Icons in the Making

Icons in the Making is an award-winning podcast hosted by Heather Stern, Global CMO of Oliver Wyman Group, parent company to Lippincott. In each episo…
Jan 23rd, 2025 | 20:26

Unwrapping transformation with PepsiCo

Dr. Athina Kanioura knows a thing or two about shaking things up. Under her leadership as chief strategy and transformation officer, global giant Peps…
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Nov 22nd, 2024 | 41:06

Unpacking NVIDIA, smart innovation and what’s to come in 2025 with Dawn Hudson

Whether serving as CEO, CMO, or Chairman of the Board, Dawn Hudson has led a groundbreaking career that has spanned industries. From “Super Bowl Babie…
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Sep 10th, 2024 | 49:12

Coloring outside the lines with e.l.f. Beauty's Kory Marchisotto

Brands are often taught to color within the lines—but that's never been Kory Marchisotto's MO. So, it was only fitting when she joined e.l.f. Beauty a…
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Jul 24th, 2024 | 43:06

Cracking open a healthier tomorrow with OLIPOP's David Lester​

Soda and its high-sugar content have long had a bad rap. But OLIPOP is shaking things up with its better-for-you sodas and fun, nostalgic branding. An…
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Jun 25th, 2024 | 39:51

Building a killer brand with Liquid Death's Andy Pearson

Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pol…
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May 14th, 2024 | 41:42

Propelling business aviation to new heights with Bombardier's Ève Laurier

In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined…
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Apr 23rd, 2024 | 40:03

Driving the game of golf forward with Topgolf's Geoff Cottrill

When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. ​​As Chief…
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Mar 5th, 2024 | 43:43

Supercharging growth and cultural relevance with Crocs' Michelle Poole

Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Pool…
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Jan 23rd, 2024 | 43:43

Designing the future of healthcare with CVS Health’s Michelle Peluso

Michelle Peluso likes a challenge. Throughout her cross-industry career, she’s steered some of the world’s best brands in banking, fashion and travel…
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Nov 29th, 2023 | 48:28

Live from SXSW Sydney with Zach Kitschke (Canva), Jo Boundy (Commonwealth Bank) and Brent Smart (Telstra)

When SXSW, arguably the world’s most iconic conference, expanded from North America for the first time with a new event in Sydney, it was the perfect…
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Sep 28th, 2023 | 41:33

Taking creative risks, the future of AI and staying humble with NotCo’s Fernando Machado

Fernando Machado has never been one for resting on his laurels. From brand guru at Unilever, to global CMO at Burger King, to CMO at Activision Blizza…
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Aug 8th, 2023 | 31:51

Turning Barbie into a state of mind with Mattel’s Lisa McKnight

Barbie’s journey from iconic toy to cultural phenomenon has been a master class in marketing. But this branding triumph started well before there was…
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Jun 21st, 2023 | 32:04

Leading by design with Connie Birdsall

With a career that has spanned 35 years, travel to over 54 countries and iconic projects such as Starbucks, Delta and PBS, Global Creative Director Co…
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Apr 19th, 2023 | 42:34

Building a bank for the next generation of investors with Morgan Stanley's Alice Milligan

How do you transform an 87-year-old financial institution into a modern brand? Through grit and vision—both which come to life in Morgan Stanley’s new…
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Apr 5th, 2023 | 33:12

Creating culture-defining moments with Airbnb’s Nancy King

For most brands, culture-defining moments can be hard to come by. For iconic brands like Airbnb, it’s in their DNA. And as its VP of Marketing, Nancy…
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Mar 22nd, 2023 | 51:05

Live from SXSW: Is brand loyalty dead?

There are more brands across more categories than ever before, and a seemingly unlimited supply of reviews, recommendations, likes, aggregators, and n…
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Mar 8th, 2023 | 39:01

Designing for a better tomorrow with Uber’s Joanna Peña-Bickley

Joanna Peña-Bickley knows what it takes to create a magical brand experience. As both the former global Chief Creative Officer of IBM and the Head of…
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Feb 15th, 2023 | 33:58

Transforming retail culture with Depop's Peter Semple

Known for its vintage clothing, streetwear and fresh cohort of online influencers, Depop, the peer-to-peer social marketplace, is the epitome of cool.…
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Feb 15th, 2023 | 33:30

Harnessing the power of community with Reddit's Roxy Young

A seasoned marketer with over 20 years of experience, Roxy Young has perfected the art of using the power of brand to inspire connection. Now, as Redd…
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Feb 1st, 2023 | 27:23

Bridging the design and engineering divide with Netflix's Fonz Morris

What it's like to work for the crown jewel of the streaming world? For Fonz Morris, Netflix's Lead Product Designer, Global Conversion, it's the confl…
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Jan 11th, 2023 | 27:20

Reimagining the travel experience with Delta’s Molly Battin

In the travel industry, a connected customer experience is the holy grail. No one knows this better than Molly Battin, Delta’s former SVP of Global Br…
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Jan 11th, 2023 | 37:17

