1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Key Topics & Timestamps:

[00:08] Introduction and welcome

[01:02] Dallas introduces the episode's theme and explains the decision to end the podcast

[02:06] Overview of the Pod Squad and its benefits[

[03:07] Reason 1: The importance of a coaching container vs. free content

[05:19] Reason 2: Redirecting energy towards marketing the show

[08:21] The three-step process for goal-oriented action in your business

[10:37] Invite to join the Invitation Olympics inside the Hive

[11:39] Reason 3: Honoring the goal of accessibility and the podcast's achievements

[12:37] Invitation to reflect on and celebrate your own business accomplishments

[13:35] Thank you messages to the production team and Hive members

[14:33] Closing remarks and ways to stay connected with Dallas

Key Takeaways:

1. The Necessity of a Coaching Container: Free content, while valuable, cannot replace the need for a structured coaching environment that provides personalized guidance, accountability, and a supportive community.

2. Prioritizing Marketing Efforts: It's essential to balance production with promotion. Redirecting energy towards marketing can amplify reach and impact, helping to achieve long-term goals.

3. Goal-Oriented Actions: Consistently taking direct actions aligned with your immediate business goals is crucial. Use a three-step process to ensure your efforts are effectively driving you towards your objectives.

4. Celebrate Achievements: Acknowledge and honor your accomplishments. Reflecting on past successes can build a strong foundation for future growth.

5. Continued Learning and Support: Even though new episodes are ending, the wealth of existing episodes, resources, and the supportive community within the Hive offer ongoing opportunities for growth and connection.

Join the Pod Squad for more resources: dallastravers.com/squad 

CONNECT WITH ME:

INSTAGRAM: @dallastravers

1. Join The Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.

2. Check Out The Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

Today we’re going to talk today about a simple, first step to scaling which is small group coaching. My guest is Brynn Barale who empowers breast cancer survivors to lose weight without dieting so they can live a kick ass life after cancer. Last year, Brynn launched her first power group, which is the way we describe small groups inside The Hive. While Brynn loved working with her small group, she realized that she needs a retention plan to enroll her members into the next offer - whether that offer is to continue in the group or move into a different container. So, Brynn and I got to work designing the shape of her group coaching container and outlining a plan to invite current clients, power group members and even former clients into it. This was one of those coaching conversations where the client leaves feeling so enlivened and clear about their vision that they’re moved to tears. I love coaching sessions like this because they show us when we’re all aligned.

Let me highlight the steps Brynn and I took to turn her dream of a group coaching program into a clear vision she can act on.

Step One: Understand what your clients need.

Step Two: Build your program around your client’s feedback understanding what your own boundaries might be.

Step Three: Remember that less is more. People join a community to experience belonging more than anything else.

Step Four: Invite folks into your program. This can be a full blown launch, or it could be as simple as personally inviting a handful of current or former clients to get the ball rolling.

Okay, now that you’ve heard the high level overview, let’s get into the nitty gritty of designing a smart, simple and aligned retention program to serve your clients long term.

Timestamps & Key Topics

CONNECT WITH BRYNN:

INSTAGRAM: @yourkickasslifeaftercancer WEBSITE: www.CoachBrynnB.com

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Decluttering Coach, Kate Evans is ready to launch her first course with a webinar. But she’s feeling foggy about how to structure a webinar that delivers value and also sells. Dallas Travers steps in to share her Foolproof Webinar Formula and the two coaches outline a complete webinar in no time flat. 

Key Takeaways

Timestamps & Key Topics

CONNECT WITH KATE:

INSTAGRAM: @soulfulspace.coaching

FACEBOOK: @soulfulspace.coaching

WEBSITE: www.soulfulspacecoaching.com

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Today’s episode tackles an important question. Can you really, actually, truly build a business you really love? Building a business requires hard work and anybody saying otherwise is not giving you the full picture.

Our guest Tara Rhodes came into today’s episode wondering what happens when you realize that the business you’re building isn’t the business you want anymore. Tara is committed to helping quiet rebels who feel stuck in the middle be willing to look at their stuff so they can figure out who they want to be in the world. And over the last year and a bit, Tara has realized that a traditional coaching model isn’t the model for her anymore. So, the two of us had to rethink what it means to build a business you really love. And here’s the cool part…in the beginning, Tara really did not think that she could create a business model that lights her up while still being profitable. But when we tapped into the experience she wants to have inside her business and designed a model from that place, she began to really believe that it is possible to build a business she loves. We started by simply asking the question “what is it you truly love?” And that opened the doors to a whole new vision for Tara and her business. The end result? No more coaching. Instead, Tara plans to launch a podcast to build a subscription community that feels a lot like summer camp. You’ll understand why as you listen in.

Key Takeaways

Timestamps & Key Topics [02:34] Tara's vision for her business [03:50] Tara's Aha moments [05:42] Transition challenges to a community-based business model [07:25] Tara outlines her vision for the future [09:44] Providing equity and accessibility in her business [10:32] Tara describes her ideal community members [13:45] Dallas pitches the idea of a podcast [16:37] Exploring New Revenue Models [19:37] Monetization strategies for the podcast [22:15] Setting Realistic Expectations [23:10] Tara’s next steps [25:05] Potential revenue with the podcast [29:03] Tara reflects on her business goals [30:25] Identifying when it’s time to expand in your business

CONNECT WITH TARA:

INSTAGRAM: @coachtararhodes

LINKEDIN: @tararhodes

WEBSITE: www.tararhodes.ca

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

So, this episode addresses the quiet fear a lot of newer coaches (or let’s be honest… veteran coaches like me) sometimes feel when we enroll a new client or roll out a new offer. What’s that fear? What if I won’t be able to deliver? What if I can’t actually help this client the way they want me to? That was the fear holding today’s guest back from actively selling.

Betsy Seybolt is a coach who believes that mindset is everything and she works to help you find time for yourself and stop your negative thinking. And even though she's a pro at helping others overcome negative thinking, she had some of her own worries to work through during our conversation. You see, though Betsy has a ton of life experience, her coaching business is pretty new and she hasn’t worked with paying clients yet. So a part of Betsy worried that she would not be able to serve her clients fully once they hired her. And it’s really difficult to sell coaching if you don’t quite believe in it. But Betsy has so much evidence in her life to prove that she is capable of holding a coaching container that can indeed deliver. She just needed a new perspective, which is exactly what we worked toward during our conversation.

I want to tell that you that about two weeks after we recorded, our friend Betsy signed a client. So something definitely shifted from our conversation. And I hope you experience a shift as well. If you ever worry you don’t have what it takes, this episode is for you.

Timestamps & Key Topics [03:19] Betsy 's discomfort with selling [03:58] Difference between marketing and selling [05:07] Betsy's fear concerning sales [06:46] Reframing "doubt" to "inexperience" [07:37] Betsy’s tactical concerns with selling [09:45] A template for managing capacity and delivering value [12:06] Power of narration in client and sales conversations [15:28] How to handle objections [17:42] How to sustain momentum in booking sales calls [20:01] An approach to transparency & setting expectations [21:59] Setting micro goals to cultivate sales skills [24:08] How to maintain consistency in sales calls [25:42] How to make practice sales calls realistic [28:03] How to find joy in the sales process [29:04] Centering the client during the sales process [31:04] Difference between between politeness and kindness [32:50] Working outside your comfort zone

CONNECT WITH BETSY: INSTAGRAM: @coachbetsyseybolt WEBSITE: BetsySeybolt.com

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Have you ever just needed to take a break from your business? Whether it’s health issues, a big move to another city, furthering your education or just family stuff, sometimes, life might require you to put your coaching business on the back burner. My guest today is Briana Wyatt who guides ambitious professionals to live more bravely, EMBOLDENED by self-trust, self-love and sacred power. Briana has been going through some major life shifts that require her to step back from her business. And though she knows a sabbatical is in order, she’s worried about feeling like she has to start again from scratch when she is ready to return to her business. So, the two of us talked through a process she can use to take a break while ensuring her business still has a pulse. Here’s the process we went through together:

Key Takeaways

Timestamps & Key Topics [02:45] Briana shares what she wants to coaching around [05:37] The seasons of expansion and containment in a business [07:18] Dallas' personal story about the necessity of containment in business [08:30] Briana reflects on her journey and the balance between personal life and business [11:42] Briana shares what a sabbatical looks and feels like [14:15] Briana shares internal obstacles she encounters during a sabbatical [19:13] Using success metrics to manage obstacles during a sabbatical [19:45] The importance of feeling worthy without client attachment [24:40] Identifying personal creative expression and setting associated success metrics [28:36] Measuring self-expression and maintaining visibility as an entrepreneur [31:20] Practical actions to keep the business alive during the sabbatical [36:50] The idea of creating community without business pressures [38:05] Dallas summarizes the plan for Briana’s sabbatical

CONNECT WITH BRIANA: INSTAGRAM: @brianawyatt WEBSITE: www.brianawyatt.com

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

So part of building a business you’re proud of is giving yourself permission to take an authentic stance about your work and the path your dream clients walk down. Sometimes taking a firm stance feels easy and inspiring. Other times… it’s tricky.

Those were the questions my guest, Angela Beeching, brought to the conversation today. Angela helps musicians get more of their best work out into the world so they can become the artists they are meant to be. She’s worked as a coach for many years and over that time, her confidence, her methodology, and her motivation has evolved. But Angela’s marketing message hasn’t completely kept up with that evolution. So we put our heads together today to help Angela lean into her stance and identify the message underneath Angela’s message. If you’d like to bring a little more bravery to your marketing, this episode is for you.

Key Takeaways

Timestamps & Key Topics [02:29] Angela's experience as a Hive member [03:36] The goals for today's coaching session [04:57] The disconnect in Angela's marketing and her desire to align it with her deeper purpose [06:57] The spiritual aspect of Angela's work and it's challenges [08:45] Angela's need to lean into her core message in her marketing [09:40] Identifying the gap in Angela's marketing and her struggle to fully express her truth [12:38] Practical ways for Angela to practice integrating her truth into her marketing [16:53] The challenge of distilling complex truths into a marketing message [19:27] The awareness ladder and its relevance to Angela's ideal client [22:22] The balance between concrete goals and deeper truths in marketing [24:22] The long journey of client readiness and the role of truthful messaging [25:25] Using the fourth wall technique [29:48] Suggestions for catchphrases and a truth audit [33:54] Attracting clients who are hiding from their work and addressing their readiness [35:18] Practicing truthful conversations with potential clients [37:03] Truthfulness audit and next steps for Angela 

CONNECT WITH ANGELA: WEBSITE: angelabeeching.com FACEBOOK: facebook.com/angela.beeching

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

I wanted to take you behind the scenes of The Hive a bit, which is why I’m sharing a conversation between two coaches who are OG Hivers named Brian and Michelle. Their journeys have been so very different, yet equally fulfilling and I think they paint an accurate picture of what it’s like inside The Hive. Let me introduce them again…

Brian Patacca helps actors get what they want without suffering and Michelle Pollack works with high achieving women to own what they bring to the table and live & lead on their terms.

Key Takeaways

• Client Surge to Success
• Power of Authentic Branding
• Community and Coaching
• Data-Driven Decision Making
• Resilience and Readiness

Timestamps & Key Topics
[02:30] Michelle shares key milestones/breakthroughs in her business since working with Dallas

[05:50] Brian shares key milestones/breakthroughs in his business since working with Dallas

[9:45] Michelle and Brian talk about the coaching style and effectiveness of Dallas

[18:25] Michelle and Brian emphasize the supportive community within The Hive

[15:14] Brian and Michelle discuss what makes Dallas different from other coaches

[18:16] Michelle and Brian discuss the benefits of the supportive community within The Hive

[21:20] Michelle shares the realization of needing to be both a coach and a CEO

[23:57] Brian and Michelle discuss surprising aspects of Dallas

[26:55] Brian and Michelle discuss another benefit of The Hive is learning to use data to determine your success

[30:20] Michelle shares the one tool, strategy or mindset that helped her coaching business

[31:42] Brian shares the one tool, strategy or mindset that helped his coaching business

[32:55] Insights into launching products and learning from the process

[37:57] Brian shares one piece of sound advice he learned from The Hive

[40:02] Michelle shares her one piece of sound advice she learned from The Hive

CONNECT WITH MICHELLE:
INSTAGRAM: https://www.instagram.com/michelleepollack/

CONNECT WITH BRIAN: 
INSTAGRAM: https://www.instagram.com/briansaysthat/

APPLY FOR THE HIVE: Dallastravers.com/Hive 

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Before I introduce today’s episode, I’ve got an invitation for you.  I’m hosting a special workshop that you simply must attend. It’s called The Profitable Coach Roadmap and it’s one part training session, one part roundtable discussion. In fact, one of the guest speakers is Liz Thogerson, who’s actually my guest on this very episode.

Liz went from earning $17K to $150K in about a year and half and she’s going to take you behind the scenes of exactly how she made that happen. She’ll be joined by two other Hive members who’ve got similar stories and tools to share with you, so I hope you'll join us at the Profitable Coach Roadmap. Plus, if you’ve been thinking about The Hive, this will give you the perfect behind the scenes look at what that program is truly like. Grab your free spot at dallastravers.com/roadmap.

Timestamps & Key Topics
[03:55] Liz shares her remarkable revenue growth since implementing the Ripple Effect system
[05:23] Liz shares her goals
[06:49] Paid programs vs Free lead magnets
[10:47] Identifying Liz's core programs and defining the outcomes
[14:00] Difference between belief-oriented approach and action-oriented approach
[14:40] Defining an action-oriented approach for Liz and her clients
[16:00] Brainstorming potential mini-course topics
[21:15] A key strategy for client success
[22:05] A marketing strategy to promote the mini-courses
[23:55] Strategies to ensure a seamless transition from mini-courses to higher-tier programs
[32:50] Refining checkout process, emails and nurture strategies
[38:10] Benefits of segmenting your audience
[45:55] Action steps and a timeline for Liz
 

CONNECT WITH LIZ:
INSTAGRAM: @rise.styling

WEBSITE: www.risestyling.com

Want to see the courses Liz created?

Makeup Shake Up

Buy a Better Bra

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
    
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
    
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

My guest today is Matt Winters who recently changed his niche away from helping gay men go from feeling stuck and lonely to having the authentic connections they want in all areas of life. Now, Matt plans to leverage a career full of experience to help leaders relate to people as humans instead of as simply resources. Matt came to the conversation feeling conflicted and murky and he felt stuck. The two of us started by just questioning the idea that if you are indeed values driven, every aspect of your work must be filled to the brim with purpose. From there, we just explored Matt’s new niche and addressed each fear he had around it. Then, we wrapped things up by identifying three clear steps Matt can take to complete some marketing research and start bringing in new clients. Matt showed up with so much authenticity and care throughout the episode. You’ll hear it right away. And as coaches, there’s nothing better than working with an open hearted, truly coachable client, which was 100% Matt. By the end of our conversation, I think we both felt grounded and clear about how purpose and meaning show up everywhere when you are a person who cares about purpose and meaning.

Key Takeaways:

• Alignment over Palatability
• Refine Your Deep Niche
• Target Ready Clients
• Embrace Fluidity
• Practice Self-Compassion
  

Key Topics & Timestamps

[03:00] Matt's desire for clarity
[03:57] His guilt and feelings regarding the niche change
[04:41] Matt's challenges
[06:03] Aligning purpose with work
[08:15] Matt's past experiences and expectations
[11:00] Distinction between narrow and deep niches
[12:52] Refining Matt's deep niche.
[14:48] Communicating authentically without worrying about palatability
[16:00] Awareness ladder & potential clients
[19:22] Targeting the right audience for referral marketing
[20:17] Ideal client profile and how to identify them
[23:33] Value of engaging with individuals who may not be ready clients
[25:02] A “Getting Started Action Plan”
[25:48] Integrating market research into Matt's Client Surge process
[28:17] The power of mindset
[34:57] Next steps for Matt

Connect with Matt:
WEBSITE: www.mattwinterscoaching.com
LINKEDIN: linkedin.com/in/mattwinters1

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
    
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
    
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

My guest today is Angela Tan, who is like a systems fairy godmother. Angela believes that the fastest yet most sustainable way to make it easy for your people to discover you, pay you, and rave about you is by automating your marketing, sales, and client management process. Dreamy, right? That’s why Angela is passionate about educating online business owners on easy-to-implement automated marketing, sales, and client management workflows, so you can run a sustainable and hands-off business. But Angela understands that many of us waste way too much time and money on apps that we simply don’t need. Well, that pattern stops today thanks to Angela’s four step process to help you make informed choices about what tools your business actually needs and which ones work best for your brain.

I wasn’t joking when I said that this episode might save you money and a ton of time.

Timestamps & Key Topics
[02:32] A harmful practice that can hurt your business
[05:41] Financial implications and challenges of switching software
[07:10] Finding software tailored to individual business needs
[08:00] Treating software choices as thoughtfully as hiring employees
[11:42] Quarterly software audits
[14:33] Using free software trials
[18:27] Exploring software features to optimize business processes
[25:23] Avoid premature investment in courses for new software
[28:23] The 4 step process for your tech stack
[29:37] Self-trust in making software decisions
[30:00] Cultivating self-trust as a business owner
[30:30] Embracing uniqueness and developing a systems mindset

Key Takeaways:

• Regular Audits
• Individualized Approach
• Free Software Trials
• Explore Software Features
• Delay Investment

Connect with Angela:
INSTAGRAM: @thesystemsrx
WEBSITE: www.thesystemsrx.com

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

Today we’re going to talk about scholarships. Let's draw a clear distinction between discounts and scholarships. A while back, inside the Hive, we had a member share that someone requested a scholarship into her program. After a little negotiation back and forth, this coach said yes to the client’s scholarship request. But when we really looked at the circumstance, this client didn’t earn a scholarship, they just got a discount, which is not equitable or sustainable. There's nothing wrong with offering discounts, but don’t confuse them with scholarships. A scholarship is something that is awarded on the basis of merit, achievement or other qualification. Scholarships require structure, clear criteria, intention and an equitable process to evaluate the winners. We need to be thoughtful about when, why and to whom we decide to grant scholarships.

So that sets the stage for today’s episode. Dani Abernathy is back and this time, she’s ready to begin the process of rolling out an equitable, sustainable scholarship program. Now, I am not a DEIB coach, but I have given a lot of thought to the idea of scholarships and you’ll hear me ask Dani some essential Getting Started questions to help her begin to evaluate the shape of her scholarship program. So, if you have ever made the common mistake of slapping a discount on your offer and calling it a scholarship or maybe you want to develop an aligned scholarship program in your own business, then this episode is for you.

Key Takeaways

• Alignment with Mission
• Equity over Fairness
• Clear Expectations and Support
• Clarity in Selection
• Financial Aid Approach
• Focus on Impact

Connect with Dani:
INSTAGRAM: @daniabernathyauthor 
WEBSITE: daniabernathy.com 
PINTEREST: @daniabernathycoach

Connect with me
INSTAGRAM: @dallastravers

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

We are wrapping up our special list building series today. And I know I’ve been talking a lot about how list building provides every coach and course creator with more options. But it’s also the thing that helps you move beyond relying on referrals to bring in private clients.

Which is why today, we’re going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business.

That vision looks like:
➡️8-10 private clients
➡️1-2 VIP Days each month
➡️1 small group and maybe a membership down the road.

This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside.

Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers.

So, as you listen along, think about your client-getting goal. If your list building efforts don’t match that number, then this episode is for you.

Key Takeaways:

• Clarity Leads to Growth
• Focus on Strategy Over Tactics
• Engage Your Audience
• Consistency is Key
• Focus on List Building
• Play the Long Game

CONNECT WITH MICHELLE:
INSTAGRAM: @michellemeltoncox_bookcoach
WEBSITE: www.bookcoachingworks.com

CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

So this is the 4th episode in our special Greatest Hits List Building series. This week and next, we’re going to focus on strategy, so buckle up my friend. My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book.

Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book. What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world. Not only to build her list, but test the effectiveness of her lead magnet marketing, opt-in page conversion, and how well the lead magnet leads to paying clients. So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. Get ready to take some notes because I know you can try out at least one of the strategies we discuss in this episode.

Key Takeaways

• Data-Driven Optimization
• Contextual Clarity
• Consistent List-Building Habits
• Authentic Direct Messaging
• Four-Week Promotion Plan
• Segmentation for Effective Communication

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply

CONNECT WITH AMY:
INSTAGRAM: @solidgoldmacher
WEBSITE: amygoldmacher.com
FACEBOOK: facebook.com/amy.goldmacher

CONNECT WITH ME:
INSTAGRAM: @dallastravers

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

Welcome to the 3rd of our 5 episode series dedicated to helping you build your list. List building is crucial for a whole host of reasons. But for me, #1 is the fact that it’s your big mailing list that gives you options: Options to:

• Scale when you feel like it
• Or run a flash sale for a quick cash infusion
• Or host retreats

It also makes lead magnet swaps easier and it just makes you feel like you’re doing this coaching thing. I’ve hand picked some of my favorite episodes dedicated to list building and lead magnets to help make your list building life easier. My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience. Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status. And she didn’t want just any lead magnet. She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you. So, some sort of pdf download wasn’t going to cut it.

After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes

✅ It has a clear promise
✅ It’s easy to implement
✅It’s unique to Aissa
✅And… it relies on experiential marketing

I’m not going to tell you what it is… you’ll have to listen in to find out. Before you dive in, be sure to have a notebook handy because you’ll want to take yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too.

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply.

CONNECT WITH AISSA:
FACEBOOK: fb.com/happymindsetter
INSTAGRAM: @happymindsetter

CONNECT WITH ME:
INSTAGRAM: @dallastravers]]> Sun, 31 Mar 2024 09:00:00 +0000 3174 true true 1 206. Does Your Lead Magnet Match Your Audience? Do you ever worry that your email list hates getting emails? It’s a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand beyond 1:1 ... full d966aa9c-5206-439f-a789-cab3a83b5a17 Do you ever worry that your email list hates getting emails? It’s a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand beyond 1:1 coaching. In fact, our last episode was about this very thing.

But what if your target audience just doesn’t dig email? Maybe they're the texting kind or just too darn busy to pay much attention to their inbox. That was the case for Valerie Recore in this throwback episode which is part of our special list building series this month.

Valerie helps overwhelmed and over-committed moms stop feeling pulled in too many directions and start spending quality time with their families and on themselves. Valerie’s got a lead magnet she likes, so that’s taken care of. But what she wasn’t totally sure about was whether or not emails are the best way to nurture the list she’s building.

Today, you’re going to hear us solve Valerie’s email engagement problem by layering in text messaging so that the busy moms on her list can more easily engage with her incredible content. I have a feeling that our conversation just might spark some fresh ideas for you.

Timestamps & Key Topics
[01:44] Setting the stage for the lead magnet discussion
[05:35] 3 stages of awareness and relationship to lead magnets
[11:15] Valerie's need for a quick, engaging lead magnet
[14:08] Speaking directly to our audience’s lived experiences.
[19:00] Using a quiz as a lead magnet tailored to different mom archetypes
[20:50] Using audio-based follow-ups for further engagement
[24:01] Process for designing a quiz lead magnet
[27:05] Brainstorming categories and empowering labels for mom archetypes
[35:04] Design questions around client’s progress pathways
[44:07] How the audience should feel after taking the quiz
[44:50] Exploring actionable steps based on quiz results
[49:00] Reviewing examples of quiz questions and multiple choice answers
[53:50] Nurturing post-quiz engagement
 

Key Takeaways

• Speak to Lived Experiences: Crafting engaging lead magnets requires speaking directly to the pain points and experiences.
• Tailored Content: Deliver result-specific content tailored to different audience segments or archetypes.
• Empowering Labels: Utilize empowering labels in quizzes or assessments to guide leads toward solutions.
• Intentional Question Design: Craft questions to reveal the correct result while helping the audience feel understood and seen.
• Empowering Action: Post-quiz, provide audience with actionable steps that are tangible and doable.
  

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply.

CONNECT WITH VALERIE:
WEBSITE: www.strideproductivity.com
INSTAGRAM: @strideproductivity

CONNECT WITH ME:
INSTAGRAM: @dallastravers
WHAT'S YOUR SUPERPOWER - TAKE THE QUIZ: www.dallastravers.com/quiz

And I don’t want you to wait until you’re ready to launch a course before you start to build your list. List building takes some time, so set yourself up for success NOW by making it a priority in your business. To help you feel more confident around this, we are bringing back five of our best episodes dedicated to list building and lead magnets. Up first is Nic Frick who helps new moms find the right fit job they actually want so that they can add more joy and ease to their lives.

Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that’s truly valuable without being overwhelming. So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first). And here’s the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic’s icky feelings about lead magnets just evaporated.

If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen.

Key Takeaways:

• Mindset Shift
• Clear Objectives
• Client-Centric Approach
• Simplicity Overload
• Scalability
• List Building Strategies

Timestamps & Key Topics

[02:14] Setting goals for the coaching session
[05:16] Mindset Shift
[07:49] Nic describes her target audience
[08:35] Three purposes of a lead magnet
[12:21] Identifying the initial problem
[14:55] Creating a lead magnet that addresses challenges and aspirations of the target audience
[18:50] Possible steps for creating a lead magnet template
[22:26] Best format for delivery and need for scalability
[23:54] Refinement of lead magnet delivery method for simplicity and ease of access
[26:37] Quality over quantity discussion
[29:54] Importance of clarity
[33:25] Incorporating consent into communications to empower subscribers
[36:05] Importance of aligning marketing strategies with values

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed.  We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it.  You can apply for The HIVE at dallastravers.com/apply.

CONNECT WITH NIC:
WEBSITE: www.nicfrick.com
INSTAGRAM: @heynicfrick

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Since then, the membership is officially up and running and now that Jolea has left her day job to be the liberated leader she truly is, it's time to grow her membership enrollment.

One thing Jolea's audience really craves is thought partnership and community. So, the two of us decided to take inspiration from two places to build out a marketing plan.

The first inspiration? Tupperware parties. You know… bring a friend, we'll have snacks, hang out and buy some stuff for the kitchen together.

The second inspiration? Fundraising thermostats we've all seen in the grocery store when the local high school is raising money to fund new computers for the science lab.

Jolea and I put those two ideas together to come up with the Bring a Friend and Help Me Reach My Goal Campaign she'll launch to attract 45 incredible women of color leading social change into her even more incredible membership program.

What I love about this brainstorm is how low-tech and inspiring it is.

Key Takeaways:

• Understanding Membership Dynamics: Recognize the motivations behind why people join memberships, courses, or masterminds, and tailor your approach accordingly to foster community, learning, or proximity.
• Creating Urgency with Generosity: Utilize legitimate urgency by offering time-bound incentives, such as "bring a friend" offers, to drive engagement and conversions without compromising value.
• Simplicity in Systems: Streamline processes and messaging to minimize complexity and maximize efficiency, ensuring a seamless experience for both members and organizers.
• Collective Engagement: Leverage the power of collective energy and shared deadlines to encourage group participation and decision-making, fostering a sense of camaraderie and support.
• Craft Clear Invitations: Ensure clarity and manage expectations in your membership program invitations to attract the right audience.
• Transparency in Enrollment: Be transparent about enrollment processes, including payment methods and cancellation policies, to build trust with potential members.
• Engagement Strategies: Utilize gamification and goal-setting in your marketing to encourage engagement and support from your audience.

Timestamps & Key Topics
[02:05] Context of the Episode
[04:35] Importance of Understanding Your Audience
[06:15] Understanding Differences Between Memberships, Courses and Masterminds
[10:55] Goal Setting and Invitation Strategy
[19:46] Experiential Marketing and Invitation Messaging
[21:20] Simplifying Systems and Messaging and Maintaining Spaciousness
[25:32] Craft Clear Invitations
[28:40] Enrollment Process
[30:14] Sales Email Sequence
[36:40] Engagement Strategies

CONNECT WITH JOLEA:
INSTAGRAM: @inspiritforchange
LINKEDIN: www.linkedin.com/in/joleapayne

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Amy is such an incredible example of a coach who always strives to center her clients. And over the last little while she's been tweaking her offers and her pricing in order to discover what will serve her audience the best while still feeding her business.

So, Amy came into our session with a pretty clear idea about the changes she wanted to make to bring back a course and restructure her membership. And the two of us just put our heads together to help her feel confident about the changes she wants to put in place.

Amy realized a couple of things about her audience:

A course with a beginning, a middle and an end is the perfect foundation her clients need to then grow and move forward in a less structured way.
A membership with a one time fee is the best container to help folks move forward with enough support yet no pressure.
So, absorbing her course into her membership made perfect sense for Amy.

Now, whether you're still working with 1:1 clients or you've got all sorts of offerings, what I invite you to plug into is how we both centered the client as we determined the best changes Amy could make in her business.

So, as you listen along, please ask yourself, when I center my client, what if any changes should I make to the structure of my business?

Key Takeaways

• Client-Centered Evolution: Amy's journey reflects the importance of adapting offerings based on client needs and feedback.
• Integration of Programs: Integrating the Autoimmune Academy into the membership program provides structure and enhances client experience.
• Continuous Improvement: Embracing a mindset of continuous improvement fosters excellence and client satisfaction.
• Infrastructure for Growth: Establishing infrastructure for scalability and ongoing improvement supports long-term success.
• 1-on-1 Connection: Prioritize establishing a personal connection with potential clients through pre-enrollment calls to understand their needs better.
• Longer Payment Plans: Consider offering longer payment plans to increase business profitability and attract more clients, but be mindful of potential defaults.

Timestamps & Key Topics
[02:15] Introduction and Discussion on Amy's Journey
[05:22] Challenges Amy is Facing
[11:48] Benefits of being client-centered
[12:18] Dallas and Amy discuss restructuring Amy's offerings
[18:00] Amy and Dallas discuss payment structure and important of centering the client
[22:45] Dallas reflects on significance of continuous improvement in Amy's business model
[27:00] Amy's concerns about meeting client expectations
[29:35] Importance of 1-on-1 connection with clients before they join the program
[31:03] Dallas shares insights on handling payment plans and maintaining integrity
[34:46] Longer payment plans and their impact on business profitability
[40:51] How branding and naming a program affects communication with potential clients

CONNECT WITH AMY:
INSTAGRAM: @amybehimercoaching
WEBSITE: amybehimercoaching.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Marielle Fois helps women stop negative self-talk so they can increase their self-confidence and show up with authenticity at work and in their relationships. She'll also be the first to tell you that she's on the introverted side and she doesn't feel like she has a big network.

So the two of us had to put our heads together to figure out how we could tweak the Client Surge system to match her comfort level while making it as simple as possible for folks to send her referrals. And by the end of our conversation we were both very excited about the plan, which still leverages referral marketing, but instead of asking folks to send referrals into a 1:1 sales call, Marielle will ask them to recommend a free intro workshop instead.

If you're a coach who feels like it's awkward for folks to refer their friends, Marielle's plan could be the solution to your referral getting problem.

Before I hand Marielle the mic, I want to just say that the kind of creative resourcefulness you'll hear me tap into throughout the episode is the same kind of support you'll get from me inside Client Surge. Enrollment closes on February 29th, so please visit joinclientsurge.com now to see if joining Client Surge feels right for you. And now... here's Marielle Fois.

Key Takeaways:

• Lighter Engagement Approach
• Post-Workshop Follow-Up
• Focus on Providing Traction
• Use Storytelling Effectively
• Promote Discovery Calls
• Leverage Recorded Content

Timestamps & Key Topics

[03:04] Introductions
[04:00] Marielle explains her evolving message and challenges
[06:50] Exploring new approaches for referral requests
[15:31] Using experiential marketing to build trust with referrals
[16:48] The technical setup of Marielle's free workshop
[19:50] Post-workshop engagement structure
[24:20] Delivering teaching content to give people traction and help them experience their own capabilities
[26:47] Using the "Full Picture Framework" for the workshop
[30:16] The power of storytelling in teaching and converting learners
[35:30] Integrating the new class strategy with Marielle's existing client surge process
[36:06] Promoting discovery calls versus promoting the class in social media strategy
[36:50] Using the recording of the class as a free resource or lead magnet
[38:55] The universal value of Marielle's class topic and its potential for reaching various audiences

CONNECT WITH MARIELLE:
INSTAGRAM: @mariellefois
WEBSITE: mariellefois.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Darcie and I recorded episode 187 when she just began implementing my Client Surge System. In fact, she signed her very first client the day before we recorded. Two months later, Darcie found herself with 10 clients thanks to Client Surge.

We are about to open enrollment for Client Surge on Feb. 20th, so I thought it would be helpful for you to hear exactly what Darcie did to go from zero to 10 clients in less than 90 days.

If your goal this year is more paying clients, this episode is a must listen. And, you should probably grab your free spot for the Clients From Scratch workshop. You've got two dates to choose from, February 20 or 21, and you'll learn three paths to more leads, plus we'll talk about The Art of Client Centered Selling.

You can register now at dallastravers.com/scratch. The worlds' worst url, but you won't forget it will ya?

With that, let's take a look behind the scenes of Darcie's Client Surge journey to 10 fabulous paying clients.

Key Takeaways

• Structured Approach
• Client-Centered Sales
• Invitational Videos
• Navigating Tension
• Integrate Coaching Skills into Sales
• Refine Messaging
• Graduation is Success

Timestamps & Key Topics
[02:00] Introduction
[03:10] Setting the Stage: Darcie's Business Before Client Surge
[05:30] Darcie's Journey through Client Surge
[09:08] Darcie's Results: Reflecting on Client Surge
[09:50] Standout Strategy: The Power of Invitational Videos
[12:50] Evolving Sales Calls: From Stiff to Client-Centered
[15:04] Adjusting the Sales Call Framework: Meeting Clients Where They Are
[19:25] Embracing Silence: Navigating Tension vs. Pressure in Sales Conversations
[24:25] Dallas and Darcie discuss integrating coaching skills into sales calls.
[27:00] Evolution of messaging during Client Surge.
[29:00] Handling client transitions and changing perspective on client graduation.
[32:25] Importance of client-centered focus in coaching and differentiating between politeness and kindness
[34:05] Recognizing personal growth and transformation in business.
[36:20] Embracing intentional and strategic growth.
[39:45] Importance of coaches being visible to serve those in need.

CONNECT WITH DARCIE:
INSTAGRAM: @risingphoenix.mt
WEBSITE: www.risingphoenixmt.com
FACEBOOK: www.facebook.com/darcie.warden

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Before I introduce our guest, I want to invite you to join me for a free training called Clients From Scratch which is happening on February 20th and again on the 21st. I'll deliver the 3 PART SYSTEM TO FIND PERFECT-MATCH, PAYING CLIENTS.

You've probably heard us mention Client Surge on this podcast before and this free workshop is the perfect introduction to the Client Surge system. You can grab your free spot for this virtual training at dallastravers.com/scratch

And now for today's guest...her name is Emma Goodwin and she helps exhausted parents feed their families GAPS food without a big headache. GAPS stands for Gut And Psychology Syndrome. It's an eating protocol that can bring a ton of benefits to children in particular who face a wide range of mental, physical and emotional challenges.

Emma has no shortage of leads or interest in her work. But the parents who join her for a sales call don' often convert into clients. So throughout this episode, Emma and I explore how she can create clear expectations, address concerns and give these parents the help they need before the sales call happens and, of course, at the end of the call when it' time to actually sell.

If your sales calls don't convert into clients regularly, keep listening because you'll learn some simple adjustments you can make to sign more clients and know that you're truly serving people.

Key Takeaways:

• Set Time Expectations
• Address Concerns Prior to the Call
• Set The Stage
• Focus on Client Needs
• Only Give Information They Need

Timestamps & Key Topics

[02:15] Introduction and Emma explains her niche
[05:58] Emma discusses her difficulty in getting potential clients to commit to her program.
[08:40] Dallas suggests creating different expectations for clients to ensure they commit.
[09:46] Emma describes the communication between booking a discovery session until the time of the discovery session.
[15:15] Emma and Dallas discuss the specific expectations she wants to set in the application process.
[16:28] Dallas and Emma determine issues to be addressed in reminder emails.
[19:54] Dallas and Emma continue discussing issues to address in reminder emails.
[20:59] Dallas summarizes changes discussed thus far.
[22:20] Dallas and Emma discuss the actual discovery session layout.
[25:00] Emma and Dallas discuss the current sales process and possible changes.
[30:10] Dallas describes the process of centering the client.
[30:41] Dallas summarizes the new layout of the sales process.
[31:56] Dallas discusses how to handle client issues when closing the sales process.
[34:15] Dallas summarizes the changes to Emma's sales process.

CONNECT WITH EMMA:
INSTAGRAM: @timelesscookery
WEBSITE: timelesscookery.com
FACEBOOK: emma.goodwin

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Lyndsey Wilcken empowers moms to defy diet culture so they can finally find the strength, vitality and confidence they've been looking for from a holistic lens.

And despite so much growth and discovery in her business over the last several months, right now, Lyndsey's feeling stuck. She's a single mom with teenagers at home who require support. Plus she's got her business to think about. Needless to say, Lyndsey's telling herself what a lot of us say:

I should be further along than I am right now.
Maybe I'm just not cut out for this.
Where will I find all the time and energy to do all the things I need to do?

If you relate, you'll love this episode because Lyndsey and I made a few crucial discoveries:

1. First, we reframed the myth of The Fear of Success so she could release any blame or shame about her progress.< /br> 2. Then, we got real about how long it actually takes to get your business off the ground so she could give herself way more credit.< /br> 3. Finally, we replaced the idea that courage will help her reach her goals with the truth that compassion is what she needs right now.

I loved every moment of this conversation because no matter what you've achieved up until now, we all can use a larger dose of self compassion to take us where we want to go.

Key Takeaways:

• Define Your Niche
• Embrace Self-Compassion
• Use curiosity as a Superpower
• Do Weekly Reflections
• Model Success

Timestamps & Key Topics
[00:00] Introduction
[03:05] Lyndsey's journey and her experience with the Hive.
[04:00] Lyndsey's initial hesitation and fear of taking action.
[05:48] Lyndsey's desire to feel confident, grounded, centered, and reminded of the impact she can make.
[09:56] Lyndsey discusses her competing intentions between parenting and building her business.
[14:23] Dallas shares insights on the stages of a coaching business.
[18:10] Lyndsey's realization of her true calling and the evolution of her coaching niche.
[22:00] Dallas suggests a weekly reflection practice for Lyndsey to gain fresh perspectives on her journey.
[25:20] Lyndsey and Dallas discuss the concept of courage and how it relates to business.
[29:10] Dallas introduces the idea of replacing courage with self-compassion.
[32:00] Dallas encourages Lyndsey to forecast her business journey with a focus on self-compassion.
[34:52] Lyndsey plans to reflect on her journey and embrace self-compassion.
[36:14] Dallas emphasizes the power of curiosity as a superpower.

CONNECT WITH GUEST:
INSTAGRAM: @nourishwithlyndsey
WEBSITE: https://wilckenwellness.com/
TIKTOK: @nourishwithlyndsey

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Allyn enjoys IG marketing but she's not always consistent. She came into the episode with a pretty clear question: How can I do a better job of using IG to grow my email list? We developed a 3-pronged approach. First, we automated her DM strategy using the messaging app, ManyChat. Then, we removed any subtle or soft CTAs whenever she promotes her lead magnet.

Often, as values driven coaches, we unintentionally overcomplicate our marketing because we don't want to be salesy or pushy. But this actually makes it more difficult for the people who want our help to get it. So, we just removed the subtlety to give folks an unapologetic, client-centered path to getting their hands on her extremely helpful lead magnet. These strategies allowed Allyn the space to implement Story Swaps. It's an idea I had during our conversation inspired by lead magnet swaps. You'll have to listen in to learn the steps and I hope you will because this super simple collaboration strategy got both of us very excited.

Key Takeaways

• Direct DM Strategy: Use a direct approach in IG DMs to offer valuable resources and engage potential clients effectively.
• Automate with ManyChat: Implement ManyChat to automate responses and simplify the lead magnet delivery process.
• Speak Client Language: Use the language that resonates with potential clients, addressing the specific problems they want to solve.
• Simplify Content: Create content that is concise and easy to understand.
• IG Story Swaps: Consider collaborating with others in your niche or related niches for story swaps to grow your audience mutually.
• Relationship-Based Growth: Focus on building relationships and trust rather than relying solely on algorithms.

Timestamps & Key Topics

[00:00] Introduction
[02:35] Dallas and Allyn discuss how she became a guest on the podcast
[05:51] Allyn shares her current marketing challenges
[06:18] Allyn shares her current IG strategy
[11:35] Use of ManyChat for DM conversations
[16:30] Streamlining the process by simplifying your message
[18:00] Lead magnets and their effectiveness
[21:00] Crafting the DM Welcome Message
[26:55] Using the Bot in ManyChat/setting up a template for automated DM responses
[30:11] Enhancing engagement using IG
[34:44] Using a direct approach in IG Stories to build relationships and grow your email list
[35:46] Use of IG Story Swaps
[42:27] Sustainability of the Plan

Resources Mentioned in this Episode:

• ManyChat - an IG approved bot/app to use for messaging on IG DMs
• The #1 tool for Moms to Keep Cool - A free tool from Allyn Miller to teach you how to stop exploding at your kids and keep your cool.

CONNECT WITH GUEST:

INSTAGRAM: @child_connection
WEBSITE: www.child-connection.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Clarissa helps people with autoimmune symptoms who aren't getting the support they need from their doctors, take control of their health so they can get back to their lives. This year she's taking her coaching deeper by introducing functional lab testing. You'll hear in the episode how excited Clarissa is to add lab testing into her work. But as the saying goes: new level, new devil.

