer's procurement guy...The buyer.And with supply chain disruption fresh in all our minds, it's time we talked to that guy.In this episo... full 40b7cdeb-6d54-4c2a-8e36-6b34d0849a29 The customer's procurement guy...
The buyer.
And with supply chain disruption fresh in all our minds, it's time we talked to that guy.
In this episode of the podcast, I spoke with Aaron Brimer, a supply chain leader and founder of the Manufacturing Procurement Guy podcast. We talked about mitigating risk through smart procurement practices.
Aaron and I discussed:

Second sourcing
Inventory management
Negotiation
...And the role engineers play in the buying decision

To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 22 Dec 2020 10:00:00 +0000 1539 false false 27 Expanding Into International Markets w/ Ashley Madray I asked listeners what topic they wanted to learn more about on the podcast. You said "expanding into international markets."So I put the word out among my network and discovered today's guest. He ... full 29ae579b-d8c3-4e8f-9710-de6aa8e8efae You said "expanding into international markets."
So I put the word out among my network and discovered today's guest. He founded a gas company in 2002 that now does business in many foreign countries.
My guest on this episode is Ashley Madray, executive vice president of Gas Innovations, a producer, purifier, and packager of specialty gases.
Ashley and I discussed:

Who he is, how his company began, and how it expanded internationally
Common challenges to international expansion
The impact of doing business globally

To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 15 Dec 2020 10:00:00 +0000 1671 false false 26 Creating an Award-winning Culture w/ Jon Franko The workplace is experiencing a massive transformation.I thought we should start at a high level and talk about that.So we did.In this episode of the podcast, I spoke with Jon Franko (I just call h... full 6f21b226-21ba-43b7-b4ef-c19f59b7d0ac I thought we should start at a high level and talk about that.
So we did.
In this episode of the podcast, I spoke with Jon Franko (I just call him "Franko"), my co-founder here at Gorilla76, about how to grow a great team rooted in relationships.
Franko and I discussed:

What employees value most in an employer right now
A little thing we do called “Retention Brainstorming” and how it can help you
How to use Glassdoor to your advantage