Thinking outside the box with Domino’s Kate Trumbull

How did Domino's transform itself from a pizza place to a digital disruptor? In this episode, we sit down with the woman instrumental in the brand's p…
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Jan 11th, 2023 | 38:36

Shaping the future of AR with Snap's Kenny Mitchell

Even before Kenny Mitchell became Snap Inc.’s first-ever chief marketing officer, he had a deep understanding of the platform and the value it deliver…
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Jan 3rd, 2023 | 37:51

Creating game-changing conversations with Google's Adrienne Lofton

Adrienne Lofton is no stranger to breakthrough storytelling. Armed with accolades that include Adweek’s Brand Genius Award and Ebony Magazine’s most p…
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Jan 3rd, 2023 | 26:40

Taking the cannabis industry to new highs with Houseplant​'s Melissa Greenberg

In the saturated world of cannabis brands, Houseplant is in a league of its own. Co-founded by Seth Rogen, this cannabis and lifestyle company has set…
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Jan 3rd, 2023 | 26:49

Stepping into the metaverse with Gucci's Robert Triefus

Despite its 100-year legacy, Gucci has managed to stay iconic while constantly evolving. At the helm is Robert Triefus, who has been instrumental in t…
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Jan 3rd, 2023 | 35:17

Mastering global brand building with Nestlé's Aude Gandon

Aude Gandon is a true global marketer. As Nestlé’s first-ever Global Chief Marketing Officer, she oversees the company’s vast portfolio of 2,000 brand…
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Jan 1st, 2023 | 02:24

Icons in the Making 2023 Trailer

Icons in the Making is a podcast hosted by Lippincott’s Chief Marketing Officer, Heather Stern. In each episode, you’ll hear from the leaders and chan…
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Jun 8th, 2022 | 27:10

Being unapologetic with NYC Pride

Heritage of Pride, a nonprofit born from the events of the Stonewall Uprising, has cemented itself over the last 30+ years as the foremost LGBTQIA+ Pr…
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Jan 25th, 2022 | 22:59

Starting a brand from scratch

Kristen Tomlan, Lippincott alum and founder and CEO of DŌ Cookie Dough Confection, shares how she pivoted from a career in branding to founding a comp…
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Jan 25th, 2022 | 23:46

The path to decarbonizing aviation

Is hydrogen-powered aviation in our future? According to Jason Chua, co-founder of Universal Hydrogen, carbon-free flight will be a reality sooner tha…
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Jan 25th, 2022 | 26:03

Recruiting in the digital age with TikTok

In this episode, we sit down with Kate Barney—global citizen, entrepreneur, new mom and Head of HR for TikTok’s Global Business Solutions in the Unite…
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Jan 25th, 2022 | 28:29

Demystifying the world of NFTs

NFTs have exploded in the last year, with sales volume surging to more than 10 billion and brands across the board jumping on the bandwagon. For many…
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Jan 25th, 2022 | 27:47

Designing for diversity with IBM

Oen Michael Hammonds has conquered design from every angle—graphic, service, information, interactive and environmental design. Today, he brings desig…
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Jan 25th, 2022 | 36:34

Changing the face of medicine with Moderna

What was it like being on the inside of Moderna in 2020? Lavina Talukdar, Vice President of Investor Relations at Moderna, talks the race to the COVID…
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Jan 25th, 2022 | 20:53

Doubling down on blockchain with Walmart

Archana Sristy is a tech guru, an educator and a passionate diversity proponent. She is also at the forefront of blockchain as the leader of Walmart’s…
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Jan 25th, 2022 | 25:43

Building a more inclusive platform at Twitter

Lara Mendonça is a designer, educator and ethicist who passionately believes in the power of design to change for the better our relationship to techn…
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Jan 25th, 2022 | 28:25

Modernizing a media icon with PBS

Ira Rubenstein is a media industry pioneer. While at Sony, he established Movielink, a first-of-its-kind on-demand service. At Marvel, he launched the…
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Jan 25th, 2022 | 22:37

Branding in the metaverse with Roblox

The metaverse has taken the world by storm in the last year, but that’s nothing new for Roblox. In fact, the company has been at the forefront of the…
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Jan 25th, 2022 | 30:33

Moving sport forward with the WNBA

Women’s professional sports are on the rise and, as a result, have created a new generation of iconic athletes. On the heels of the Women’s National B…
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Jan 25th, 2022 | 30:07

Unpacking the future of banking with Goldman Sachs’ Arianna Orpello Lewko

A marketing superstar and industry disruptor, Arianna Orpello has been a change agent in financial services for more than a decade and is now breaking…
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Jan 1st, 2022 | 01:42

Icons in the Making 2022 Trailer

Want to go inside the brands that are shaping our world? Introducing Icons in the Making, a new series brought to you by Lippincott, the global creati…
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