So, Clarissa has a few questions about how she can design coaching packages to include the cost of lab testing while still maintaining accessible and aligned pricing. The two of us landed on a great solution but, here's what I want you to listen for:

Notice when Clarissa and I shift from simply putting our heads together to solve a problem to centering her clients instead. As soon as we made that adjustment…the answer became crystal clear. When we asked ourselves, “what's the coaching package that would benefit the client most?” we realized that Clarissa needed at least two different options to ensure that everyone who wants her help can get it without eating away at Clarissa's profit margin.

I think you'll agree. whether you're rethinking your coaching packages or you have another question you've been unable to answer…center the client instead of yourself to see what you uncover.

Timestamps & Key Topics

[00:00] Introduction
[01:01] Clarissa's backstory and shift in coaching services
[02:04] Clarissa discusses her decision to add functional lab testing
[03:01] Challenges faced by clients using DIY health methods
[04:18] Discussing the 'awareness ladder' in client coaching
[07:21] Delving into package design and marketing for new services
[17:12] Addressing concerns around pricing structures
[19:32] Exploring client-centered solutions for service delivery
[23:35] Discussing the uniqueness of Clarissa's coaching method
[31:55] Mapping out messaging strategies for Clarissa's services
[43:08] Conclusion and reflections on Clarissa's journey

Key Takeaways

• Integrating Comprehensive Solutions: Clarissa is expanding her coaching by including functional lab testing and supplements, offering a more holistic approach to autoimmune health.

• Understanding Client Journeys: The concept of an ‘awareness ladder' is crucial in identifying where potential clients are in their health journey and how to effectively communicate with them.

• Navigating Pricing and Packages: Designing flexible pricing structures and packages that cater to client needs and financial capabilities can be a game-changer in service delivery.

• Client-Centered Approach: Focusing on the clients' needs and preferences is essential in creating effective health coaching strategies.

• Effective Messaging Strategies: Crafting clear and targeted messaging that addresses potential clients' past experiences and concerns is key to successful marketing.

CONNECT WITH CLARISSA:
INSTAGRAM: @clarissacabbage

CONNECT WITH ME:
INSTAGRAM: @dallastravers

This episode is for you. It first aired way back in 2021 but as we move into a new year, I want you to be fully prepared to welcome in new clients.

Which means you need a rock solid way to onboard them.

In this episode I am spilling the beans about all things onboarding as I take Nzinga Moore through the exact workflow I follow whenever I sign a new client.

I had so much fun walking Nzinga through how to:

• Set up automatic monthly billing
• Send a contract after you collect payments
• Get that first session on the books so your new client doesn't back out
• Avoid overwhelming your client with too much prep work
• Easily track your clients progress without wasting hours writing recap notes

If your new client onboarding process isn't smooth like butter, grab a pen and paper because this episode is right up your alley.

And if you like what you hear and you want to get your hands on all the templates we discuss, you can get on the waitlist at NewClientNowWhat.com

In this episode, you'll learn to:

• Optimize your client onboarding process for a personalized and efficient experience.
• Create a seamless client experience that fosters strong connections and trust.
• Streamline your client management processes to save time and enhance productivity.
• Master efficient contract handling and electronic signatures for smoother transactions.

“I want them to feel seen and heard, like they have a teammate.” - Nzinga Moore

Key Takeaways

Optimizing the client onboarding process is fundamental to start relationships right with your clients. This initial stage sets the tone for the entire coaching journey, making it crucial to ensure smoothness and efficiency.

By implementing sound onboarding strategies, coaches not only streamline administrative tasks but also contribute to building clients' confidence and trust in the program from the outset.

The resources mentioned in this episode are:

• To join the six figure coach club and access mentorship and training, watch the coach class at watchthecoachclass.com.
• To get on the waitlist for the New Client Now What program, go to NewClientNowWhat.com and you'll be notified for upcoming enrollment.

CONNECT WITH NZINGA:
INSTAGRAM: @iamnzingamoore
EMAIL: empoweredtoact@gmail.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

2. Hold Dallas accountable to her own goals and values by taking you behind the scenes as she evaluates how 2023 went through the lens of her core values.

3. Create a connection with you, the listener. Dallas shares vulnerably about what was a rather rough year. And she hopes to inspire you about the year ahead by sharing her own vision for 2024.

Episode Highlights:

• Designing a Successful Year: Dallas walks through a six-step process including values appraisal, acknowledging successes, scheduling, setting goals, and creating forecasts and scorecards.
• Values Appraisal: An in-depth discussion on aligning your business practices with personal values. Questions to ask yourself as you uncover your values include:

1. Clarify 1-5 core values you hold and define them. These questions will help you get started:

a. What feelings, qualities or experiences matter most to you? b. Where are you uncomfortable? Where do things feel stuck? They likely feel stuck because you're not aligned with your values. c. When do you get the most lit up? What really moves you? d. What ticks you off? What irks you? e. What qualities in others do you most admire and why?

2. Looking through the lens of your business, where are you thriving?

3. And where are you still striving?

• Personal Stories & Tributes: Dallas shares her personal experiences and a heartfelt tribute to Will Medina, embodying the podcast's theme of authenticity and vulnerability.
• Practical Advice: The episode is filled with actionable advice, encouraging listeners to embrace their ambitions and challenges fearlessly.

Resources Mentioned:

The Hive Mentorship Program for Values Driven Coaches: dallastravers.com/hive

]]> Sun, 31 Dec 2023 10:00:00 +0000 2507 true true 194. A Six Step Plan to Double Enrollment In Your Course I'm going to kick things off today shouting out today's guest. When I met Anastasia Edwards, she had a baby little business and a strong work ethic. Now, less than two years later she's got a waitl... full 70bb1bc8-7c97-46d1-9d02-f698d225ee3b I'm going to kick things off today shouting out today's guest. When I met Anastasia Edwards, she had a baby little business and a strong work ethic. Now, less than two years later she's got a waitlist for private clients, a full and thriving membership, and she just finished her first official course launch.

Anastasia helps actors take charge of the business side of acting and start working professionally by defining their brand, building a strong team and booking their first high level project. And her course grew out of all the incredible work she's done with individual clients in the last 18 months plus her own experience as an actress.

We sat down for a last minute session to brainstorm small actions Anastasia could take to double her sales at the end of her launch. The two of us developed a relatively simple plan of action to leverage the warmest leads in her community and get the most possible mileage out of all of her amazing webinar content. A webinar launch feels like a ton of work. In fact, it is a lot of work. But believe me when I tell you that your second webinar launch is half as challenging. The third one is even half as challenging as the second. And there is a day in your not too distant future where your webinar launch almost makes you nervous because it's so dialed in and simple.

That's where I was in my last launch… but our friend Anastasia's in the excitement, overwhelm and thrill of her very first launch. So, we got down to business to help her run through the tape and set her very first course up for success.

In this episode, you'll learn:

• Proven strategies to launch your course program successfully.
• How to Increase course sign-ups with effective and actionable tactics.
• How to personalize your sales emails to boost conversion rates and sales.
• How to create urgency in course enrollment to drive higher participation.
• How to overcome objections in course sales and boost your enrollment numbers.

Key Takeaways

Mastering the art of launching a successful course can be a game-changer in the life of a coach. Whether it's understanding the importance of taking action, learning through experiences, or reaching out to potential students, all these aspects play crucial roles in a course's success. Gaining mastery over these factors allows coaches to stay focused and calm during the launch as noticeably seen from the episode, boosting their chances of reaching or even surpassing their enrollment goals.

The resources mentioned in this episode are:

• Check out the Client Surge system to boost your sales conversion rate and bring more clients to your business.
• Use BombBomb or VideoAsk to personalize your sales emails and engage with potential clients in a more meaningful way.
• Implement a countdown timer using motionmailapp.com to create urgency and encourage last-minute sign-ups for your course.

** Update: For her first course launch, Anastasia had 20 people sign up! **

CONNECT WITH ANASTASIA:
INSTAGRAM: @actoranastasiaedwards
WEBSITE: www.actingcareercoaching.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

]]> Sun, 24 Dec 2023 10:00:00 +0000 2997 true true 1 193. Unlock and Simplify Your Signature System My guest today is Toya Gavin who helps women of color transition from the jobs they were trained in to the careers they were built for. When Toya first started coaching she focused on helping wo... full ded3d33c-0e1a-4b4b-b9a7-26801d35099d My guest today is Toya Gavin who helps women of color transition from the jobs they were trained in to the careers they were built for.

When Toya first started coaching she focused on helping women in the law find better jobs, which for Toya felt like a neat and tidy outcome with a nice linear path to follow.

Now that Toya's leaning into a deeper purpose, she's been struggling a bit to articulate what her signature system is.

Because the journey is different for every client. The obstacles are less obvious and more deeply rooted in our society.

But, like me, Toya is a very linear thinker. So, we both really wanted to find a way to communicate the layered, nuanced and extremely important purpose of her work to accomplish three things.

First, Toya wanted a syllabus so to speak that her clients can check in with in order to track their own progress, understand what might come next, and easily reference tools they've learned through coaching.

Second, Toya wanted a roadmap she can rely on to keep her work, her message, and her marketing organized in her own mind. Ideally, this roadmap could even turn into the outline of a book one day.

And lastly, Toya wanted to use her signature system as a marketing tool. So, we had to figure out clear and hooky language to describe her work in a way that wouldn't diminish it.

And you know what… I think we got there.

This episode is sure to go down as one of my favorites, so I hope you're ready to take some notes.

I believe that every coach - whether you know it or not - has a signature system. And when you spell it out, that system becomes the cornerstone of your work and your marketing.

In this episode, you'll learn:

• The three essential uses of any Signature System: marketing, content creation, and client success.
• How to communicate your Signature System in a linear way even when your process isn't linear.
• How to identify the layers of your signature system.
• How your Signature System will simplify your marketing message.

“You can tell a bigger story with every piece of social content. We're really only making one point. Anything more than that, and we're working harder than we need to.”  - Dallas

Key Takeaways

Toya's mission is to redefine her coaching approach for women of color so that she can communicate it in a clear and compelling way. Plus generate a roadmap every client will follow on their coaching journey.

Internalized oppression deeply affects people of color - women in particular which limits their perception of what they can achieve.

CONNECT WITH TOYA:
INSTAGRAM: @iamtoyagavin
WEBSITE: www.wokeupworthy.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

]]> Sun, 17 Dec 2023 10:00:00 +0000 3203 true true 1 WTDI 8. Accessible Programs, Equitable Pay + Savvy Systems DOWNLOAD THE WTDI MAGAZINE CONNECT WITH OUR GUESTS: ERIN PERKINS: INSTAGRAM: @mabely_q WEBSITE: www.mabelyq.com TAMSIN PARRY: INSTAGRAM: @tamsin_parry WEBSITE: thedoing.co PATTY... full bcb96896-259e-417d-b311-1a8d7f8321ea DOWNLOAD THE WTDI MAGAZINE

CONNECT WITH OUR GUESTS:

ERIN PERKINS:

INSTAGRAM: @mabely_q
WEBSITE: www.mabelyq.com

TAMSIN PARRY:

INSTAGRAM: @tamsin_parry
WEBSITE: thedoing.co

PATTY WOODS:

INSTAGRAM: @luxuxvip
WEBSITE: www.luxuxvip.com/about

CONNECT WITH DALLAS:

INSTAGRAM: @dallastravers

]]> Fri, 01 Dec 2023 18:00:00 +0000 2037 true true 1 WTDI 7. Smart SEO + Ethical AI DOWNLOAD THE WTDI MAGAZINE CONNECT WITH OUR GUESTS: SONJA CRYSTAL WILLIAMS: INSTAGRAM: @sonjacrystal WEBSITE: www.gogettergroup.com KATE KORDSMEIER: INSTAGRAM: @success.with.soul W... full 11ad87f6-f9bc-457f-86d3-28988d123120 DOWNLOAD THE WTDI MAGAZINE

CONNECT WITH OUR GUESTS:

SONJA CRYSTAL WILLIAMS:

INSTAGRAM: @sonjacrystal
WEBSITE: www.gogettergroup.com

KATE KORDSMEIER:

INSTAGRAM: @success.with.soul
WEBSITE: successwithsoul.co

BRITTANY HERZBERG:

INSTAGRAM: @brittany_herzberg
WEBSITE: www.brittanyherzberg.com

DALLAS TRAVERS:

INSTAGRAM: @dallastravers
WEBSITE: dallastravers.com

]]> Fri, 01 Dec 2023 16:00:00 +0000 4161 true true 1 WTDI 6. Low Stress Launches DOWNLOAD THE WTDI MAGAZINE CONNECT WITH OUR GUESTS: CHELSEA WALLACE: INSTAGRAM: @thelaunchcopycoach CHRISTINA TORRES: INSTAGRAM: @christinateeee WEBSITE: www.runandtellthat.co AN... full 1a5df61a-8a93-46ea-a50a-803530689c9c DOWNLOAD THE WTDI MAGAZINE

CONNECT WITH OUR GUESTS:

CHELSEA WALLACE:

INSTAGRAM: @thelaunchcopycoach

CHRISTINA TORRES:

INSTAGRAM: @christinateeee
WEBSITE: www.runandtellthat.co

ANNMARIE ROSE:

INSTAGRAM: @askannmarierose
WEBSITE: www.annmarierose.com

CONNECT WITH DALLAS:

INSTAGRAM: @dallastravers

]]> Thu, 30 Nov 2023 00:00:00 +0000 4219 true true 1 WTDI 5. Meaningful + Manageable Visibility DOWNLOAD THE WTDI MAGAZINE CONNECT WITH OUR GUESTS: QIANA TOMPKINS: INSTAGRAM:@mediaez.marketing WEBSITE: www.mediaezmarketing.com MAI-KEE TSANG: INSTAGRAM:@maikeetsang WEBSITE: w... full 6fb883bd-9244-40b4-bcc4-adff2a9f4c49 DOWNLOAD THE WTDI MAGAZINE

CONNECT WITH OUR GUESTS:

QIANA TOMPKINS:

INSTAGRAM:@mediaez.marketing
WEBSITE: www.mediaezmarketing.com

MAI-KEE TSANG:

INSTAGRAM:@maikeetsang
WEBSITE: www.maikeetsang.com

SONIA MORONI DURU:

INSTAGRAM: @wildlycreating
WEBSITE: www.wildlycreating.com

LAURIE-ANN MURABITO:

INSTAGRAM:@laurieann.murabito
WEBSITE: www.speakandstandout.com

CONNECT WITH DALLAS:

INSTAGRAM: @dallastravers

]]> Wed, 29 Nov 2023 18:00:00 +0000 2209 true true 1 WTDI 4. Strategic + Authentic Content DOWNLOAD THE WTDI MAGAZINE CONNECT WITH OUR GUESTS: LATESHA LYNCH INSTAGRAM:@hermarketingcoach WEBSITE: www.hermarketingcoach.com TAMIKA AUWAI INSTAGRAM: @orishacreative WEBSITE: www.orishac... full e91c3ad7-b62c-4faa-a435-af1e3242a8ea DOWNLOAD THE WTDI MAGAZINE

CONNECT WITH OUR GUESTS:

LATESHA LYNCH

INSTAGRAM:@hermarketingcoach
WEBSITE: www.hermarketingcoach.com

TAMIKA AUWAI

INSTAGRAM: @orishacreative
WEBSITE: www.orishacreative.com

MEGAN KACHIGAN

LINKEDIN: Megan Kachigan
WEBSITE: www.megankachigan.com

SAMANTHA BURMEISTER

INSTAGRAM: @nomad.copy
WEBSITE: nomadcopyagency.com

CONNECT WITH DALLAS:

INSTAGRAM: @dallastravers

]]> Wed, 29 Nov 2023 16:00:00 +0000 3137 true true 1 WTDI 3. Soul Saving Sales Strategies DOWNLOAD THE WTDI MAGAZINE CONNECT WITH OUR GUESTS: JESS JOSWICK: INSTAGRAM:@backbonebusiness WEBSITE: www.backbone-business.com HILLARY WEISS PRESSWOOD INSTAGRAM: @hcweiss WEBSITE: hillar... full 3cf5c250-0119-462b-964a-27b7cb0197a3 DOWNLOAD THE WTDI MAGAZINE

CONNECT WITH OUR GUESTS:

JESS JOSWICK:

INSTAGRAM:@backbonebusiness
WEBSITE: www.backbone-business.com

HILLARY WEISS PRESSWOOD

INSTAGRAM: @hcweiss
WEBSITE: hillaryweiss.com

MICHELLE CHERIAN:

INSTAGRAM:@michellecherian_
WEBSITE: www.michellecherian.com

DALLAS TRAVERS:

INSTAGRAM: @dallastravers
WEBSITE: dallastravers.com

]]> Mon, 27 Nov 2023 12:00:00 +0000 2992 true true 1 WTDI 2. Data Driven Goals DOWNLOAD THE WTDI MAGAZINE CONNECT WITH OUR GUESTS: FRENCHIE FERENCZI: INSTAGRAM: @frenchie.ferenczi WEBSITE: www.frenchieferenczi.com MEGAN HALE: INSTAGRAM: @meganhale.co WEBSITE:... full 13e85672-0fbe-4a32-a63e-786c84bce96f DOWNLOAD THE WTDI MAGAZINE

CONNECT WITH OUR GUESTS:

FRENCHIE FERENCZI:

INSTAGRAM: @frenchie.ferenczi
WEBSITE: www.frenchieferenczi.com

MEGAN HALE:

INSTAGRAM: @meganhale.co
WEBSITE: meganhale.co

KRISTIN LAWTON:

INSTAGRAM: @districtbrandbar
WEBSITE: www.districtbrandbar.com

DANIELLE TUCKER:

INSTAGRAM: @danielleptucker
WEBSITE: www.workplaceenergetics.com

CONNECT WITH DALLAS:

INSTAGRAM: @dallastravers

]]> Sun, 26 Nov 2023 13:00:00 +0000 3075 true true 1 WTDI 1. Feel Good Social Media DOWNLOAD THE WTDI MAGAZINE CONNECT WITH OUR GUESTS: KARY PERRY: INSTAGRAM: @socialwithkary WEBSITE:&nbsp;socialfromscratch.com TANIA BHATTACHARYYA: LINKED IN: Tania Bhattacharyya W... full c6acff3f-88c1-45f4-b81e-e9bb0d36d547 DOWNLOAD THE WTDI MAGAZINE

CONNECT WITH OUR GUESTS:

KARY PERRY:

INSTAGRAM: @socialwithkary
WEBSITE: socialfromscratch.com

TANIA BHATTACHARYYA:

LINKED IN: Tania Bhattacharyya
WEBSITE:  lumosmarketing.co

SOPHIA PARRA:

INSTAGRAM: @sophiaparra
WEBSITE: getcoachsocial.com

CONNECT WITH DALLAS:
INSTAGRAM: @dallastravers

]]> Sun, 26 Nov 2023 11:00:00 +0000 2615 true true 1 192. Hit a Revenue Plateau? Here's How to Bust Through If you&rsquo;ve ever asked yourself, &ldquo;how the heck can I make more money at this coaching thing&rdquo; you are in for a treat. My guest is Katy Chen Mazzara who&rsquo;s a trauma informed c... full f869c3e5-eb83-419b-8e8e-8fff1a398653 If you’ve ever asked yourself, “how the heck can I make more money at this coaching thing” you are in for a treat.

My guest is Katy Chen Mazzara who’s a trauma informed certified Financial Wellness Coach who helps creative freelancers and entrepreneurs release generational traumas and fears so that they can find emotional and financial freedom.

Katy was first on the podcast all the way back in episode 6, which we recently reaired because that conversation belongs on the greatest hits list over here at Coaches on a Mission headquarters.

Well, nearly 200 episodes later, Katy is back.  Her business looks entirely different and she’s truly a thought leader in the financial wellness space.

Like a lot of coaches, Katy has hit a revenue plateau in her business.  Now, this plateau has a wonderful view, but Katy’s ready for the next level.

As I said in the episode…the actions that got you this far are often the things we need to release in order to go further.

Which was kinda sorta the case for Katy.

More specifically, Katy and I needed to review the customer journey folks take before they invest in her program so we could identify any gaps at the top of her funnel, easy opportunities in the middle of the funnel and of course higher conversions and bigger profits at the bottom of the funnel.

Which is precisely what we did during this actionable conversation.

We started with this important question:
If money is stuck, where else are you stuck?

And we ended with this one:
What do you do now and where can you go deeper?

If your goal is more revenue in 2024, don’t miss a word of this episode.

And be sure to check the show notes because the doors to Katy’s incredible mentorship program open up this month.

I am a graduate and I can’t think of a wealth abundance and money program out there that holds a candle to Katy’s.

In this episode, you'll learn:

• Effective strategies to break through the income glass ceiling in your coaching business and achieve new levels of revenue growth.
• To evaluate your pricing based on the benefits you provide, ensuring that you are maximizing your earning potential and delivering exceptional value to your clients.
• How to implement a student referral program to tap into the power of word-of-mouth marketing and attract a steady stream of high-quality, pre-qualified leads who are already interested in your coaching services.
• Top-of-the-funnel lead generation strategies that will help you expand your reach, attract your ideal clients, and consistently book more coaching sessions.
• Bottom-of-the-funnel adjustments that can significantly impact your revenue growth, from optimizing your sales process to increasing your conversion rates and closing more deals

Katy has free workshops in December on the Financial Freedom Formula.  Grab your free spot here

CONNECT WITH KATY:
INSTAGRAM: @katychenmazzara
WEBSITE: www.katychenmazzara.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

]]> Sun, 19 Nov 2023 10:00:00 +0000 3620 true true 1 191. Are You Afraid to Go All In? I want to set today's episode up a little differently than I normally do because it's such a fantastic example of what can happen often inside of a coaching session. The client comes in with a p... full 2c511559-f816-4e2f-a061-f649299ddf84 I want to set today's episode up a little differently than I normally do because it's such a fantastic example of what can happen often inside of a coaching session.

The client comes in with a problem to solve.

The coach asks open ended questions to uncover the root of the problem.

The two agree on a potential solution and begin strategizing a plan to move forward.

Only when the plan begins to take shape do they then realize that they're actually solving the wrong problem.

So, back to the drawing board they go.

While these sessions may seem like a big waste of time, I find them to be incredibly valuable because they help the client root back into what matters most and therefore recommit to themselves and their mission.

That’s exactly what happened for today's guest Suzette Mullen who helps LGBTQIA+ folks raise their voice and write a memoir.

Suzette came into our session wondering what extra offer she should include for her audience.

And after a lot of discussion, we landed back where we began…

Suzette committed to go all in on the offer she believes in the most. The offer she knows will make the biggest impact on her clients. The offer that might feel a little scary to put out there. But the offer she's truly meant to deliver.

Sometimes the answer to our biggest business questions isn't to add more. Instead it's to go deeper.

I hope our conversation inspires you.

Key Takeaways

• New offers aren't always the answer to growing your business and making more money.
   
• There's a delicate balance to strike in expanding services while maintaining quality and commitment to the existing programs

 

CONNECT WITH SUZETTE:
INSTAGRAM: @urstoryfinder
WEBSITE: www.yourstoryfinder.com/
LINKEDIN: @lgbtq-book-coach
FACEBOOK: facebook.com/yourstoryfinder

CONNECT WITH ME:
INSTAGRAM: @dallastravers

RELATED EPISODES:

• 177 - Six Key Questions to Scale with Authenticity, Intention and Profits
• 132 - My #1 Unsexy Marketing Strategy
• 82 - The Foolproof Process to Gain More Confidence
]]> Sun, 12 Nov 2023 10:00:00 +0000 2375 true true 1 190. How to Design an Offer to Test a New Niche My guest today is Allyson Greek who recently stepped back from her coaching business to commit to a new niche. Allyson feels called to help Christian Women stay rooted in their faith so they can... full bd5c4361-81df-46fc-a7bf-2021b994a343 My guest today is Allyson Greek who recently stepped back from her coaching business to commit to a new niche.

Allyson feels called to help Christian Women stay rooted in their faith so they can confidently live as who they are and lean into what they're called to do.

And she's giving herself time and space to really uncover the most purposeful path for her business.

Yet, she's at the stage where thinking, journaling, praying, and contemplating her new niche isn't bringing enough clarity. So, it's time to take her new niche to the streets so to speak with a new offer.

But private coaching doesn't seem like it'll give Allyson enough flexibility right now. Instead, she wants to explore small group retreats.

So, Allyson's big question was this:
If I don't have a signature system or even a ton of experience coaching in my new niche, how can I design a retreat experience that feels aligned and valuable? The answer was living inside Allyson all along.

She just needed a coaching conversation to bring it forward, which is the whole point of coaching after all.

Whether you've moved into a new niche or not, this conversation will outline a clear cut process to design a group event that leads directly into your very next offer.

Key Takeaways

When your niche changes, the size of your list matters less than the quality of your list.

Uncover the true importance of fostering community and connection within your niche, and how it can positively impact your business and the lives of your clients.

Learn how to deliver on clear promises to your clients, ensuring that you exceed their expectations and establish yourself as a reliable and trustworthy coach or entrepreneur.

Explore the benefits of providing ongoing support and guidance to your clients, creating a community where they feel supported, encouraged, and motivated to achieve their goals.

"Step one is about leaning into the niche that feels aligned rather than the niche that feels easy" - Dallas Travers

CONNECT WITH ALLYSON:
INSTAGRAM:@allysongreek
WEBSITE: www.allysongreek.com
 

CONNECT WITH ME:
INSTAGRAM: @dallastravers

RELATED EPISODES:

• 181 - New Niche? Do This to Attract More Clients
• 87 - 3 Paths to Your Perfect Niche
• 55 - Have You Outgrown Your Niche?
]]> Sun, 05 Nov 2023 10:00:00 +0000 2849 true true 1 189. Use A Webinar As Your Lead Magnet Today's episode is a little bit like an open Q+A about webinars. My guest is Laverne McKinnon who helps ambitious, driven people who have hit a speedbump regain momentum so they can achieve their n... full d779e04e-1ee2-4507-b56a-78dd441232f7 Today's episode is a little bit like an open Q+A about webinars. My guest is Laverne McKinnon who helps ambitious, driven people who have hit a speedbump regain momentum so they can achieve their next big goal.

What I appreciate about today's conversation is that Laverne came in rethinking the idea of a webinar.

Most of us think of webinars as the sales mechanism we can use to enroll folks into our courses, membership programs or masterminds.

But Laverne wants to use a webinar as a lead magnet. She came into the session with a list of thoughtful questions and the two of us talk through each one of them in a strategic and creative way.

In this episode, you'll learn how to:

• Gain more leads and grow your coaching business by using webinars as effective lead magnets.
• Track key metrics to measure the success of your webinars and make informed decisions to improve future events.
• Use webinars as a powerful tool for building your email list and successfully selling your coaching programs to eager participants.
• Design your webinars with clear goals in mind, ensuring that every aspect and strategy is aligned to achieve your desired outcomes.

"The best use for a webinar is as a sales mechanism into a scaled offer. But there are so many other potential uses for your webinar or even for a signature talk." - Dallas Travers

Key Takeaways
Webinars are an effective tool for coaches considering lead generation.

Unlike traditional marketing strategies, they offer an immersive and interactive experience that can captivate your audience.

By focusing on your niche audience's specific needs, you can position your coaching services more appealingly, effectively increasing your client list and boosting sales in your programs.

CONNECT WITH LAVERNE:
INSTAGRAM: @moonshotmentor
WEBSITE: www.moonshotmentor.com
FACEBOOK: www.facebook.com/moonshotmentor
YOUTUBE: youtube.com/moonshotmentor

CONNECT WITH ME:
INSTAGRAM: @dallastravers

RELATED EPISODES:

• 112 - Is Your Lead Magnet Even Helpful?
• 111 - Design A Valuable Lead Magnet That Stands Out
• 109 - The Real Purpose of Your Lead Magnet
]]> Sun, 29 Oct 2023 09:00:00 +0000 3108 true true 1 188. Own Your IP with Audrey Joy Kwan As coaches, some of the best work we do happens in the heat of the moment when we're just really plugged into the client sitting in front of us. Now, you've probably heard me talk about your Signat... full 0c7b415b-7a5d-4bfa-bedd-16a3b7cfe510 As coaches, some of the best work we do happens in the heat of the moment when we're just really plugged into the client sitting in front of us. Now, you've probably heard me talk about your Signature System before on this show, but today's guest is going to take that whole conversation to an entirely new level and leave you feeling super confident about the value of your work.

Now Audrey Joy Kwan just might be my favorite guest expert this whole year. And I almost didn't invite her to come on because she's an intellectual property expert and I worried that a conversation about IP wouldn't actually help you, the listener, given where your business is at. But I was totally wrong. Couldn't be more wrong.

You see, your intellectual property is simply any system in your business that creates a result for your clients. And, as you'll hear from Audrey, when you identify your IP and own it, you'll sell more easily, your marketing becomes more compelling, and your confidence goes through the roof.

Before I turn it over to Audrey, let me share a bit about her. Audrey is on a mission to show consultants, coaches and marketers they can build a joyful million-dollar service-based business with a lean team. Audrey knows what it takes to build a business with a team — whether it's from solo to two, three, five or twenty — she's done it. So she's here to help you pivot and create delivery systems that give you more freedom from client work so you can get more time and freedom back.

This interview really left me feeling totally uplifted and legit. I hope it has the same effect for you.

In this episode, you'll be learn to:

• Develop a comprehensive and transferable intellectual property (IP) system.
• Use a visual roadmap to visually guide your clients through the coaching process, making it easier for them to understand and engage with your coaching services.
• Provide data-driven responses to client questions about timelines and results, giving them confidence in the effectiveness of your coaching methods.
• Strike the right balance between structure and creativity in your coaching process, allowing for flexibility and personalization while still providing a clear framework for clients to follow.

If you want to continue the conversation on IP, it doesn't have to stop here. You can join Audrey's free strategic connections roundtable atAudreyjoykwan.com/roundtable

OTHER FANTASTIC GUEST EXPERT INTERVIEWS:

• 129 - Get Brave to Be Visible with Adela Hussain
• 95 - How to Expand Beyond 1:1 Coaching
• 62 - Is it Time to Offer VIP Days

CONNECT WITH AUDREY:
INSTAGRAM: @audreyjoykwan
WEBSITE: audreyjoykwan.com
PODCAST: https://audreyjoykwan.com/category/podcast/

CONNECT WITH ME:
INSTAGRAM: @dallastravers

]]> Sun, 22 Oct 2023 09:00:00 +0000 2670 true true 1 187. 5 Steps to Balance Ambition and Alignment My guest today is Darcie Warden who teaches people in midlife the Rising Phoenix Method to gain clarity about what's next so that they can enthusiastically step into new possibilities to create the... full 9016fac6-93a3-4fa1-b0e5-9b04276251b3 My guest today is Darcie Warden who teaches people in midlife the Rising Phoenix Method to gain clarity about what's next so that they can enthusiastically step into new possibilities to create the next chapter of their life.

Darcie is in an all too familiar season of her business. She's willing to put in the work and wants to do it right. And she's also feeling a lot of pressure to be further along than she actually is right now.

So one part of her wants to honor where she's at while the other part of her is judging her progress as too slow or not enough or just flawed in some way.

Sound familiar? I think as online business owners, we can all feel this way from time to time.

Well, Darcie and I talked through the friction she felt to design an aligned plan to help her feel the way she wants to feel so she can work hard AND honor the natural progression every business takes.

WE got there by first exploring how Darcie shows up for her clients. In her words, she holds them in unconditional positive regard.

So, I invited Darcie to hold her business in unconditional positive regard.

From there, we came up with five steps she could follow in order to find that sweet spot between pushing and allowing success to come.

Here's what our plan looked like:

1. Clarify your one year vision. What does success look like in 12 months?
2. Give your business a voice. If your business was a person, what is it asking for?
3. Dig deep to define what specifically your business's needs actually look like.
4. Make that picture concrete by connecting a tangible action to each business need.

This was such a creative and intuitive conversation. I hope you'll follow along so, like Darcie, you can hold your business in unconditional positive regard.

Key Takeaways
Learn to envision your business as a living entity with its own needs and desires.

Develop a clear vision and concrete strategy to effectively propel your coaching venture forward.

Embrace the power of community and the transformative possibilities of connection.

Learn how to identify and hire the perfect team member to build your community and implement your business strategy.

If you want to experience the same support and community that Darcie found in The Hive, consider joining The Hive today

CONNECT WITH DARCIE:
INSTAGRAM: @risingphoenix.mt
WEBSITE: www.risingphoenixmt.com
FACEBOOK: www.facebook.com/darcie.warden

CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor

RELATED EPISODES:

• 91 - You Are Built for Success
• 164 - Shift Your Mindset to Enjoy Your Business
• 66 - Greatest Hits: Build Your Team
]]> Sun, 15 Oct 2023 09:00:00 +0000 3209 true true 1 186. Marketing Shouldn't Leave a Bad Taste in Your Mouth Do you want to build a thriving coaching business without working 24/7, hodge-podging strategies together, or selling your soul just to make a sale? The Hive just might be your home. In this ... full 15ac8d00-39a5-4350-b39f-6c6351423d1c Do you want to build a thriving coaching business without working 24/7, hodge-podging strategies together, or selling your soul just to make a sale?

The Hive just might be your home.

In this episode, I'll share two important conversations we've been having inside The Hive lately to help you become a smarter marketer as well as a better coach.

In this episode, you will be able to:

• Remind yourself that your values are everything. They're the thing you lean on before you make any decisions.
• Explore the profound influence of narration on sales and training strategies.
• Learn the art of storytelling to foster a trustworthy bond with your clients.
• Receive an invite to The Hive community to benefit from tailor-made coaching support.

Don't chase short-term solutions to long-term opportunities. - Dallas Travers

Join me to learn The Ripple Effect System in order to create real traction toward more clients, more visibility and more revenue. This free class is set for October 11th and again on the 12th. You can grab your free seat at www.dallastraverstraining.com

If you're ready to apply for The Hive, feel free to skip the workshop. Instead, just visit dallastravers.com/hive now to get the ball rolling.

CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor

RELATED EPISODES:

• 163 - A Marketing Plan for Folks Who Hate Marketing
• 119 - The Most Important Question to Ask in Your Marketing
]]> Sun, 08 Oct 2023 09:00:00 +0000 2804 true true 1 185: Give Your Signature System an Upgrade My guest today is Onelly Hernandez. Onelly helps Latinas with Hashimoto's and hypothyroidism lose weight without counting calories. Onelly came into our conversation totally prepared to perfect ... full 09ca8aeb-60f3-40b7-9774-80a0c43cd9b5 My guest today is Onelly Hernandez. Onelly helps Latinas with Hashimoto's and hypothyroidism lose weight without counting calories.

Onelly came into our conversation totally prepared to perfect her signature system, which made my job so super easy.

You see, every coach, whether you know it or not, has a signature system. And when we can give that system a name and really outline what it looks like, three incredible things happen:

1. We feel much more confident as a coach and especially as a marketer.
2. Your audience understands in a concrete way the value of investing with you.
3. Your clients have a roadmap to evaluate their own progress and recommit to the process when they need to.

Onelly and I had so much fun putting her New and Improved Signature System together. The key thing I'd like you to listen to is how we shifted away from simply describing what her clients will do in each phase of her system. From there, we leaned into how they'll feel when they hit each milestone in her system.

And the difference is powerful.

For anyone listening, especially those with Hashimoto’s, make sure to check out Onelly's finished product here. Take a look now because you may want to use it as a roadmap as you listen along.

Two Key Points We'll Cover During the Episode:

• How to structure a signature system to use as a marketing tool to attract clients who may not understand what it means to work with a coach.
• The difference between "what we'll do language" and "how you'll feel" language in your marketing. HINT: "how you'll feel" language usually packs a bigger punch.

Key Takeaways
Simply put, your signature system is a concise way to illustrate your customer journey.

When a coach has a clear signature system, you can use it to attract leads into your programs. It's also a roadmap for clients as they move through the coaching journey.

Plus, it's a tool that immediately brings more confidence to you, the coach, because it showcases your expertise in an irresistible way.

If you want help developing your own signature system, consider joining The Hive.

If this episode is helpful, also check out:

• 178 - Four Steps to Attract Your Dream Client with the Right Message
• 153 - How to Uncover Your Unique Signature System
• 35 - Are you clever or are you clear?

CONNECT WITH ONELLY:
INSTAGRAM: @AIPCONMIGO

CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor

]]> Sun, 01 Oct 2023 09:00:00 +0000 2397 true true 1 184. The Most Important Part of Any Launch My guest today is Brenna McGowan who is an expert at launching. More specifically, Brenna's an expert at pre-launching. And she's on a mission to set coaches up for less stress and more income ever... full 812fa2b7-1925-496b-838d-5a9e61c40531 My guest today is Brenna McGowan who is an expert at launching. More specifically, Brenna's an expert at pre-launching. And she's on a mission to set coaches up for less stress and more income every time they launch because they've laid the groundwork way before the launch itself.

By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna's clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that've raked in hundreds of thousands in revenue.

Brenna and I talk all things Pre Launching during today's conversation. For me, the biggest benefit of this episode is for those coaches who don't launch. Your pre-launch plan can and should really be your ongoing marketing plan. Brenna and I talk about that a bit during the episode. Plus we discuss:

• Why everyone needs a pre-launch strategy whether you have a program to launch or not.
• The nuts and bolts that create a successful pre-launch.
• The big differences between pre-launch and launch content.
• Plus, why Brenna's anticipation marketing strategy is so important for your audience.

In this episode, you'll learn:

• The perks of pre-launch marketing and the unexpected value it holds for your business.
• How understanding your ideal clients via voice of customer research can exponentially increase your client engagement.
• The influential role of storytelling in pre-launch content and how it can transform the way customers perceive your brand.
• Clever techniques for addressing common concerns and objections in pre-launch marketing that might be hindering your conversion rate.
• The key to maintaining a steady stream of clients by strategically leveraging the concept of a coaching waitlist.

Perks of pre-launch marketing
In this fast-paced digital era, pre-launch marketing proves to be a powerful tool to create anticipation and promote an impactful connection with the potential customers. Before you unveil your official product or service launch, this strategy provides you with ample time to learn about your audience, thus aiding you in making data-informed decisions. Essentially, investing in pre-launch marketing helps to increase sales, opens opportunities for meaningful interactions, and ultimately leads to a stress-free launch experience.

OTHER FANTASTIC GUEST EXPERT INTERVIEWS:

• 92: Gemma Bonham-Carter - Launch Your Course
• 9 - How DaJuan had his First Ever Five Figure Launch

• CONNECT WITH BRENNA:
  INSTAGRAM:@brennamcgowanco
  WEBSITE:https://brennamcgowan.co/

  CONNECT WITH ME:
  INSTAGRAM:@dallastraversbizmentor

  ]]> Sun, 24 Sep 2023 09:00:00 +0000 2916 true true 1 183. How to Avoid the Kitchen Sink Approach Do you ever worry that you overcomplicate things inside your business? Whether it's your social media content, the structure of your offers, or even the way you talk about your work, a lot of co... full ade04579-d51d-440e-9ba9-402bd7556310 Do you ever worry that you overcomplicate things inside your business?

  Whether it's your social media content, the structure of your offers, or even the way you talk about your work, a lot of coaches unconsciously create confusion for themselves and their audience with what I'll call the Kitchen Sink Approach.

  It's rooted in a deep desire to serve and to be successful, but it often results in this invisible assumption that we have to include every little detail about our work into every thing that we do.

  As the saying goes: a confused mind says no.

  So, the kitchen sink approach needs to go.

  And that's what we'll cover in today's episode.

  My guest is Krista Strayer who helps women who have just had a wake up call feel vibrant and healthy naturally.

  Krista has been my health coach for the last several months and I just have to say that she's so knowledgeable, compassionate, and very good at what she does.

  But that message can easily get lost in translation in Krista's marketing.

  Why? The Kitchen Sink Approach.

  So, Krista and I put our heads together to really spell out the customer journey her clients tend to take. And what we discovered was that Krista's message was just too advanced for her audience.

  Which is a simple problem to solve when you clarify your Signature System and understand the steps your ideal client must take in order to be ready for coaching and successful in the process.

  Krista and I both left this conversation feeling so clear about her message and the structure of her offers. So, I hope it inspires some clarity in you too.

  In this episode, you'll learn to:

  • Simplify your business model and create a user-friendly customer experience.
  • Establish a reliable routine for consistent content creation and its promotion.
  • Develop bespoke approaches to cater to clients at their unique stages of their journey.

  If this episode is helpful, also check out:

  • 170 - Build Your List to Boost Course Sales
  • 120 - Simplify Your Offers and Create Space to Breathe
  • 53 - Don't Overcomplicate Your Offerings

  CONNECT WITH KRISTA:

  WEBSITE: www.flourishyoga.ca
  INSTAGRAM:@kristastrayer
  YOUTUBE: @flourishyoga

  CONNECT WITH ME:
  INSTAGRAM: @dallastraversbizmentor

  ]]> Sun, 17 Sep 2023 09:00:00 +0000 3053 true true 1 182. 5 Steps to Re-Energize Your Marketing My guest today is MIchelle Pollack who might be familiar to you because this is actually her third time on the show. Not long ago, she joined Brian Patacca to take over the show and share their exp... full 75ebd68e-8b70-4f83-a75e-2295f1143dea My guest today is MIchelle Pollack who might be familiar to you because this is actually her third time on the show. Not long ago, she joined Brian Patacca to take over the show and share their experience inside The Hive.

  Then, back in episode 32, Michelle came on the show to tackle some obstacles blocking her from putting out consistent content.

  A lot has changed since then, but as it goes; whenever we reach new levels, we face new opportunities and likely face new problems to solve.

  So, Michelle and I worked on designing a formula to help her leverage her strengths to bring fresh energy into her marketing.