To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 08 Dec 2020 10:00:00 +0000 2469 false false 25 Thrilled to Be Asked: How to Build Leaders on the Frontline w/ Gayle Noakes If we create an environment where people on the production floor can help the company be better, they're more than happy to use their knowledge to do it. Unfortunately, many supervisors and manager... full d5ea127b-6b78-4228-a978-5620b94130ad Tue, 01 Dec 2020 10:00:00 +0000 1312 false false 24 The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar It's time to face reality about sales channels, technology, and how people buy. E-commerce is going to dominate sales. Business was moving in that direction pre-COVID, but the pandemic dramatically... full f015fffa-693a-4a9c-9940-be7df9065f66 Tue, 24 Nov 2020 10:00:00 +0000 1426 false false 23 Content Distribution: Getting Your Ass(ets) in Front of People Who Care w/ Matt Sciannella We'd all love to create content and then sit back and wait for the phones to start ringing. But that doesn't work. You have to be proactive. Learn how and where your prospects and customers go to c... full db036732-7bb9-43ee-a178-dd0bee06f892 Tue, 17 Nov 2020 10:00:00 +0000 2516 false false 22 Servant Leadership in the Manufacturing Sector w/ Dan Erschen You know the Golden Rule: Do unto others as you would have them do unto you. But do you practice that philosophy as a manufacturing leader? Does it influence who you hire? How you manage your team?... full 5b101389-47ed-4a01-8512-1b6bfd74c19c Tue, 10 Nov 2020 10:00:00 +0000 2333 false false 21 A Conversation with the Manufacturing Millennial w/ Jacob Hall When the mandated industry shut down in Michigan happened, one Millennial sought new ways to engage his current customers and share the benefits of automation while working from home. He turned to ... full e74c75d8-80a4-415d-b44f-432a3d44926b Tue, 03 Nov 2020 10:00:00 +0000 2048 false false 20 Getting Clear About Thought Leadership w/ Bill Sherman The term thought leadership has gotten tossed around a lot the last few years. But what exactly does thought leadership mean? Does it simply imply that you write a blog or that you spoke at a local... full 5def2dc4-0951-4a6b-8dfd-f04ff87c8af3 Tue, 27 Oct 2020 09:00:00 +0000 2181 false false 19 Create a Dashboard Effect: Drive Your Work With Data w/ Jon Thompson Twenty years ago, we barely had enough info to measure our impact. Today, manufacturing marketers are overwhelmed with data, and everyone wants to sell us software to find, store, clean, surface, a... full 05f1be5f-df88-4070-8ba6-2594d6a3dc3c Tue, 20 Oct 2020 09:00:00 +0000 2018 false false 18 Make It Right: Growth and Stability in Manufacturing Companies w/ Kevin Snook What comes to mind when you think of a great business leader?  Someone with all the answers? Someone who grinds away working long hours? Someone with such deep experience and expertise that you don... full 39599529-596a-43e0-940e-6b30697a58ea Tue, 13 Oct 2020 09:00:00 +0000 1862 false false 17 Start With the Problem, Not the Technology w/ Jonathon Hensley From Industry 4.0 to 3D printing to wearable technology, there are so many advancements happening in manufacturing. But it's easy to get sidetracked by these shiny objects. We need to focus on the ... full e8c8f8b6-9b93-41f4-8df3-7c4ad0d866cc Tue, 06 Oct 2020 09:00:00 +0000 1574 false false 16 How to Sell Your Industrial Business w/ Nick Jackson After I go, what happens to my company?  Every successful business owner eventually faces that question. In some cases, the succession plan seems obvious. In others, it's not at all clear.  On this... full fb5e8bf3-fb9a-4045-9b98-f4f7edab42f0 Tue, 29 Sep 2020 09:00:00 +0000 2447 false false 15 3 Things Manufacturers Can Do In The Absence of Trade Shows w/ Joe Sullivan Many manufacturers rely on events to generate pipeline. What do you do when events shut down? On this episode of the podcast, I share three tangible ideas for reallocating your marketing budget to ... full c78b605d-79c8-4e87-9bf5-e4fd71d480cb Tue, 22 Sep 2020 09:00:00 +0000 962 false false 14 Doing the Dirty Work: How to Find Qualified, Consistent Labor w/ Gary Konarska We hear grumblings about automation taking away job opportunities. But inside the manufacturing sector, companies are struggling to find high quality, consistent human laborers. The real challenge ... full 8ec6b6ff-8ec9-4548-a0bf-cf1ad75e4b79 Tue, 15 Sep 2020 09:00:00 +0000 1946 false false 13 I Need What's In Your Brain: Extracting Expert Knowledge for Content Marketing w/ Toby Wall What happens when your competitors are talking about themselves but you are producing resourceful content? You win!  So how can you write helpful technical content for manufacturers? First, it need... full c003303d-22f2-4545-967f-e632b9f54ceb Tue, 08 Sep 2020 09:00:00 +0000 2368 false false 12 Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli It's 2010. Apple has just released a new product called the iPad. The Lakers just won their fifth championship under Phil Jackson. And the BP oil spill was all over the news. In the marketing world... full 19658f3e-8806-443d-9a19-971b9a8ed076 Tue, 01 Sep 2020 04:30:00 +0000 2139 false false 11 Right People, Right Companies: How to Launch ABM as a Manufacturer w/ Sangram Vajare You can market your products just about any way you want to. You can pour money into trade shows, pay-per-click campaigns, or print ads. Personally, I'm a big advocate of inbound marketing, but inb... full cdbb54b7-7b51-4eda-b2e8-e65bbe23e7a6 Tue, 25 Aug 2020 09:00:00 +0000 2074 false false 10 Finding the Fit: How the Seller and Buyer Can Work Together so Everyone Wins w/ Ian Altman Back in May, I wrote an article entitled Summer Reading 12 lessons from 12 books for 12 weeks. The author of one of those 12 books, Ian Altman, is my guest on this episode of The Manufacturing Exec... full 603d2dfb-885e-411d-a114-f28148c4562c Tue, 18 Aug 2020 09:00:00 +0000 1905 false false 9 The 7 Core Elements of an Industrial Marketing Strategy w/ Joe Sullivan A few years ago, we at Gorilla 76 took a close look at the common components among our most successful manufacturing clients. Then, we boiled these down to seven specific elements. Once we put them... full 9fbb02b3-a356-480a-9597-5fedc52c1536 Tue, 11 Aug 2020 09:00:00 +0000 1645 false false 8 The Robots Are (Not) Coming: How Wearable Technology Augments But Doesn't Replace Human Labor w/ Tracy Hansen Automation cannot replace human labor. Rather, the key is to augment the workforce by equipping humans with the technology they need to be more effective, more efficient, and safer. Tracy Hansen, p... full 5597d648-4fa3-43d7-acf6-5b1364deb205 Tue, 04 Aug 2020 09:00:00 +0000 1651 false false 7 How to Fix a Factory: Influencing the Direction of Your Company w/ Rob Tracy Something's not going well, and it's your job to fix it. Where do you start?  You can't rely on your charm and good looks to make a change happen. Instead, you have to work through proven processes... full e387b23a-f5aa-4760-9fcc-5d9696af0060 Tue, 28 Jul 2020 09:00:00 +0000 1380 false false 6 How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales By 2022 online videos will make up more than 82% of consumer internet traffic. That's 15 times more than in 2017, according to a recent study by Cisco.  Video is how your buyers want to consume inf... full 29d9cdb3-517b-4d1e-9dba-a252577d4c19 Video is how your buyers want to consume information, so it's exactly how you need to deliver it to them. 
On this episode of The Manufacturing Executive Show, Danny Gonzales, CEO of both Industrial Sage and Optimum Productions, talked about driving growth through video production in the industrial sector. 
Here's what we discussed with Danny:  

