Icons in the Making

With a career that has spanned 35 years, travel to over 54 countries and iconic projects such as Starbucks, Delta and PBS, Global Creative Director Connie Birdsall has left an indelible mark on the design industry. As a leader, she built Lippincott's design practice to be what is it today: a powerhouse of creativity that touches all facets of brand expression, from digital and social media to video and voice. In this live-recorded conversation on the eve of her retirement, Connie reflects on what has and hasn’t changed in the industry and her lessons for the next generation of designers.