  Here's the plan we cooked up:

  1. Clarify how you want to feel every day in your business.
  2. Tap into the WHY behind why you started your business.
  3. Define how your WHY shows up in all aspects of your life outside of your business.
  4. Apply the elements you defined in step three back to your business. This requires throwing out any rules you think you should follow.
  5. Put your WHY into action to bring energy and intention to your sales and marketing.

  Michelle helps ambitious women own what they bring to the table and live and lead on their terms. I just want to say that Michelle is easily one of the most coachable guests we've ever had on this show.

   

  So, if you're a fan of coaching, you'll love hearing her work through her own obstacles as I simply ask empowered questions.

  If you're feeling frustrated and exhausted because your marketing efforts are falling flat, despite your efforts to infuse authenticity, then this episode is for you!

   

  In this episode, you'll learn to:

  • Show up as the truest version of yourself in your business and personal life.
  • Use the impact you naturally have on your family, friends, and clients as a model for how to show up in your business.
  • Embrace the idea of allowing your business to be the truest version of itself, and consider how this mindset shift can transform your approach to marketing and sales.

   

  If this episode is helpful, also check out:

   

  If this episode is helpful, also check out:

  • 119 - The Most Important Question to Ask in Your Marketing
  • 41 - The Power of Nurture Marketing
  • 151 - If You Ever Doubt Yourself - Listen To This

   

  CONNECT WITH MICHELLE:
  WEBSITE: www.michellepollack.com
  INSTAGRAM:@michelleepollack

  CONNECT WITH ME:
  INSTAGRAM: @dallastraversbizmentor

  ]]> Sun, 10 Sep 2023 09:00:00 +0000 3287 true true 1 181. New Niche? Do This to Attract More Clients Okay, today's episode is for all of you coaches who've changed your niche or you want to change your niche, but you're nervous about starting over. Kelly Bonanno has been a health coach for seve... full fb670ca7-2285-4f51-9115-b264a1abf34c Okay, today's episode is for all of you coaches who've changed your niche or you want to change your niche, but you're nervous about starting over.

  Kelly Bonanno has been a health coach for several years, but her expertise and life experience brought her to a brand new niche.

  Today, Kelly helps people navigate divorce with confidence and grace so they can become the best versions of themselves inside and out and make their next chapter their best chapter.

  So, with a new niche she's super jazzed about, Kelly came to the episode with a few questions.

  1. How can I let my current list of subscribers know about this pivot?
  2. How can I leverage referral marketing to bring in more subscribers?
  3. What does my yearly plan look like to build my list and convert new subscribers into clients?

  Those are the three questions we tackled during our conversation and Kelly walked away with a simple plan for consistent outreach plus a plan to host a big list building event every quarter.

  Here's what you'll learn in this episode:

  • Top-tier strategies that convert summits into high-performing lead generation tools.
  • How private podcast feeds, complemented by monthly episodes, can foster audience engagement and brand promotion.
  • Effective strategies for connecting with potential clients and service promotion.
  • The potential of social platforms like TikTok and Instagram Reels in amplifying organic content and audience growth

  If this episode is helpful, also check out:

  • 157 - Are You Brave Enough to Own Your Niche?
  • 88 - Is Your Niche Authentically You
  
  
  

  CONNECT WITH KELLY:
  WEBSITE: https://kellybonanno.com/
  INSTAGRAM: @kellybonanno

  CONNECT WITH ME:
  INSTAGRAM: @dallastraversbizmentor

  ]]> Sun, 03 Sep 2023 09:00:00 +0000 3416 true true 1 180. 3 Big Reasons You Need A Quiz Lead Magnet If you've been thinking about creating a quiz as your next lead magnet, you will love this episode. My guest today is Linda Sidhu who is a list-building expert that helps entrepreneurs create ir... full 87712d21-de83-472c-885d-5e61d14622bc If you've been thinking about creating a quiz as your next lead magnet, you will love this episode.

  My guest today is Linda Sidhu who is a list-building expert that helps entrepreneurs create irresistible personality quizzes that attract hundreds of new subscribers on autopilot.

  I invited Linda on the show to talk about quizzes because nobody does quizzes better than her.

  We kick things off by making the case for personality quizzes for every coach.

  From there, Linda will teach you how you can use the data from your quizzes to clarify your message, design dreamy offers, and even leverage partnerships.

  Who knew that quizzes could do all that...I thought they were just a fun lead magnet.

  But Linda set me straight.

  And then she even shared some expert insights on personalized email marketing and launch strategies inspired by your quiz results.

  In this episode, here's what you will learn:

  • The valuable use of quizzes as lead magnets, a secret to reeling in your perfect clients.
  • The critical role a quiz title plays in appealing to the ideal audience, through the strategic usage of keywords.
  • The immense value of data gathered from quizzes and how they can profoundly impact your sales strategies and customer experience.
  • The high conversion rates that quizzes can have compared to other lead magnets.
  • How personality quizzes can provide valuable insights into your ideal client's needs and preferences.
  • How to use personality quizzes to segment your email list and tailor your marketing strategies

  Okay...let's talk quizzes, shall we?

  As an added bonus, Linda is hosting a FREE 3-Day Nail Your Quiz Idea Challenge, where you'll uncover:

  ★ The true significance of having a quiz for your business (hint: it's not what you think!)
  
  ★ How to identify and leverage your personality strengths to establish a powerful presence in your industry. (Prepare to discover a series of questions that will guide you to your "North Star.")
  
  ★ Linda's top 3 questions to ask your ideal clients, unveiling the most valuable customer language to incorporate into your quiz.

  Join Linda and nail your quiz idea!

   

  If this episode is helpful, also check out:

  • EP 111 Design a Valuable Lead Magnet That Stands Out
  • EP 93 The Real Purpose of Your Lead Magnet
  • EP 5 The Real Reason Your Lead Magnet Isn't Working

   

  CONNECT WITH LINDA:
  WEBSITE: https://www.lindasidhu.com/
  INSTAGRAM: @linda_sidhu_quizzes
  QUIZ: Discover Your Personal Quiz-to-Cash Strategy
  
  CONNECT WITH ME:
  INSTAGRAM: @dallastraversbizmentor

  ]]> Sun, 27 Aug 2023 09:00:00 +0000 2719 true true 1 179. Your 3 Hour Marketing Plan If you ever worry that you don't have enough time to spend on marketing and list building, you're in the right place. My guest today is Yissel Espinoza Cervantes who helps driven women create th... full 006bcae9-e1f7-404a-98e1-8dddcd534066 If you ever worry that you don't have enough time to spend on marketing and list building, you're in the right place.

  My guest today is Yissel Espinoza Cervantes who helps driven women create their dream careers without sacrificing their health, family, and happiness.

  Speaking of driven women, Yissel is definitely one of them.

  And she finds herself in a season of life where other obligations only allow her about 3 hours to work on marketing her business every week. So, Yissel's big question was, Where should I spend that time to get the best results?

  Though the answer to this question will be different for every coach, Yissel and I did our best to find the aligned answer for her.

  Here's the process we followed to get there:

  1. Create a timeframe as a filter so you feel grounded and clear that the overwhelm you may feel is temporary.
  2. Get super honest about how much time you can actually devote to the plan you create. Don't overshoot this at all. In fact, I recommend that you underestimate the amount of time you've got.
  3. Set clear goals. What concrete results do you want to accomplish thanks to your plan?
  4. Pick one strategy and go all in. You will gain more traction and gather more data by focusing on one strategy than dabbling in a bunch of them.
  5. When you're 85% comfortable and consistent with that one strategy, add the next layer. Sometimes that layer will be a new action. Other times it might be simply doing more of the thing that's already working.

  Now it's your turn. Here's what you'll learn:

  • Which list building strategy can bring the best results when you don't have time to waste.
  • Understand how repurposing content and incorporating virtual assistants can streamline your list building process and free you up to do what you're good at, which is coaching.
  • How to embrace imperfection and give yourself a passing grade while you're in your busy season of life.

  The resources mentioned in this episode are:

  • The Hive's Lazy List Building Course - This course is designed to help you build your email list and attract new subscribers with 13 simple, repeatable habits. Access it now by applying for The Hive at dallastravers.com/apply.
  • Virtual Assistant Services - If you're looking for help with social media posts and email management, consider hiring a virtual assistant. Dallas' favorite source to find a solid VA is SaraWiles.co/matchmaking
  p>If this episode is helpful, also check out:
      
  • EP 163 - A Marketing Plan for Folks Who Hate Marketing
      
  • EP 139 - 2 Important Skills you Need in Your Marketing
      
  • EP 136 - The Most Important Part of Any Marketing Strategy
      
  • EP 116 - Streamline Your Marketing

  CONNECT WITH YISSEL:
  INSTAGRAM:@yisselcoach>
  LINKEDIN: www.linkedin.com/in/yissel/

  
  

  CONNECT WITH ME:

  INSTAGRAM: @dallastraversbizmentor
  FREE QUIZ: www.dallastravers.com/quiz

  ]]> Sun, 20 Aug 2023 09:00:00 +0000 3104 true true 1 178. Four Steps to Attract Your Dream Client With the Right Message Finding clients is one thing. Keeping them is another. Especially when the work you do is so powerful that folks feel like they&#39;re fixed after only 4 coaching sessions. That was the case for... full a9c57126-8df0-4846-83e7-99a7c2437bf3 Finding clients is one thing. Keeping them is another. Especially when the work you do is so powerful that folks feel like they're fixed after only 4 coaching sessions.

  That was the case for Jessica Raaum Foster who realized that in order to really have the impact (and the income) she craves, she needs to redesign her offer and refocus her niche.

  If you worry that nobody will actually be interested in investing in your coaching program, this episode will help you re-evaluate your dream client, the offer they really need, and the message to call them in.

  In this episode, Dallas and Jessica cover:

  • An honest conversation about the type of client whose willing and able to invest in coaching for the long haul
  • An audit of Jessica's content and message to ensure it aligns with her target audience.
  • How to turn a nice to have offer into a give it to me know program

  A Bit About Jessica
  Jessica Raaum Foster helps people get out of pain and improve performance by teaching them how to play with their brains. I’ve actually worked with Jessica and her methods are pretty mind blowing.

  Jessica came into our conversation feeling really clear about who her dream client actually is. And also pretty clear that she hasn't been delivering a clear message or offer that aligns with that same dream client.

  So, the two of us put our heads together to design a simple, scalable program that Jessica’s dream client will not only leap toward, but they’ll also want to stay for the long haul.

  Then, we identified gaps in Jessica’s message plus a framework to fill those gaps so she could take her shiny new offer to the streets.

  Whether you’re crystal clear about your dream client or not, this episode will reveal four essential steps to ensure that your marketing message and your offer both align with the clients you want to attract.

  If this episode is helpful, also check out:

  • 123 - Design a Program that Will Actually Sell
  • 143 - My Best Advice to Sell without Being Salesy
  • 144 - The Art of Client Centered Selling
  • 110 - Clarify Your Core Message + Make Marketing Simpler

  CONNECT WITH JESSICA:

  INSTAGRAM: @jessicaraaumfoster
  WEBSITE: www.neurologyofpresence.com

  CONNECT WITH ME:

  INSTAGRAM: @dallastraversbizmentor

  FREE QUIZ: www.dallastravers.com/quiz

  ]]> Sun, 13 Aug 2023 09:00:00 +0000 3569 true true 1 177. Six Key Questions to Scale With Authenticity, Intention, and Profits If you want to know how to effectively manage and support the growth of your membership-based business, then this episode is for you! My guest today is Camille Brown who helps bakers become conf... full 793e6b88-0087-49bf-8ea6-84bce1b9afc2 If you want to know how to effectively manage and support the growth of your membership-based business, then this episode is for you!

  My guest today is Camille Brown who helps bakers become confident recipe developers so they can create drool-worthy desserts and create thriving businesses.

  Camille rolled out a membership program earlier this year and now she has questions about determining the next steps for this program.

  And she doesn't want to be the bottleneck slowing growth down. And at the same time, Camille isn't interested in hosting a program that lacks any personal connection.

  So, we tackled a list of Camille's questions to help her scale wisely.

  Now, scaling is a bit of a buzzword in the online coaching space. But I'm not sure everyone selling scalability understands what scaling actually means.

  If you look it up in the dictionary, you'll find that scaling is to grow without feeling hampered.

  Which means that bigger isn't always better. And every coach needs to design a scaled business model that aligns with their values, goals and work style.

  In this episode, we'll discuss how to:

  • Tell when it's time to grow.
  • Determine the best way to manage growth so you don't compromise the program.
  • Set and meet expectations inside your community.
  • Determine when it is time to hire and what tasks to delegate.
  • Watch for the clues to reveal it is time to grow again.

  Key Points We Cover:

  Setting Boundaries for Sustainability
  Defining clear boundaries helps your clients understand what to expect and ensures that you can delivery easily on your program's promises..

  Membership Growth and Scaling
  Camille and Dallas brainstormed a layered plan to handle the influx of new members, adding relevant content, fostering engagement, and ensuring each member's satisfaction.

  If this episode is helpful, also check out:

  • 156 - Price Your Offers With Intention
  • 101- An Honest Look at What it Really Means to Scale
  • 38 - Does Your Message Match Your Price?
  • 14 - When Is It Time to Stop Hustling?

  CONNECT WITH CAMILLE:

  INSTAGRAM: @bakerstreetsociety
  WEBSITE: www.bakerstreetsociety.com

  CONNECT WITH ME:

  INSTAGRAM: @dallastraversbizmentor

  FREE QUIZ: www.dallastravers.com/quiz

  ]]> Sun, 06 Aug 2023 09:00:00 +0000 3594 true true 1 176. From Worry to Waitlist You became a coach to help others experience the same transformation you did in your own life. Your clients (free + paid) value your insight and the people around you admire your commitment.&nbs... full 5f9d5738-d983-47d0-ab10-12e4e787f2de You became a coach to help others experience the same transformation you did in your own life.

  Your clients (free + paid) value your insight and the people around you admire your commitment. 

  Now, it's time to leverage what comes naturally to make your coaching business feel real.

  You are listening to the last episode in our special summer listening series.

  This week, I want to share tangible tools and mindset upgrades you can adopt to move from worrying where the heck your next client will come from to knowing exactly what to do to bring folks in when you've got space on your client roster.

  Just like every episode in our series, I've got a special listening guide prepared for you. Be sure to download it right now by clicking here.

  And if you know a coach who wants more clients, please share this show and this week's listening guide with them.

  Or copy this link to download your guide: bit.ly/3qL5MeO

  ]]> Sun, 30 Jul 2023 09:00:00 +0000 467 true true 1 175. From Newbie to Confident Coach We're on part four of our five part Summer Listening Series and this episode is dedicated to all the newbie coaches out there still refining your message, deepening your niche, and getting ready to... full 22716d92-95fc-4685-8b8c-bcad8cd78b30 We're on part four of our five part Summer Listening Series and this episode is dedicated to all the newbie coaches out there still refining your message, deepening your niche, and getting ready to put yourself out there in a strategic and consistent way.

  I've pulled together a list of 6 episodes to help you get out of what I call Preparing to Get Ready to Begin Mode where you think about your business and learn about your business, but you don't easily take consistent action.

  And commit to Make It Happen Mode where you give yourself permission to go for it because you understand the best way to make your business feel real is through doing instead of thinking.

  This list of podcast episodes is designed to help you get the train out of the station with a clear message, outstanding offers, and the perfect words to describe what you do.

  Just like the other episodes in our summer series, I've created a special listening guide for you, which you can download directly by clicking here.

  Or copy this link to download your guide: https://bit.ly/3p1ImBE

  Okay, my newbie coaches, get ready to get paid as a coach with clients to make your business finally feel real.

  ]]> Sun, 23 Jul 2023 09:00:00 +0000 428 true true 1 174. From Private Clients to Full Courses Welcome to part 3 of our special summer listening series where I recommend 6 binge worthy episodes to help you move the needle in your business this summer. So, far, we’ve talked about moving f... full 580641ea-2c8b-45ed-b8f3-47f8caa50a9c Welcome to part 3 of our special summer listening series where I recommend 6 binge worthy episodes to help you move the needle in your business this summer.

  So, far, we’ve talked about moving from solo to CEO by hiring and delegating with confidence.

  Then, last week, I shared a listening list to help you move from Invisible to In demand through list building. 

  Today, I want to help you move from private clients to full courses.

    

  So, let me share some episodes to help you scale wisely and expand beyond 1:1 clients with a course, membership or mastermind.

  Our goal is to help you grow your business with confidence so you can serve more people with intention and impeccability.

  Don't forget to download this week's Summer Series Listening Guide. It has a quick summary and direct links to each of the podcasts I recommend.

  Download the Guide Here.

  Or copy this link to get your Listening Guide: bit.ly/3NpHKPE

  ]]> Sun, 16 Jul 2023 09:00:00 +0000 447 true true 1 173. From Invisible to In Demand Last week I shared six of our best episodes to help you hire support and delegate to your team with confidence.  Today, I’d like to focus on list building and visibility.  I’ve put together a... full 22ed81c9-349b-4fb6-a7f5-d30bed03b626 Last week I shared six of our best episodes to help you hire support and delegate to your team with confidence. 

  Today, I’d like to focus on list building and visibility. 

  I’ve put together a specially curated list of episodes to highlight lead magnet, list building, and social media marketing strategies you can put into action right away.

   

  If you’re ready for list building, here’s what I know… The people who know you love and trust you. Now, it's all about visibility, connection and growth so you can expand beyond 1:1 coaching.

  You're ready for big impact and you have what it takes, so consider this your invitation to become known in a bigger way.

  This summer listening series will illuminate some simple strategies to help you consistently put yourself out there and invite folks into your world.

  You can download this list of episodes by clicking here.

  So, please make sure to do that now so you can easily access special list building and visibility series to take you from Invisible to In Demand.

  Download Your Invisible to In Demand Listening List Here.

  Or copy this link to get your Listening Guide: https://bit.ly/43ZPcGn

  ]]> Sun, 09 Jul 2023 09:00:00 +0000 471 true true 1 EP 172: From Solo to CEO Summer is upon us.  So, I wanted to curate some Greatest Hits style episodes for your road trips, airport layovers, or even for working away in the garden.  Up first, is a specially curated list... full 616c1b61-4e22-46c8-9942-02cb919a6419 Summer is upon us.  So, I wanted to curate some Greatest Hits style episodes for your road trips, airport layovers, or even for working away in the garden. 

  Up first, is a specially curated list of podcast episodes for every values driven coach who's ready to hire.

  You lead your clients through incredible breakthroughs. You lead yourself through the unknown. You lead your audience deeper into a connection. Now, it's time to use your leadership to expand your team. 

  That way, you'll be ready to step back and scale your business for more impact, money, and freedom.

  This summer listening series will illuminate some common traps coaches fall into during the hiring process.

  Plus, they'll help you delegate with confidence, build a strong sense of belonging with your team, and set everybody up for success in their roles.

  Okay, whether you want to hire your very first VA to take some social media or tech stuff off your plate or you’re ready to add another full time employee to your team, this series will help you hire with confidence, onboard your new team member with intention, delegate like an inclusive leader, and set your business up to soar. 

  You can download this list of episodes by clicking here. There's no opt-in or sales funnel funny business.

  So, be sure to check out the download link so you can easily access our special team building series to take you from solo to CEO.

  Download Your Solo to CEO Listening List Here.

  Or copy this link to Download Your Listening Guide: https://bit.ly/43Oc5wu

  ]]> Sun, 02 Jul 2023 09:00:00 +0000 528 true true 1 EP171: Your Body Is Your Business with Ollie Matthews My guest today is Ollie Matthews who knows from experience that the missing link for many of us is our health. Many coaches unconsciously compromise their self care and healthy habits because we’re... full 750fcba8-7657-4747-be5f-82a2283e1ee5 My guest today is Ollie Matthews who knows from experience that the missing link for many of us is our health. Many coaches unconsciously compromise their self care and healthy habits because we’re so busy working on our businesses. If this resonates with you, then this episode is for you.

  But Ollie believes that your body IS your business and he’s on a mission to help business owners manage their hormones, get better rest and take better care of their bodies so they can feel free in their business and in their lives.

  So, we have a very important conversation today to help you (and selfishly… help me) connect the dots between your body and your business. So, pour yourself a big glass of water with a pinch of pink salt and take an energizing walk as you listen along to this inspiring episode.

  In this episode, you will be able to:

  1. Discover the crucial role health plays in achieving long-lasting business success.

  2. Uncover the surprising ways stress affects the body, especially in women.

  3. Learn foundational health practices for a thriving life, such as hydration, nutrition, and sleep.

  4. Gain valuable insights on stress management techniques, boundary-setting, and burnout prevention.

  5. Delve into the significance of supporting your body's natural detox processes for peak health.

  Key Points We Cover:

  The Importance of Basic Foundations

  As Ollie says, your body IS your business. So, a strong foundation in health is essential for coaches seeking sustainable business success. In the podcast, Ollie stresses the power of consistency and the importance of starting with basic health habits upon which coaches can build their businesses without risking burnout or injury. He shares the analogy of climbing Mount Everest, explaining that health should be approached much like setting up base camp. He believes that sticking to the essentials – hydration, protein intake, and sleep – can yield greater results in overall health than extreme practices like nootropics and fad diets.

  Understanding Toxins and Detoxification

  The world is full of toxins that can impact our health, even in rural areas where one might feel removed from pollution because pesticides and chemicals can still be present in the air due to farming. Identifying ways to introduce more antioxidants and improve air quality can go a long way in promoting overall health. During the podcast, Ollie emphasizes the importance of bolstering detoxification systems by seeking ways to reduce exposure to toxins and increase the body's natural defense mechanisms, you can potentially improve your overall health and vitality.

  Prioritizing Sleep

  Healthy sleep habits play a crucial role in achieving long-term success. Proper sleep helps the body and mind rejuvenate and prepare for the demands of work and personal life. Inadequate sleep can lead to various issues, including poor decision-making and reduced productivity. During this podcast, Ollie offers advice for improving sleep habits, such as his three-two-one rule: no meals three hours before bed, no screens or work two hours before bed, and no technology one hour before bed. He encourages coaches to invest in their sleep and view it as a vital component of overall health and well-being.

  OTHER FANTASTIC GUEST EXPERT INTERVIEWS:

  1. EP 152: Jennie Nash - Raise Your Voice.  Write a Book.

  2. EP 140: Marisa Corcoran's Proven Formula To Write Better Copy

  3. EP 129: Get Brave To Be Visible with Adela Hussain

  CONNECT WITH OLLIE:

  INSTAGRAM: @ojayhealth
  WEBSITE: www.ojayhealth.com

  CONNECT WITH ME:
  INSTAGRAM: @dallastraversbizmentor

  ]]> Sun, 25 Jun 2023 09:00:00 +0000 2780 true true 1 170. Build Your List to Boost Course Sales If you want to learn how to leverage your strengths… leverage what’s working… to become more visible and boost your sales, then this episode is for you. .My guest today is Omar Cumberbatch who h... full e57e4e5f-6231-493a-a489-dbedfd16e1a4 If you want to learn how to leverage your strengths… leverage what’s working… to become more visible and boost your sales, then this episode is for you.

  .

  My guest today is Omar Cumberbatch who helps Health Coaches create podcasts that build their brands.

  Earlier this year, Omar invited me to join him on his show, The Health Coach Academy Podcast.  His show is really valuable and quite successful.  So, Omar wanted to brainstorm how he can leverage his show to boost course sales.

   

  Which led us to a step by step conversation about list building because if you want to boost course sales, you’ve gotta build a mailing list. 

   

  Since Omar isn’t interested in social media marketing, we brainstormed a couple of simple ways he can build off of his podcast to add email subscribers who can ultimately buy his course.  

  In this episode, we’ll discuss how to: 

  1. Use your podcast for list building and marketing courses.

  2. Use lead magnet swaps as a cutting-edge list building strategy.

  3. Create personalized pitches to increase chances of being booked on other podcasts to help drive more listeners to your own show.

  4. Build commercials for a lead magnet into every podcast episode.

  5. Use social media to promote your podcast and lead magnet.

  Key Points We Cover:

  Podcast Promotion

  You can’t simply make a course and expect it to sell. Instead, Dallas and Omar brainstorm ways he can use his successful podcast to drive more sales. Their ideas include running commercials for his course directly on the podcast. They also talked about using the podcast to also build his mailing list so he can sell via email. And lastly, how Omar can leverage partnerships to bring more ears to his podcast where he’ll then be able to sell his course. 

   Social Media Marketing Strategy

  A social media marketing strategy is essential for coaches who aim to build their email list. By consistently utilizing various platforms, coaches can expand their reach and engage a much larger audience, thus increasing the chances of attracting new subscribers. It is important for coaches to choose social media strategies that align with their personal comfort level and preferences, as this will ensure more consistent engagement.  

  In this episode, Dallas encourages Omar to embrace a more consistent social media marketing strategy by posting podcast transcripts and audiograms on his LinkedIn account. They discuss the importance of tailoring your marketing strategy to fit your personal preferences so they feel authentic and comfortable, which in turn will help you connect with potential subscribers on a genuine level and ultimately grow your email list.

  If this episode is helpful, also check out: 

  1. 148 - Build Your List to Find More Clients

  2. 96 - Easy 4-step List Building Plan

  3. 64- Greatest Hits: Build Your List

  4. 63 - 3 Fun Ways to Build Your List

  CONNECT WITH OMAR:

  INSTAGRAM: @coachomar.hca

  WEBSITE: https://www.omarcumberbatch.com/# 

  CONNECT WITH ME:

  INSTAGRAM: @dallastraversbizmentor

  ]]> Sun, 18 Jun 2023 09:00:00 +0000 2554 true true 1 169. How to Sell on Social Without Selling Your Soul If you can’t stand social media, but know you need to market your business on there, then this episode is for you. My guest today is Laura Kendrick who helps pre & postnatal people stay present ... full 8f8dc1d2-8c9d-49e4-bc3f-fafcfee79d8a If you can’t stand social media, but know you need to market your business on there, then this episode is for you.

  My guest today is Laura Kendrick who helps pre & postnatal people stay present in every moment without sacrificing their health and wellness.

   

  Laura feels like the best kept secret in her niche and she’s pretty tired of it. 

  She also knows without a doubt that her target audience spends a lot of time scrolling through social media. Which means that as much as she can’t stand social, Laura wants to find a way to market her business on social media without selling her soul.

   

  We got creative and leaned into Laura’s why to simplify and a getting-started social plan that both Laura and I feel pretty darn good about. 

   

  In this episode, we’ll discuss how to :

  1. Leverage Laura’s love of writing to repurpose blog content on Instagram.

  2. Delegate  social media responsibilities for better consistency and engagement.

  3. Develop concise, purposeful calls-to-action in every post. 

  4. Protect your heart from the comparison game or negativity that can often appear on social platforms. 

  Key Points We Cover:

  Playing the Game of Social Media

  Many coaches just aren’t sure how to present their brand while remaining true to their values. Playing the game of social media can feel disingenuous, which makes it hard for coaches who prioritize authenticity to engage in this space. Laura shares her concerns with Dallas, explaining her internal resistance to social media and how she feels pressured to craft a specific image for her online presence. 

  Dallas suggests that Laura leverage what’s already working and do the bare minimum because consistent content is so much more effective than simply posting a lot. 

  The Friction of Social Media

  Apps like Instagram can blow up your phone with endless notifications. Which explains why many coaches often find themselves grappling with their values and messages while still aiming to entice followers through their online platforms. 

  In her conversation with Dallas, Laura mentioned that remaining genuine on social media can be challenging, especially when most strategies revolve around manipulating follower counts and engagement rates. They discuss the importance of aligning your  values with social media practices to ensure that your stance aligns with and truly serves your target audience. 

  If this episode is helpful, also check out: Ep 144 - My Best Advice to Sell without Being Salesy

  p>CONNECT WITH LAURA:

  INSTAGRAM: @intuitivewarrioryoga

  YOUTUBE: @intuitivewarrioryoga

  WEBSITE: https://www.intuitivewarrior.yoga/

  CONNECT WITH ME:

  INSTAGRAM: @dallastraversbizmentor 

  ]]> Sun, 11 Jun 2023 09:00:00 +0000 3414 true true 1 168. Overcoming the Fear of Visibility: A Coach's Guide to Growing Your Business Do you struggle with staying visible as a coach? Well, I’m bringing back one of my all time favorite episodes this week. In fact, it was one of the first episodes I ever recorded for the sho... full 6a3eee6c-f2a2-4198-b9cf-3d477caad646 Do you struggle with staying visible as a coach?

  Well, I’m bringing back one of my all time favorite episodes this week.

  In fact, it was one of the first episodes I ever recorded for the show. My guest is Katy Chen Mazzara and she is a money coach who helps creatives save more money without sacrifice so they can truly experience financial freedom.

  At the time of our interview, Katy was ready to scale her business but she struggled to be visible consistently.  So, what you’ll hear today is a deep conversation where Katy and I uncover the origin of her fear.  From there, we explore how she can be with that fear instead of assuming that the only way to overcome it is by taking on a false, positive mental attitude.

  Now, this conversation happened nearly two years ago and can I just say that our friend Katy no longer struggles to be visible. In fact, I see her IG lives and reels in my feed consistently. 

  And her business growth has matched her visibility for sure.  Since we originally aired this episode, Katy launched her yearlong mentorship program for creatives and her business has not only passed the six figure mark in revenue… it’s hit six figures in profit.

   

  If you're a coach and you can relate to Katy's struggles with fear of visibility, then this episode is definitely for you. 

  In this episode, we'll discuss how to:

  1. Conquer the fears that hold you back from showcasing your business.

  2. Heal past wounds to unlock your full potential for personal growth.

  3. Build a strong relationship with your inner child to expand your business horizons.

  4. Embrace playfulness and creativity to thrive in today's competitive market.

  5. Perform meaningful acts that bring about closure and growth during emotional healing processes.

  Key Points We Cover:

  Business Growth and Personal Growth

  The relationship between personal growth and business growth is profound and interconnected. Entrepreneurs' personal development directly impacts their ability to successfully grow and manage their businesses. As entrepreneurs evolve and address their limiting beliefs, they can unlock their full potential and create more opportunities for success in their professional lives. Katy’s path to increased visibility exemplifies the relationship between personal and business growth. Through self-awareness, healing past traumas, and commitment to personal growth, entrepreneurs like Katy can move past their limitations and achieve success in their businesses.

  Being Visible

  In the world of entrepreneurship, being visible is a vital aspect of success. By putting oneself out there, entrepreneurs are more likely to attract and reach their target audience, building trust and rapport with potential clients. Visibility is essential in creating brand awareness, marketing products and services, and remaining competitive in the industry. Furthermore, being visible online through various platforms such as Facebook, Instagram, LinkedIn, and other social media platforms has become a significant part of businesses' digital strategies, especially for entrepreneurs seeking to grow their brand and connect with potential clients. In this podcast, Katy and Dallas discuss her struggles with visibility and the challenges she has faced in putting herself out there for her money coaching business. She identifies her childhood experiences, notably a critical kindergarten teacher who stifled her creativity, as the root cause of her fear of being visible. Despite her apprehensions, she is determined to overcome her fears and be more present online through social media channels.

  CONNECT WITH KATY:

  INSTAGRAM: @katychenmazzara

  WEBSITE: https://www.katychenmazzara.com/

  CONNECT WITH ME:

  INSTAGRAM: @dallastraversbizmentor 

  ]]> Sun, 04 Jun 2023 09:00:00 +0000 2611 true true 1 167. The Art and Ethics of High Ticket Offers My guest today is Merel Kriegsman, a women's wealth advocate, loving mother, and creator of high-value coaching offers. I invited her to the show to talk about what it takes to sell and deliver ... full 21e0910e-8fd7-4062-95f3-c3b21cff9b7b My guest today is Merel Kriegsman, a women's wealth advocate, loving mother, and creator of high-value coaching offers.

  I invited her to the show to talk about what it takes to sell and deliver coaching at a premium price because nobody does it better.  Merel's unique approach to high-ticket offers demonstrates the perfect blend of ethics and success, proving that it's possible to create a thriving business without compromising on values.

  Merel dispelled the myth that the more you charge, the more stuff you have to give.  She spelled out a simple and powerful way to design your premium offer.

   

  Most importantly, though… we talked about the ethical friction many of us can feel about premium pricing.  Yes, it’s a highly profitable business model that makes a dramatic impact on the lives of folks who can afford it. 

  I think our conversation will spark some ideas for you to help you decide whether or not high ticket offers work for your business.

  In this episode, you'll hear more about:

  1. How to build high-value, high-ticket offers that leave clients in awe.

  2. Why you must strengthen your wealth consciousness to break any ancestral money wounds.

  3. What to ask yourself if you want to find the aligned price for you and your audience.

  Key Points We Cover:

  Why High Ticket Offers Are Valuable

  High ticket offers provide a unique opportunity for coaches to deliver a premium, transformative experience to their clients. Clients who invest in high-ticket coaching programs typically have higher expectations, which is why it is essential for coaches to deliver a high level of customization, intimacy, and support in their programs. Working with fewer clients at a higher price point allows coaches to focus on building strong relationships, crafting tailored solutions to each client's needs, and maintaining an effective, person-centered approach. During the podcast, Merel emphasizes the importance of aligning the value of the services offered with the price, and explains that charging higher rates allows coaches to focus on creating a positive impact for a smaller group of clients. 

  Navigating the Intensity of High Ticket Exchanges

  High ticket exchanges can be intense for both coaches and clients, as both parties commit significant financial and emotional investment to the process. Successfully navigating these exchanges requires self-trust, a clear and focused vision, and a commitment to continuous improvement. During the podcast, Merel emphasizes the need for self-trust and remembering the bigger picture in the face of triggers and challenges. Dallas adds that having a plan and acting intentionally helps navigate these intense relationships. By managing these high-pressure situations effectively, coaches can create a more fulfilling and successful coaching business.

  If this episode is helpful, also check out:

  1. Ep 28 - Cut Your Offerings, Raise Your Price, + Expand Your Niche

  2. Ep 38 -  Does your message match your price?

  3. Ep 156 - Price Your Offers with Intention

  CONNECT WITH MEREL:

  INSTAGRAM: @merelkriegsman

  WEBSITE: https://merelkriegsman.com

  CONNECT WITH ME:

  INSTAGRAM: @dallastraversbizmentor 

  ]]> Sun, 28 May 2023 09:00:00 +0000 3176 true true 1 166. A Simple Plan to Nurture Your Referral Network If you’d like to formalize a referral network for your coaching business and want a simple and community-focused plan, then episode 166 is for you. My guest today is Stacey O’Bryan. She helps yo... full 5b7701f0-c1c2-4f19-a6d9-b5d9e40ab356 If you’d like to formalize a referral network for your coaching business and want a simple and community-focused plan, then episode 166 is for you.

  My guest today is Stacey O’Bryan. She helps you take quick control of your legal issues and explore all options before hiring a lawyer.

  Stacey is one of those people who you kinda hope you never need to hire, but boy are you grateful to have her in your corner when you do.

  Which is part of the opportunity and the obstacle when it comes to client attraction because Stacey helps folks who are facing a legal conflict… which at some point will be 50% of us within the next 3 years, by the way…

  Basically, in a way, everybody’s Stacey’s dream client… yet nobody is.

  Which explains why nearly all of Stacey’s clients come to her through referrals.

  So, Stacey wanted my help crafting a simple plan to nurture the people in her world and on her list so that when a potential legal problem does arise, she’s the first person we all think of.

  In this episode, you will be able to:

  1. Build unshakable trust and increased recognition with regular communication tactics.

  2. View everyone as a possible client or referral, maximizing networking possibilities.

  3. Utilize personalized elements in communications to cement deeper connections.

  4. Reap the benefits of reciprocity by seeking ways to help others progress.

  5. Construct a structured framework for garnering and fostering strong referrals.

  Key Points We Cover:

  Creating a Referral Network

  Establishing a successful referral network is a goal for every legal coach, as it can lead to new clients and expanded business opportunities. The key ingredient is consistency – from the communication methods employed to the nurturing approach taken with potential referral sources. By focusing on insightful and value-laden content in nurturing experiences, a coach can create a network that actively generates referrals for their coaching business. During the conversation, Dallas emphasizes the importance of having a structured system for inviting and nurturing referrals, which is highly influential for any coaching business, no matter its niche.

  Consistent Communication

  Consistent communication is essential when it comes to nurturing referral partnerships. Developing a monthly content plan for communication is key. The focus should be on reinforcing one's legal expertise through value-added content, while also adding personal touches to create a memorable impression on recipients. Dallas encourages Stacey to adopt a structured approach, sending out weekly or monthly emails containing informative content and personal stories. By doing so, she can nurture relationships and trust with her network, not only increasing its reach but also its efficacy at providing new client opportunities for Stacey.

  Everyone is a Potential Referral Partner

  Embracing the mindset that everyone is a potential client and referral partner is crucial to maximizing a coaching business' referral network. This frame of mind ensures that the coach maintains an open perspective when it comes to seeking referrals, providing the opportunities to transform acquaintances into potential referral sources. During the podcast conversation, Dallas emphasizes the importance of this mindset when it comes to referrals because everyone that Stacey encounters is potentially a referral partner. Dallas emphasizes the pivotal role of referral partners in instilling confidence in potential clients by endorsing Stacey's legal expertise.

  If this episode is helpful, also check out: Ep 41 - The Power of Nurture Marketing

  CONNECT WITH STACEY:

  INSTAGRAM: https://instagram.com/beforethelawyer/

  WEBSITE: https://www.beforethelawyer.ca/

  CONNECT WITH ME:

  INSTAGRAM: https://instagram.com/dallastraversbizmentor/

  ]]> Sun, 21 May 2023 09:00:00 +0000 2993 true true 1 165. A Low-Tech Approach To Launch Your Membership If a membership or large group program is on your to-do list this year, but you’re not sure how to get started, this episode is for you. My guest today is Dani Abernathy. She helps people write... full e7739296-3e83-4347-981f-3be2482f954b If a membership or large group program is on your to-do list this year, but you’re not sure how to get started, this episode is for you.

  My guest today is Dani Abernathy. She helps people write the story they need to tell so their readers can feel seen and can see others.

  Dani’s business has blown up a bit since she was last on the show in late 2021.  In fact, she 5x’d her revenue in a year which takes my breath away.  

  Now, Dani’s ready to scale. 

  Which is such a buzzword these days in the online space.  But what does scaling actually mean? 

  To grow without feeling hampered.  

  It’s not about reaching the masses.  It’s about intentionally growing in a way that serves you, your lifestyle and your audience.  

  In this episode, you will be able to:

  Understand the importance of crafting a compelling promise and goal before you even think about launching your membership program.

  Learn a hassle-free, low-tech method to deliver your program content.

  Consider the essential aspects of pricing your membership for optimal value and accessibility.

  Develop a knack for formulating a membership name that reflects its promise and your values.

  Key Points We Cover: 

  The Importance of a Clear Stance

  A clear stance is crucial in any program, as it serves as the foundation for all other aspects of your offering. Your stance acts as a guiding philosophy, helping to determine the program's goals and the best way to convey its message to prospective clients. Without a clear stance, it's challenging to maintain coherence and consistency in the program design, making it harder for clients to understand the benefits and outcomes they can expect.

  Curriculum Delivery

  Ideally, curriculum delivery should align with the program's goals and cater to the needs and preferences of the target audience.Dani, in her conversation with Dallas, expressed uncertainty about whether to live-teach or use pre-recorded content for her initial launch. Dallas emphasized the benefits of live teaching, such as fostering stronger connections and interactions with clients. However, Dallas also recognized the value of a clear roadmap to help clients visualize their progress throughout the program's twelve-month duration.

  If this episode is helpful, you can also check out: 

  Episode 7: How the Heck to Make Your Membership Evergreen

  Episode 155: Seven Steps to Design Your Membership

  CONNECT WITH DANI:

  INSTAGRAM: https://www.instagram.com/daniabernathyauthor/ 

  CONNECT WITH ME:

  INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

  ]]> Sun, 14 May 2023 09:00:00 +0000 2925 true true 1 164. Shift Your Mindset To Enjoy Your Business Welcome to Coaches on a Mission and thank you so much for tuning in.  We spend a lot of time on this show diving into strategy. And while some mindset work sneaks in here and there, it’s not a m... full 4c407d3f-4a9b-4605-9a3c-b0398343e8ea Welcome to Coaches on a Mission and thank you so much for tuning in. 

  We spend a lot of time on this show diving into strategy. And while some mindset work sneaks in here and there, it’s not a major focus of this show.

   

  Yet, a self supportive mindset is crucial as you build your business. 

  Putting yourself out there every day, pouring so much care and time into serving your clients, and taking on the risks that come with business building are really big deals.

   

  So, today’s episode will dive deeper into mindset work.

    

  My guest today is Lauren Litt who is the founder of Lil Shameless Plug.  Lauren is on a mission to help coaches who don't like social media but know they need it for their biz to build a thriving community online.

   

  And over the last few years, her business has really grown.  But Lauren feels stretched too thin without a ton of time to devote to things other than work.

   

  She came into the episode feeling aware that something inside her needs to shift so she can show up for herself the was she needs to.  But neither of us were exactly sure what it might take to make that happen.

   

  But after some coaching and exploration, we discovered that it’s time for Lauren to drop her hard worker badge of honor and allow herself to receive more easily. 

  With this discovery, we created a 3 step plan for Lauren to shift from the inside out.  Here’s what that looks like: 

  1. Understand that no matter how deeply ingrained our self image might be, we can consciously redesign it. 

  2. Practice daily free form writing to uncover and release the deeply rooted beliefs that keep you stuck in a self image that may not serve you. 