How some industrial companies are using video to their advantage already 
Shifting your message from traditional marketing to the way buyers buy now 
How salespeople can make one-to-one messaging videos using their webcams and distribute them via video cards 
The way to get started in video marketing right now (and now's the perfect time!)  

Resources Mentioned in the Episode: 
Industrialsage.com 
Monique Elliot of Schneider Electric 
Malika Waller of Landis+Gyr 
To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.]]> Tue, 21 Jul 2020 09:00:00 +0000 1880 false false 5 Stop Giving Away Engineering and Consulting Services for Free w/ Joe Sullivan I did something a little different in this episode. As opposed to bringing in an outside guest and interviewing them, I did a solocast. It's just you and me talking about things I've learned while ... full 58ee5ab7-5bd4-472f-8f0f-db57f796c792 Tue, 14 Jul 2020 09:00:00 +0000 1263 false false 4 The Power of the CAD Model w/ Adam Beck Are you really doing content marketing if you don't create white papers, write blog posts, and deliver long speeches about the benefits of your product? Can a CAD model help educate your prospectiv... full a76ad337-18fc-4b59-821f-b64370e3f096 Tue, 07 Jul 2020 14:10:52 +0000 1415 false false 3 Create Sustainable Growth By Knowing Your Market w/ MJ Peters When a lot of industrial companies start out, they're lean. Nimble. Close to their customers. But as business scales and becomes more complex, they lose the opportunity to be in constant contact wi... full 40eb2cb5-3e6f-42da-bfdc-c465949d37ef Tue, 30 Jun 2020 09:30:00 +0000 1666 false false 2 You Don't Have to Blog: Content Marketing for Manufacturers That Works w/ Nick Goellner Try describing a mechanical thing with a blog post. It's not easy. It's not the right format. But try taking a 3-D model, making it photorealistic, and then doing animations of how it works. Now, y... full 49bbcbf5-3bce-4c0e-95fa-70ff22bda352 Tue, 30 Jun 2020 09:00:00 +0000 1683 false false 1 Beyond What's in Our Brains: Introducing The Manufacturing Executive Show w/ Joe Sullivan I like working with people who get dirty building stuff. That's why I'm committed to serving the industrial sector by producing resourceful, helpful, and objective content. In the past two years, I... full 424ba7ea-a7c8-4be6-b17b-0b83f52976ff Mon, 22 Jun 2020 23:53:05 +0000 361 false false