  3. Forgive yourself for the judgments you’ve held about yourself and others.

   

  So, if you feel like the missing link between you and the next level just might be a different mindset, get ready to take some notes and explore your own self image. 

  TIMESTAMPS:

  03:15 Lauren shares her goals for this podcast conversation

  05:20 Lauren describes what she wants the next layer of her business to feel like 

  06:10 Dallas ask Lauren what a “lean and lazy” business looks like

  07:07 Dallas asks Lauren to describe what is stopping her from having a “lean and lazy” business

  09:14 Lauren shares more about why she has this hard worker mentality

  12:35  Dallas discusses a book written by Dr. Maxwell Maltz on Psycho-Cybernetics and how this applies to Lauren

  16:30 Dallas recommends determining how to reprogram Lauren’s self image

  18:05 Dallas shares another story to illustrate reprogramming someone’s self image

  20:15 Dallas and Lauren work on a process to reprogram Lauren’s self image

  23:56 Dallas and Lauren discuss a technique to help build a new mindset for Lauren

  27:54 Dallas suggests Lauren challenges herself every day to act on a desire

  29:45 Dallas summarizes the practice they have developed thus far

  30:55 Dallas and Lauren discuss the competing intentions that are happening for Lauren

  40:00 Dallas suggests the next step could be the use of free form writing to uncover and release the beliefs that keep you stuck in your self image

  43:30 Dallas describes the next step is to forgive yourself for a judgment that you are holding

  45:10 Lauren discusses using this process for 30 days

  45:35 Dallas discusses how to earn bonus points in this process

  49:15 Lauren discusses what accountability she needs for this process

  CONNECT WITH LAUREN:

  INSTAGRAM: https://www.instagram.com/lauren.litt/ 

  CONNECT WITH ME:

   

  INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

  ]]> Sun, 07 May 2023 09:00:00 +0000 3164 true true 1 163. A Marketing Plan for Folks Who Hate Marketing Welcome to Coaches on a Mission.  I’m your host, Dallas Travers. If you enjoy this show, please take 30 seconds to follow, rate, and review it.  That’s the best way to show your support because ... full 958e8fb8-0d61-458f-93a6-8112d6986f27 Welcome to Coaches on a Mission.  I’m your host, Dallas Travers.

  If you enjoy this show, please take 30 seconds to follow, rate, and review it.  That’s the best way to show your support because it helps us get this podcast in front of more people.

  My guest today is Sophee Payne who just might love coaching as much as I do.

  But Sophee doesn’t share my love of marketing and came to the episode fully committed to spending the least amount of time and effort on the marketing strategies with the highest ROI.

    

  Sophee helps driven people to go for the dream career they really want without letting fear, overwhelm, or uncertainty hold them back any longer.

  And she isn’t interested in spending her day on social media.  And though that may sound like a sophisticated form of resistance, for Sophee… this decision came with a ton of intention.

   

  So, the two of us crafted a plan so Sophee could expand her business with simplicity and ease.

   

  Here’s what we came up with: 

  Step 1: Give yourself permission to spend your marketing time the way you want to.  It’s your business, after all.

    

  Step 2: Before you choose a marketing plan, decide how you want to feel as you market your business. 

   

  Step 3: Let that feeling lead the way. Identify the actions that align with the way you want to feel.

  Step 4: If you do decide to walk a different marketing path, decide consciously what you’ll do instead of things like social media marketing. 

   

  I had so much fun talking with Sophee during our recording and I hope you have fun listening.

   

  TIMESTAMPS

  02:43 Sophee describes her experience in The Hive

  03:50 Sophee shares what she wants to accomplish through this conversation

  04:47 Sophee shares where she feels drained in her business

  07:39 Dallas summarizes Sophee’s goals with her business

  09:00 Sophee shares her business goals for the year ahead

  14:00 Dallas summarizes what Sophee needs to have in place so that her business can move forward in September

  14:30 Sophee and Dallas discuss what, if any, marketing needs to happen by her course launch

  17:50 Dallas asks Sophee how effective the current marketing strategies have been to build her email list

  18:35 Sophee discusses how she is currently building her email list

  21:15 Dallas shares the benefits of social media marketing

  21:55 Dallas discusses that if not going to use social media for marketing, need to identify what other type of marketing plan going to use

  22:30 Dallas discusses lead magnet swaps for a list building strategy as well as its benefits

  24:25 Sophee shares her reaction to lead magnet swaps as a list building strategy

  25:48 Dallas summarizes Sophee’s marketing plan thus far

  27:10 Dallas and Sophee discuss publishing her email content on LinkedIn to attract clients

  30:55 Dallas summarizes how clients normally find Sophee for career counseling

  31:10 Dallas and Sophee discuss the 4 marketing strategies they identified that excite Sophee

  32:44 Dallas and Sophee discuss how as coaches need to be careful of always trying to uncover flaws or issues

  34:00 Dallas shares what lights her up right now in this season of The Hive

  35:03 Dallas re-summarizes the goal of this conversation was to develop an energizing clean marketing plan that was sustainable

  36:20 Dallas discusses the main takeaway from this conversation for her listeners

  CONNECT WITH SOPHEE:

  LINKEDIN: https://www.linkedin.com//in/sopheepayne/ 

  INSTAGRAM: https://www.instagram.com/sopheepaynecareercoaching/ 

  CONNECT WITH ME:

  INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

  ]]> Sun, 30 Apr 2023 09:00:00 +0000 2317 true true 1 162. Think Big. Start Small. Stay Steady. Hey folks.  Dallas Travers here. Thank you for tuning into ‘coaches on a mission.  We’ve got another podcast takeover happening this week and I cannot wait for you to hear from these two extraordin... full 7a9f8e3b-8af0-4330-9cb3-c6d426231ebc Hey folks.  Dallas Travers here. Thank you for tuning into ‘coaches on a mission.  We’ve got another podcast takeover happening this week and I cannot wait for you to hear from these two extraordinary coaches.

  Last episode, two newer hive members took over and you really got to hear how the structure, training and community have helped them so deeply just over the past few months.

   

  This week, I invited two coaches who have worked with me for a few years so you can really get a sense of what’s possible for you and for your business when you commit to the Ripple Effect System.

   

  Speaking of that, I’ve got a free workshop happening on April 25 and again on the 26th to teach you how to apply the Ripple Effect System in your coaching business so you can stop hodge-podging endless strategies together and instead take steady, authentic action to build a business you’re super proud of.

   

  So, go ahead and hit pause on this episode for a second and visit dallastraverstraining.com to grab your spot for this free, live training.

  After you do that, come on back and listen to Brian Patacca and Michelle Pollack share their inspiring (yet simple) journeys toward a six figure business. 

   

  Brian Patacca helps actors get what they want without suffering and Michelle Pollack works with high achieving women to own what they bring to the table and live & lead on their terms.

  You are in for such a treat, so I’m going to stop talking now and hand the mic over to Michelle and Brian.

    

  Wish them luck!!

  TIMESTAMPS

  03:00 Michelle shares key milestones or breakthroughs in her business since working with Dallas

  4:55 Brian discusses a key milestone is understanding your own branding in an authentic way

  06:15 Brian shares key milestones or breakthroughs in his business since working with Dallas

  12:07 Michelle discusses why the coaching element of The Hive is the major benefit

  12:55 Brian shares more benefits of The Hive

  15:37 Michelle and Brian discusses why Dallas is a great coach

  16:22 Brian emphasizes what makes Dallas different from other coaches 

  17:35 Michelle discusses what she learned about herself while working with Dallas

  19:05 Michelle and Brian discuss the benefits of being coached as well as witnessing others being coached in The Hive

  22:05 Michelle discusses the benefits of The Hive Community

  25:25 Brian and Michelle discuss traits of Dallas’ that would surprise people

  28:35 Brian and Michelle discuss another benefit of The Hive is learning to use data to determine your success

  31:48 Brian and Michelle discuss one tool, strategy or mindset that they wish coaches would understand better 

  37:50 Michelle emphasizes that if you are doing the program in The Hive, you will learn something valuable at every step.

  39:25 Brian shares one piece of sound advice for people building a coaching business

  43:21 Michelle shares her one piece of sound advice

  Sign Up for The Ripple Effect System Class - www.dallastraverstraining.com

  CONNECT WITH MICHELLE:

  INSTAGRAM:  https://www.instagram.com/michelleepollack/

  CONNECT WITH BRIAN:

  INSTAGRAM: https://www.instagram.com/briansaysthat/

  CONNECT WITH ME:

  INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

  ]]> Sun, 23 Apr 2023 09:00:00 +0000 2728 true true 1 161. Let Community Unlock Your Success Superpower Hey folks. Dallas Travers here.  Welcome to the first ever podcast takeover episode. I invited two tremendous coaches and fabulous human beings to grab the mic and record an episode without me. ... full 7e32fe85-ff4b-44bf-ab67-aed6314770d0 Hey folks. Dallas Travers here.  Welcome to the first ever podcast takeover episode.

  I invited two tremendous coaches and fabulous human beings to grab the mic and record an episode without me.

  Why would I do that… very good question… especially considering my controlling tendencies.

  But it’s for a good reason.  TODAY is the first day you can register for a free workshop I’ll host next week.  It’s called the Ripple Effect System and it's for Coaches Who Want a Simple Path to Find More Clients, Become More Visible, and Grow the RIGHT Way.

  And I'm just going to warn you now that this is not some free webinar where I promise you six figures in six weeks.  I’m also not going to promise you 10K instagram followers if you just post reels for 30 days.

  Building reliable success as a coach requires work. Anyone saying otherwise is so not giving you the full picture.

   

  But that work can be so much simpler than you’ve likely been making it up until now.

   

  Because most coaches haven’t ever been taught the business and marketing fundamentals that simply must be in place if you ever want your business to grow. 

   

  But never fear, that’s what you’ll learn when you join me at the Ripple Effect system workshop.

   

  I’ll host the class twice: April 25th and April 26th. And you can grab your free spot now at dallastraverstraining.com.

  Toward the end of the free training, I’ll also invite you to join me inside The Hive, which is my year long mentorship program for values driven coaches.

   

  Which is why I invited Shay and Dannie to take over the podcast today.  I thought it would be super cool for you to hear from two coaches just like you who learned the ripple effect system only a few months ago.

   

  They’ve applied it and their businesses are moving forward at the perfect pace.

   

  Before we dive into the episode, let me share a bit about our two hosts.

   

  Shay Leonia is a music career strategist who helps musicians get the work out into the world the smart way and Dannie Jernigan helps birth workers heal through writing so they can serve their communities in a more powerful way.

   

  These two are really going to spill the tea today, so with that… let’s get into it.

  TIMESTAMPS

  05:00 Dannie shares what attracted her to The Hive

  07:38 Shay shares what attracted her to The Hive

  11:25 Dannie shares her successes while in The Hive

  14:30 Shay shares the major “AHA” Dannie has had while in the Hive

  15:35 Shay shares her successes while in The Hive

  17:20 Shay shares the intangible result that has meant the most

  17:45 Shay and Dannie share stories about breakthroughs they had during or because of a coaching call with Dallas

  20:40 Dannie and Shay discuss how Dallas is client-centered and value-centered in her approach and the benefits

  21:15 Dannie and Shay discuss the value of the Live coaching calls with Dallas well as co-working sessions with other coaches

  24:00 Dannie and Shay discuss other facets of The Hive that make it unique from other coaching programs

  30:00 They discuss “If a listener is on the fence about joining, what specifically would you share to help them feel great about their decision to apply for The Hive?”

  33:03 Dannie and Shay discuss the benefits of accountability partners

  Sign Up for The Ripple Effect System Class: www.dallastraverstraining.com

  CONNECT WITH SHAY:

  TIKTOK: www.tiktok.com/@shayleonia

  CONNECT WITH DANNIE:

  INSTAGRAM: https://www.instagram.com/daniellejerniganauthor/

  CONNECT WITH ME:

  INSTAGRAM: https://.instagram.com/dallastraversbizmentor/ 

  ]]> Sun, 16 Apr 2023 09:00:00 +0000 2576 true true 1 160. 6 Steps to Stand Out in a Crowded Market You're listening to Coaches on a Mission - I’m your host Dallas Travers and today, we need to have a real conversation about how you can avoid what Jona Xiao calls The Sea of Sameness. If you ev... full 2a18b24d-de8c-4bb2-bcf2-e845a3253c6d You're listening to Coaches on a Mission - I’m your host Dallas Travers and today, we need to have a real conversation about how you can avoid what Jona Xiao calls The Sea of Sameness.

  If you ever worry that too many coaches do what you do and there’s nothing that really makes you special, this episode just might blow your mind. 

  My guest is Jennifer Jakobsen who helps business owners who want to make a difference slay their self doubt and desperation so they can show up with the kind of authenticity that attracts paying clients over and over again.

   

  Jennifer came into our conversation with a simple question…How can I leverage my strengths, skills, and background to stand out in a crowded market?

   

  Well dear listener, I’m not sure if you’ve noticed… but we business coaches coaching other coaches on how to find coaching clients… We’re kind of everywhere. 

  And Jennifer had a hunch that she was making marketing harder than it had to be simply because she couldn’t quite pinpoint what exactly makes her special. 

  Before I hand Jennifer the mic, let me share the six steps we designed to help her stand out in a crowded market.

   

  Step 1: Identify what you want your clients to celebrate when they wrap up your work together?

   

  Step 2: Clarify the thing that holds them back from their goal. 

  Step 3: Choose a specific snapshot in time that illustrates where your dream client is at when they’re ready to hire you.  The clearer the better on this one.

  Step 4: Name the skills, perspectives, experience and expertise you bring to the table to help your clients accomplish their goals.

  Step 5: With those things in mind, what process would you take a client through to get them from where they stand today to the goal they hope to celebrate in the future.

   

  Step 6: Own your Blue Ocean - the unique place in your industry that only you occupy and where competitors don’t exist.

   

  All right… this episode was one of my favorites in a while. So, let’s take a listen, shall we?

  TIMESTAMPS

  05:25 Dallas summarizes Jennifer’s goal for this coaching session

  06:45 Jennifer and Dallas discuss the results Jennifer wants her clients to celebrate

  09:00 Jennifer identifies what is holding her clients back from their goals.

  10:45 Dallas explains the Awareness Ladder

  12:35 Dallas asks Jennifer to describe a snapshot in time when clients are ready to hire her.

  14:00 Dallas describes the two ways to answer Jennifer’s question of “How do I leverage my strengths to stand out in a crowded market?”

  18:35 Dallas develops a working DCPS for Jennifer

  19:17 Dallas asks Jennifer, based on the working DCPS they developed, what specific skills and experience she brings to the table that no one else does

  21:30 Dallas summarizes Jennifer’s specific skills and experience

  23:25 Dallas describes the process Jennifer would take a client through to get them to their celebration goal

  25:05 Jennifer and Dallas discuss ways to integrate her as a business therapist into this process

  32:35 Dallas and Jennifer discuss steps to take to land on a specific type of business owner

  34:25 Dallas refines Jennifer’s working DCPS and discuss how to use it

  37:25 Dallas discusses the next step is to own your blue ocean and what that means.

  38:50 Jennifer discusses her next steps.

  CONNECT WITH ME:

  INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

  ]]> Sun, 09 Apr 2023 09:00:00 +0000 2527 true true 1 159. Launch Your Course in 3 Phases Hey there.  I’m Dallas Travers. Thanks for tuning in to coaches on a mission.  I created this show to help you - a values driven coach build a business that makes a difference - for your clients, f... full c22d12c4-7b72-4e3e-8d3d-3feba08fb9a5 Hey there.  I’m Dallas Travers. Thanks for tuning in to coaches on a mission.  I created this show to help you - a values driven coach build a business that makes a difference - for your clients, for you, and for the people you love in your life.

  One thing I say often is that you cannot build a business with free stuff you find on the internet.

  That includes this podcast - even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.

   

  Which is why I’d love to invite you to apply to join The Hive.  This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing.

  If that sounds dreamy… I can’t wait to talk with you.  You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply.

  Now… let me introduce you to today’s guest.

  Janet Fox is a published author and a book coach who helps kidlit authors build their story-telling confidence so they can achieve their dream of writing a novel.

  Janet’s private client roster is pretty full so she’s ready to create a course so she can help even more people.

  So, Janet and I talked through whether or not she’s ready to launch a course, how to co-create a course with students instead of waiting to launch a finished product and hope folks buy it, and who the ideal client for her course truly is.

  This conversation is jam-packed with action steps you can apply to your own business.

  If expanding beyond 1:1 coaching is on your to-do list this year, get ready to take some notes and apply the 3x course strategy on your own.

   

  TIMESTAMPS

  04:00 Janet explains her business and her goal with this coaching session

  07:20 Dallas defines what it truly means to scale your business

  08:15 Dallas and Janet determine that Janet’s business can actually support a course launch

  11:00 Dallas summarizes the process thus far.

  13:55 Dallas summarizes Janet’s vision

  14:40 Janet and Dallas discuss delivering content in real time vs an evergreen fashion

  15:00 Dallas explains the 3x course strategy for course creation/delivery

  16:35 Phase 1: Deliver the course LIVE (Low tech, high touch)

  19:35 Phase 2: Deliver the course in pre-recorded modules and training with live Q&As

  25:40 Phase 3: Launch course if completely self-guided

  30:35 Dallas and Janet identify the ideal client for this course

  35:05 Dallas and Janet discuss rolling enrollment for the course

  38:35 Dallas summarizes steps to follow before you scale your business:

  42:20 Dallas describes steps to build your launch plan:

  1. Design/outline the actual course/program while you build your list

  2. Pick a launch date

  3. Back into your promotions calendar for 90 day launch preparation

  46:00 Dallas describes the 90 day launch preparation steps at a high level

  49:45 Janet and Dallas discuss the webinar content

  CONNECT WITH JANET:

  INSTAGRAM: https://instagram.com/janetsfox/

  TWITTER: https://twitter.com/janetsfox

  FACEBOOK: https://facebook.com/AuthorJanetFox/

  CONNECT WITH ME:

  INSTAGRAM: https://.instagram.com/dallastraversbizmentor/ 

  ]]> Sun, 02 Apr 2023 09:00:00 +0000 3256 true true 1 158. 4 Steps to Find the Magic Words to Describe Your Work My guest today is Corinne Gavlinksi and while this is the part of the intro where I would normally tell you who Corinne serves and how… I’m not going to because that’s the very thing she and I coac... full 7fcd3505-b72b-4624-b6c6-ed0e8e44cedf My guest today is Corinne Gavlinksi and while this is the part of the intro where I would normally tell you who Corinne serves and how… I’m not going to because that’s the very thing she and I coached around during the episode.

  What I can tell you is that Corinne has years of experience as a corporate coach and she just needed some outside eyes on what, inside The Hive, we call your Dream Client Power Statement (DCPS), which is a succinct and super clear way to describe your dream clients and how you help them.

   

  And while Corinne had done her homework and landed on a DCPS that ticked all the boxes, it didn’t light her up and make her feel excited.

  The good news is that we totally got there toward the end of the episode and her Dream Client Power Statement is really, really, good. 

   

  We ran Corinne’s new and improved DCPS through what I call the Lyft Ride Litmus Test.

   

  Imagine that your signature system or DCPS is written out on a sheet of paper that you left on the seat of your Uber or Lyft.

   

  If the next person to hop in the car can read the page and totally understand what the heck you're talking about, you pass the litmus test.

   

  So, listen to the episode and follow along to craft your own Dream Client Power Statement.  From there, be sure to run it through the Lyft Ride Litmus test.

   

  I hope you enjoy!

  TIMESTAMPS

  04:13 Dallas and Corinne agree on their goals for the conversation: nail her Dream Client Power Statement and name her signature system.

  05:07 Corinne describes the current process she uses with her clients.

  07:18 Corinne describes her Dream Clients in detail.

  11:18 Dallas begins to take Corinne through a DCPS discovery process.

   

  Step One: Discuss the needs of your clients with someone else who will note themes or words that come up more than once.

  15:08 Dallas and Corinne hop into a discussion about Corinne’s signature system and focus on clarity instead of cleverness.

   

  16:00 Now, back to Corinne’s DCPS.

  Step Two: Organize the steps so they can pass the Lyft Ride Litmus Test

  16:30 Step Three: List steps of process with simple and obvious words

  17:00 The two discuss possible names for Corinne’s signature system

  18:50 Dallas explains The Awareness Ladder using Corinne’s audience as an example.

  22:55 Dallas summarizes the steps to naming a signature system:

  1:Think through what are the unconscious tools that you as a coach use OR the natural progression of steps clients go through.

  2: Organize those steps in a way that can pass the Lyft Ride Litmus Test.

  3: Give yourself permission to be simple and obvious.

  4: Let it percolate.

  Always ask yourself: Are these my words or are these my client’s words?

  25:21 Dallas and Corinne explore her Dream Client Power Statement for the last time.

  31:55 The two discuss the importance of having 3-4 case studies ready to help explain her work when folks ask “how do you do that?”.

  33:45 Dallas and Corinne wrap up by addressing a few lingering questions.

  CONNECT WITH CORINNE:

  LINKEDIN: https://linkedin.com/in/corinnegavlinski/ 

  LINKEDIN: https://linkedin.com/company/thegavgroup/ 

  CONNECT WITH ME:

  INSTAGRAM: https://.instagram.com/dallastraversbizmentor/ 

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 26 Mar 2023 09:00:00 +0000 2333 true true 1 157. Are You Brave Enough To Own Your Niche? One thing I say often is that you cannot build a business with free stuff you find on the internet.  That includes this podcast - even though every episode is rich with insight and tangible acti... full 2516deb2-95fe-4d2e-882d-47562da7b0da One thing I say often is that you cannot build a business with free stuff you find on the internet. 

  That includes this podcast - even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork. 

  Which is why I’d love to invite you to apply to join The Hive. This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing. You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply.

  Now… let me introduce you to today’s guest.  Her name is Trudi Remer and the work she is up to is so very important.  Trudi helps folks feel their big feelings so they can finally answer the question, “what’s next for me?”.

  Trudi is so skilled at holding space for people in grief. Yet, she’s also seen that most folks… they don't want to talk about grief.  Grief is taboo in American culture, so Trudi has struggled to find the right marketing message to draw people in.

   

  Yet Trudi knows that a huge part of her mission is to normalize grief… to bring it into the light.

    

  And I think Trudi gave herself permission to do just that by the end of our conversation today.

   

  Now, put your coaching ears on as you listen because you’re going to notice how resistance came up for Trudi and worked to distract her from her mission.  We had a real breakthrough moment during this recording and I hope it inspires you to be a little more brave about your niche and how you share your mission.

   

  TIMESTAMPS

  4:23 Trudi kicks things off by stating she got “stuck” on her first Client Surge experience and wants this time to be a successful Client Surge

  5:00 Dallas shares details about Trudi’s first Client Surge experience

  6:13 Dallas asks Trudi to identify 1-3 key elements that she needs in order to be set up for success

  6:40 Trudi discusses the 2 key elements: Needs better definition of the messaging and better followthrough with potential Referral Ambassadors even if feels rejected

  9:05 Trudi requests to work on messaging to herself not message to others

  10:10 Dallas explains the three tracks the Client Surge process follows

  10:58 Dallas asks Trudi what message she needs for herself in order to develop a message to attract potential clients

  18:05 Dallas summarizes what Trudi needs to do this round of Client Surge even if it makes her uncomfortable

  20:13 Trudi asks Dallas “How do I focus on people who are not in need of a counselor but in need of a coach?”

  23:00 Dallas summarizes Trudi’s Dream Client Power Statement

  23:42 Dallas suggests wording improvements for requests to Referral Ambassadors to avoid a rejection response

  25:20 Dallas suggests sending verbiage to Referral Ambassadors to use when looking for referrals

  26:32 Trudi summarizes the action steps from their discussion

  29:55 Dallas and Trudi discuss other ways to ensure Trudi has a successful Client Surge

  33:20 Dallas summarizes the follow-up steps she will have with Trudi during this Client Surge

  CONNECT WITH TRUDI:

  WEBSITE: www.adventureafter.com

  CONNECT WITH ME:

  INSTAGRAM: https://.instagram.com/dallastraversbizmentor/ 

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 19 Mar 2023 09:00:00 +0000 2239 true true 1 EP 156. Price Your Offers With Intention Welcome to Coaches on a Mission - The place to be for values driven coaches who want to build a business you’re truly proud of. Today, we’re going to talk about how to price your offers. “Wha... full c082a3a3-ee58-4fae-a904-9f43cee5d21e Welcome to Coaches on a Mission - The place to be for values driven coaches who want to build a business you’re truly proud of.

  Today, we’re going to talk about how to price your offers.

  “What should I charge?” is one of the most common questions coaches ask me.  And if I’m being honest, I don’t see a lot of people bringing real intentionality to their pricing structure.

  Instead, they just charge what they see other coaches charging.  Or they charge whatever number they can say without breaking into a sweat.

  Neither approach is truly values-aligned, so today, I”m going to share a 6 step process to help you land on perfect match pricing that matches your goals and feels really aligned.

  My guest today is Saisha Ma who helps leaders develop one of a kind leadership skills to shift their energy and nurture the growth of the organization plus the people within it.

  Like a lot of coaches, Saisha used to price her offers based on each client’s budget. And what she wanted was an authentic and reliable system for pricing so she never again under-values her work or just pulls a price out of the sky.

  If you’re nodding your head right now because you’ve done the exact thing before, this episode is for you.

   

  Let’s get into it.

  TIMESTAMPS

  02:35 Saisha asks how to price her programs while holding to her values.

  06:38 The two discuss Saisha’s current price points and offers.

   

  07:58 Step One: Determine the fixed costs for delivering the programs.

  13:35 Step Two: Consider the energetic costs and define what energetic costs are.

  16:40 Step Three: Ask yourself  “What do I want to pay myself?”

   

  22:50 Dallas discusses how a Price Accessibility Program might fit into Saisha’s pricing model and what things to consider before rolling such a program out. 

   

  25:48 Dallas asks Saisha: What questions do you want to ask yourself around bringing a formal structure to price accessibility?

  31:00 Dallas asks Saisha to summarize the process they developed together.

  34:45 The two address a few lingering questions about operating costs and multiple offers.

   

  CONNECT WITH SAISHA:

  INSTAGRAM: https://instagram.com/saishamama/ 

  WEBSITE: https://looking2leap.com/ 

  CONNECT WITH ME:

  INSTAGRAM: https://.instagram.com/dallastraversbizmentor/ 

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 12 Mar 2023 09:00:00 +0000 2334 true true 1 155. 7 Steps to Design Your Membership Inside The Hive, we practice The Ripple Effect System which is all about building your business out in layers so you can gain true traction, make more money, and feel less stress. The system sta... full 434d03d4-bfe7-45eb-9c98-fdc7f000aae8 Inside The Hive, we practice The Ripple Effect System which is all about building your business out in layers so you can gain true traction, make more money, and feel less stress.

  The system starts with finding clients, then becoming more visible, and finally scaling with a course, membership, mastermind, or large group program.

  My guest today is ready to scale.

  Her name is Jolea Payne and she helps social impact leaders build thriving organizations that center community and deliver high-impact programming without burning themselves out.

  Jolea finds that a lot of leaders in non-profit don’t really have the budget to invest in private coaching, plus they often feel isolated, so a membership is the perfect solution to both of those problems.

   

  Here are the 7 Steps Jolea and I laid out to ensure that Jolea builds a membership that’s truly valuable rather than filled with a bunch of fluff.

   

  1. Identify the core promise of the membership

  2. Pinpoint each milestone members will hit as they progress toward that promise

  3. Outline the core content inside the membership

  4. Create a production schedule so nobody feels swamped at launch time

  5. Design a launch plan… this is something we cover in great detail inside The Hive, so if a course or membership launch is in your future… make sure to apply to join us at https://dallastravers.com/apply

  6. Clarify what, if any, additional support members will need in order to be successful and feel empowered inside the program.

  7. Set a launch date to make the plan feel real.

  On top of setting her members up for success, we made sure Jolea would be successful with her launch as well. And I think we accomplished both goals by the end of the episode.

  I hope you’ve got a pen and fresh paper to take some notes because this episode is super juicy.

  Enjoy it!

   

  TIMESTAMPS

  03:38 Jolea kicks things off by asking how to build out her membership program.

   

  07:50  Dallas shares the lessons she learned from the mistakes she made with her former membership program.

  10:40:  Dallas and Jolea outline the core milestones that members need to hit so Jolea can design her membership around those milestones.

   

  12:15: Step One: Identify the core promise of the membership.

   

  15:15: Step Two: Determine the milestones members will hit as they move toward the membership promise. 

  19:20 : Step Three: Outline the core content inside the membership.

  31:25 Step Four: Create a loose production schedule to create the core content.

  35:05: Step Five: Design a membership launch plan.

  37:25  Step Six: Clarify any additional support members might need to be successful.

  50:40 Step Seven: Set a launch date to make the plan feel real.

  CONNECT WITH JOLEA:

  INSTAGRAM: https://instagram.com/inspiritforchange/ 

  FACEBOOK: https://facebook.com/inspiritconsultingllc/ 

  CONNECT WITH ME:

  INSTAGRAM: https://.instagram.com/dallastraversbizmentor/ 

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 05 Mar 2023 10:00:00 +0000 3207 true true 1 154. How to Speak to Two Different Dream Clients I have to confess that I came into recording this episode feeling really confident about the direction the conversation would take.  And I was completely wrong. My guest is Amanda Meri who helps... full 52eacea4-3e54-4940-bdb7-cf3136601e56 I have to confess that I came into recording this episode feeling really confident about the direction the conversation would take.  And I was completely wrong.

  My guest is Amanda Meri who helps two very different groups of people.

   

  Inside her Gut Healing Academy, Amanda helps folks reverse their chronic illness by healing their guts.

   

  The second group Amanda serves doesn’t struggle with chronic illness.  But they want to boost their energy and eat the food they love without gaining weight, getting bloated, or having any pain. 

   

  So, the question  Amanda had for me was “How do I market two businesses at one time?” 

  My answer before our conversation was, “Well, you don’t.  It’s twice the work for you and too confusing for your audience.

    

  Yet… as Amanda shared her motivation to serve both audiences and strong stance that merging them just wouldn’t work, I came around.

   

  The result kinda sorta blew my mind because the two of us were actually able to find a simple way for Amanda to attract, nurture, and convert both dream clients without a ton of extra work on her part and without confusing folks.

    

  If, like Amanda, you serve two very distinct audiences in two very different ways, this episode will be a game changer for you.

   

  I hope you enjoy it.

  TIMESTAMPS

  00:03:10  Amanda shares her two different offers designed to serve two different audiences.

  00:08:10  Dallas challenges Amanda’s assumption that the two audiences really are different and discovers that Amanda is right.

  00:09:40  Dallas brainstorms her vision for how Amanda can rely on the same process to speak to two different audiences.

  00:15:10  The two discuss why it’s essential that every piece of content used applies to both audiences.

  00:18:35  Dallas talks about how the framework with Content Confidence can be applied to Amanda’s two audiences.

  00:26:25  Dallas shares the original goal and summarizes the approach they defined to accomplish talking to two different audiences using one signature system.

  00:34:25  Dallas discusses Amanda’s dream client power statement for both audiences.

  CONNECT WITH AMANDA:

  INSTAGRAM: https://instagram.com/thegutnurse/ 

  WEBSITE: https://.thegutnurse.com/ 

  CONNECT WITH ME:

  INSTAGRAM: https://instagram.com/dallastraversbizmentor/ 

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 26 Feb 2023 10:00:00 +0000 2761 true true 1 153. How to Uncover Your Unique Signature System Hey all my life coaches, authenticity coaches, health coaches, confidence coaches, everybody out there who’s really good at listening to your client and offering up custom tools or insight that com... full 166db1b5-d947-4c57-83eb-910284746c05 Hey all my life coaches, authenticity coaches, health coaches, confidence coaches, everybody out there who’s really good at listening to your client and offering up custom tools or insight that completely transforms their lives… this episode is for you. 

  Because I’m willing to bet that you haven’t given much thought to your signature process because no two clients are the same and no two coaching sessions look alike.  That's probably what you love so much about the work you do. 

  Yet… those of us in the moment, meet the client where they’re at and help them move forward kinda coaches can sometimes struggle to find the words to accurately represent the work we do. 

  Nothing can really come close, yet if the only way to truly understand the power of our work is through experiencing it… self promotion and marketing can be a struggle. 

  This struggle is such an important hurdle to address that I decided to bring back a special episode featuring Leigh Cambre. 

  He helps optimistic overachievers find balance and room to breathe without losing their edge.

  And Leigh is truly an excellent coach with a lot of training under his belt and tools in his pocket.  

  Which made it difficult for Leigh to find a catchy slogan or marketing jargon to describe his work.  Which, in turn, can make it difficult to bring in more clients. 

  So, Leigh and I walked through a pretty cool exercise that revealed his signature process.  We even gave it a name - The Cambre Method.  Now, does Leigh’s bright, shiny signature process cover everything he does for his clients? Nope. Does it come close… you better believe it. 

  If you’re a coach whose work covers a broad range of results and your biggest strength is your ability to simply serve your clients, grab a pen and extra paper because I hope you’ll follow along with my conversation with Leigh to create your signature process too. 

  Let’s have some fun!

  CONNECT WITH LEIGH:

  WEBSITE: https://www.leighcambre.com/ 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor 

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 19 Feb 2023 10:00:00 +0000 2163 true true 1 152. Raise Your Voice. Write A Book. My guest today is Jennie Nash who is the founder and CEO of Author Accelerator, a company that trains, certifies, and supports book coaches so they can help writers do their best work.  I in... full 25a99b9c-810e-418f-90a7-1517da7872a0 My guest today is Jennie Nash who is the founder and CEO of Author Accelerator, a company that trains, certifies, and supports book coaches so they can help writers do their best work. 

  I invited Jennie to the show for many reasons. 

  First, she has really mastered the art of delivering as a coach and course creator.  Her Author accelerator program truly is unmatched. We are lucky enough to have a little cohort of AA coaches inside The Hive and they all sing Jennie’s praises.  So, I knew she was someone I wanted to know. 

  Secondly, Jennie is super smart and really committed to helping us all raise our voices and tell our stories through book writing.  

  Her own coaching clients have landed top New York agents and six-figure book deals with traditional publishing houses such as Penguin, Scribner, Simon & Schuster, and Hachette.

  They’ve also won dozens of national indie book awards. And her Client KJ Dell’Antonia’s novel, The Chicken Sisters, was an instant New York Times bestseller and Reese Witherspoon Book Club pick. 

  Jennie and I had a really enlivening conversation about why every coach should write a book, what it really takes to write a GOOD book, and of course we dish about the books on our nightstands right now. 

  You should know that Jennie herself is the author of 11 books in 3 genres, including Blueprint for a Nonfiction Book: Plan and Pitch Your Idea and Blueprint for a Book: Build Your Novel from the Inside Out. Visit her at authoraccelerator.com and jennienash.com

  And if you are a coach on a mission, which I know you are or you wouldn’t be listening, get ready to get inspired to raise your own voice.  I even had a breakthrough during this interview and Jennie’s got my wheels turning on my next book. 

  She’s just that good. 

  Here’s Jennie Nash!

  BOOKS WE MENTIONED:

  This Is Not A Book About Benedict Cumberbatch by Tabitha Carvan

  Your Invisible Network by Michael Urtuzuástegu Melcher (one of Jennie's clients)

  A Taste of Opportunity by Renee Guilbault (another client of Jennies!)

  I'm Glad My Mom Died by Jennette McCurdy

  CONNECT WITH JENNIE:

  6 - PART TEST TO DETERMINE IF YOUR BOOK IS VIABLE: https://jennienash.com/viable 

  FIND THE BOOK COACH FOR YOU: https://www.authoraccelerator.com/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor 

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 12 Feb 2023 10:00:00 +0000 3500 true true 1 151. If You Ever Doubt Yourself — Listen to This Grab your tissues folks, because today’s episode is a bit of a tear jerker! ​​​​​​​ ​​​​​​​I’m in a bit of a crying mood these days, so we’re rebroadcasting one of my all time favorite episode... full bc1848d3-4670-472e-871b-4cc8c02cf4d7 Grab your tissues folks, because today’s episode is a bit of a tear jerker! ​​​​​​​

  ​​​​​​​

  I’m in a bit of a crying mood these days, so we’re rebroadcasting one of my all time favorite episodes. ​​​​​​​

  ​​​​​​​

  I am so impressed with Angela Vorpahl, today’s guest. She brought so much clarity and vulnerability to the episode, I know her struggle is something that most of us wrestle with. So, it was just an honor to coach her during this session. ​​​​​​​

  ​​​​​​​

  Angela helps law students get good grades, plain and simple. ​​​​​​​

  ​​​​​​​

  Yet, not so simple because Angela knows that good grades aren’t the true benefit her clients get. It’s the stuff that comes with good grades like opportunities, confidence, choices, and freedom.  ​​​​​​​

  ​​​​​​​

  So, Angela felt some friction around how to talk about her work.  She’s also been wrestling with the same fears and inner critic stuff we all deal with.  ​​​​​​​

  ​​​​​​​

  Inside the episode, Angela and I uncover the parts of her that have felt undeserving or less than. And we worked to give those parts a voice so she can let them go. ​​​​​​​

  Our conversation was very moving for me. And yes, I still found time to talk strategy given the insights we gained when Angela went deep. ​​​​​​​

  ​​​​​​​

  If you ever feel like an outsider or worry that you and your work doesn’t matter, please listen to this incredible conversation.​​​​​​​

    ​​​​​​​

  I hope you enjoy it.

  CONNECT WITH ANGELA:

  INSTAGRAM: https://www.instagram.com/angelavorpahl/

  WEBSITE: https://www.angelavorpahl.com/ 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor 

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 05 Feb 2023 10:00:00 +0000 3209 true true 1 150. Meet My Accountability Partner I am so proud and excited to introduce you to this week’s guest. She’s Alli Ball, a course creator, coach, consultant and mentor who I have had the pleasure of talking to nearly every Monday mornin... full 941b5709-1ac2-413d-86c2-aaac686479ee I am so proud and excited to introduce you to this week’s guest. She’s Alli Ball, a course creator, coach, consultant and mentor who I have had the pleasure of talking to nearly every Monday morning for the last 3 years. 

  Alli is also my accountability partner.  

  We were both a part of the same mastermind back at the end of 2019.  

  Even before we met in person, Alli agreed to weekly accountability check-ins and the rest is history, as they say. 

  I invited Alli to the show so we could take you behind the scenes of an accountability partnership that really works. 

  You’ll hear Alli and I talk about how we structure our weekly check-ins, what tools we use to build accountability with our team, and our surprisingly different approach to accountability and planning.  

  Be sure to stick around until the end because Alli took over the interviewer’s mic to interview me.  She asked me 5 surprise questions I did not expect and my answers… they might surprise you. 

  Before we dive in, let me tell you about my friend.  Alli Ball is the founder and CEO of Retail Ready - this incredibly smart online course that helps packaged food founders get on retail shelves and increase their sales once they’re there. 

  Alli has consulted with retail stores across the US to train grocery buying teams on category review practices, increasing sales, launching private label brands, and fine-tuning operations for multimillion-dollar departments. 

  Alli is just one of those rare people who has a genuine interest in others.  She’s generous with her time, her ideas, and her incredible listening skills.  I just think the world of her and feel really grateful to call her my friend.  

  Now, let’s talk accountability partnerships, shall we?

  TIMESTAMPS:

  00:03:00 - How and why Alli and Dallas became accountability partners

  00:05:00 - Why they have continued as accountability partners for three years

  00:11:00 - The biggest thing that has surprised them

  00:13:00 - How Dallas put the invitation out when she was looking for accountability

  00:15:00 - The format of and how they prepare for their accountability meetings 

  00:25:00 - Tools that Alli uses with her team so she doesn’t feel like she’s micromanaging

  00:32:00 - Alli takes the interview seat and asks Dallas a round of speed questions

  00:40:00 - Dallas and Alli each share one thing they want everyone looking for an accountability to know

  CONNECT WITH ALLI:

  INSTAGRAM: https://www.instagram.com/itsalliball/

  FACEBOOK: https://www.facebook.com/AllisonBallConsulting/

  PODCAST: https://www.alliball.com/foodbizwiz

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor 

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 29 Jan 2023 10:00:00 +0000 2538 true true 1 149. Should You Ditch Your Email List?  Do You Ever worry that your email list hates getting emails?   It’s a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand b... full fdb64e34-50ab-4209-a9ae-e7993e6f7306  Do You Ever worry that your email list hates getting emails?

   

   It’s a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand beyond 1:1 coaching. In fact, our last episode was about this very thing.

   

   But what if your target audience just doesn’t dig email? Maybe they're the texting kind or just too darn busy to pay much attention to their inbox. 

   

   That’s kinda the case for Valerie Recore who was on the show back on episode #112 

   

   Valerie helps overwhelmed and overcommitted moms stop feeling pulled in too many directions and start spending quality time with their families and on themselves. And in our previous episode we designed a lead magnet for Valerie. 

   

   And now that Valerie has started building her list, she wants to make sure that she’s able to nurture her new subscribers in a way that they’ll appreciate. 

   

   So, Valerie and I had to think outside the inbox. Yes, you’re correct… that was an honest attempt at the first and definitely the last pun I’ll ever say on this podcast.

   

   Okay… back to Valerie. Today, you’re going to hear us solve Valerie’s email engagement problem by layering in Text messaging so that the busy moms on her list can more easily engage with her incredible content. 

   

   I have a feeling that our conversation just might spark some fresh ideas for you, so let’s get going…  Here’s Valerie! 

   

   RESOURCES: 

   

   https://marisacorcoran.com/

   

   https://coschedule.com/email-subject-line-tester

   

   TIMESTAMPS 

   

   00:03:00 - Valerie shares an idea she has to replace her email list

   

   00:06:00 - Dallas fills Valerie in on a few helpful tech and infrastructure tips

   

   00:10:00 - Valerie asks Dallas to review some of her content to help it consolidate and pull out headlines

   

   00:19:00 - Dallas breaks down the workflow that Valerie will follow to outline her text messages

   

   00:22:00 - Where the call to action fits into the text series

   

   00:26:00 - How this connects to Valerie’s lead magnet

   

   00:30:00 - Dallas and Valerie tie up a few loose ends

  CONNECT WITH VALERIE:

  WEBSITE: https://strideproductivity.com/

  INSTAGRAM: https://www.instagram.com/strideproductivity/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz

  ]]> Sun, 22 Jan 2023 10:00:00 +0000 2270 true true 1 148. Build Your List to Find More Clients  Let’s talk about the #1 thing standing between you and all the clients you want.  It’s your list.  Sometimes the answer to finding more clients is to build your list.   And that’s the tru... full b03f16bd-1465-4b49-8445-8901db25240d  Let’s talk about the #1 thing standing between you and all the clients you want. 

  It’s your list. 

  Sometimes the answer to finding more clients is to build your list.  

  And that’s the truth for my guest today. 

  Michelle Cox who has a very clear vision about where she wants to take her business.  

  That vision looks like: 

  —8-10 private clients

  —1-2 VIP Days each month

  —1 small group and maybe a membership down the road. 

  This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. 

  So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside. 

  Today, Michelle and I crafted a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. 

  None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers. 

  So, as you listen along, think about your client-getting goal. Do your list building efforts match that number?  

  TIMESTAMPS:

  00:05:00 - Michelle shares the longer term vision for her business

  00:08:00 - The difference between outcomes and offers

  00:09:00 - Dallas asks Michelle what she believes is standing between her and that vision

  00:11:00 - One of the biggest mistakes that Dallas sees coaches making

  00:15:00 - Together, Dallas + Michelle put together a repeatable plan to support her list building habits

  00:29:00 - Dallas speaks to why and how Michelle could focus on podcast guesting

  00:36:00 - They create a process for moving subscribers into a discovery call

  00:42:00 - The one thing standing between Michelle and all of the clients she wants

  CONNECT WITH MICHELLE:

  WEBSITE: https://www.bookcoachingworks.com

  INSTAGRAM: https://www.instagram.com/michellemeltoncox_bookcoach/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz

  ]]> Sun, 15 Jan 2023 10:00:00 +0000 2667 true true 1 147. My Big Breakup  This episode is really special to me because I’m saying goodbye to The Hive’s beloved Client Success Manager - Kyley Cienfuegos.   Kyley and I have worked together for about a decade and it jus... full d6e109cf-1bd9-46d0-b1fb-4f635ad9147d  This episode is really special to me because I’m saying goodbye to The Hive’s beloved Client Success Manager - Kyley Cienfuegos.  

  Kyley and I have worked together for about a decade and it just felt super important to me to bring her on the show to honor her. 

  We also wanted to take you behind-the-scenes so you can understand why she’s making a move after all these years. Plus we’re going to break down what it really takes to run an online program rooted in the value of BELONGING.  

  Kyley and I also dish on some little known facts about each other and of course… we both cried, but just a bit.  

  So with that, please help me say farewell to Kyley Cienfuegos…

  TIMESTAMPS:

  00:03:00 - How Kyley first met Dallas

  00:07:00 - When Kyley shifted from intern to Customer Success Manager

  00:10:00 - Why Kyley is leaving the Hive

  00:12:00 - Dallas asks Kyley what has worked so well between them over the years

  00:19:00 - Kyley shares a little known fact about Dallas

  00:21:00 - Dallas shares a little known fact about Kyley

  00:24:00 - Together they talk about the journey the hive has been on over the last few years

  00:37:00 - Dallas asks Kyley to share a few things she does day to day that hive members might not know about

  00:45:00 - Dallas and Kyley say “farewell”

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz

  ]]> Sun, 08 Jan 2023 10:00:00 +0000 2743 true true 1 146. Surprise Announcement  We’re off this week, but I wanted to drop in quickly to let you know that we’ve opened up enrollment for client surge in case you missed enrollment before the holidays and now you’re kicking yours... full 4eae38a9-59fc-4a97-8895-ead1de97b218  We’re off this week, but I wanted to drop in quickly to let you know that we’ve opened up enrollment for client surge in case you missed enrollment before the holidays and now you’re kicking yourself a bit. 

  Client surge starts on January 13th and in case you’re deep in FOMO-ville, I want you to have one more chance to enroll.  

  Go to joinclientsurge.com now to do that.  

  So, let me share a couple of  other resources to help you decide:  

  1. You can test drive Module 1 of client surge at https://joinclientsurge.com/testdrive. If you really want to understand how the program will unfold and what the strategy behind client surge looks like, Module 1 is the best place to find that out. 

  2. If you’d rather get a higher level overview of the philosophy behind client surge, you can check out an intro workshop called Clients From Scratch.  Go to https://joinclientsurge.com/masterclass to watch that workshop. 

  Class begins on January 13 but enrollment closes for real on January 3rd.  

  I hope to see you inside Client Surge and happy new year to you.

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  ENROLL IN CLIENT SURGE: https://joinclientsurge.com/ 

  TEST DRIVE MODULE 1 OF CLIENT SURGE: https://joinclientsurge.com/testdrive 

  ]]> Thu, 29 Dec 2022 10:00:00 +0000 117 true true 1 145. The Secrets to Find Paying Clients Today’s episode is a special one because we’re going to tackle the most common question I get asked...which is, “how can I find more paying clients?”   But I’m not going to answer that quest... full 4939a00c-d876-446b-a539-a5d6f17c09cd Today’s episode is a special one because we’re going to tackle the most common question I get asked...which is, “how can I find more paying clients?”  

  But I’m not going to answer that question for you. Instead, I’ve invited four coaches, just like you, to do it. 

  We first aired this episode back in 2020 but I wanted to bring it back because enrollment for client surge is now open.  Class begins on January 13th, but we are enrolling now so you can enjoy the end of the year knowing you have a proven plan in place to find clients come January. 

  So, what IS Client surge… it’s a step by step system I designed to help you sign 7 paying clients in 30 days by leveraging your natural strengths instead of relying on some salesy or inauthentic marketing funnel. 

  To help you decide if you want to join us for the January cohort, I invite you to check out Module One for free.  

  You can do that at https://joinclientsurge.com/testdrive. 

  Module one will introduce you to the Client Surge strategy, the process, the metrics we’ll track so by the time you’ve reviewed the full module, I am confident that you’ll know for sure if Client Surge is a Yes or a No for you. 

  So, again, please visit https://joinclientsurge.com/testdrive to test drive the first module and do it NOW because enrollment for client surge ends on december 16th.

   

  Now, for today’s guests:

  Toya Gavin, Laser Malena Webber, Leigh Cambre, and Benno Nelson all came into the Hive asking me the question you’ve probably been asking yourself.. 

  How do I find paying clients?

  And within a matter of months, all four learned exactly how to nail their marketing message to attract perfect-match leads, and then, host authentic, non-salesy discovery sessions to turn those leads into happy paying clients. 

  They’re going to spill the tea about how Client Surge helped them answer this question, so I hope you enjoy the episode.

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  ENROLL IN CLIENT SURGE: https://joinclientsurge.com/ 

  TEST DRIVE MODULE 1 OF CLIENT SURGE: https://joinclientsurge.com/testdrive 

  CONNECT WITH OUR PANELISTS ON INSTAGRAM:

  Toya Gavin: @iamtoyagavin

  Leigh Cambre: @leighcambre

  Laser Malena Webber: @laserislaser

  Benno Nelson: @yesequalsyes

  ]]> Sun, 11 Dec 2022 10:00:00 +0000 2547 false false 1 144. My Best Advice to Sell without Being Salesy Let’s talk about what the heck to do at the end of a sales call when a potential client says.. “Maybe, let me think about it.” A couple of days ago we talked about the importance of really c... full 239c5f2b-feaf-40cb-bab1-83ff7b3f25e1 Let’s talk about what the heck to do at the end of a sales call when a potential client says.. “Maybe, let me think about it.”

  A couple of days ago we talked about the importance of really centering the client which means presenting a clear invitation at the end of every single sales call. 

  The intention is to give the client the dignity of their own process and, truthfully, some people need time. Whether they need to talk to a partner,  move money around, or they need to just think things through.  

  So in this episode, I will introduce you to an extremely powerful tool to help you gracefully serve those folks who truly just need to take a beat before they decide AND to help you do so in a way where you don’t feel like some sort of weird stalker. 

  Sounds great, huh? Let’s dive in!

  TIMESTAMPS:

  00:03:00 - REAL numbers from the last Client Surge Cohort

  00:05:00 - What to do when a client says they need to think about it before they hire you

  00:07:30 - Three tips to create accountability in your sales calls (so you don’t feel like a stalker)

  00:09:00 - What is an invite letter and when to send it

  00:12:00 - Dallas summarizes the episode and shares takeaways

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  ENROLL IN CLIENT SURGE: https://joinclientsurge.com/ 

  TEST DRIVE MODULE 1 OF CLIENT SURGE: https://joinclientsurge.com/testdrive 

  ]]> Thu, 08 Dec 2022 10:00:00 +0000 927 true true 1 143. The Art of Client Centered Selling We are here today with another mini lesson in honor of Client Surge enrollment doors being open. You can grab your spot now for our January cohort at https://joinclientsurge.com/. Today I wa... full 91279893-a326-4c8e-bde1-b115db94286b We are here today with another mini lesson in honor of Client Surge enrollment doors being open. You can grab your spot now for our January cohort at https://joinclientsurge.com/.

  Today I want to jump on my soapbox again because it's just so important and a total game changer. 

  If you are a values-driven coach and you find that you don't quite feel like yourself when you're selling, I’m here to tell you the secret to more clients without feeling awkward, nervous or pushy is… pretty simple… 

  Center The Client Not Yourself.

   

  Focus on how you can truly serve them without worrying about…

  …Do they like me? …Can they afford me? …Are they ready? …What are they thinking? …Am I being too pushy? …Should I change my prices? 

  Any of that sound familiar? 

  All of that is self-centered. 

  You're a coach because you love helping people and you want the confidence and the freedom and all of those wonderful things that come when you have a successful coaching business.

  That can't happen if you don't get this selling piece down. 

  And the way you get the selling piece down is to advocate for the client in the same way that you would if they were already paying you as your coach. 

  Ready to learn how? Okay, let’s get to it. 

  TIMESTAMPS:

  00:01:30 - What is client centered selling?

  00:03:00 - A story about a previous “Surger” who learned the importance of client center selling

  00:05:00 - How you may be actually make it harder for potential clients to say yes

  00:06:00 - The difference between client and self centered selling

  00:08:00 - The difference between overcoming objections and addressing concerns

  00:09:00 - How “scarcity tactics” are a self centered sales call approach

  00:14:00 - Why you should be KIND and not POLITE

  00:17:00 - Advocating for your client’s success and how that can change everything about your sales calls and their outcomes

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  ENROLL IN CLIENT SURGE: https://joinclientsurge.com/ 

  TEST DRIVE MODULE 1 OF CLIENT SURGE: https://joinclientsurge.com/testdrive 

  ]]> Tue, 06 Dec 2022 10:00:00 +0000 1268 true true 1 142. 3 Paths to Perfect Match Clients We've got a fun week ahead of us because I’ll drop a few bonus mini lessons this week in honor of open enrollment for Client Surge. If you're a values driven coach and you want a clear path to more... full 0576ad27-dccd-494c-bcfe-dd04297aca03 We've got a fun week ahead of us because I’ll drop a few bonus mini lessons this week in honor of open enrollment for Client Surge. If you're a values driven coach and you want a clear path to more clients (without complicated strategies or sketchy sales tactics) Client Surge is probably the solution that you've been seeking. 

  So you can check out the program at https://joinclientsurge.com/. 

  What is Client Surge? It's a proven process designed to help you sign 7 paying clients in about thirty days which I think is probably the perfect way to kick off the New Year.

  Client surge really does deliver the most honest, authentic, reliable system to find perfect match clients. Even if you're a brand new coach.

  And today's mini lesson is all about the 3 paths to perfect match clients.

  If you’re tuned in right now, you're probably ready for an easier path to find clients and I just want you to know that you are likely closer than you think.

  Now it's just about leveraging 3 strengths that you already possess: your values, your coaching skills and your willingness.

  It's December and you could be totally checking out for the year and yet you are HERE. 

  Which tells me that you care about building a sustainable business that you're proud of and I want to help you make that happen.

  So, if you’re ready for a simpler path to find paying clients -  you will love this episode. 

  Enjoy! 

  TIMESTAMPS:

  00:01:30 - Dallas Shares helpful resources about Client Surge and how you can learn more

  00:03:00 - How to leverage three skills you probably already have to bring in more clients

  00:05:00 - How Dani went from hating sales calls and struggling to find clients to confident on sales calls with waitlist in her business. 

  00:07:00 - An introduction to the 3 Paths to Perfect Match Clients

  00:10:00 - A deeper dive into referrals and why they matter AND work

  00:15:00 - 7 steps to put your own referral marketing funnel in place

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  ENROLL IN CLIENT SURGE: https://joinclientsurge.com/ 

  TEST DRIVE MODULE 1 OF CLIENT SURGE: https://joinclientsurge.com/testdrive 

  ]]> Sun, 04 Dec 2022 10:00:00 +0000 1100 true true 1 141. The Simple Way to Design Your Course Today we’re going to simplify the course creation process.  My guest is Julie Artz who finds herself in a bit of a funky place in her business… Julie is a book coach who serves social... full cf623d05-8a46-4fc9-b876-b9ee19fe1cf7 Today we’re going to simplify the course creation process. 

  My guest is Julie Artz who finds herself in a bit of a funky place in her business…

  Julie is a book coach who serves social and environmental justice-minded story geeks who understand that books change lives with a combination of craft knowledge, industry smarts, strategic planning, and tough love.

  Julie is extremely busy with a waitlist for private clients. Yet, she is very committed to creating price accessibility so those folks who may not have the ability to pay her private client rates can still get their books written and out in the world. 

  At the same time, Julie really doesn’t have time to build out a course.  So, what’s a book coach to do? 

  Well, the two of us put our heads together to design what I’m going to call a B- version of a course. 

  One that delivers a lot of value without requiring a lot of set up. 

  We looked at the specific things that make Julie’s private coaching work really well and simply asked ourselves, “how can we recreate the best possible version of this inside a group?” 

  And guess what, in less than 45 minutes, Julie and I designed a pretty rock solid group program that she’s going to be able to get off the ground in a matter of weeks. 

  Which is just so exciting. So, if you are somewhere in the in-between… not quite ready to build a full blown course but unable to bring on any more private clients… you’re going to get so much from this episode. 

  Let’s get down to it.

  TIMESTAMPS:

  00:02:00 - Julie shares her hope to expand her offers so that what she does is more accessible without compromising the experience for herself or her clients

  00:05:30 - Together they talk through the ideas Julie currently has to accomplish this goal

  00:08:00 - Dallas shares another idea she has for Julie for the future

  00:11:00 - Julie shares that she has resistance to a membership because she’s concerned about finding a way to deeply engage with her members without becoming overwhelmed

  00:13:00 - Dallas tells a story about a belief she used to have around private coaching

  00:15:30 - Together, they write a list of characteristics + circumstances that make private coaching so juicy, so they can then find a way to replicate that inside a membership

  00:24:00 - Dallas proposes the idea of support / critique groups inside the membership

  00:29:00 - Julie + Dallas brainstorm around an idea to share and celebrate achievements each week

  00:32:00 - Julie shares her signature system and how to incorporate that into the membership

  00:38:00 - They work through a way to include audits/reviews into her membership

  00:41:00 - Dallas proposes the idea of hiring another book coach to come in and help with the quarterly audits

  00:45:00 - Dallas breaks down each piece of the program they outlined and how it’s incredibly high value but still low lift

  00:47:30 - Julie talks through her next few action steps to make this program happen 

  00:52:00 - Dallas clearly summarizes Julie’s actions steps and what you can take away from their conversation

  CONNECT WITH JULIE:

  WEBSITE: https://julieartz.com/

  INSTAGRAM: https://www.instagram.com/julieartz/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 27 Nov 2022 10:00:00 +0000 3337 false false 1 140. Marisa Corcoran's Proven Formula to Write Better Copy Last week, I worked with Erin Young to uncover an authentic way to convey her marketing message without creating confusion or compromising authentic connection.  And, we referenced the work ... full 74097005-779a-4b74-af54-c435e700013a Last week, I worked with Erin Young to uncover an authentic way to convey her marketing message without creating confusion or compromising authentic connection. 

  And, we referenced the work of Marisa Corcoran quite a bit during our conversation.  In particular Marisa’s super smart approach to storytelling in your copy. 

  She calls it The Story Strip Down and it’s a method I rely on quite a bit. 

  So, this week, I figured we should re-air one of our early episodes back when this show was still called The Six Figure Coach Podcast because The Story Strip Down is just so darn good.  

  In fact,  Marisa Corcoran who just might be the most clever person I know.  Not only is she a talented copywriter and teacher, she also models what it looks like to run a values driven business. 

  In this episode, Marisa coaches me through her Story Strip Down process to help me be less of a stiff professor in my copy and more… well… me. 

  If you want to discover what to say and how to say it so you can  magnetically attract your dream clients, you need Marisa Corcoran in your corner...

  Grab a pen and a fresh pad of paper because Marisa is about to teach us how to tell better stories to attract clients, make money and even create a massive online movement.

  CONNECT WITH MARISA:

  WEBSITE: https://www.facebook.com/groups/thecopychat

  INSTAGRAM: https://www.instagram.com/mtoni/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 20 Nov 2022 10:00:00 +0000 2613 true true 1 139. Two Important Skills You Need In Your Marketing Today’s episode will help you leverage two important marketing skills.  Narrating + Story telling. That’s what my guest, Erin Young discovered when we dove into her Signature System to uncove... full 3c28359a-d893-486a-94c3-552532298b24 Today’s episode will help you leverage two important marketing skills. 

  Narrating + Story telling.

  That’s what my guest, Erin Young discovered when we dove into her Signature System to uncover the simplest and most compelling way to convey her message in her marketing.

  Now I know that narrating and story telling sound like they’re the same thing, but they’re different in this context. 

  Narrating occurs when you explain exactly what you’re doing while it’s happening. 

  Storytelling helps your audience understand your work more deeply because they’re able to see themselves in the stories you tell. 

  If you ever feel like nobody quite understands what exactly you do. Or maybe you lean too hard into being a professor instead of storytelling… 

  Perhaps you just want to be able to layer more creativity and connection into your marketing…

  either way… you’re going to love the conversation I had with Erin.  

  Erin Young helps natural health practitioners share their craft authentically, moving beyond the grind with purpose, stability, calm and connection. But Erin’s niche is evolving and her Signature System felt confusing. 

  But when we let go of the idea that her target audience needs to fit a certain occupation, Erin discovered that Sometimes the best way to define our ideal client is defining the moment of time they are in.

  I’ll confess that I came into the conversation feeling a little nervous because inside The Hive Erin and I have struggled a bit to pin down her signature system. 

  But everything clicked in this episode and I cannot wait for you to hear the breakthroughs we both had. 

  I also want to shout out my friend Marisa Corcoran who inspired a tool Erin and I played around with. It’s called the Story Strip Down and Marisa actually taught it on this very show. It’s episode 25 and we’ve linked to it in the show notes. 

  Okay.I’m ready to do this. Let’s dive in.

  ERIN'S INTERVIEW EPISODE: https://dallastravers.com/podcasts/reconnect-to-ecology-to-feel-more-purpose-agency-with-erin-young/ MARISA CORCORAN'S STORY STRIPDOWN EPISODE: https://dallastravers.com/podcasts/marisa-corcorans-proven-formula-to-write-better-copy/

  TIMESTAMPS:

  00:05:00 - Erin shares that she would like to share more about who she is and what she offers to people who don’t really *know* her yet

  00:07:00 - How would people who truly know Erin describe her and what she’s all about?

  00:08:30 - What tangible outcomes have the people who’ve worked Erin received?

  00:011:15 - Dallas digs into climbing the awareness ladder and what that looks like for Erin’s audience

  00:11:00 - Dallas shares a niching story about another member of the Hive

  00:15:00 - Erin and Dallas dig into Erin’s process (aka Progress Pathway)

  00:25:00 - Two of the most valuable skills for coaches in their marketing

  00:29:30 - Dallas and Erin talk about next steps in her progress pathway and messaging

  00:31:00 - Dallas shares a valuable resource for better storytelling

  00:33:00 - Together, they dig into one of Erin’s progress pillars and how that can be use in Erin’s messaging

  00:39:00 - Dallas walks through the step-by-step process for outlining content around the progress pathway. (1. Name the pillar, 2. concrete milestone or result, 3. how: tools/skill/resources, 4. story stripdown, 5. Naming the benefit) 

  00:45:00 - Erin summarizes here “homework” and takeaways from the call

  CONNECT WITH ERING:

  WEBSITE: https://www.erinyoung.net/

  INSTAGRAM: https://www.instagram.com/erinyoung.coaching/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 13 Nov 2022 10:00:00 +0000 2849 true true 1 138. Be More Visible on Youtube with Malasia Johnson Today is the day you and I are finally going to launch that Youtube channel we’ve both been thinking about. My guest is Malasia Johnson whose superpower is helping creators build a life they wan... full 4cdefe7c-6553-4cf0-ab42-22fcabca7515 Today is the day you and I are finally going to launch that Youtube channel we’ve both been thinking about.

  My guest is Malasia Johnson whose superpower is helping creators build a life they want and entrepreneurs become known on YouTube. 

  Malasia and I got right down to business because… 

  Selfishly, I’ve always wanted to be one of those coaches with a beautiful weekly longform youtube series shot in HD with a big production crew and all the bells and whistles. 

  Which is precisely why I don’t have a youtube channel to speak of. 

  But Malasia breaks the process down into tangible steps and she is so good at tackling the mindset crap that blocks us from being more visible. 

  Even if you’re not at all interested in being a YouTuber, you’ll love Malasia’s interview because her insights apply no matter what platform you want to become more visible on. 

  Okay… let’s dive in. Here’s Malasia Johnson

  TIMESTAMPS:

  00:02:15 - The main reasons why coaches should leverage youtube

  00:04:00 - How an arsenal of videos can actually make “selling” easier

  00:06:00 - Malasia shares the intro steps for you to finally start a youtube channel

  00:08:00 - How to overcome those limiting beliefs that hold you back from going for it

  00:11:00 - Setting clear and realistic expectations before launching your youtube channel

  00:13:00 - What metrics you should track around your youtube channel

  00:16:30 - Malasia shares her favorite thing about being a youtuber

  00:18:30 - Malasia shares her signature process for determining your niche

  00:22:00 - Malasia’s simple getting started steps for coaches who want to start a youtube channel

  00:24:00 - They key to staying consistent uploading videos

  CONNECT WITH MALASIA:

  FREEBIE: Shift with me Bundle — (DISCOUNT CODE: FREE GEM) https://checkoutpage.co/c/youtubebrilliance/shift-wme-bundle-2

  YOUTUBE: https://youtube.com/channel/UCmmkhwMuu9HwhXWCdljb9QA

  INSTAGRAM: https://www.instagram.com/multipassionatebossbabe/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 06 Nov 2022 10:00:00 +0000 1879 true true 1 137. Own The Power of Your Work What do you say when someone asks you what you do?  A lot of coaches over explain.  Or they speak in Coachy language instead of real world language.  Or even undersell the value their work... full 53a2dff8-cf69-4364-870c-1c7709630fc2 What do you say when someone asks you what you do? 

  A lot of coaches over explain. 

  Or they speak in Coachy language instead of real world language. 

  Or even undersell the value their work has on the world.

  I know I’m guilty of that last one. 

  And so was today’s guest, Brandon Wilcox who has spent most of his life developing a deep and meaningful spiritual practice.  And today, Brandon helps his clients truly transform their lives by sharing the tools he’s cultivated over the years. 

  Brandon’s work is the real deal… yet the way he talked about the work… well… it was kinda bland and even a bit confusing. 

  So that’s the first thing he and I got to during today’s sessions. 

  During the episode Brandon and I:

  1. nailed down accurate and clear language to explain who he helps and how

  2. dug into his offers to ensure that they’ll attract aligned clients

  3. even brainstormed content Brandon can share that truly represents all he’s capable of without confusing folks 

  This is a jam packed episode, so if you worry - even a little bit - that people don't quite get what it is you do, you simply must tune in. 

  Enjoy!

  TIMESTAMPS:

  00:06:00 - Dallas and Brandon dig into his “Dream Client Power Statement” (aka DCPS)

  00:11:00 - Dallas walks Brandon through the awareness ladder and how his audience may need to be solution aware in order to be ready to work with him

  00:14:30 - Brandon determines his next steps to “test drive” his new DCPS

  00:16:00 - Brandon shares some new clarity he found around his offers

  00:23:00 - Why you should add the “so that” and storytelling into each of your offers

  00:29:00 - The importance of explicitly asking potential clients what their concerns are

  00:33:00 - Dallas shares what coaching package she’s seen have the highest conversion and longest retention

  00:40:00 - Together, they dig into Brandon’s messaging to clarify and simplify the content he shares with his audience

  00:52:00 - Brandon shares his biggest takeaway and the actions items from their conversation

  CONNECT WITH BRANDON:

  WEBSITE: https://brandonjwilcox.com/membership

  INSTAGRAM: https://www.instagram.com/awakenwbrandon/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz 

  ]]> Sun, 30 Oct 2022 09:00:00 +0000 3179 true true 1 136. The Most Important Part of Any Marketing Strategy We’re going to talk about the most important thing you can do to sign more clients.   It’s kind of obvious… and yet… it’s THE THING that most of us go out of our way to avoid.  I have... full bd1eebfa-c216-4542-8ced-da1d3e8c53cc We’re going to talk about the most important thing you can do to sign more clients.

    

  It’s kind of obvious… and yet… it’s THE THING that most of us go out of our way to avoid. 

  I have a little confession for you about today’s episode…but first, let me introduce our guest. 

  Julie Scott helps stuck, uninspired, people pleasing women infuse their lives with optimism to find new meaning & purpose so they can confidently make the rest of their life the *best* of their life. v

  And a couple of months ago, Julie inherited a robust FB group filled with 6000 members of her target audience. 

  Yet, Julie hadn’t quite figured out how to convert these engaged FB group members into clients and she wanted my help. 

  Now for my confession… 

  Prior to recording, my brain was popping with marketing ideas I could share with Julie. I honestly came into the session ready to basically blow her mind with my savvy marketing ideas.  

  And then… once we started coaching, I realized that Julie was pretty much doing most of what I had planned to suggest. 

  Huh… 

  But when we dug in just a little deeper, what we discovered was that while Julie was doing an excellent job of nurturing her group.. She wasn’t actively selling. She wasn’t inactively selling.  She wasn’t really selling at all. 

  In fact, in a lot of ways, Julie was making it HARD for the women in her group to hire her.

    

  You see… 

  Julie fell victim to Wishful Marketing… the unconscious idea that by offering up super valuable content… people will just automatically reach out and ask you if they can hire you. 

  This… doesn’t really happen.  Like… ever. 

  So, after Julie and I uncovered that the missing link in her FB group strategy was simply making an offer, we created a schedule to help her step into her Brave Boots and actually invite members of her group to actually become clients. 

  Quick update before we dive in… Julie posted in our Hive FB group about a week after we recorded this conversation and guess what… she our plan into place and already have two sales calls booked. 

  So there… if you find that you avoid making offers or even if you subtly mention your offers without really leading with them.. You’re going to love this conversation. 

  Let’s get started shall we?  Here’s Julie Scott. 

  TIMESTAMPS:

  00:02:00 - Julie shares how she hopes to walk away with a marketing plan that doesn’t leave her feeling slimy

  00:05:45 - Dallas asks Julie to share the current purpose of her facebook group 

  00:08:00 - Julie shares what she did to introduce herself when she took over the facebook group and what she does now

  00:11:00 - Dallas shares the three things they will put together during the conversation

  00:15:00 - How to create “buckets” of content topics that Julie can use to go live and increase engagement

  00:19:00 - Dallas walks Julie through the 6-S system that she can use when going Live on facebook

  00:31:00 - The Five Person post, and how this can plant the seed for sales before the sales call

  00:39:00 - The big reason why people aren’t booking free calls with Julie and some strategies to change this up

  00:50:00 - Dallas and Julie dig into a next level DM strategy she can implement

  CONNECT WITH JULIE:

  FACEBOOK: https://www.facebook.com/pilatesgirlsocal/

  INSTAGRAM: https://www.instagram.com/itsabouttimebaby_julie/

  WEBSITE: https://www.itsabouttimebaby.com

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE TRAINING: https://watchthecoachclass.com/ 

  ]]> Sun, 23 Oct 2022 09:00:00 +0000 3604 true true 1 135. Is Now the Time to Launch a Course? If you have plans to scale with a course, you definitely want to tune because that’s exactly what today’s guest came in to discuss.  Suzette Mullen helps LGBTQ+ folx make time to raise their... full 933daa74-5639-4181-9848-c483aefb2deb If you have plans to scale with a course, you definitely want to tune because that’s exactly what today’s guest came in to discuss. 

  Suzette Mullen helps LGBTQ+ folx make time to raise their voices, write their stories, and become published authors.

  And Suzette’s vision is to build a year long mentorship program similar to my program The Hive. 

  Yet.. Suzette is well aware that a large portion of her audience may need a bit of a starter course before they’re ready to commit to a year long program. 

  So, the two of us put our heads together to determine if launching an intro program makes sense for her business and her audience. 

  From there, we worked out the timing and the workflow to roll out her intro course and ensure that it flows right into her year long program.

   

  This episode was particularly fun for me for 2 reasons:

  1. Suzette’s mission to help raise LBGTQ+ voices is important and I want to help her any way I can. 

  2. Our conversation took us behind the scenes of my business. So, if you’ve ever been curious about why and how my offers look the way they do, get ready because we are spilling the tea today. 

  Let’s do it! Here’s Suzette Mullen. 

  TIMESTAMPS:

  00:04:30 - Suzette shares what she’d like to walk away with from the session

  00:07:00 - Dallas shares the behind the scenes of why she offers a program outside of The Hive

  00:010:00 - Dallas asks Suzette her intention for launching an course

  00:16:30 - How to creating an intro course can help your audience set realistic expectations and find a quick win

  00:19:00 - Dallas and Suzette get clear about the focus on the intro clears verses a full year program

  00:25:00 - What is an appropriate length of time for your intro course?

  00:36:00 - Suzette shares her idea around the free masterclass to invite people into the intro course

  00:44:00 - How often should you offer your intro course? And how much space should you give between the launch of your larger program?

  00:47:00 - Why and how you should build your primary offer first, and then build your marketing around that

  00:53:00 - Dallas and Suzette talk through a pricing strategy

  00:58:00 - A summary of Suzette’s next steps

  CONNECT WITH SUZETTE:

  WEBSITE: https://www.yourstoryfinder.com/

  INSTAGRAM: https://www.instagram.com/urstoryfinder/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: http://dallastravers.com/quiz 

  ]]> Sun, 16 Oct 2022 09:00:00 +0000 3220 true true 1 134. Normalize The Rollercoaster Welcome to the fifth and final bonus episode this week. And I’ll just get right into it…  I think it's time for each and every one of us to normalize the rollercoaster. This is... full dbb87bf0-8f88-47ed-8983-6b4a1ca54d9c Welcome to the fifth and final bonus episode this week.

  And I’ll just get right into it… 

  I think it's time for each and every one of us to normalize the rollercoaster.

  This is something we really really strive to do inside of The Hive. 

  For a whole host of reasons, but namely, the online industry really does not normalize the rollercoaster. 

  Think about any sales page you've ever looked at, they tend to feature the massive amount of money someone earned in the shortest amount of time. So if you're not making massive amounts of money in a short amount of time you are broken in some way.

  So today, we will really take a look at and think about the harm that this might unintentionally cause to your audience.

  I believe that we, as coaches, have to strive really hard to normalize the rollercoaster for our own mental health but also for our audience. 

  This topic is something I feel very passionate about, so I hope that it inspires you in some way. 

  Tune in, take notes, and maybe send this episode on to a coach friend who should give it a listen, too.

  TIMESTAMPS:

  00:02:40 - It’s time for the coaching space to normalize the rollercoaster

  00:05:00 - In business, there are high’s, lows, and a whole lot of flat road

  00:08:00 - How you can normalize the rollercoaster with your clients

  00:13:00 - Where you may have set unrealistic expectations for your clients and in your business

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  APPLY FOR THE HIVE: http://dallastravers.com/apply 

  ]]> Fri, 07 Oct 2022 09:00:00 +0000 966 true true 1 133. Fail Fast, My Friend Welcome to episode 4 in our special 5 part series. All week, I’m reflecting on some of the lessons I’ve learned and observed this year inside of the Hive.  Today, I want to talk about... full 2fd5b8bf-49e9-4236-ad44-7ee6ccc99e95 Welcome to episode 4 in our special 5 part series.

  All week, I’m reflecting on some of the lessons I’ve learned and observed this year inside of the Hive. 

  Today, I want to talk about making mistakes. 

  More specifically, how doing something wrong is actually required in order to get it right?

  And I get it, ok? Honestly, saying that makes me gag a little bit because I don't like making mistakes, especially in front of people. 

  But the truth is that, by being an entrepreneur, we’ve actually signed up to make mistakes in public. Our messaging, marketing, social media… 

  Everything is a giant guessing game. We're testing everything. And this can feel so frustrating. 

  But here’s the thing: getting it wrong is the first step toward getting it right. 

  So, if you’re ready to write yourself a permission slip today to “not get it perfect, and just get it going”, tune in now. 

  TIMESTAMPS:

  00:01:00 - Doing it wrong, is the first step towards getting it right

  00:03:00 - Dallas shares about her experience overcoming perfectionism

  00:06:00 - A story of a hive member who “failed” all year long and where she’s at now

  00:10:00 - How you can apply the “fail fast” practice to your own business

  00:17:00 - What happens if you are committed to growing

  00:18:00 - Give yourself permission to make mistakes in public

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  APPLY FOR THE HIVE: http://dallastravers.com/apply 

  ]]> Thu, 06 Oct 2022 09:00:00 +0000 1222 true true 1 132. My #1 Unsexy Marketing Strategy We are back with another bonus episode today! My goal is to help you learn from some of the lessons I’ve observed this year inside of the Hive and, of course, doing the work inside of my own busine... full 0bbc1090-b1e4-4e46-b1ae-0d1dc7216340 We are back with another bonus episode today! My goal is to help you learn from some of the lessons I’ve observed this year inside of the Hive and, of course, doing the work inside of my own business.

  On Monday we talked about the importance of solving the right problems. And Tuesday we talked about the value of centering the client whenever you feel stuck rather than centering yourself 

  Well, today we'll talk about my favorite thing…

  …habits! 

  I love habits. They are so boring and uncool.

  But they are actually the reason why I have been in business for 21 years and why I've been able to — over that time — completely change my business 3 times, and change my audience, start from scratch, the whole deal, I've done it.

  And because I relied on the same habits over and over again…when it came to revenue, I was able to pick up where I left off each time.

  Listen — habits are sexy and slow is actually fast.

  If you’re ready to no longer ask yourself “what more should I be doing?” and instead, focus on repeatable habits to build a business you’re truly proud of, get ready to take notes because this episode is for you!

  TIMESTAMPS:

  00:01:00 - Why we need habits instead of more tactics

  00:03:00 - Why are habits important when it comes to running your business?

  00:05:00 - Dallas shares the problem with most summit strategies in the coaching space

  00:07:00 - Dallas shares an example a Hive Member who realized the importance of a stackable strategy

  00:10:00 - How the online coaching space perpetuates the myth of the overnight success

  00:12:00 - How to use scorecards to build on your habits

  00:15:00 - Why it’s important to have accountability to your habits

  00:16:00 - Dallas shares one final story to illustrate the importance of habits

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  APPLY FOR THE HIVE: http://dallastravers.com/apply 

  ]]> Wed, 05 Oct 2022 09:00:00 +0000 1151 true true 1 131. Center The Client Not Yourself We are dropping into your podcast feed all week long with quick bonus episodes designed to reveal themes and lessons that I have observed this year inside of The Hive.  Yesterday, we talked ... full 5b53e250-b789-4c0d-b4fd-adb4a817c716 We are dropping into your podcast feed all week long with quick bonus episodes designed to reveal themes and lessons that I have observed this year inside of The Hive. 

  Yesterday, we talked about the importance of solving the right problems.

  Today we will talk about what is probably my number one lesson of the whole year. 

  Which is why— as values-driven coaches — we have to center the client instead of ourselves. 

  I first started talking about this in relation to sales calls…

   

  If you're nervous when you're selling…or you're worried about if they even like you…or if they trust your expertise… or if you're going to annoy them by following up… 

  That is completely self-centered.

   

  When you center the client it instead becomes “I'm speaking to someone who has a goal they want to accomplish. Am I the person to help them accomplish that goal?”

   

  When we center them, of course we want to invite them to become a client.

   

  Of course, we want to listen to their dreams and goals rather than thinking about overcoming their objections. 

  This is a massive mindset shift. And for values driven coaches — it's a lifesaver now. 

  An obvious place to center the client instead of yourself is in sales calls. 

  But this rule applies pretty much everywhere in your business and I'm going to give you several examples throughout this episode. 

  So with that, let’s dive in!

  TIMESTAMPS:

  00:3:00 - Dallas introduces the mindset shift of “centering the client” 

  00:05:00 - Examples of centering the client rather than centering yourself

  00:12:00 - How to make the shift to center your clients

  00:16:00 - Dallas shares how this approach makes decisions really clear (maybe not convenient, but clear)

  00:19:00 - The “Stop, Drop, Dig, and Roll” practice

  21:00 - How to tell if you’re centering yourself or the client

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  APPLY FOR THE HIVE: http://dallastravers.com/apply 

  ]]> Tue, 04 Oct 2022 09:00:00 +0000 1348 true true 1 130. Solve the Right Problems in Your Business  Happy October — This is the time of year where I know for me and so many other coaches start to dream, plan, and prepare for the year to come. So to help you make next year a breakthrough year ... full 071721c7-fa4b-4794-a3cc-6734b8b6a57c  Happy October — This is the time of year where I know for me and so many other coaches start to dream, plan, and prepare for the year to come.

  So to help you make next year a breakthrough year in your business I've cooked up 5 bonus episodes that we will drop each day this week!

  And today is all about how to know you are solving the right problems in your business

  We are rolling out these special episodes for 2 reasons:

  1. To help you think differently about your business than you have in the past.

  2. To help you decide if The Hive is the program to help you accomplish those goals and apply those strategies — and really make 2023 a different year for yourself.

  So at the time of recording this episode we have exactly twenty spots available inside the hive before we close enrollment for the year.

  We limit our enrollment because we really strive to deliver the gold standard when it comes to client success inside of the program. We're very high touch and intentional so we will close the doors for the year once we hit our enrollment goal.

  So the way that I see it is if you've been at all curious about The Hive or it's been on your list... now is the time to begin your enrollment process. You can apply now at http://dallastravers.com/apply 

  Today's episode is all about how to solve the right problems in your biz.

  Do you ever feel like everyone around you knows something you don't? Maybe like you're missing something- because you're doing all of the right things and still feel like you're just throwing spaghetti against the wall half of the time.

  This is really common for values driven coaches. One reason being that we care a lot about our business and really want to help people.

  And because we want that so badly, we're willing to put in the hard work. But it's that willingness to put in the hard work that can create chaos in our business and cause us to value action more than strategy.

  So in this episode, I will walk you through how to tell if you're actually solving the right problem. Then, how to measure those decisions in a values driven way. And lastly, walk you through the system I live by and walk all of our Hive Members through: The Ripple Effect System. 

  If you're ready to stop throwing spaghetti at the wall and truly set your business up for success this coming year...grab a pen and paper and tune in!

  TIMESTAMPS:

  00:06:27 - Dallas shares a story about sharing the wrong problem in your business

  00:09:00 - How our initial instinct is to solve a peripheral problem, but doesn’t move the needle in our business

  00:10:40 - The layers inside of the Ripple Effect System

  00:15:00 - Dallas shares a mistake she made in her business and what you can learn from it

  00:19:00 - Questions to ask yourself so you solve the right problems

  00:23:00 - How the Ripple Effect System is actually FAST

  00:25:00 - Dallas summarizes and shares about the limited spots remaining in the Hive for 2022

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  APPLY FOR THE HIVE: http://dallastravers.com/apply 

  ]]> Mon, 03 Oct 2022 09:00:00 +0000 1599 true true 1 129. Get Brave to Be Visible with Adela Hussain Today, we’re going to talk about visibility… which is a priority and an obstacle for a lot of the coaches I meet when they join the Hive.  You know you need to put yourself out there in orde... full 85d4ff00-fb2a-42da-8623-400d7ea96dfd Today, we’re going to talk about visibility… which is a priority and an obstacle for a lot of the coaches I meet when they join the Hive.

   

  You know you need to put yourself out there in order to attract clients.  Yet putting yourself out there can feel scary. 

  So perfectionism steps in…

  …Or imposter syndrome…

  …Or the countless distractions that keep us all playing small. 

  Well, my guest today has a solution for you.  Her name is Adela Hussain who is the founder of Starts Ups & Co and is a master at helping you pitch your business to people that don’t know you…yet.

  Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching!

  Her Pitch to Press programme and PR Hero School have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales. 

  Throughout our interview, Adela offers up some super helpful visibility strategies during this talk to help you attract attention from the media.  

  Her tips for a stand out podcast pitch are fantastic, so be sure to stick around til the end of the episode. 

  But on the way there, you’ll also learn:

   

  1. Why visility really matters for your business. 

  2. How to build up the confidence to put yourself out there. 

  3. Big mistakes to avoid when you pitch yourself. 

  If visibility is on your to-do list, grab a pen and get ready to take some notes because this interview is jam packed with goodness. 

  Okay… with that here’s Adela Hussain

  TIMESTAMPS:

  00:03:16 - How Adela defines authenticity

  00:07:00 - How your WHY can inform the how/who you pitch yourself to

  00:010:00 - How a coach can cultivate more confidence and fortitude to pitch themselves 

  00:14:00 - The distinction between “pitching” and telling your story

  00:19:00 - A few common mistakes coaches make when it comes to visibility 

  00:26:00 - Adela shares her “golden nugget” to telling your story in an authentic way

  CONNECT WITH ADELA:

  ADELA'S MEDIA MENTORSHIP: https://www.itsyourspotlight.com/pitch-to-press

  INSTAGRAM: https://www.instagram.com/startupsandco/

  FACEBOOK GROUP: https://www.facebook.com/groups/prhero

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: http://dallastravers.com/quiz 

  ]]> Sun, 02 Oct 2022 09:00:00 +0000 2102 true true 1 128. Do This When You’re in Your Own Way As coaches, we’ve all had those moments where we’ve held ourselves back.  Whether it’s fear, perfectionism, distraction, or overwhelm… as humans, we’ve all been there.  It’s painful, especia... full d967bf0a-457c-44bc-bfd7-72c7b1306274 As coaches, we’ve all had those moments where we’ve held ourselves back.  Whether it’s fear, perfectionism, distraction, or overwhelm… as humans, we’ve all been there. 

  It’s painful, especially when we know we’re doing it, yet we just can’t seem to break free from our sabotaging behaviors. 

  This episode is one of my favorites because we tackle self-sabotage head on. 

  Now, this episode originally aired what feels like a lifetime ago… and I’m bringing it forward today for 3 reasons

  First, and most importantly, our guest…  when we recorded this episode she was totally stuck around visibility. 

  Randi Corlin Roberts left her extremely successful corporate career to become a coach.  

  Randi had a massively successful track record, yet she held herself back from putting her coaching business out there. 

  Yes, she had private clients, but Randi wanted more… 

  Since this recording, Randi is so different. 

  She has a podcast now, she goes live, she’s launched power groups… she is a visibility machine! 

  So, I hope you feel inspired as you listen back and hear where she was at not long ago. 

  Reason #2:  We updated our coaching super power quiz and I want you to get your hands on the updated toolkits!  This episode is one of the resources we recommend for those coaches who score limitless potential, connection, or magnetism.  

  Let’s find out if that’s you - go take the quiz now at dallastravers.com/quiz

  The 3rd reason this episode matters is really just because as values driven coaches, we all have days where things feel hard and we wish we didn't have to be so visible.  

  As risky as it feels to put yourself out there, holding back is much more painful. So, I hope this episode inspires you in some way. 

  Okay… let’s get into it…

  TIMESTAMPS:

  00:03:00 - Randi and Dallas set the table around the coaching topic for this episode

  00:07:00 - Randi allows the part of herself that is holding her back to speak

  00:11:00 - Dallas shares how change actually impacts your nervous system

  00:15:00 - The pieces in Randi’s heart and head that are holding her back

  00:17:00 - Dallas asks Randi “What is the self image of the person who can follow through on visibility actions?”

  00:25:00 - Dallas digs into what it looks like to find pleasure in making mistakes

  00:30:00 - Together, they put together a plan to cultivate the self image qualities of someone who follows through

  00:39:00 - Randi’s takeaways and action steps

  CONNECT WITH RANDI:

  WEBSITE: corlinrobertscoaching.com 

  PODCAST: https://spoti.fi/3MIYrCN

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: http://dallastravers.com/quiz 

  ]]> Sun, 25 Sep 2022 09:00:00 +0000 2611 true true 1 127. Turn Fans Into Paying Clients Do you ever feel like people love the work you do, yet nobody wants to pay you for it?  That was the case for today’s guest, Jill Valdez. Jill loves helping small business owners bring out t... full b1be92bb-ac2c-49b2-8de1-4f2e594ee6dc Do you ever feel like people love the work you do, yet nobody wants to pay you for it? 

  That was the case for today’s guest, Jill Valdez. Jill loves helping small business owners bring out the best in their teams to optimize performance and productivity.  

  In fact, Jill loves helping people so much that she’s always giving her services away for free. 

  So, Jill needed some concrete tools to move out of the ‘free help zone’ and into the hired consultant zone. 

  Our conversation was so much fun because by adding just a few tweaks to her discovery session process, we set Jill up to turn her fans into paying clients. 

  But before we dive in, here’s one last reminder to go and take the super power quiz at http://dallastravers.com/quiz . 

  We’ve curated these bespoke podcast playlists designed to meet you exactly where you’re at in your business and help you get to the next level. But we need to identify where you’re at first. The superpower quiz will help you do that. So set aside 45 seconds to take the quiz now at http://dallastravers.com/quiz 

  And with that.. Here’s Jill. 

  TIMESTAMPS:

  00:02:20 - Jill shares how she is constantly helping people but never actually sells her coaching to them

  00:06:00 - How Jill “beats around the bush” instead of just making the offer

  00:08:00 - I share a story about my early business days when I assumed the yes

  00:10:00 - We talk through a way to prepare potential clients for Jill to make the offer before they even get on a sales call with her

  00:14:00 - Specific language that Jill can use on sales call to prepare potential clients for the offer

  00:19:00 - How Jill can approach “selling” on calls without feeling salesy 

  00:22:00 - Why and when you have to stop talking during sales call 

  00:25:00 - Jill shares her next steps and takeaway

  CONNECT WITH JILL:

  WEBSITE: www.linkconsulting.info

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: http://dallastravers.com/quiz 

  ]]> Sun, 18 Sep 2022 09:00:00 +0000 1514 true true 1 126. What Do You Stand For? Today's episode is the second in a special 4 part series where I’ve chosen some of my favorite, most impactful episodes to highlight.   We’ve put this series together because let’s face it... full dad71b1e-9c33-487f-92ab-17e5df1c8d36 Today's episode is the second in a special 4 part series where I’ve chosen some of my favorite, most impactful episodes to highlight.  

  We’ve put this series together because let’s face it… 125 episodes is no small feat and, especially if you’re new around here… some of these conversations are too valuable NOT to share with you again. 

  We also want to highlight some of the episodes included in our freshly minted and fully updated quiz results from the Super Power Quiz.  If you haven’t taken the quiz before or you just want a refresher, check it out now at dallastravers.com/quiz. 

  Okay and now for today’s episode.

    

  My guest is Laser Sidney who is a very talented musician who created and produced a wonderful musical last year called Teaching a Robot to Love.

    

  He is also good at helping musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter, Patreon, and crowdfunding campaigns. 

  And I’m gonna be honest with you, Laser doesn’t like selling. He’s also not that into a lot of the “coachy” strategies out there.

   

  Yet, Laser wants to expand his reach in order to help more musicians make art without waiting for permission.  

  Now, there’s the rub… how do you build a bigger business without selling?  How do you build a list without a lead magnet?  

  Laser and I prove it’s actually possible during today’s episode. Because when you let go of marketing yourself and instead focus on marketing your stance, the tactics and strategies don’t feel gross because you’ve made them your own. 

  Laser and I cover a lot during today’s episode that I know will be valuable for you.

  Let me share my biggest takeaways: 

   1. Do your goals belong to you or are they just the thing you think you’re supposed to do next? 

   2. What do you stand for?  In other words, what are the core transformations or benefits behind your work? The reason you do what you do?

    

   3. How can you use an area in your life where things feel easy, as a template for action in the areas that feel hard?  

  Those are 3 key questions we tackled during what is surely one of my all time favorite episodes.  I hope you’ll consider your own answer to these questions as you listen along. 

  With that, please enjoy the show.

  TIMESTAMPS:

  00:03:02 - Laser introduces himself and where his business was at during the time of the recording

  00:06:00 - Determining if Laser’s goal is actually his or just what he thinks he goals should be

  00:11:30 - We address the part of Laser that feels gross about selling a coaching program to musicians

  00:14:00 - I walk Laser through my approach to “sales”

  00:20:00 - We talk through “how” Laser can market his program in a way that feels authentic and not “salesy”

  00:22:00 - We put together Laser’s list building and lead magnet plan

  00:26:00 - We dig into why lead magnet swaps feel “icky” to Laser so that we can tailor it to feel aligned in his business

  00:32:00 - How to grow your list when you are guest teaching

  00:33:30 - We break down the step by step actions for Laser up to this point

  00:35:00 - Why it’s ok if your business doesn’t grow rapidly

  00:39:00 - How Laser will know if the strategies he decides to “throw away”, are thrown away for the right reasons

  00:44:15 - Laser’s takeaways and next steps

  CONNECT WITH LASER:

  INSTAGRAM: https://www.instagram.com/laserislaser/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: http://dallastravers.com/quiz 

  ]]> Sun, 11 Sep 2022 09:00:00 +0000 2954 true true 1 125. How Brian Added 3600 New Email Subscribers in Less Than 90 Days Today’s episode is the first in a special series we will roll out this month.  Now that we are 125 episodes in and our audience has grown significantly, I wanted to revisit some of my favori... full b24c1924-1796-48c2-a0c0-a92181e34ef8 Today’s episode is the first in a special series we will roll out this month. 

  Now that we are 125 episodes in and our audience has grown significantly, I wanted to revisit some of my favorite early episodes because they’re just so jam-packed with value and I’m willing to bet you haven’t had the chance to hear them yet. 

  So, for the next 4 weeks, we’re going to feature some updated episodes designed to help you in four key areas: 

  —List building

  —Client Attraction

  —Sales

  —Confidence

  Each episode you hear is also featured in our updated toolkits you receive when you take the Super Power Quiz. So, if it’s been awhile since you took the quiz or you haven’t taken it yet, press pause and visit dallastravers.com/quiz.  

  OKay… and now for the first in this special series…

  We’re going to focus on list building because 65% of the coaches who join The Hive tell me that they want to build their list so they can expand beyond just offering 1:1 coaching.

  That’s why I invited Brian Patacca to the show. I’ve had the privilege of mentoring Brian over the last few years and he’s just one of those people who elevates the energy no matter what room he’s in.  

  So, when Brian first decided to expand beyond 1:1 and make courses the center of his business, he knew he needed to build his list.  

  And can you believe that he added more than 3000 new email subscribers in just 90 days? 

  No, he didn’t rely on paid ads. Instead, he relied on partnerships.  

  So, if you know you need to build your list in order to sell courses or group programs, grab a pen and notepad because Brian and I will take you behind the scenes of the exact process he followed to build his list through referral marketing. 

  TIMESTAMPS:

  00:06:00 - The mindset shift that helped Brian build his list

  00:08:45 - An overview of lead magnet cross promotion

  00:10:00 - The results that Brian has seen over a 90 day period 

  00:15:30 - How to determine the lead magnet you should offer

  00:16:45 - How to find promo partners, craft an invite letter, fielding responses 

  00:26:00 - What to do when it actually comes time to cross promote

  00:28:30 - Overview of the entire process

  00:32:00 - What you should know before you implement this habit

  00:34:00 - How to balance promo partnerships so that you and your audience don’t feel like you’re always promoting

  CONNECT WITH BRIAN:

  INSTAGRAM: https://www.instagram.com/briansaysthat/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz

  ]]> Sun, 04 Sep 2022 09:00:00 +0000 2481 false false 1 124. Does Your Marketing Confuse People? What are you known for?   When it comes to your work as a coach, how would your audience complete this sentence?  Oh… I know them… they’re the __________________ coach.   That ... full 19cc00dd-636e-4922-a37d-e1511d055795 What are you known for?  

  When it comes to your work as a coach, how would your audience complete this sentence? 

  Oh… I know them… they’re the __________________ coach.  

  That blank… is really important.  And if your marketing is at all confusing, you’ll get a different answer to that exercise from every person you ask. 

  Especially if you have a wide range of expertise.  

  And, if your audience is confused about what it is you do… they’re going to be confused about whether or not to hire you. 

  But there’s good news here. And don’t worry… I’m not about to tell you to niche down to only serve millennial college grads who work in advertising and want a new career… or women in their sixties coming out of a divorce who want to lose 20 or more pounds. 

  That may be your target audience, but it’s not your niche and it won’t be what you’re known for. 

  What you’re known for is your process. Your signature system. Your unique method.  

  And when you can communicate your unique method in your marketing, people get it. 

  Plus, you don’t feel boxed in or like a broken record talking about the same thing over and over again in your marketing. 

  That’s what Emily Taradash learned in today’s episode. You see, Emily loves to help people in a variety of ways. Whether it’s relationships, confidence, or career, Emily is your coach.  

  But this variety created confusion for her audience and I worried that folks would assume Emily was just confused. 

  Which is the opposite of what was really going on for her. 

  So, she and I let go of the shallow approach to niche and messaging and instead clarified her unique process. Which applies to relationships, confidence and career.  

  And it’s that process that Emily can be known for.  Which gives her freedom to share a wide variety of expertise but link them all back to her clear process. 

  And just like that… people understand. 

  So… if the idea of niching ever leaves you feeling limited or you worry that your marketing might actually confuse folks… get ready to take some notes because this conversation is just what the doctor ordered. 

  Let’s get into it.

  TIMESTAMPS:

  00:08:00 - Emily’s niche journey and where she’s at now

  00:012:00 - What Emily needs to change (and doesn’t) now that her niche is different

  00:17:00 - How Emily’s messaging may need to change so that it doesn’t cause confusion for her audience

  00:27:00 - How to find the “through-line” in your different offers

  00:36:00 - Brainstorming an idea for Emily’s to create an ongoing community or membership program 

  00:44:00 - The structure to set up Emily’s power group

  00:45:00 - Emily’s next steps and action items

  CONNECT WITH EMILY:

  INSTAGRAM: https://www.instagram.com/emilytaradashcoaching/

  FACEBOOK: https://www.facebook.com/emilytaradash.coaching

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class — https://watchthecoachclass.com/

  ]]> Sun, 28 Aug 2022 09:00:00 +0000 3265 true true 1 123. Design a Program That Will Actually Sell Today, let’s take our conversation about mini courses even further.   My guest today is Jodi Geline who helps women eliminate bloat once and for all.  Jodi healed her own chronic bloa... full de296c1d-e101-43d8-95e6-590216281a79 Today, let’s take our conversation about mini courses even further.  

  My guest today is Jodi Geline who helps women eliminate bloat once and for all. 

  Jodi healed her own chronic bloat and IBS years ago and it was then that she realized how important mindset, inner work, and spiritual healing are to your health. 

  And this message is one Jodi works to share with her clients. 

  But here’s the thing… Jodi knows A LOT. She’s studied A LOT. And… it’s been a long time since she struggled with bloating, digestion or any of the other things she helps her clients heal from. 

  So, when Jodi and I sat down to design a mini course for her audience, we had to work pretty hard to focus in on a tangible outcome for her mini course.  

  We kept going too broad and the secret to a valuable mini course - one that keeps people coming back for more - is traction. 

  You’ve gotta give your clients a clear win in your mini course.

  If you don’t, it’s really hard to sell and it may even work against your goal of using the mini course to upsell folks into a larger offer. 

  Why?  Because if they can’t succeed with the first, baby program, why one earth would they feel capable of going all in? 

  So, Jodi and I dug in to ensure that the topics she chose for her mini courses accomplish these three goals:

  1. Set folks up for an easy win. 

  2. Give them a real taste of what it’s like to work with Jodi

  3. Easily lead to Jodi’s signature program 

  If you've got mini courses on your mind, you’ll love today’s conversation!

  CONNECT WITH JODI:

  https://tinyurl.com/stopthebloat

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class — https://watchthecoachclass.com/

  ]]> Sun, 21 Aug 2022 09:00:00 +0000 2662 true true 1 122. 3 Reasons to Launch a Mini Course My guest today is Li Huo who helps exhausted Health Care Professionals find fulfillment and joyful purpose again in their career so that they can enjoy their lives now instead of waiting until reti... full 99905c93-3b19-4966-a68d-90f39078b222 My guest today is Li Huo who helps exhausted Health Care Professionals find fulfillment and joyful purpose again in their career so that they can enjoy their lives now instead of waiting until retirement.

  So, Li came into our conversation with a big bright idea to offer up one time paid workshops to her audience in order to accomplish three goals: 

  1: Li’s audience doesn’t really understand coaching, so she wanted to create a way to give them a taste of her work in order to help them see the value through experience. 

  2: Li likes to mix things up for herself. She’s a transformational coach, so there’s a ton of topics she can help people with. Plus, she likes bringing variety to her work.  

  3: Li wants to build her list and enroll more clients. What better way to accomplish those goals than to charge for a mini course and then offer a power group as an upsell at the end of the course? 

  So, Li and I got to work bringing her plan to life during this episode. 

  We clarified why, exactly, mini courses need to offer an extremely clear and tangible outcome in order to be effective.  

  Then, we brainstormed topics she could teach on and even came up with a “getting started” strategy so Li can offer her first paid mini course this fall. 

  If you’re looking for a way to help your audience gain immediate traction so they understand the value of your work, a mini course may do the trick. 

  So, be sure you’re ready to take a bunch of notes throughout the episode!

  CONNECT WITH LI:

  INSTAGRAM: https://www.instagram.com/coachingwithli/

  LINKEDIN: https://www.linkedin.com/in/li-huo-md-and-life-coach-93b52a234/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class — https://watchthecoachclass.com/

  ]]> Sun, 14 Aug 2022 09:00:00 +0000 2884 false false 1 121. Manifest Your Dream Business with Tirrell Cherry My guest today, Tirrell Cherry, uses tools such as hypnosis, meditation, breathwork & tarot to help clients create breakthroughs and gain clarity on what shifts are asking to be created. Tir... full c6e3a2a1-a5a9-447b-a312-767e19cc2c36 My guest today, Tirrell Cherry, uses tools such as hypnosis, meditation, breathwork & tarot to help clients create breakthroughs and gain clarity on what shifts are asking to be created.

  Tirrell is obsessed with manifestation and loves helping spiritual entrepreneurs who want to unlock the confidence to step into a leadership role as a healer and build a thriving business that supports the life they dream of living.

  During our conversation, Tirrell and I talk about the dance between manifesting your goals and taking concerted action to bring your goals to life.

  We talk about how personal manifestation meets up with broader systemic issues such as racism and inequity.  

  And he even shares a bananas story about how he manifested a bunch of money in a surprising and fun way. 

  If you want to bring more manifestation magic into your life without losing your edge or motivation, you'll love everything Tirrell has to offer. 

  Let’s dig in!

  CONNECT WITH TIRRELL:

  WEBSITE: https://tirrellcherry.life

  INSTAGRAM: http://instagram.com/tirrellcherry

  TIKTOK: https://vm.tiktok.com/TTPdMKxrbN/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class — https://watchthecoachclass.com/

  ]]> Sun, 07 Aug 2022 09:00:00 +0000 2265 true true 1 120. Simplify Your Offers and Create Space to Breathe As your business grows, here’s what you can expect…  An ebb and a flow.   You will enter into big periods of expansion when you put yourself out there in a bigger way, or you launch a ... full c94657be-27db-4736-8fc9-64cf7dd8a063 As your business grows, here’s what you can expect… 

  An ebb and a flow.

    You will enter into big periods of expansion when you put yourself out there in a bigger way, or you launch a course, or hire a team… expansion is all about growing.  But there’s an equally essential phase that supports expansion.  And that’s containment. 

  If all you do is grow grow grow, you’ll eventually burst. 

  Containment phases in your business allow you to catch your breath, get your systems in place, and grow internally all in support of the next big expansion period. 

  There’s value in standing still sometimes.

   

  Which brings me to today’s guest. Carolyn Stein just went through a massive expansion phase in her personal life and what she needed is some time and space for things to settle. 

  So, her big business goals needed to take a back seat at the moment.  

  Which left Carolyn with the question… how do I grow? More specifically… how do I bring in clients with ease so I can simply maintain in the short term and set myself up to expand when I’m ready?

   

  Carolyn is a leadership coach who helps folks solve a big problem in their work. Whether they think they need a career change or they just see that their leadership is lacking, Carolyn uses art as a framework to help people deepen their skills and improve their performance. 

  If you find yourself in a transition. Or if you worry that something is wrong with you because you’re not growing fast enough, I think my conversation with Carolyn will offer up a refreshing perspective. Enjoy! 

  CONNECT WITH CAROLYN:

  WEBSITE: www.carolynsteincoach.com/contact

  LINKEDIN: www.linkedin.com/in/steincarolyn

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class — https://watchthecoachclass.com/

  ]]> Sun, 31 Jul 2022 09:00:00 +0000 2322 true true 1 119. The Most Important Question to Ask in Your Marketing Here’s a question for you.   What’s the point?   The online space offers up countless strategies you could implement in your coaching business to bring in more clients.   But w... full 60d4612b-fb47-435a-b152-e1ddc61d0f73 Here’s a question for you.  

  What’s the point?  

  The online space offers up countless strategies you could implement in your coaching business to bring in more clients.  

  But what’s the point?  

  This is a crucial question you must ask yourself before you take on any marketing strategy. 

  If you don’t, you could end up being really busy… doing a lot of work.. And even generating results. 

  But those results may not bring you any closer to your big goal if you don’t connect the dots directly between your marketing plan and your business goals. 

  So… what’s the point? 

  That’s the question I asked today’s guest, Susanne Dunlap, who’s a novelist and a book coach. Susanne helps writers dig down to find the heart and soul of the story buried in their research, and craft it into a manuscript that will keep readers turning the pages.

  So, Susanne came into the conversation with two big goals.  Her latest book will be released in August and she wants to use that big event to accomplish two things:

  1. Sell books and get more traction for her writing. 

  2. Attract book coaching clients - who wouldn’t want to work with a book coach who’s actually published several books, right? 

  But these two goals created confusion and overwhelm for Susanne because she just wanted to do all the things… right away… at the same time. 

  Can you relate? 

  But when Susanne answered the question — “What’s the point?” — things became very clear, very quickly and we came up with a super exciting, goal aligned marketing plan for her. 

  I can't wait for you to find out what we came up with, so let’s get down to it, shall we? 

  Here’s Susanne Dunlap!

  CONNECT WITH SUSANNE:

  WEBSITE: https://susanne-dunlap.com

  INSTAGRAM: https://instagram.com/susanne_dunlap

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class — https://watchthecoachclass.com/

  ]]> Sun, 24 Jul 2022 09:00:00 +0000 2588 true true 1 118. Your Small Group Coaching Roadmap Today’s episode was so much fun to record and I cannot wait for you to dive in!   My guest is Stephanie Dethlefs. She helps writers who have a story on their heart find clarity and accountab... full 6363a09f-1458-47d7-94da-833386b768a0 Today’s episode was so much fun to record and I cannot wait for you to dive in!  

  My guest is Stephanie Dethlefs. She helps writers who have a story on their heart find clarity and accountability so they can finally write their novels.

  Stephanie is ready to introduce power groups to her community. And, well, I love designing power groups! That’s one reason this episode was so much fun for me! 

  So, what are power groups exactly? That’s the term we use inside the Hive for small group coaching. 

  And Stephanie wants to offer power groups for 2 reasons: 

  1. There are some people in her world who really want to work with her, but private coaching is just outside of their budget. So, a power group provides more accessible pricing. 

  2. There are also some folks in Stephanie’s world who might benefit MORE from a group experience than private coaching.

  Together, Stephanie and I dig into the nuts and bolts of how to structure her power groups so she can get the first one filled before the fall. 

  If you’re thinking about layering in a group offering so you can begin to scale, make sure you’re prepared to take some notes because this episode is jam packed with goodness. 

  Let’s get going…

  CONNECT WITH STEPHANIE:

  FREE QUIZ: https://hellowriters.net/quiz 

  INSTAGRAM: https://instagram.com/hellowriters 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class — https://watchthecoachclass.com/

  ]]> Sun, 17 Jul 2022 09:00:00 +0000 3160 true true 1 117. 5 Personal Branding Secrets Every Business Leader Should Know Today’s episode is REALLY going to inspire you!  My guest is Monique Bryan who is pretty much a branding genius. And in this episode, we’ll dive into the what, why and how behind your person... full 35a83ce0-07ce-4d55-8c00-97108369a333 Today’s episode is REALLY going to inspire you! 

  My guest is Monique Bryan who is pretty much a branding genius. And in this episode, we’ll dive into the what, why and how behind your personal brand. 

  Now, if like me, you sometimes wonder if you’re cool or different enough to even have a personal brand, Monique is the PERFECT person to convince you otherwise. 

  We talk about:

  —why every coach needs a personal brand 

  —how your brand infuses every single piece of your marketing

  —how to embrace your brand even if you worry that you’re uninteresting or too introverted 

  Let me share a bit about Monique…

  Monique has a BA in fashion design and has three startups under her belt. Today, Monique runs a successful personal brand consultancy — while being a brand herself. 

  When you work with her, you’re getting a creative director for your brand. She’ll train you on how to clarify your messaging, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry and use your personal brand as a visual communication power tool. 

  Monique is a breast cancer survivor and has grown an engaged community of over 15,700+ people on social media, while in remission. She is also the host of a 5-star rated Podcast — The Juicy CEO, speaks on international stages and has been featured on Global television, in Entrepreneur and Elle Magazine, Bustle, and countless podcasts. 

  With that… let’s dig into your personal brand with Monique Bryan. 

  CONNECT WITH MONIQUE:

  INSTAGRAM: https://www.instagram.com/moniquebryan_co/ 

  PODCAST: https://podcasts.apple.com/ca/podcast/the-juicy-ceo-with-monique-bryan/id1539733671

  LINKEDIN: https://www.linkedin.com/in/moniquebryan/ 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class, https://watchthecoachclass.com/

  ]]> Sun, 10 Jul 2022 09:00:00 +0000 2403 true true 1 116. Streamline Your Marketing Today, we’re going to talk about marketing.  Listen, I believe that marketing should never leave a bad taste in your mouth. And my guest, Christina Smith, agrees.  She’s also really c... full 1630eeb4-3fbf-48e3-a04e-eca95becc76d Today, we’re going to talk about marketing. 

  Listen, I believe that marketing should never leave a bad taste in your mouth. And my guest, Christina Smith, agrees. 

  She’s also really clear that she doesn’t want to spend all of her time marketing instead of coaching. So together we started to create a marketing plan designed to leverage what’s already working in her business and eliminate all of the extras. 

  Let me introduce you to Christina Smith.  She helps women build authentic confidence so they can finally like themselves.  And Christina feels like she’s done an excellent job of mastering the list building habits we teach inside The Hive. 

  So, now it’s time to decide what, if anything to layer in next. Maybe a podcast or more free workshops or even a Youtube channel… 

  Whatever it is, Christina wants to experience more lead gen and a deeper connection with her audience. 

  And together, we do come up with a bit of a plan, so let’s dive into the episode! 

  CONNECT WITH CHRISTINA:

  INSTAGRAM: https://www.instagram.com/christina_smith_xoxo/

  WEBSITE: https://christina-smith.com/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class — https://watchthecoachclass.com/

  ]]> Sun, 03 Jul 2022 09:00:00 +0000 3627 true true 1 115. 3 Essential Steps Before You Launch a Course This week we’re going to take our course launching conversation even further with my guest, Matthew Eriksen.  Matthew is a very gifted designer and brand expert. He helps service-based entre... full 1607b9b0-f5a0-4464-b03e-9bae9ff8ffbd This week we’re going to take our course launching conversation even further with my guest, Matthew Eriksen. 

  Matthew is a very gifted designer and brand expert. He helps service-based entrepreneurs put themselves out there with a clear, confident, and cohesive brand so they can spend less time worrying about the look and feel of their business and more time doing what they love.

  Matthew really wants to help as many purpose driven business owners as he can and he understands that not everyone is in a position to hire his full-service branding team. 

  So, Matthew wants to take his proven branding system and turn it into a course.  

  But a few questions stand in his way. 

  1. What’s the best way to deliver this course?

  2. What the heck should I call my course?

  3. Is my list big enough to actually launch?

  Matthew and I tackle those three burning questions during today’s episode and by the end of our conversation, he felt clear and super confident about getting his course out in the world before the end of the year. 

  The best part though.. Is that his launch goal is different from what you might expect. But you’ll have to stick around until the end of the episode to find out what it is. 

  So, let’s dive into a powerful course launch conversation with Matthew Eriksen.

  CONNECT WITH MATTHEW:

  WEBSITE: https://goodbrandcoach.com/

  INSTAGRAM: https://www.instagram.com/goodbrandcoach/ 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE CLASS: The Coach Class, https://watchthecoachclass.com/

  ]]> Sun, 26 Jun 2022 09:00:00 +0000 3074 true true 114. Is It Time to Launch a Course? This episode dives into one of my favorite things to teach about. Course Launches. This might surprise you because we don’t talk about course launching very often on this show, but la... full 2f8afae0-79bd-49d7-b9fa-1539c11422bb This episode dives into one of my favorite things to teach about.

  Course Launches.

  This might surprise you because we don’t talk about course launching very often on this show, but launching is actually one of my super powers. 

  But there’s a good reason why this show doesn’t over-emphasize course launches. And that’s because too many experts in the online space tout the myth that anybody can just use your life experience to create a course and once you do… it’ll somehow miraculously just sell and voila… you’ve got a six, seven, even eight figure business on your hands. 

  There are a lot of steps that must happen in order for your business to reap the benefits of a scaled offering, such as a course — which is why inside The Hive we practice The Ripple Effect System. 

  But… believe me when I tell you that a successful course launch is indeed in your future. 

  And that’s where today’s guest, Elizabeth Ruth has found herself. 

  Yet, Elizabeth came into our conversation with a lot of doubts and specific questions she needed addressed in order to give herself permission to finally launch her course. 

  Elizabeth is the proud owner of ER Marketing Services.  Her team helps entrepreneurs implement the systems they need to knock their marketing out of the park.  She has a proven system that can easily become a course and our goal during this episode was to turn her course into a reality. 

  If you want to design and launch a course — the right way — grab a pen and paper because you’ll want to take a bunch of notes. 

  And, now… let’s talk courses, shall we?

  CONNECT WITH ELIZABETH:

  WEBSITE: https://ermarketingservices.com 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  ]]> Sun, 19 Jun 2022 09:00:00 +0000 3041 true true 1 113. Essential Steps to Take Before You Create a Quiz with Chanti Zak Today’s bonus episode will take the quiz conversation we started on Sunday’s episode even further because my favorite Quiz Expert will share some important things to consider before you design a qu... full fdfcb5ba-85ef-4304-b632-1bb9e2d31c8f Today’s bonus episode will take the quiz conversation we started on Sunday’s episode even further because my favorite Quiz Expert will share some important things to consider before you design a quiz. 

  So, let me introduce Chanti Zak. Chanti is a business growth coach, strategist, and agency owner sometimes lovingly known as the quiz queen (though she doesn’t *really* call herself that), she’s the Chief Evangelist at Interact, mom of 3, and an amateur homesteader. 

  Today, Chanti and I will talk about why quizzes are a perfect lead magnet for coaches and some invisible yet all too common mistakes people make when they create their quiz.  I even made one of them myself!

  What I love about Chanti is how she helps values-driven brands build a thriving ecosystem in their businesses through her programs and done-for-you services. 

  Okay, before I hand the mic over to Chanti, I want to encourage you to follow her on instagram. She’s @ChantiZak and, of course, check out chantizak.com to take her quiz!

  And now, let’s talk quizzes with Chanti Zak!

  CONNECT WITH CHANTI:

  WEBSITE:  www.chantizak.com

  INSTAGRAM: www.instagram.com/chantizak

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  ]]> Thu, 16 Jun 2022 09:00:00 +0000 2467 true true 1 112. Is Your Lead Magnet Even Helpful? We are back to talk some more about lead magnets and today we’ll get pretty specific and focus on how to design a quiz.  My guest today is Valerie Recore. She helps overwhelmed moms spend qu... full 4f24e219-fa67-4bd8-aeb8-af8a35409573 We are back to talk some more about lead magnets and today we’ll get pretty specific and focus on how to design a quiz. 

  My guest today is Valerie Recore. She helps overwhelmed moms spend quality time with their families without feeling pulled in too many directions, giving them a sense of control over their days without guilt or chaos.

  And Valerie wants a lead magnet that’s easy for her audience to engage with and doesn’t just contribute to their very long to-do list. 

  And I think we came up with a really fun idea inspired by my favorite lead magnet – the quiz. 

  Quizzes are so fantastic because, well, who doesn’t want to take a 90 second quiz and learn a bit more about themselves??

  And when you put intentional effort into your quiz, your audience can feel incredibly seen and understood. Which of course, helps them trust you. 

  Be sure to tune in on Thursday this week because we’re going to take the quiz conversation further with Chanti Zak (who truly is the Quiz Queen). 

  And the perfect place to start is today’s episode with Valerie… so dive in!

  CONNECT WITH VALERIE:

  WEBSITE: www.strideproductivity.com

  INSTAGRAM: www.instragram.com/strideproductivity

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  ]]> Sun, 12 Jun 2022 09:00:00 +0000 3274 true true 1 111. Design a Valuable Lead Magnet That Stands Out Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 70ab8209-a782-4454-bcb7-ef87ebe94415 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience. 

  Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status. 

  And she didn’t want just any lead magnet.

  She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you. 

  So, some sort of pdf download wasn’t going to cut it. 

  After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes:

  1. It has a clear promise

  2. It’s easy to implement

  3. It’s unique to Aissa

  4. And… it relies on experiential marketing

  I’m not going to tell you what it is… you’ll have to listen in to find out. 

  And before you dive in, be sure to have a notebook handy because you’ll want to walk yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too. 

  And with that… let’s dive in.

  CONNECT WITH AISSA:

  INSTAGRAM: instagram.com/happymindsetter

  FACEBOOK: facebook.com/happymindsetter

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  ]]> Sun, 05 Jun 2022 09:00:00 +0000 3173 true true 1 110. Clarify Your Core Message + Make Marketing Simpler Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 7a12f5d7-36e6-4a25-b447-9e9b86f3a82a Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  If you know you have a big mission as a coach, you’re going to love today’s episode. 

  My guest today is Jennifer Apple. Jennifer has a super big mission which is to give women and non-binary artists a community where they can build a sustainable & thriving career in the arts.

  And Jennifer has a lot of strong beliefs about what’s broken in her industry, about the kind of support that’s missing for artists, and she’s committed to doing something about it. 

  Her beliefs are so clear and strong and she’s got the experience to back them up.  So, we just needed to talk through how to infuse those core beliefs into a cohesive message that helps her dream clients KNOW that her program is THE program for them. 

  I am guessing you can relate to that gap we’ve all felt between the passion we hold in our hearts and the words we need to put on the page in order to communicate that passion. 

  If so, this conversation will help you. So let ‘s get going. 

  SHOWNOTES: Check out Tamika Auwai and her content pillars at @orishacreative on Instagram

  CONNECT WITH JENNIFER:

  WEBSITE: https://www.empoweredartistcollective.com

   

  INSTAGRAM: http://instagram.com/EmpoweredArtistCollective

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  ]]> Sun, 29 May 2022 09:00:00 +0000 2720 true true 1 109. The Big Secret to More Impact, Productivity, and Money with Tanessa Shears Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 4fdb8788-cbd9-42cd-815e-229123f9f01f Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  This conversation left me googling all things biohacking afterward because my guest, Tanessa Shears, is really onto something. 

  She’s committed to helping business owners, just like us, be more productive, happy and impactful in our work thanks to biohacking. 

  What’s biohacking? Great question. Essentially, biohacking is the practice of making incremental lifestyle or health changes to improve your personal performance.  

  I’ll let Tanessa tell you all about it. But the part of biohacking we dove into is… 

  SLEEP.  One of my favorite pastimes. 

  Tanessa will reveal the truth about how much sleep we actually need to perform at our best and how to improve the quality of your sleep to accomplish bigger goals in your business. 

  It was an illuminating conversation for me… and yes… I even bought some red goggles afterward. 

  Find out why by tuning in now! I hope you enjoy my conversation with Tanessa Shears. 

  CONNECT WITH TANESSA:

  PODCAST: http://tanessashears.com/podcast

  INSTAGRAM: http://instagram.com/tanessashears

  FREE WORKBOOK: http://tanessashears.com/energy

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  ]]> Thu, 26 May 2022 09:00:00 +0000 2662 true true 1 108. How to Promote When You Don’t Have Anything to Sell Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 30523934-d6a1-4cd8-a900-2461d0c1a568 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  Here’s a question: what the heck are you supposed to talk about when you don’t have anything to sell?

  Once your client roster is full and you’ve moved into a launch model with a course or group program, it’s hard to promote your offerings when they’re not actually available. 

  That’s the issue today’s guest faced. Her name is Sarah Light. She’s the creator of the beautiful yearly planner called Sol Planners.  BTW… we’ve linked to her gorgeous planners in the show notes. I have one and it’s so super yummy.  

  Sarah sells a lot of planners from October to about Mid February.  After that, she doesn’t have any offerings… and doesn't want them. 

  Yet, because her business serves coaches, she gets the importance of list building and engaging your audience. But that’s always felt off because how much can you really talk about planners in June, right?

  But the two of us do a pretty good job of creating a year-long marketing plan designed to maintain a solid connection with her audience and build up a ton of anticipation for the glorious day when the next year’s planners drop. 

  Even though Sarah sells a product and you may be a coach, you likely need a year long marketing plan so that when you do move into a launch or a client surge, your audience is waiting with bated breath to dive in. 

  So let’s get into it…

  CONNECT WITH SARAH:

  SARAH’S PLANNER: Https://solplanners.com

  INSTAGRAM: Www.Instagram.com/solplanners

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  ]]> Sun, 22 May 2022 09:00:00 +0000 1893 true true 1 107. Pitch Yourself to Podcasts Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full cf6f5cf5-5e54-4660-9d50-6121b8d8f454 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  Let’s talk about podcast pitching today, shall we? Podcast pitching can feel daunting, yet it’s a wonderful way to build your list, form business alliances, and just be more visible. 

   

  So, today’s episode is designed to deliver a simple strategy to help you confidently pitch yourself as a guest expert on podcasts. 

   

  My guest today is Sarah Lilley who helps committed horse riders reconnect to their confidence, trust themselves and have more fun riding.  

   

  And list building is a top priority for Sarah, so we get right down to business together to create a podcast pitch strategy that she could stand behind. 

  I hope you enjoy the episode!

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  CONNECT WITH SARAH:

  WEBSITE: EmotionalFreedomwithSarah.com

  INSTAGRAM: http://instagram.com/SarahLouiseLilley

  ]]> Sun, 15 May 2022 09:00:00 +0000 2430 false false 1 106. 3 Critical Hiring Mistakes to Avoid No Matter What Role You Hire for Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 60f16a76-e889-4f08-b0c0-24054e4336ed Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  My guest today is Cindy Harvey who has helped me make 2 very essential hires in my business over the last 12 or so months. 

  You know when you meet those people who immediately make you want to strategize a plan to become best friends? Cindy is one of those people for me.

  Truthfully, immediately after she helped me hire our Project Lead, Julie, I said to my team… I can’t wait to hire somebody else just so I can work with Cindy again.

  And Cindy is here today to help you avoid some of the most common hiring mistakes coaches make. Now, before you decide this episode doesn’t apply to you because your business isn’t quite big enough to have a team… think again. 

  Whether you need to hire your very first VA or like me, you’ve got a few full-time employees, you will learn essential lessons that will set you, the contractors or employees you hire AND your business up for long term success.

   

  A bit more about Cindy before we dive in… She’s a hiring expert, leadership coach, and founder of Amelia Dee, a company that helps online coaches find, assess, and hire the right talent for their growing teams.

  After spending 15 years making the hiring process fair and easy for hundreds of leaders, Cindy has seen it all. Now she helps online coaches make sound hiring decisions so they can step into their leadership potential with team members who are connected to their mission.

  Cindy is a Certified Human Resources Leader and an active member of the Human Resources Professionals Association.  And I am so excited to introduce her to you… so let’s get going!

  CONNECT WITH CINDY:

  INSTAGRAM: @cindyharveyonline

  LINKEDIN: https://ca.linkedin.com/in/cinharv

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  ]]> Thu, 12 May 2022 09:00:00 +0000 2315 true true 1 105. How to Address the Money Concern Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full d87a53c7-35c0-4124-9607-6edd6cd749c8 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  The online world talks so much about overcoming objections. There are entire courses on overcoming objections. There are strategies and tips and all of this talk about how to convert more clients by overcoming their objections. 

  Here's the problem with that line of thinking, as values driven coaches, we don't want to be against our clients ever. So the idea of overcoming objections feels like coercion, manipulation, or at the very least “me against you”. And that is no way to enroll dream clients. 

  Inside of Client Surge, as well as in The Hive, we reframe this idea of overcoming objections and instead look at how we can help our clients address concerns. When you're in a sales call, it's so important to use your coaching skills to help your client arrive at an empowered decision about whether or not they want to work with you. And I want to show you what that looks like in action, especially when it comes to the biggest objection we often receive in discovery calls and sales conversations, and that is..you guessed it..money.

  One of the things that we do inside of Client Surge are pop up playbacks, where students record practice sales calls that they run with each other. And then we watch the sales calls live together, play by play, and I break down what worked, what didn't and why. 

  In this episode, you’ll hear something that occurred at the end of one of these playbacks when one of my client surge students asked if I would role play, “addressing the money concern”.

  If after listening to this, you feel inspired to deepen your enrollment skills. It's a sign that client surge is the perfect next step for you. Enrollment is now open for client surge and you can register at JoinClientSurge.com. 

  Now, give yourself the gift of 13 minutes of watching this training and then go and grab your spot in client surge. And with that, I hope you enjoy this role play of addressing the money concern.

  CONNECT WITH ME:

  CLIENT SURGE ENROLLMENT OPEN NOW: https://joinclientsurge.com/

  ]]> Thu, 05 May 2022 09:00:00 +0000 966 true true 1 104. 18 New Clients and Counting Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 3638f4b5-5c58-41b2-a98b-c1012da9d6e4 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  If you’re a values driven coach and you want a clear path to more clients without complicated strategies or sketchy sales tactics, this episode is for you. 

  I’ve invited three coaches to talk about what they learned to bring in 18 new clients and counting using Client Surge as their guide. 

  Before we dive in, I want you to know that on Tuesday, May 3rd 2022, the doors to Client Surge will open.  Client Surge is my proven step by step process to help you find 7 paying clients in 30 days. 

  We will kick enrollment off with a free workshop called Clients From Scratch. This class will teach you all about client centered selling, so whether you decide to join me inside the full paid course or not, the free workshop is a must.

  You can grab your free spot for Clients From Scratch at dallastravers.com/clients

  So go do that now. Then come on back and listen to James, Jessica and Kate share the behind the scenes of their Client Surge Process. 

  Not only will you learn about how to really hold space for your clients during sales calls, but it will also give you great insight into what client surge is all about so you can decide whether or not you want to jump in.  

  I hope you enjoy the episode. 

  CONNECT WITH OUR GUESTS ON INSTAGRAM:

  JAMES: @worldofjames

  KATE: @katewstone

  JESSICA: @jessicaraaumfoster

  CONNECT WITH ME: 

  FREE CLIENTS FROM SCRATCH WORKSHOP: dallastravers.com/clients

  INSTAGRAM: @dallastraversbizmentor

  ]]> Sun, 01 May 2022 09:00:00 +0000 3024 true true 1 103. Don’t Sabotage the Sale Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 9598eed6-3410-4015-8a66-6a82cfdfb4c2 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  My guest today is Emma Goodwin who helps exhausted parents feed their families GAPS food without a big headache. 

  GAPS stands for Gut And Psychology Syndrome. It’s an eating protocol that can bring a ton of benefits to children in particular who face a wide range of mental, physical and emotional challenges.  

  I’ll let Emma tell you more during the episode. But first I want to remind you to grab a spot for Clients From Scratch. It’s a free workshop I’ll host next week to kick off enrollment for Client Surge.  

  You can grab your free spot now at dallastravers.com/clients

  Okay, back to Emma…  There is no shortage of leads or interest in her world. But the parents who join her for a sales call don’t often turn into clients.  

  So throughout this episode Emma and I explore how she can create clear expectations, address concerns and give these parents the help they need before the sales call happens and, of course, at the end of the call when it’s time to actually sell. 

  If your discovery sessions don’t convert into clients regularly, keep listening because you’ll learn some simple adjustments you can make to sign more clients and know that you’re truly serving people. 

  Let’s get into it… 

  —— 

  CONNECT WITH REBECCA:

  INSTAGRAM: http://instagram.com/timelesscookery

  WEBSITE: https://timelesscookery.com

  —— 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  ​​​​​​​FREE WORKSHOP: Clients From Scratch - https://dallastravers.com/clients

  ]]> Sun, 24 Apr 2022 09:00:00 +0000 2230 true true 1 102. Bad Advice That Blocks You From More Clients Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full df634128-29f5-4e52-b749-2bf9a65ffa81 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  In today's episode I am all by myself to talk to you about specific bad advice that blocks you from more clients. 

  But before you dig in, I want to make sure you know about the special FREE workshop I'll host the week of May 3rd. It's called Clients From Scratch and it's designed to help you find paying clients without all the gross sales tactics. You can learn more and register at dallastravers.com/clients. 

  And now, for today's episode, let's dig into three specific piece of BAD advice I hear in the coaching space all too often. I will also share what to do instead. 

  So, if you ever feel like that advice out there just isn't "you", please tune in to this episode. Because I know you'll be able to pull out a handful of really helpful nuggets that will help you find more paying clients. 

  Enjoy! 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE WORKSHOP: Clients From Scratch: dallastravers.com/clients

  ]]> Sun, 17 Apr 2022 09:00:00 +0000 1327 true true 1 101. An Honest Look at What it Really Means to Scale Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full d9b94a28-e138-47c1-a27a-d29ae30b611a Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  You are in for a treat today because my guest is Rebecca Tracey who is all about helping coaches keep things simple in their business. 

  Rebecca niched into working with coaches because after taking all the business courses, she saw them continuously struggling to get clients because NONE of those courses covered the foundations clearly enough. Surrounded by incredible coaches who were floundering and QUITTING their businesses, way too early, she decided to do something about it.

  Inside this episode, Rebecca drops some serious truth bombs all about simplicity in your business, the myth of course launching, and why every one of us should build solid foundations before we even think about scaling. 

  Rebecca and I share the same perspective — which is that your business doesn't have to be as complicated as the internet makes it seem. And this episode will help you simplify things. 

  So, with that, it’s time to tune in… Enjoy!

  CONNECT WITH REBECCA:

  INSTAGRAM: http://instagram.com/theuncagedlife and http://instagram.com/rebeccatracey

  Free Training: https://www.theuncagedlife.com/dallas 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

  ]]> Thu, 14 Apr 2022 09:00:00 +0000 2497 true true 1 100. The Free Coaching Trap Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full bdc322f3-d9b9-4f4a-a66c-b657feebf7a8 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

   Today’s episode is extra juicy because I think most of us have had those moments when we feel a potential client slipping away on you because you give too much coaching away for free.

   

   Now, there is a time and place to actually give coaching away for free. Which is a super smart and effective strategy. WHEN you actually use it as a strategy.

   

   But if you’re giving coaching away outside of sales calls, you’re not doing your job. And believe it or not, you’re not helping people. 

   

   What I’m describing easily happens when we center ourselves in a discovery session or sales call instead of centering the client. 

   

   So, if you find that your sales conversations don’t easily turn into paying clients, please join me for an upcoming free workshop for values driven coaches. 

   

   It’s called Clients From Scratch and you’ll learn why client centered selling is the only approach for values driven coaches AND how to apply it in your coaching business. 

   

   Grab your spot for the free workshop now at https://dallastravers.com/clients

   

   Now, in today’s episode, my guest is Erica Lasan. She helps overwhelmed women and overworked moms rediscover radical joy and purpose beyond parenthood. 

   

   And Erica knows exactly what it feels like to give coaching away and hoping that all her great advice and support will magically turn people into clients.  

   

   It’s a recurring theme in her life so we put our heads together to uncover the subtle things she may be doing to sabotage her client attraction and land in the frustration zone instead. 

   

   Erica is just so much fun, so I hope you enjoy listening as much as I enjoyed this conversation.

   

  CONNECT WITH ERICA:

  WEBSITE:  http://EricaLasan.com 

  FACEBOOK: http://facebook.com/QuEricaByEricaLasan

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE WORKSHOP: Clients From Scratch — https://dallastravers.com/clients 

  ]]> Mon, 11 Apr 2022 09:00:00 +0000 3521 true true 1 99. Uncover Your Dream Client Power Statement Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 8af51696-ea7b-4ba6-a986-5df382850d99 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  Pop Quiz… tell me who you help and how you help them. 

  Do the words flow freely from your lips?  If you’re like most coaches… probably not.  

  Today’s episode is a little different because we’re going to listen in on a bonus class we held not long ago inside The Hive. 

  I asked Hive Members to submit their Dream Client Power Statements so that together we could workshop their message and make it clear, compelling and clean. 

  So, today, you’re going to hear me coach four volunteers all of whom are doing incredible work in the world.  

  One thing we see happen all the time inside the Hive is this giant light bulb flashing on when a coach finally lands at the perfect words to describe their work and you’ll hear that happen a bit inside this episode. 

  You’ll also hear the sometimes clumsy process of trial and error as we strive to communicate the value of our work with clarity and purpose. 

  I hope you enjoy this bonus episode and I want to thank Christina, Stephanie, Tanya and Christina for volunteering for today’s show. 

  Let’s dig into some Dream client Power Statements, shall we? 

  CONNECT WITH CHRISTINA SMITH:

  https://christina-smith.com/

  CONNECT WITH STEPHANIE DETHLEFS:

  https://instagram.com/hellowriters

  CONNECT WITH TANYA CHERMAK:

  https://thrivrx.com/

  CONNECT WITH CHRISTINA ASAI:

  https://instagram.com/christinaasai.co

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

  ]]> Sun, 03 Apr 2022 09:00:00 +0000 4268 true true 1 98. Escape the Employee Mindset with Christen James Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 651abf5f-3505-4353-9a22-af44c87c8554 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  My guest today is Christen James (also known as CJ). She is a Mindset & Transition Coach, Speaker, Podcast host and creator of The Shine to FIVE™️ Method.

  With her specially designed 3D Exit Strategy™️, CJ helps womxn who are fed up with juggling their unfulfilling corporate jobs and a side business to confidently take the leap from employee to go ALL IN with their Businesses.

  Whether you have a part time job right now or you’re coaching full time, you’ll want to tune in because even I can fall back in 9-5, employee thinking (and I’ve never actually had a 9-5 job). 

  CJ and I cover a lot of ground in the bonus episode including how to break free from the employee mindset inside your business, and important things to think about when you’re ready to go all in on your business. 

  With that… Enjoy my conversations with CJ! 

  SHOWNOTES:

  The Shine to FIVE™ Movement waitlist is now open at http://bit.ly//theshinetofivemovement for 9to5 womxn who need tools to break free of Employee Mindset and coaching, training and resources to grow their side-biz so they can confidently go from employee to Entrepreneur.

  CONNECT WITH CJ:

  PERSONAL IG: http://instagram.com/@christennjames

  PODCAST IG: http://instagram.com/@theshinetofivemethod

  CONNECT WITH ME:

  INSTAGRAM: http://instagram.com/dallastraversbizmentor

  FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

  ]]> Thu, 31 Mar 2022 09:00:00 +0000 1916 true true 1 97. Find the Right Words to Describe What You Do Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 5c6894a6-2662-4446-8b45-f0c192d44c7d Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  Over the next two episodes, we’re going to talk about what - inside the Hive - we call your Dream Client Power Statement (or DCPS). 

  A DCPS is the way you concisely describe the people you serve and results you help them achieve.  

  Over and over again, I see the difference a strong DCPS can have on every coach, no matter how long you've been in business. Which is interesting because for some of us, the DCPS isn’t something we ever say verbatim. Yet, it’s this anchor that bolsters our confidence and our message. 

  So, my guest today is Laurie Shiers whose business has been evolving and it’s time to find the words to keep up with this evolution. 

  Laurie and I get really clear on the two offerings she’ll provide both of which offer the same outcome. From there…  we get kinda sorta pretty close to a rock solid DCPS for her.

    

  But we don’t quite nail it.

    

  Here’s what’s fun…  about 24 hours after our recording session, Laurie sent me the most amazing email with a perfected and totally inspiring DCPS inside.

    

  Let me share it with you and then we’ll dig into the episode so you can follow along and clarify your own DCPS just like Laurie did.

   

  Okay, so Laurie Shiers helps people do the things they’ve been dreaming about. If you’re afraid you might die with your gifts still hidden inside, I’ll help you get your ideas out of your head and into the world—and do it with joy, passion and purpose.

  Pretty great, right?

    

  And with that, let’s dive into the episode

  CONNECT WITH LAURIE:

  WEBSITE: https://laurieshiers.com/

  INSTAGRAM: http://instagram.com/@brainchildcoaching

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

  ]]> Sun, 27 Mar 2022 09:00:00 +0000 2565 true true 1 96. An Easy, 4-Step List Building Plan Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 10ddb5a9-a1f2-4a20-a8ff-df11a894d8b3 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  Welcome to the third and final episode in our special series all about list building. Let’s talk about strategy, shall we?

  My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book.  Her clients are often experts who just need help taking all of their expertise and putting it into a book. 

  Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book.  

  What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world.  

  Not only to build her list, but test the effectiveness of her LM marketing, opt-in page conversion, and how well the lead magnet leads to paying clients. 

  So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. 

  Get ready to take some notes because I know you can try out at least one of the strategie we discuss today. 

  You can check out Amy's lead magnet bookmark over at https://www.amygoldmacher.com/booktitlebrainstorm 

  CONNECT WITH AMY:

  WEBSITE: https://www.amygoldmacher.com/

  FACEBOOK: https://www.facebook.com/amy.goldmacher/

  INSTAGRAM: https://www.instagram.com/solidgoldmacher/

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: Coaching Super Power Quiz - https://dallastravers.com/quiz

  ]]> Sun, 20 Mar 2022 09:00:00 +0000 2188 true true 1 95. How to Expand Beyond 1:1 Coaching with Jereshia Hawk Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full c3c62549-4e1d-435c-9b0e-2a1d8e9b55ea Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  I am such a big fan of today’s guest, so I’m really happy you tuned into this bonus episode featuring Jereshia Hawk.

  Jereshia is a business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high profit margins. 

  Her mission is to narrow the racial wealth gap. She's dedicated to seeing more coaches leave a positive impact and create a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. 

  Jereshia is really good at helping you position and sell your group coaching program because you have a proven signature system. 

  And today we’re going to talk about:

  1. The milestones a coach should reach that tell it’s time to expand beyond 1:1. 

  2. Powerful questions you can ask yourself to figure out the best business model for you. 

  3. Common mistakes coaches make when they try to scale their business

  And be sure to stick around til the end because there’s this really funny moment where I tried to be all polite about the sketchy sales tactics we so often see online and Jereshia’s response is priceless. 

  I don’t want to wait another minute. So get ready to take notes and enjoy this inspiring conversation with Jereshia Hawk. 

  CONNECT WITH JERESHIA:

  INSTAGRAM: http://instagram.com/jereshiahawk

  PODCAST: https://podcasts.apple.com/us/podcast/jereshia-said/id1438629390

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: Coaching Super Power Quiz - https://dallastravers.com/quiz

  ]]> Thu, 17 Mar 2022 09:00:00 +0000 2522 true true 1 94. How Many Lead Magnets Are Too Many Lead Magnets Today, we will continue the conversation about lead magnets that we started in last week’s episode. So, if you haven’t listened yet, I recommend you go back and listen to me and Nic Frick de... full af828f3f-7c99-4ff0-b59f-8f69baed4016 Today, we will continue the conversation about lead magnets that we started in last week’s episode.

  So, if you haven’t listened yet, I recommend you go back and listen to me and Nic Frick design her lead magnet with intention.

  Then, when you come back, you’ll hear me and Randi Roberts talk through three important things…

  1. How to determine when it’s time to have more than one lead magnet

  2. How to build your lead magnet backward from the promise of the course, package your program you intend to offer. 

  3. And how to let your lead magnet be easy. 

  Randi was on the show about a year ago and you’ll also hear how much has changed for her in that time, so our entire conversation is really inspirational. 

  Before we dive in, let me tell you a bit about Randi…

   

  She helps mid-career professionals find the best fit for the next phase. Whether they’re mid-career and they’ve lost their passion for their work or they’re beginning to think about retirement, Randi helps them get clear and get excited about what comes next.

  And with that, let’s dive back into lead magnets… 

  CONNECT WITH RANDI:

  www.corlinrobertscoaching.com

  https://www.facebook.com/groups/fulfillingcareerhappylife

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE Coach Class: http://watchthecoachclass.com/

  ]]> Sun, 13 Mar 2022 09:00:00 +0000 2356 true true 1 93. The Real Purpose of Your Lead Magnet Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full c7a7a257-756a-45a2-9f34-d4ae269f8ac3 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  We gotta talk about list building — It’s something that a lot of coaches put on the back burner because they’re overwhelmed or unsure about the best strategies to implement. 

  And yet, list building is the crucial step you’ve gotta embrace if you ever want to expand beyond 1:1 coaching… And I don’t want you to wait until you’re ready to launch a course before you start to build your list.  

  List building takes some time, so set yourself up for success NOW by making it a priority in your business. 

  To help you feel more confident around this, I’m going to dedicate the next few episodes to list building and lead magnets. 

  Up first is Nic Frick who helps new moms find exactly the job they want so that they can add more joy and ease to their lives. 

  Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that’s truly valuable without being overwhelming. 

  So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first). 

  And here’s the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic’s icky feelings about lead magnets just evaporated.  

  If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen. 

  CONNECT WITH NIC:

  WEBSITE: www.nicfrick.com

  INSTAGRAM: www.instagram.com/heynicfrick

  LINKEDIN: www.linkedin.com/in/nicolefrick

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE RESOURCE: Coach Quiz -  https://dallastravers.com/quiz

  ]]> Sun, 06 Mar 2022 10:00:00 +0000 2235 true true 1 92. Launch Your Course with Gemma Bonham Carter Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 573782a4-faa0-40a6-8384-4b9e58779870 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

   Today’s bonus episode is with one of my favorite online business owners. Gemma Bonham-Carter is an online course strategist and digital marketer who has helped over 6,000 entrepreneurs launch and scale their businesses.

  Gemma helps her clients build scalable, sustainable digital businesses with a long-term vision and effective strategies that work throughout industries - from entrepreneurship, the arts, nutrition, health and wellness, parenting, and more!

  And today, we are talking about courses… 

  1. How to know it’s time to launch your course

  2. The common mistakes that could kill your launch before you even get it off the ground

  3. And Gemma’s favorite time-tested launch strategy

  Whether you’re chomping at the bit to get that course of yours out in the world ASAP or you just know that a course is somewhere in your future, you will love Gemma’s simple, data driven approach. 

  So, let’s talk about courses, shall we? 

  CONNECT WITH GEMMA:

  www.gemmabonhamcarter.com

  @gemma.bonhamcarter

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz

  ]]> Thu, 03 Mar 2022 10:00:00 +0000 2334 true true 1 91. You Are Built for Success Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 9cc18ebc-fc37-41a6-9065-42a31426013c Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  Today’s episode is a doozie because I’m willing to bet that at least once in your coaching journey, you’ve wondered if you really have what it takes to make your business really work. 

  We’ve all been there… including my guest, Dani Abernathy who throughout her life has experienced this theme of feeling like an outsider.  Dani looked at successful coaches out there and really worried that there was something broken inside her, which prevented her from having success, finding clients, and making money.

  So she and I had an honest heart to heart about what success really means to her and how she can rely on two tools to ground herself when she begins to spiral in self-doubt and feelings of other-ness. 

  The first is simply a physical pattern interrupt, not to distract her from what are very real feelings, but rather to give her a fresh perspective and hopefully reveal more options for how to move forward.  

  The second is what I’ll call Dani’s Success Plan Litmus Test to help her let go of any judgments or assumptions about why a plan won’t work for her and instead, use her natural skills and resources to make a success plan all her own. 

  I know I’ve said it before, but this episode is absolutely one of my favorites, so I hope it helps you in your own moments of self doubt because here’s what I know for sure… 

  Dani is built for success. So am I and so are you… 

  CONNECT WITH DANI:

  https://www.daniabernathy.com/

  https://www.instagram.com/daniabernathyauthor/

  CONNECT WITH ME:

  INSTAGRAM: https://www.instagram.com/dallastraversbizmentor/

  Free Quiz: https://dallastravers.com/quiz

  SHOWNOTES:

  Enneagram Quiz: www.truity.com

  ]]> Sun, 27 Feb 2022 10:00:00 +0000 3151 true true 1 90. Simplify Everything in Your Business Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full db155b90-7320-4e35-be02-feb5db3b1ed3 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  My guest today is Ana Sanson who helps work-from-home moms reconnect with themselves so they can feel peace in their family, confidence in themselves, and productive at work.

   

  Ana has fallen into the same hole a lot of us values-driven coaches fall into from time to time…

   

  Proving worth instead of providing value.

   

  What does that look like?

  Proving worth is self-centered and fear motivated. We get nervous that our clients aren’t making enough progress, so we pile on more tools, more time, more stuff to “help them”. When in fact all that stuff just creates overwhelm and confusion.

   

  Providing value on the other hand is client-focused. We bring our best selves to every client, but we also understand that our #1 job is to hold space and honor each client’s unique journey.

   

  So, Ana and I recalibrated a bit today. We brought her back to the client-centered approach of providing value.

   

  And we did it with one simple question…

   

  “What do you believe in?”

   

  If you ever worry that you're not doing enough for your clients, this conversation will help you simplify your message and your offerings so that you can provide value instead of simply proving worth.

   

  Let’s dig into it…

   

  SHOWNOTES:

  Free Resource — Schedule Domination: https://scheduledomination.com/

  Kary Perry — https://www.instagram.com/socialwithkary/

   

  Connect with Ana:

  http://anasanson.com

  http://instagram.com/mindbodyana

  http://facebook.com/anasansoncoaching

     

  Connect with Me:

  Instagram: @dallastraversbizmentor

  Free Resource — Schedule Domination: https://scheduledomination.com/

  ]]> Sun, 20 Feb 2022 10:00:00 +0000 2491 true true 1 89. Uncover Your Unique Approach with Megan Yelaney Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full b525a2e9-ca0b-47a1-a0d7-f09b7a5b80f0 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  I have a very special guest for you today, Megan Yelaney, who is on a mission to help online coaches sign high-ticket clients they love, month after month without feeling icky, salesy, lost, or desperate by standing out and being 110% themselves.

  It starts by identifying your unique coaching method and then leveraging it across your business. The results? An uncopyable brand no one can compete with.

  And inside this episode, Megan will walk you through the four phase process to help you embrace your own uniqueness and use it to sign dream clients by leveraging those things that make you unique.

  Grab a pen and paper because you’re going to want to take a ton of notes. This episode is like a mini masterclass in uncovering your unique brand. 

  If Meg’s method inspires you, be sure to take her special quiz designed to reveal your unique coaching method. You can find it at www.meganyelaney.com/quiz. 

  CONNECT WITH MEGAN:

  Find Your Unique Approach QUIZ: www.meganyelaney.com/quiz 

  INSTAGRAM: https://www.instagram.com/meganyelaney/ 

  CONNECT WITH ME:

  INSTAGRAM:  http://instagram.com/dallastraversbizmentor

  FREE QUIZ: https://dallastravers.com/quiz

  ]]> Thu, 17 Feb 2022 10:00:00 +0000 2731 true true 1 88. Is Your Niche Authentically YOU? Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full d80d9f83-b81e-4b16-94c5-8b0fd8a15c29 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  Do you ever wish you had the perfect words to describe what you do?  A sentence or two that encompasses precisely who you help and how you help them? 

  Inside the Hive, we call it a Dream Client Power Statement and hallelujah we finally found one for today’s guest Karey Spransy.

  Now, Karey is a go-getter. She’s a very gifted coach, and she’s overcome a lot of challenges in her own life. 

  Karey’s also pretty good at converting leads into clients during her sales calls. 

  But let’s be honest… Karey just needs more sales calls. She wants to get in front of more people, but up until now… that hasn’t been happening. 

  Inside the Hive, Karey and I have gone back and forth searching for the right Dream Client Power Statement because when you land on a powerful message… it opens the doors to more referrals, more leads, more sales calls, more clients. 

  Well, I am happy to report that today… Karey and I landed on a message that is unapologetically HER. Now, I know that I usually share our guests Dream Client Power Statements when I introduce the episode, but not today…

   

  I don’t want to ruin the surprise. 

  So with that… let’s walk through the sometimes messy process of finding an authentic, unapologetic message. 

  CONNECT WITH KAREY:

  www.kareyoncoaching.com

  www.facebook.com/kareyspransy

  www.instagram.com/kareyspransy

  CONNECT WITH ME:

  INSTAGRAM: https://www.instagram.com/dallastraversbizmentor/

  FREE QUIZ: https://dallastravers.com/quiz

  ]]> Sun, 13 Feb 2022 10:00:00 +0000 2531 true true 1 87. 3 Paths to Your Perfect Niche Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 22398a79-0aa7-4ee7-b7c7-d2e4b484989a Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  My guest today is Bex Burton who is a love and relationship coach. And, over the last 18 months, Bex has struggled to attract clients. 

  Now, client attraction hasn’t always been this challenging for Bex, so we’ve both been on the hunt for that missing link Bex’s business really needs.  

  I actually came into this episode feeling kinda frustrated because Bex is awesome and her work truly helps people… so what the heck have we been missing? 

  Inside the Hive, we’ve been working on niching down for Bex and we’ve gotten close… we just hadn’t totally nailed it yet.  

  But today’s conversation was a turning point because rather than sticking to the traditional, often surface level approach to niching, Bex and I took a three-pronged approach.  

  We focused on her audience and their shared experience, her process and what makes it unique from other love coaches out there, and Bex’s stance… what matters most to her. 

  With this deeper approach to niching, Bex and I uncovered three things: 

  1. The core pillars all of her content must connect back to in order to pack a punch.  

  2. The value of reflecting her client’s beliefs and lived experience in her message

  3. And, the excitement that comes when you're willing to go all in on your stance in your marketing

  If you ever wonder how the heck to narrow your niche without pigeon-holing yourself, this episode is a must-listen. So, let’s get started. 

  SHOWNOTES: 

  To learn more about Tamika Auwai and Content Pillars head to: https://www.orishacreative.com/ 

  CONNECT WITH BEX: 

  www.bexburtoncoaching.com 

  Facebook.com/bexburtoncoaching

  Youtube.com/bexburtoncoaching 

  Instagram: @lovecoachbex 

  CONNECT WITH ME:

  Instagram: @dallastraversbizmentor

  Free Quiz: www.dallastravers.com/quiz

  ]]> Sun, 06 Feb 2022 10:00:00 +0000 3317 true true 1 86. Understand Human Design is Your Business GPS Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 167ef0a4-f09c-478e-8bb4-e79d49a31b15 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  My guest today is Deepshikha Sairam who is a Spiritual Mentor and she helps leaders and high achieving entrepreneurs walk the path of Spiritual Self Mastery as they get beyond the noise of their inner chatter and go from chaotic and restless to serenity, calm and into their highest self expression. She uses a mix of Divine Feminine and energy work to help them match their inner state to their outer reality while guiding them back to their true nature.

  Deepshikha’s episode is the perfect introduction to Human Design, which can serve as a GPS for you in your spiritual journey, your business journey and, of course, your life journey, so let’s get into it…

  I hope you enjoy!

  Connect with Deepshikha:

  Instagram: @deepshikhasairam 

  Deepshikha’s Guided Energy Activation: https://socialiquegroupe.lpages.co/energy-activation/

  Connect with Me:

  Instagram: @dallastraversbizmentor

  Schedule Domination: http://scheduledomination.com

  ]]> Thu, 03 Feb 2022 10:00:00 +0000 2635 true true 1 85. The Best Things to Focus On In Your Business Most of the coaches who tune into this show don’t have a big support staff taking care of every little thing in the business. For a lot of us… the buck stops with us.    Which means that time... full 123111ca-1e22-40f3-98a7-d748b4255353 Most of the coaches who tune into this show don’t have a big support staff taking care of every little thing in the business. For a lot of us… the buck stops with us. 

   

  Which means that time is our most precious resource.

     

  My guest today is Jacque Hamilton who helps new writers create a strong emotional connection between their characters and the reader so they can publish their work and write for a living.

   

  And on top of her coaching work, she is a committed mom and an avid athlete.

   

  Now, Jacque doesn’t have a lot of extra time and she came into the show wanting a plan to optimize every moment inside her business.

   

  So, Jacque and I talk through a process she can follow to help her feel completely confident that the actions she chooses to focus on are the right ones.

   

  What I loved about this conversation is that Jacque’s plan is completely customizable and actually built to change depending on the weather… literally… 

   

  So, if you never feel like there’s not enough time to get all the things done in your day, please grab a pen and paper to follow along. The truth is that you can’t get it all done in a day, so what you choose to do really matters. 

   

  Connect with Jacque:

  https://www.facebook.com/SoapBoxEditorial

  https://www.instagram.com/soapboxedits_jacque/

  https://soapboxedits.com/

   

  Connect with Me:

  Instagram: @dallastraversbizmentor

  Schedule Domination: http://scheduledomination.com

  ]]> Sun, 30 Jan 2022 10:00:00 +0000 3490 true true 1 84. 5 Lessons to Pack a Bigger Punch in 2022 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full 634270bd-8d6e-4646-9450-ea61677eae62 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  Today’s guest is someone you may already know because this is her third time on the podcast. 

   

  Tilita Lutterloh helps purpose driven high achievers get stronger and eat better so they can do more and do it better. She very graciously agreed to let us follow her business growth for a full  year. 

   

  So, now that our year is up, Tilita and I wanted to share the biggest lessons she learned over the past 12 months and, more importantly, the actions she’ll take and adjustments she’ll make because of them. 

   

  And let me just say straight out of the gate — if list building has been on your to do list at all, you’ve gotta tune in, because Tilita learned a valuable lesson about why list building matters in her online coaching business. 

   

  You’ll hear lots of other nuggets throughout our conversation, so with that I hope you’ll enjoy my conversation with Tilita Lutterloh. 

   

  Connect with Tilita:

  www.tilitafied.com

  Instagram: @IAmTilita

   

  Connect with Me:

  Instagram: @dallastraversbizmentor

  Free Quiz: www.dallastravers.com/quiz

  ]]> Sun, 23 Jan 2022 10:00:00 +0000 3400 true true 1 83. Natasha Samuel’s Sustainable Instagram Video Strategy Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Ac... full d7f40be4-eafc-43d0-8bf7-a4a5c41b3f66 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  Do you ever scroll through your instagram feed and just wish you had the confidence to create better videos?

   

  That’s exactly what my special guest will help you with, so buckle up my friend… you’re about to fall in love with all things IG Video.

   

  Natasha Samuel is a leading Instagram expert, especially when it comes to video. And in today’s episode, she walks us through the four different types of Instagram video, plus the strategic purpose behind each one.

   

  But before we dig too deep into strategy, Natasha offers up some real and tangible encouragement for every coach who worries that you don’t have what it takes to put yourself out there on Instagram video.

   

  So, if being more visible is on your to do list this year, Natasha is the perfect person to help you do that.

   

  Let’s get into it…

   

  Connect with Natasha:
  Instagram: @shinewithnatasha
  http://shinewithnatasha.com
  Podcast: The Shine Online Podcast https://link.chtbl.com/shineonline
   

   

  Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz]]> Thu, 20 Jan 2022 10:00:00 +0000 2351 false false 1 82. A Fullproof Process to Build More Confidence Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: ... full 65bca337-cd0c-4091-97f9-6ec5f4f6b058 Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

  1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

  2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

  3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

   

  Today’s episode is going to tackle something we’ve all experienced… 
  
  Self Doubt.  
  
  Listen, I’ve been in business for 20 years now and I still have moments of self-doubt.  Luckily, they don’t happen very often and they don’t last for long. 
  
  But what about when your business is newer? Or what about if you’ve been at this coaching thing for a while and you feel like you should be further along than you are? 
  
  “I’ve worked so hard and I just don’t seem to be getting anywhere.” 
  
  That’s how today’s guest felt coming into our conversation. Her name is Naomi Geidel and she helps creative people take inspired action toward their dreams.  
  
  I’m so grateful for the conversation Naomi and I shared because she bravely talked about the self doubt and stuckness we’ve all been through. 
  
  And because she was so brave, we were able to craft a plan to help her not only get unstuck but to use her natural strengths to move forward faster in her business. 
  
  Now, Naomi asked for a plan to get unstuck which is exactly what we created and it had three phases. 
  
  1. Clear the decks by forgiving any judgments she has about past mis-steps. 
  2. Identify the natural strengths she already possesses to apply in the areas she struggles with inside her business.  
  3. Use a different approach to the traditional gratitude exercise, all of us coaches have heard of, to collect evidence of her progress and authentically boost her confidence. 
  
  If you ever worry that you should be further along or you wonder if you have what it takes to make this coaching thing really work… today’s episode is precisely what the doctor ordered.  I hope you enjoy it!

   

  Resource mentioned in this episode: 
  “Burnout” https://www.burnoutbook.net/

   

  Connect with Naomi:
  www.naomigeidel.com
  Facebook: www.facebook.com/acreativepurpose
  Instagram: @acreativepurpose

   

  Connect with Me: Instagram: @dallastraversbizmentor Coach Class: http://watchthecoachclass.com]]> Sun, 16 Jan 2022 10:00:00 +0000 2978 true true 1 81. Find Mental and Emotional Freedom with Scott Victor Nelson To wrap up our special series, I’ll share a conversation I had with another inspiring coach inside the Hive. Meet Scott Victor Nelson! Scott is on a mission to help 7 million people on the plane... full e05a003e-081a-43a3-8d20-ad6698a2ddd9 Fri, 14 Jan 2022 10:00:00 +0000 1651 false false 1 80. Make Legal Support More Accessible with Stacey O'Bryan My guest today is Stacey O’bryan who’s company is called Before the Lawyer. Stacey is on a mission to normalize the conversations and actions that arise from legal conflict because 50% of us wi... full dc4b2cec-5dc9-427d-98ca-cceaeb08ef06 Thu, 13 Jan 2022 10:00:00 +0000 1599 false false 1 79. Go Inward and Trust Yourself with Ajarae Coleman This is the third of our special mini series and my guest today is Ajarae Coleman who’s always known her purpose on the planet is to bring more levity to those around her. She did it as a kid a... full d84d6f6f-3fe0-49a0-96e2-da9b0f2de0ae Wed, 12 Jan 2022 10:00:00 +0000 1374 false false 1 78. Reconnect to Ecology to Feel More Purpose + Agency with Erin Young Today, I continue my conversation with another Hive member who is truly on a mission. And her name is Erin Young. She helps natural health practitioners share their craft authentically; moving bey... full 45ad4585-3fbc-4825-b7ba-369350934e9f Tue, 11 Jan 2022 10:00:00 +0000 1399 false false 1 77. Simplify Antiracist Business Models with Nadi Fantastic This week, we’re celebrating the show’s new name by highlighting 5 coaches inside The Hive who are truly on a mission. And our very first guest is Nadi Fantastic. Nadi is an Anti-Oppression ... full a3a32432-b0a7-4fdb-a69a-83a042accfa8 Mon, 10 Jan 2022 10:00:00 +0000 1541 false false 1 76. Welcome to Coaches On A Mission If you’ve been following the show for a while, you probably won’t be surprised to hear that we have a brand new name. As I lean deeper and deeper into my values, I’ve discovered a lot of chang... full 5edf99db-b0aa-47a1-b430-c543a6011186 Sun, 09 Jan 2022 10:00:00 +0000 342 false false 1 We're on a Break. Here's why... I’m popping in quickly to let you know that we’re taking the week off. BUT, don't leave too quickly, because I want you to be on the lookout for a special episode we are dropping on January 9th. Th... bonus 0e5da814-3717-49f8-a437-fa464591229c Mon, 03 Jan 2022 10:00:00 +0000 46 false false 1 75. Email Marketing in 2022 — What You Need to Know Today’s episode is a quickie and it’s jam packed with great tips to set you up for email marketing success in 2022. Now, If you ever thought email marketing was dead, think again because my gue... full 88b3f804-be3d-4568-aeb1-67edb69aa739 Sun, 26 Dec 2021 10:00:00 +0000 1609 false false 1 74. Are You Sales Avoidant? I’m sure most of us can agree that as much as we love coaching, selling can often feel like a necessary evil. And because we don’t love selling, we don’t practice and therefore, we don’t ever get b... full 4c03e6ef-b35a-4a22-9f01-3981b2531ccd Sun, 19 Dec 2021 10:00:00 +0000 3295 true true 1 73. How to Find More Paying Clients Today’s episode is a special one because we’re going to tackle the most common question I get asked...which is, “how can I find more paying clients?” But I’m not going to answer that question ... full 256b62e2-435b-4764-8eed-2babdf15587b Sun, 12 Dec 2021 10:00:00 +0000 2720 true true 1 72. 3 Non Gross Ways to Close More Sales I am flying solo today because I want to talk about Three Non Gross Ways to Close More Sales in 2022. If you've listened to more than a few episodes of this show, you've probably heard the topi... full c47f6ccb-8e00-47de-8bde-6ac8756481d6 Sun, 05 Dec 2021 10:00:00 +0000 1491 false false 1 71. How to Onboard Clients like a Pro If you’ve ever had that oh-no moment when a client says YES and you realize you don’t have an easy way to collect payments, you’re not even sure if you should do that before a contract gets signed ... full 127a92aa-c0df-42be-80bc-3de48575daaa Sun, 28 Nov 2021 10:00:00 +0000 2440 true true 1 70. Success Doesn’t Always Need to Come Quickly Okay, let’s talk about the problem with Hustle Culture, shall we? My guest today is Ketetha Olengue who is a Resident Physician In Training, and also runs a coaching program called Developing ... full 076492c3-e4ca-470c-9140-723fd4886b75 Sun, 21 Nov 2021 10:00:00 +0000 2426 true true 1 69. Two Ways to Help Clients Say YES to Working Together Have you ever had those moments where a potential new client gushes over the free content you put out, the way you put yourself out there, and the work that you do? They can’t say enough good stuf... full 2be41676-2a89-4298-b837-387fce74758f Sun, 14 Nov 2021 10:00:00 +0000 2867 false false 1 68. How to Design Your Signature Process Okay, all my life coaches, authenticity coaches, health coaches, confidence coaches, everybody out there who’s really good at listening to your client and offering up custom tools or insight that c... full ed2f5b9e-1dec-4e2f-8a1d-1fd2a59b33fb Sun, 07 Nov 2021 10:00:00 +0000 2179 true true 1 67. When It’s Time to Make Your Business Your Full Time Thing Whether your business is brand new or growing rapidly, I bet you’ve gone through periods where, in order to get to the next level, you have to let something go. That was the case for today’s g... full f833bfa1-e4ab-453b-8ca7-cef784e0d452 Sun, 31 Oct 2021 09:00:00 +0000 1988 false false 1 66. Greatest Hits: Build Your Team Today I am sharing the third and final part of our Greatest Hits series. In this episode, we are focusing on Building Your Team. A common trap I see a lot of coaches fall into is waiting way too lo... full 6467e855-2bb3-4097-a524-be6c60055c60 Sun, 24 Oct 2021 09:00:00 +0000 485 false false 1 65. Greatest Hits: Build Your Confidence We are back with Part 2 of our three part “Greatest Hits” series. Today we want to highlight episodes that can help you to Build Your Confidence. If you ever feel that your confidence (or lack of) ... full da5cf33b-9810-4250-923b-0728535e2366 Sun, 17 Oct 2021 09:00:00 +0000 416 false false 1 64. Greatest Hits: Build Your List This month, we’ve curated a special Greatest Hits series for you. I’m completely biased, of course, because I adore every guest who’s ever been on the show — so putting together a list of greatest ... full c18eaa3a-b1aa-4635-ac45-7ebfa2a842b4 Sun, 10 Oct 2021 09:00:00 +0000 456 true true 1 63. 3 Fun Ways To Build Your List I am so excited about today’s episode because it’s been a while since we talked about list building.  And, if you want to eventually scale with a course or large group program, your list matters a ... full af55c6fc-e093-47e5-8850-56996a530304 Sun, 03 Oct 2021 09:00:00 +0000 2325 true true 1 62. Is It Time to Offer VIP Days? My guest today is Jordan Gill who is an expert when it comes to VIP Days. Jordan and I get into the specifics behind what VIP Days are, who should offer them, and how you can design them to serve ... full 4cb46cab-7b97-4d97-9e30-6a4b579f754b Sun, 26 Sep 2021 09:00:00 +0000 2755 true true 1 61. Permission to Go Slow The myth of “overnight success” is a tired one and it doesn’t serve any of us because, in fact, it’s the slow and steady approach that most reliably leads to a sustainable success.   Why?  Becau... full dd603139-2edc-45e4-84fd-8a7640312221 Sun, 19 Sep 2021 09:00:00 +0000 1336 true true 1 60. Permission To Change Course What if I told you that it’s okay to feel like you’re all over the place every now and then?   In fact, if what you want is a values-aligned business, you may find that things look a little chao... full 950ae86c-6eb8-4768-b459-15c52d1f4ad0 Thu, 16 Sep 2021 09:00:00 +0000 1110 true true 1 59. Permission to Be Imperfect Think about how many hours you’d reclaim in your week if you gave yourself permission to get it wrong. In this bonus episode, I’ll share candidly about my own struggles with perfectionism (hel... full 08951170-79a3-46ee-962d-1dde48e51b4d Tue, 14 Sep 2021 09:00:00 +0000 1224 true true 1 58. Permission to Go All In On Your Business What would happen if you gave yourself complete permission to go all in on your coaching business? That’s the question we’ll explore in the first of a special 4-part series called All In. F... full e5e47d98-b510-4582-b9e1-54fc2e05d382 Sun, 12 Sep 2021 09:00:00 +0000 1239 true true 1 57. Big Changes Inside My Business If you’re growing, your business is changing. So, I guess I’m growing because I’m sure making a ton of changes this year. Changing the way I approach my goals so they feel like me instead of ju... full cbb517e6-a19f-4401-8a47-d7a61a1c0508 Sun, 05 Sep 2021 09:00:00 +0000 1624 false false 1 56. What Do You Stand For? My guest today is Laser Malena-Webber. Laser helps motivated musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter,... full 771a055c-24b1-4374-8728-1f70438b4982 Sun, 29 Aug 2021 09:00:00 +0000 2900 true true 1 55. Have You Outgrown Your Niche? My guest today is Izzy Stevens who wishes she was more consistent in her marketing. All the social posts, weekly emails and extra efforts have never felt completely easy for her. And up until r... full 0f31b201-c1f5-4a36-97d2-6b44056b50b4 Sun, 22 Aug 2021 09:00:00 +0000 2713 true true 1 54. BONUS: 3 Reasons Why I Shut Down My Instagram Account I’m closing down my instagram account and I want to spill the beans on exactly WHY inside this bonus episode. I know shutting down an account with nearly 12,000 followers may sound like a risky... bonus 94c57b49-6a54-4d9b-8967-a4ee3380be73 Thu, 19 Aug 2021 09:00:00 +0000 919 false false 1 53. Don't Overcomplicate Your Offerings If you ever worry that your business can’t handle all your creative ideas, you’re going to love today’s episode. Iva Perez, my guest this week, is a newer coach with what she thought were two t... full 5afb0f81-ae38-4d1a-8928-f5448cc211ae Sun, 15 Aug 2021 09:00:00 +0000 2136 false false 1 52. Offerings That Align With Your Values I’m just thrilled to introduce today’s guest to you. Her name is Kelli King-Jackson and she helps Black women working in white spaces. She’s been feeling a lot of tension around how to keep her wor... full 49c05df8-1235-4cd8-9143-3d1b36aec251 Sun, 08 Aug 2021 09:00:00 +0000 2265 false false 1 51. A Simple Post-Pandemic Business Plan My guest today is Deb Flashenberg who owns the Prenatal Yoga Center in NYC. When the pandemic hit last year, Deb quickly pivoted to take her entire studio online. Which was no small feat, cons... full a4cfa359-5702-43f5-80af-87c8ce197f01 Sun, 01 Aug 2021 09:00:00 +0000 2708 true true 1 50. Put Your Sales on Autopilot Without Being a Robot My guest today is Destini Copp. She’s a marketing expert who helps entrepreneurs launch and scale their online business with personalized coaching & accountability, simplified, MBA-like training, t... full a2d89bb0-a02a-4aae-a345-0efcad0e3c74 Sun, 25 Jul 2021 09:00:00 +0000 1907 false false 1 49. Do You Struggle With Over Responsibility? Okay… I know I’ve said this before and I’ll likely say it again.. But today’s episode of the Six Figure Coach Podcast is my very favorite so far. My guest today is Benno Nelson who began coachi... full 3f2e1b51-a893-43d9-aca5-becb41c7a699 Sun, 18 Jul 2021 09:00:00 +0000 2498 false false 1 48. Stop Trying to Get It Right and Start Experimenting With What Works My guest this week is Kirsten Lesser Bridge who helps women that are busy keeping it all together to find more calm and clarity. Kirsten has entered a stage in her life where what matters most is c... full 89fb5af5-0a61-4211-b285-871eb45c056e Sun, 11 Jul 2021 09:00:00 +0000 3206 true true 1 47. How to Become a Better Delegator Okay… let’s talk about delegating shall we? My guest today is Lisa Pepper-Satkin who loves serving her clients. It’s her happy place. What she doesn’t love is all of the admin involved in market... full 9edc70cd-a58e-4425-b2ed-bdc9b7098d26 Sun, 04 Jul 2021 09:00:00 +0000 2168 true true 1 46. Overcome Your Fear of Being on Camera Today’s episode comes directly from a recent 6FCC coaching call where Toya Gavin and I developed a clear, repeatable process to help her overcome her fear of being on camera and start going live on... full 41ca3967-3a36-4831-99f6-b986a30f2972 Sun, 27 Jun 2021 09:00:00 +0000 1941 true true 1 45. The Cure to Enrollment Burnout My guest this week is Tammy Cunningham who’s been suffering from enrollment fatigue for nearly a decade. You know the dread and fear and baggage that comes when it’s time to get into selling mo... full 1ada7171-8b6c-4221-a42f-4414b3b788fa Sun, 20 Jun 2021 09:00:00 +0000 3095 true true 1 44. How to Turn Fans Into Paying Clients Let’s kick things off with a question… Do you ever feel like people love the work you do, yet nobody wants to pay you for it? That was the case for today’s guest, Jill Valdez. Jill loves helpin... full f519a238-1e15-43eb-bec6-1c8a75b0c504 Sun, 13 Jun 2021 09:00:00 +0000 1662 false false 1 43. Permission to Do What You Really Want to Do You know those coaching moments when inspiration strikes and you share some insight or feedback that leads to a massive breakthrough for your client and you don’t even totally know what you said? ... full ad51fe26-6f50-404c-aed3-7face650891d Sun, 06 Jun 2021 09:00:00 +0000 2028 true true 1 42. What Happens When Resistance Rules? Today’s episode is different from any other I’ve recorded and I almost decided not to share it with you because my goal with each episode is to serve up some tangible actions you can apply in your ... full 4277a431-e1aa-4bc1-86d4-fe0a9815ff5d Sun, 30 May 2021 09:00:00 +0000 2359 true true 1 41. The Power of Nurture Marketing with Tamika Auwai My guest today is Tamika Auwai who pretty much blew my mind three minutes into our interview. I don’t know if you relate, but for me… content creation can often feel like a pain in the booty m... full 914d2d56-e9c9-40e5-af74-cd168c6945ef Sun, 23 May 2021 09:00:00 +0000 3518 false false 1 40. Tilita's First Five Figure Launch The last time we had Tilita Lutterloh on the show, we talked about a big shift she made in her messaging and ideal client. Since then, Tilita relaunched her signature program and she’s back today t... full 19305b86-e4f8-47ca-b876-9400e8b810ab Sun, 16 May 2021 09:00:00 +0000 2971 false false 1 39. What If You Worry That Your Work Doesn't Matter? Grab your tissues, folks because today’s episode is a bit of a tear jerker! I am so impressed with Angela Vorpahl, today’s guest. She brought so much clarity and vulnerability to the episode, I... full 8b1b2d3e-8f7c-4381-aac4-c19fbeb1f116 Sun, 09 May 2021 09:00:00 +0000 3415 true true 1 38. Does Your Message Match Your Price? Jolene Blackbourn helps prospective law students save time, money and stress so they can be financially free and live the life they always dreamed as an attorney. Now, Jolene’s industry is kno... full d6a4da53-acef-4569-8c16-def2a044211d Sun, 02 May 2021 09:00:00 +0000 3093 false false 1 37. Tianna Tye's Rock Solid Rules to Hire and Train Your Team the Right Way Back in episodes 13 and 15, I coached two volunteers through creating a hiring plan. But hiring a new team member is the easy part. The real work begins when it’s time to onboard your new hire and ... full 14e51e50-d4ed-4b4c-94a7-48080a703d9b Sun, 25 Apr 2021 09:00:00 +0000 2725 true true 1 36. Should You Share Your Prices Before Discovery Sessions? Let’s talk about Xandra Hawes. She’s today’s guest and she’s a very gifted spiritual mentor, psychic and healer. Xandra came into our session feeling unclear about the best way to offer the classic... full 1cfd2052-49e6-436e-b5e8-5b202bf956bd Sun, 18 Apr 2021 09:00:00 +0000 3186 true true 1 35. Are You Clever or Are You Clear? Hi there. It’s Dallas Travers. Your host of The Six Figure Coach Podcast - a show for coaches who care as much about impact as they do about income. Today’s episode is such a juicy one, especi... full aabf67ed-996c-45fa-a922-5eb6e1486c8a Sun, 11 Apr 2021 09:00:00 +0000 2773 true true 34. The Case for Premium Pricing with Latesha Lynch My guest today is Latesha Lynch and I must confess that after we wrapped up recording I blushed and asked her, “can we be friends?” Latesha is one of those “tell it like it is” entrepreneurs w... full 07bcd1a3-af2d-4cf1-b9a9-fe79c010eca1 Sun, 04 Apr 2021 09:00:00 +0000 2467 false false 1 33. Jaclyn Mellone's 5 Part Framework to Build Authority My guest today is Jaclyn Mellone who's super passionate about helping online entrepreneurs become the Go-To Authority in their niche. Just 5 years ago Jaclyn was 32, pregnant, had a 2 year old,... full fcf0b32a-9880-4fc5-a6e5-59a99ded3e58 Mon, 29 Mar 2021 09:00:00 +0000 2890 false false 1 32. Create Content Your Ideal Client Can't Resist My guest today is Michelle Pollack. Like a lot of us, Michelle keeps growing and learning which means her niche and her passions keep deepening and shifting. So, the target audience Michelle sta... full 339b534c-78ef-4205-97ee-911eebfa6592 Mon, 22 Mar 2021 09:00:00 +0000 3063 false false 1 31. Be More Decisive to Overcome Overwhelm Have you ever heard the phrase “A confused mind says no”? Basically, when faced with too many options, our brains freeze and we choose nothing. That’s the trap this week’s guest, Annie Li... full 4444cfcc-c4a6-476c-93ef-12130c190bbe Sun, 14 Mar 2021 09:00:00 +0000 3689 false false 1 30. Sade Jones' Wholistic Approach to Stay Focused + Beat Procrastination If you’re like me, you have a lot of fantastic entrepreneur ideas and you love what you do.   Which means, it’s easy to start a lot of projects, work pretty much all the time, and lose interest the... full 0ce4039a-d681-47a9-9a8c-ba3dadb46c96 If you’re like me, you have a lot of fantastic entrepreneur ideas and you love what you do.

   

  Which means, it’s easy to start a lot of projects, work pretty much all the time, and lose interest the closer you get to the finish line. Plus work-life balance can feel like an urban myth.

   

  My guest today is Sade Jones who takes a holistic approach to time management to help coaches just like us be more productive without working so much, stay focused with ease and build true momentum in all areas of our lives.

   

  Sade is all about helping ambitious people manage their time more efficiently, so they can pursue and monetize their passions, navigate their wellness, as well as personal development. Her mission is to empower others to find time to pursue what sets their soul on fire.

   

  If you need to recalibrate your productivity, this episode is just what the doctor ordered.

   

  Connect with me:

  Instagram: @dallastravers

  Facebook: http: www.coachesonamission.com

  Free Training: www.watchthecoachclass.com

   

  Connect with Sade:

  Instagram: @sadejones_

  Resources:

  www.thefireinside.com/links

  ]]> Sun, 07 Mar 2021 10:00:00 +0000 1944 false false 1 29. Feeling Unclear? Put Blinders On + Get to Work Have you ever suffered from breakthrough backlash?   It usually happens about a week after you’ve had a massive moment of clarity in your business when everything seems to come together.   Yet, whe... full 4c24ea21-488d-4f33-866a-474ecc17b993 Have you ever suffered from breakthrough backlash?   It usually happens about a week after you’ve had a massive moment of clarity in your business when everything seems to come together.

   

  Yet, when it’s time to follow through on that pivotal moment, you get cold feet, feel confused, and second-guess everything.

   

  That’s exactly what happened for Melissa Costello after she realized it was time to take her coaching business in an entirely new direction.

   

  We actually shared Melissa’s breakthrough moment in Episode 12 of this show, but since then, things haven’t been all rainbows and dollar bills for Melissa.

   

  She’s felt incredibly stuck, unfocused, and fearful about what to do to generate revenue right now while still building this new brand.

   

  In today’s episode, Melissa realizes that she’s a heck of a lot more clear than she thought she was and confusion was just showing up as a cunning form of resistance.

   

  The two of us break through that resistance today to help Melissa put on blinders and focus on repeatable habits to fully commit to her new business and bring it to life.

   

  Connect with me:

  Instagram: @dallastravers

  Facebook: http: www.coachesonamission.com

  Free Training: www.watchthecoachclass.com

   

  Connect with Melissa:

  Instagram: @karmachow

  www.karmachow.com

  ]]> Sun, 28 Feb 2021 14:00:00 +0000 2261 false false 1 28. Cut Your Offerings, Raise Your Price, and Expand Your Niche: Behind the Scenes of Tilita's Six Figure Journey Throughout 2021, we’re going to track one coach’s progress toward six figures. You may remember Tilita Lutterloh from episode #4 on the show. She’s a high-performance coach and graciously agreed to... full fc34558f-a1c0-4f6e-8003-8d1141a99e69 Throughout 2021, we’re going to track one coach’s progress toward six figures. You may remember Tilita Lutterloh from episode #4 on the show. She’s a high-performance coach and graciously agreed to welcome behind the scenes in her business this year.

   

  In this episode, Tilita and I share some big changes we had to make in her business in order for her to reach her revenue goals without burning out.

   

  Rather than piling on more offerings, more work, more stuff… we actually eliminated all but one of her offerings. Then, we raised her prices because her prices were so low they did not reflect the quality of her work or the values she holds.

   

  Lastly, we dug into her niche so that she can expand beyond runners and serve any goal-oriented, ambitious, structure-loving leader out there.

   

  After our first coaching session this year, I had goosebumps because Tilita’s path to six figures is so crystal clear to me. So, I can’t wait to see how her journey unfolds this year, and excited to watch it right along with you.

   

  Connect with me:Instagram: @dallastravers
  Facebook: http: www.coachesonamission.com
  Free Training: www.watchthecoachclass.com

   

  Connect with Tilita:
  Instagram: @iamtilita
  Facebook: https://www.facebook.com/groups/TheRunnersLockerRoom

  ]]> Sun, 21 Feb 2021 12:00:00 +0000 3856 false false 1 27. Got a Big Mission? Turn It Into a Game My guest is Sonia Chavez who is on a mission to help Rebel Leaders and emerging talent create much-needed disruption in the corporate space and society at large. \n\nSonia’s North Star has always b... full a77cd41f-4762-40b1-9ad6-d2fbfa659751 Sun, 14 Feb 2021 12:00:00 +0000 2912 false false 1 26. Stop Over-Complicating Your Discovery Sessions Let's talk about discovery sessions, shall we? Whether you call them sales call, enrollment conversations, sample sessions, or a quick chat, these intro conversations with prospective clients can f... full 142c7804-f14c-4132-845b-7a01d3586b1c Let's talk about discovery sessions, shall we? Whether you call them sales call, enrollment conversations, sample sessions, or a quick chat, these intro conversations with prospective clients can feel dicey.

   

  We love coaching… but selling? Not so much.

   

  My guest is Kate Farrall, a brilliant coach who helps motivated artists earn more money from their work. You see Kate’s clients have talent and creativity to spare, but what they lack is a structure and authentic approach to connect and engage with the people who can show work and invest in their art.

   

  That’s what Kate helps them do. Her work allows artists to get the recognition they deserve and make money doing the creative work they love.

   

  What I love about my session with Kate is that she’s coming up against many of the same fears and obstacles her clients face when it comes to selling her services.

   

  From rigid coaching packages, under-charging, and inconsistent follow-through, Kate and I solve the problems that block most coaches from discovery sessions that convert and actually feel fun.

   

  Connect with me:
  Instagram: http: @dallastravers
  Facebook: http: www.coachesonamission.com
  Free Training: www.watchthecoachclass.com

   

  Connect with Kate:
  Instagram: @katefarrallcoaching
  Website: katefarallcoaching.com

  ]]> Sun, 07 Feb 2021 12:00:00 +0000 3335 false false 1 25. Marisa Corcoran's Proven Formula to Write Better Copy My guest today is Marisa Corcoran who just might be the most clever person I know. Not only is Marisa a talented copywriter and teacher, but she also has this unique and special approach to storyte... full e7341814-da56-4ecc-a01c-2e49913b31dd My guest today is Marisa Corcoran who just might be the most clever person I know. Not only is Marisa a talented copywriter and teacher, but she also has this unique and special approach to storytelling that simplifies the process while drawing out your natural voice and creativity.

   

  In this episode, Marisa coaches me through her Story Strip Down process to help me be less of a stiff professor in my copy and more… well… me.

   

  If you want to discover what to say and how to say it so you can magnetically attract your dream clients, you need Marisa Corcoran in your corner...

   

  In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message inside her 9-month mastermind, The Copy Confidence Society.

   

  This week, Marisa will also host the Copy Chat, a free masterclass series that brings together 10 of the savviest copywriters, business coaches, and online strategists around.

   

  You can actually sign up for the Copy Chat this week at www.thecopychat.com.

   

  Grab a pen and a fresh pad of paper because Marisa is about to teach us all how to tell better stories to attract clients, make money, and even create a massive online movement.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free at www.watchthecoachclass.com.

   

  Be sure to join Marisa's free online masterclass at www.thecopychat.com. Or hit her up on Instagram: @mtoni.

   

  Connect with me on social:
  Instagram: http://www.instagram.com/dallastravers
  Facebook: http://www.coachesonamission.com

  ]]> Sun, 31 Jan 2021 12:00:00 +0000 2880 false false 1 24. A Whole New Way to Niche My guest this week is Bret Shuford who’s been a working Broadway actor for over a decade. Up until recently, Bret’s niche has been broadway-centric.   As you’ll hear in the episode, Bret is not tot... full f0920420-4679-489c-88c1-3090667dfb50 My guest this week is Bret Shuford who’s been a working Broadway actor for over a decade. Up until recently, Bret’s niche has been broadway-centric.

   

  As you’ll hear in the episode, Bret is not totally inspired by Broadway any longer. The culture can feel destructive, the decision makers less inclusive…

   

  Yet, it’s been really hard for Bret to transition away from the niche he’s really known for. He came into the episode with a deep desire to clarify who exactly he should serve. If it’s not Broadway, then what is it exactly.

   

  What Bret and I uncovered is a myth most coaches buy into. And that’s the idea that your niche must focus on your ideal client’s occupation, interests, or goals.

   

  But that’s not the only way to niche down. You can draw in the perfect clients when you let your unique process be your niche.

   

  And one thing Bret is so super skilled at is developing an irresistible personal brand.

   

  So in this episode we explore what his business could look like if he let the thing he’s really good at lead the way. It’s a very inspiring conversation that’s sure to bring you a fresh way to think about your own niche.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out. If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 24 Jan 2021 12:00:00 +0000 3232 false false 1 23. Build a Distraction-Free Business Plan You know… not every coach wants to run their own empire. Sure, a lot of us wouldn’t dream of not doing this work full time and taking it as far as we can possibly go. But others prefer to let their... full 9c01c9c2-86ea-4b42-8cbb-44e72756effa You know… not every coach wants to run their own empire. Sure, a lot of us wouldn’t dream of not doing this work full time and taking it as far as we can possibly go. But others prefer to let their business take up just a small corner of their busy and full lives.

   

  That’s the case for my guest, Nicole Tschierske. Nicole has a full time job that she loves. So, while she also love coaching, she wants to keep her practice relatively small.

   

  Today, she and I will craft a 12 month plan with a laser focus because Nicole doesn’t have a ton of extra time to devote to her business and she wants to make sure that everything she focuses on packs the biggest punch with the least amount of effort.

   

  Whether you want a tiny but mighty coaching business or you’re shooting for the stars this year, today’s episode will help you think about the year ahead and make important choices about which actions you’ll take on and why.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 17 Jan 2021 12:00:00 +0000 2837 false false 1 22. Do This When You're In Your Own Way As coaches, we’ve all had those moments where we’ve held ourselves back. Whether it’s fear, perfectionism, distraction, or overwhelm… as humans walking the planet, we’ve all been there.   It’s pain... full 7e93d69c-e892-421a-943b-6d1d28df1460 As coaches, we’ve all had those moments where we’ve held ourselves back. Whether it’s fear, perfectionism, distraction, or overwhelm… as humans walking the planet, we’ve all been there.

   

  It’s painful, especially when we know we’re doing it, yet we just can’t seem to break free from our sabotaging behaviors.

   

  It’s Dallas Travers here and today’s Six Figure Coach Podcast episode is one of my favorites because we tackle self-sabotage head on.

   

  My guest is Randi Corlin Roberts who left her extremely successful corporate career to become a coach. Randi has a massively successful track record, yet lately she’s held herself back from putting her coaching business out there. Yes, she’s got private clients, but Randi wants more…

   

  A big mailing list. An active online community. Successful courses that make an impact.

   

  This week, we explore what’s holding Randi back and come up with a crystal clear plan to overcome the natural discomfort and sabotage that occur when any of us tries something new.

   

  It’s not a laundry list of actions to take, but instead a new way to see yourself.

   

  Randi shows up ready to do this work, so I know you’ll get a ton out of the episode.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 10 Jan 2021 12:00:00 +0000 2753 false false 1 21. Build Your List + Make Money With a Weekly Newsletter If you ever feel weird about selling to your list get ready because my guest this week is Jenna Doolittle.   Jenna is a career coach for actors and when the industry shut down overnight as much of ... full df4050f5-0cab-4b0f-abb0-5b00a89e77cf If you ever feel weird about selling to your list get ready because my guest this week is Jenna Doolittle.

   

  Jenna is a career coach for actors and when the industry shut down overnight as much of the world went into quarantine, Jenna wanted a way to truly help the acting community access as many high-value free resources, classes and events online as they could.

   

  So, she began curating a daily digest of the best resources for actors. Over time, Jenna’s newsletter evolved to a weekly digest that brings in a bit of ad revenue.

   

  But Jenna needed a better way to monetize her newsletter without losing the original intention, essence or value of it.

   

  In a private session together, Jenna and I came up with a pretty clever way to monetize her newsletter with Patreon. Which left Jenna with two questions.

   

  How can I keep attracting subscribers to my newsletter?
  Once someone subscribes, how can she convert them into loyal Patreon members?

   

  That’s what we dig into during today’s episode. It’s a juicy one and I'm excited to share it with you.

   

  Also, Jenna and I completely dorked out with matching outfits for the episode. You can see proof of our dorkiness here: https://bit.ly/2KG1JM6

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 03 Jan 2021 12:00:00 +0000 3294 false false 1 20. Design Your Wildly Successful Year Well, we did it! We made it through 2020, the world’s longest year in recorded history. As the year unfolds, I wanted to help you plan your goals for 2021. But what you’ll hear during this episode ... full 9ec796e4-334e-48bd-920a-aa44517c74e9 Well, we did it! We made it through 2020, the world’s longest year in recorded history. As the year unfolds, I wanted to help you plan your goals for 2021. But what you’ll hear during this episode is that just setting goals is not enough.

   

  You’ll see what I mean inside the episode which is inspired by a training I gave my Six Figure Coach club members at our autumn retreat. With that, let’s make big plans for next year, shall we?

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 20 Dec 2020 12:00:00 +0000 2053 false false 1 19. Six Steps to Create Your Next Level Offering Kimberly Miguel Mullen is back in this week’s episode of the Six figure Coach Podcast.   Back in episode 17, Kimberly Miguel Mullen shared her inspiring Six Figure Journey with us.   Today, we get ... full 15e91b50-dab1-4f8e-81b9-336a9e454cfb Kimberly Miguel Mullen is back in this week’s episode of the Six figure Coach Podcast.

   

  Back in episode 17, Kimberly Miguel Mullen shared her inspiring Six Figure Journey with us.

   

  Today, we get to clarify her next level offering. But we had to be very intentional. If you recall from her last episode, one of Kimberly’s biggest lessons was the importance of simplifying.

   

  So, the last thing I wanted us to do was create another offering that stole back the freedom and time she worked so hard to create for herself this last year.

   

  We do come up with an awesome next level offering, but it took some work because Kimberly fell into the same mistake a lot of coaches do… assuming that the only way to add value is to give more content, more time, more stuff. Sometimes, the extra stuff isn’t actually valuable. It’s just more stuff. You’ll see what I mean inside the episode. So, with that.. Here’s Kimberly.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 13 Dec 2020 12:00:00 +0000 2493 false false 1 18. The Three Keys That Unlocked Lauren's Six Figure Business A year ago, Lauren - like so many coaches - was burning the candle at both ends and straight up the middle while she was at it. She had a bustling social media marketing service that required a... full 9ac9cbe9-ece9-4d31-a140-f2018cfee56b Sun, 06 Dec 2020 10:00:00 +0000 2950 true true 1 17. How Kimberly Became a Six Figure Dance Coach Welcome to a very special episode of the Six Figure Coach Podcast. I’m excited to introduce my guest today because I’ve watched her go from an overwhelmed coach with a dream of a simpler life to a ... full 0a4c14e8-a183-4bde-8b08-7b10898ccc07 Welcome to a very special episode of the Six Figure Coach Podcast. I’m excited to introduce my guest today because I’ve watched her go from an overwhelmed coach with a dream of a simpler life to a grounded leader with a business that makes a difference and brings in consistent recurring revenue.

   

  Kimberly Miguel Mullen is a dance ethnologist who has been a member of the Six Figure Coach Club for a little over two years. She created the first ever Afro Caribe Online Dance studio which shares the power of dance cultures with the world so she can give back to these same cultures that have given her so much.

   

  Now, Kimberly went through some growing pains over the last couple of years and she shares them with us inside what’s sure to be an inspiring episode for you.

   

  Be sure to also check out www.kmmdancestudio.com because Kimberly will host an extraordinary online challenge for anyone who wants to get their groove on, Afro-Caribe Style.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 29 Nov 2020 12:00:00 +0000 2638 false false 1 16. Jake Kelfer: It's Cool to Make the First Move My guest today is Jake Kelfer who is a genius at networking. In fact, the way he reached out to me to pitch himself as a guest for this show was so impressive and personalized that I said to myself... full ac8d2a49-b5e4-407c-aba3-be04909fcba2 My guest today is Jake Kelfer who is a genius at networking. In fact, the way he reached out to me to pitch himself as a guest for this show was so impressive and personalized that I said to myself, “this guy knows what he’s talking about. I’ve got to bring him on the show.”

   

  Let me share a little about Jake’s background… he’s a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping them create incredibly impactful and profitable businesses.

   

  Jake is the bestselling author of Elevate Beyond and Elevate Your Network, and the founder of the Professional Basketball Combine which has helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality.

   

  He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets.

   

  In this episode, Jake helps me overcome my shyness about making the first move with joint venture partners or possible collaborators. Then, he walks me through a super simple way to track my outreach so none of my efforts go to waste.

   

  If you want to feel empowered to find more collaboration partners, you’ll love Jake’s process. Take a listen.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 22 Nov 2020 12:00:00 +0000 2911 false false 1 15. How to Get Crystal Clear About Who To Hire Welcome back to part two of my mini series with Malika Williams. Last week, Malika and I created a vision for what she wants next in her business and when we took a good, hard look at her numbers, ... full c8627d3c-4194-479e-88ae-f0baa2179ddd Welcome back to part two of my mini series with Malika Williams. Last week, Malika and I created a vision for what she wants next in her business and when we took a good, hard look at her numbers, she realized that she’s a lot closer to that vision than she thought.

   

  From there, we talked about the two phases coaches flow in and out of in their businesses.

   

  Phase one is expansion. Phase two is containment. As coaches, we need both and Malika realized that right now, she’s in a containment phase.

   

  Which begs the question, if you’re not growing your business, what ARE you doing?

   

  The answer is that the containment phase is the essential period to focus on foundations so you can actually grow again when you’re ready.

   

  Malika and I tuned into the foundations of her business and realized it’s time for her to hire an assistant. So, that’s what we got to work on in this week’s episode.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 15 Nov 2020 12:00:00 +0000 2882 false false 1 14. When Is It Time to Stop Hustling? Today is the first of a two part series we’ll roll out this week and next. My guest is Malika Williams from the Center for Women’s Voice. Malika took the leap earlier this year to focus on her coac... full 0e1329f2-06d0-4fac-b3c8-1d1c32844030 Today is the first of a two part series we’ll roll out this week and next. My guest is Malika Williams from the Center for Women’s Voice. Malika took the leap earlier this year to focus on her coaching business full time. And she came into our session feeling some pressure to grow, hustle, and keep up with what she sees other coaches doing online.

   

  But when we got down to Malika’s values and her personal vision for her business, we realized that she doesn’t want to grow right now. She wants ease and flow in her business.

   

  The insights we both had during this conversation were golden, so if you ever find yourself making business decisions from a place of “should” or fear, this episode is a must-listen.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 08 Nov 2020 12:00:00 +0000 2881 false false 1 13. Too Busy to Hire Help? The Common Trap Stuck Coaches Fall Into Today’s episode will help you get out of the overwhelm that comes with working on your own - just you and your laptop every darn day.   My guest is Sarah Gaboury who has an awesome problem. You see... full 1f1ff2fe-b547-4ab3-a587-d924c9213271 Today’s episode will help you get out of the overwhelm that comes with working on your own - just you and your laptop every darn day.

   

  My guest is Sarah Gaboury who has an awesome problem. You see, Sarah’s business has grown a lot lately and she is completely overwhelmed by all the work to do to serve her clients.

   

  In fact, Sarah feels so busy, that the thought of hiring and training an assistant is just too much.

   

  Yet, she understands that in order to sustain her business - let alone continue to grow - she simply must hire help.

   

  Today, we dive into a simple process to help Sarah get crystal clear about the tasks she wants to delegate and the qualities her new assistant must have in order to excel at the job.

   

  If you feel like you work 24/7, yet you don’t feel ready to hire help. This episode is a must.

   

  Inside the episode, we talk about my process for hiring. You can get the guide here --> https://bit.ly/2WBnOO1

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 01 Nov 2020 12:00:00 +0000 3814 false false 1 12. Inside the Club: Is It Time To Ditch Your Business and Follow Your Heart? This episode is a little different. I’m going to take you inside a recent Six Figure Coach Club coaching call where I help Melissa Costello take a massive leap to let go of her current six figure c... full 6a08a242-9adc-4626-a9ea-7e2c63b2ee68 This episode is a little different. I’m going to take you inside a recent Six Figure Coach Club coaching call where I help Melissa Costello take a massive leap to let go of her current six figure coaching business and follow her heart with a brand new area of focus.

   

  After our session, I asked Melissa if I could share the recording with you because the transformation that happens for her is so inspiring.

   

  If you feel called to make a change but fear has held you back, you’re going to love every minute of this episode. And be sure to check out Melissa's new business venture by joining her free Facebook group at https://bit.ly/337eTXS

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 25 Oct 2020 11:00:00 +0000 2088 false false 1 11. How to Design a Course That Doesn't Overwhelm People In today’s episode, I help Morgan Balavage design a new course that delivers a ton of value without overwhelming her students. As coaches, we WANT to give our clients and students everything we’ve ... full ba909156-7708-496a-83b5-e3467fc0fb86 In today’s episode, I help Morgan Balavage design a new course that delivers a ton of value without overwhelming her students. As coaches, we WANT to give our clients and students everything we’ve got. And that desire to serve sometimes creates roadblocks for your clients.

   

  Overdelivering is often more harmful than under-delivering because your #1 responsibility with any course your deliver is to help you students feel successful so they stick with the program and actually see results.

   

  And, sometimes that means holding back on your course content.

   

  Morgan and I dig into this concept inside the episode and the end result is a pretty valuable course that delivers on it’s promise, sets her students up to feel capable and take action, plus it leans perfectly into a bigger offering Morgan wants to enroll students in after they complete the first course.

   

  If you have a new program or course on the horizon and really want to set your students up to feel confident, stay focused and see results, this episode is a must listen.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 18 Oct 2020 11:00:00 +0000 2812 false false 1 10. Jenny Cornbleet + Mark Futterman Help Me Uncover The Motivation Behind My Busy-ness I’ve invited Jenny Cornbleet and Mark Futterman from Boldly Original to coach me through a complicated and honestly toxic relationship I seem to have with time.   I love sharing these episodes with... full 0354ffca-d9b6-4576-b64f-7d4f6ead188b I’ve invited Jenny Cornbleet and Mark Futterman from Boldly Original to coach me through a complicated and honestly toxic relationship I seem to have with time.

   

  I love sharing these episodes with you because one goal I have with this show is to practice authenticity and transparency.

   

  So, yes, we go pretty deep in this episode and yes, I even cry a bit.

   

  But first, a bit about Jenny and Mark...

   

  They help you uncover your deepest inner purpose so you can start doing what matters most. Jenny and Mark believe most of us look for meaning in the wrong place, asking, “What can I do that would bring me purpose?” That’s an outside-in way to search for meaning, and it often leads to spending your whole life looking for something to give you lasting purpose, but never quite finding it.

   

  Jenny and Mark approach purpose from-the-inside-out, helping you turn your work and life into an authentic expression of who you are and what you’re most passionate about.

   

  They have created a unique way to uncover the deepest meaning that’s already inside of you, wanting to be expressed. They call this inner meaning your Boldly Original Proposition or BOP, and it’s the thing your life has perfectly prepared you to help teach, heal, or express in the world.

   

  Whether you have a business, a creative calling, or a cause, they can help you break through self-doubt and feeling stuck and move into a lot more meaning and fulfilment.

   

  Be sure to check out their free class Your Hidden Purpose which is all about the 3 big myths that keep you from doing what matters most and the life you’re meant to have. Just go to www.yourhiddenpurpose.com.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com

  ]]> Sun, 11 Oct 2020 11:00:00 +0000 3226 false false 1 9. How DaJuan Had His First Ever 5 Figure Launch Today’s episode is sure to inspire you if you’ve ever wondered how you can successfully launch your next program.   My guest, DaJuan Johnson is about to have his first ever six figure year because ... full ff888592-88a8-426e-a22f-95736d011208 Today’s episode is sure to inspire you if you’ve ever wondered how you can successfully launch your next program.

   

  My guest, DaJuan Johnson is about to have his first ever six figure year because he designed an amazing course and launched it like a rock star.

   

  DaJuan and I break down the numbers of his launch and discuss where things went well and what he can improve for next time.

   

  More importantly, we explore how this one successful launch completely changed how he relates to himself as an entrepreneur and the ripple effects of that breakthrough in his business.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 04 Oct 2020 11:00:00 +0000 2996 false false 1 8. Are you afraid of being judged? Today's episode is a juicy one because Rachel Selig comes on to get my help narrowing down her niche, which seems simple enough.   But once we got into our conversation, a few fears came up for Rac... full bcef293d-b31c-45df-beff-a0de0491fbb8 Today's episode is a juicy one because Rachel Selig comes on to get my help narrowing down her niche, which seems simple enough.

   

  But once we got into our conversation, a few fears came up for Rachel right away. And we realized that she’s resisted niching down for two reasons.

   

  The first is to protect herself from being judged by people from her past. If she's not niched, she can't put herself out there. If she can't put herself out there, she can't be open to criticism.

  The second reason Rachel has resisted niching was her fear that she wouldn't be able to deliver on her promise to her clients. So by being vague in her marketing, she wouldn’t attract clients. If she didn’t have clients, she didn’t have to deal with disappointing them.

   

  So Rachel and I rolled up our sleeves and we dug into these fears inside today’s episode.

   

  That way Rachel can finally get clear about her target audience and begin to put herself out there.

   

  If you ever fear being criticized, you will love my session with Rachel.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers 

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 27 Sep 2020 11:00:00 +0000 3037 false false 1 7. How the Heck to Make Your Membership Evergreen If you have a program or course that you launch once or twice a year, you may wonder how you can create an evergreen funnel to enroll clients throughout the year.   Without spending a lot on ads. W... full 75436fac-b487-47eb-9038-38cd8b748660 If you have a program or course that you launch once or twice a year, you may wonder how you can create an evergreen funnel to enroll clients throughout the year.

   

  Without spending a lot on ads.

  Without over-promoting and overwhelming your audience

  Without eating into the results you're used to from a live launch.

   

  Jodie Bentley jumps into the hot seat and asks me to outline the first phase of creating an evergreen marketing funnel for her membership program.

   

  There is a way to run an evergreen promotion in the background of your business and we explain it inside today's episode.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 20 Sep 2020 11:00:00 +0000 3188 false false 1 6. What Must You Heal to Be More Visible? My guest today is Katy Chen Mazzara who’s a money coach and one of the founding members inside the Six Figure Coach Club. Katy is so ready to scale her business, yet she holds herself (and her busi... full 770827d8-1ff9-4c25-be28-40576817b429 My guest today is Katy Chen Mazzara who’s a money coach and one of the founding members inside the Six Figure Coach Club. Katy is so ready to scale her business, yet she holds herself (and her business back) because she’s afraid to be truly visible. Katy struggles to go live on Instagram and Facebook and pitching herself for podcasts feels like pulling teach.

   

  So we dug deep right away in today's session to uncover where her fear comes from. Then, we discussed how Katy can be with her fear instead of assuming the only way to overcome it is by taking on a false, positive mental attitude.

   

  This is one of my favorite episodes so far and it’s for you if you're a coach and you see how your own fears of being visible hold you back as well.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social: Instagram: http://www.instagram.com/dallastravers Facebook: http://www.coachesonamission.com

  ]]> Mon, 14 Sep 2020 18:58:00 +0000 3164 false false 1 5. The Real Reason Your Lead Magnet Isn't Working Tilita Lutterloh came into today’s episode to get my help creating a new and improved lead magnet.  But as soon as we dug into our hot seat session, we realized that what she really needed was a ma... full 80074ad8-eeb6-4ef5-96cb-be6f6949d45d Tilita Lutterloh came into today’s episode to get my help creating a new and improved lead magnet.  But as soon as we dug into our hot seat session, we realized that what she really needed was a marketing strategy... not another lead magnet.

   

  The strategy we created leverages actions Tilita already takes in her business and best of all, they’re habits she can stick to for the long haul.

   

  If you worry that your lead magnet isn't working keep listening because we’ll examine a simple organic marketing strategy to get your lead magnet in front of more eyeballs.  That’s the only way you’ll really know if your lead magnet actually converts after all.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social: 

  Instagram: http://www.instagram.com/dallastravers

  Facebook: http://www.coachesonamission.com 

  ]]> Sun, 06 Sep 2020 11:00:00 +0000 3422 false false 1 4. Tyler McCall Helps Me Get Over My Instagram Hangups Today’s episode is special because I get to hop into the client chair for the first time.   My guest is Tyler J McCall who is my favorite Instagram expert. He helps me get over myself and my excuse... full e1f3bda9-6def-4635-8cb0-390f5a43ace3 Today’s episode is special because I get to hop into the client chair for the first time.

   

  My guest is Tyler J McCall who is my favorite Instagram expert. He helps me get over myself and my excuses so I can become more consistent and authentic on Instagram stories.

   

  Tyler is a business and Instagram marketing strategist for online business owners and digital entrepreneurs. He focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and community organizing. Since 2015, Tyler has taught thousands of entrepreneurs how to start, grow, and scale their online businesses. He is the founder of the Follower to Fan Society - an online Instagram marketing training program - and of the Online Business Association - the first and only professional association for online business owners and digital entrepreneurs. Tyler is based in Asheville, North Carolina where he lives with his husband Eric. When he’s not coaching or teaching, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories.

   

  Be sure to check out Tyler’s free class where you’ll learn how to sell more programs, products, and services on Instagram® (without obsessing over your follower count or posting every day)

   

  You can watch the class for free at tylerjmcall.com/free.

   

  And if you like what you hear, please be sure to rate, review and share this show with the coaches in your life.

  ]]> Sun, 30 Aug 2020 12:00:00 +0000 2676 false false 1 3. How Brian Added 3600 New Email Subscribers in Less Than 90 Days 65% of the coaches who join the Six Figure Coach Club tell me that they want to build their list because they're ready to scale beyond just offering 1:1 coaching.   That's why I invited Brian Patac... full 71427c1e-59e4-4853-9083-8068e9b37bd8 65% of the coaches who join the Six Figure Coach Club tell me that they want to build their list because they're ready to scale beyond just offering 1:1 coaching.

   

  That's why I invited Brian Patacca to the show today. I had the privilege of mentoring Brian inside our 6FCC Accelerator program over the last 12 months. During that time, he created and launched 2 online courses plus a membership program. He more than doubled his revenue and even had a six figure launch this year.

   

  One core reason behind Brian's success came down to his list building strategy. In just 90 days, Brian added more than 3000 new subscribers to his list without spending any money on ads.

   

  So, if you know you need to build your list in order to sell courses or group programs, grab a pen and notepad because Brian and I will take you behind the scenes of the exact process he followed to build his list through referral marketing.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:
  Instagram: http://www.instagram.com/dallastravers
  Facebook: http://www.coachesonamission.com

  ]]> Sun, 30 Aug 2020 11:30:00 +0000 2565 false false 1 2. The Essential Mindset Shift to Fill Your Coaching Programs In today’s episode, you’ll hear me coach Carly Clark Zimmer whose private client roster is full. Now, Carly wants to scale with a group coaching program. But she came into the episode believing tha... full c38c5a30-dd8d-489e-862e-a0cdf0171d53 In today’s episode, you’ll hear me coach Carly Clark Zimmer whose private client roster is full. Now, Carly wants to scale with a group coaching program. But she came into the episode believing that a group program can’t ever help clients get the same results as private coaching.

   

  Which makes it pretty hard to go all in with a group program now, doesn’t it?

   

  So I help Carly shift her mindset plus create a structure for her group program that sets expectations and keeps students engaged by mimicking what she already does so well in her onboarding process for private clients.

   

  If you ever worry that your group programs can’t deliver the same results as private coaching, you’ll love hearing Carly’s breakthrough.

   

  Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

   

  If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

   

  Connect with me on social:
  Instagram: http://www.instagram.com/dallastravers
  Facebook: http://www.coachesonamission.com

  ]]> Sun, 30 Aug 2020 11:00:00 +0000 3011 false false 1 1. What I've Learned From My Six Figure Coaching Business Welcome to the first episode of the Six Figure Coach Podcast. Today, we kick the podcast off by getting to know each other a bit.   I'll share my intentions for the show, a little bit about my back... full 051aae79-a349-43c9-947d-9f47f2132139 Welcome to the first episode of the Six Figure Coach Podcast. Today, we kick the podcast off by getting to know each other a bit.

   

  I'll share my intentions for the show, a little bit about my background, and the three biggest lessons of learned on my own six figure journey.

   

  ]]> Tue, 18 Aug 2020 23:38:00 +0000 1062 false false